New data from Tubular Labs showcases the social video categories that luxury brand shoppers are most likely to watch. Of particular interest below, Hermès.com visitors appear to like watching content about traveling to Vegas over 25 times more than the average viewer.

• On Amazon, Hermes.com shoppers are predictably interested in product categories like wallet & bag accessories (108x more likely than the norm) and handbag organizers (74x) – but also sourdough bread (66x).

• Hermes.com shoppers frequently watch content from creators like JE SUIS LOU (99x), Maria Draganova (99x) and JUNJUN SQUARE (96x).