Interactivity is leading the way for the democratization of entertainment. Sure, Gen Z won't turn 18 till next year, by which point they'll be 32% of the world's population, but if the success of esports and apps like HQ Trivia are any indicator, they're eager to get involved. Alas, Disney invests in HQ Trivia's parent company while Facebook and Insider tout a live trivia show with a $100K prize. Games are also coming to Google Chrome, for free. Netflix is gaming market research, debuting interactive shows where the audience can choose the ending of series like Black Mirror.So look around, literally. While VR is currently a lukewarm topic, at best, some publishers, like Quartz investing in 360 video, are wise to think about the long game. Once the generation raised on Twitch gains some purchasing power (after all, gamers have more discretionary income than non-gamers), alliances such as the one between YouTube VR and Facebook's Oculus Go will make a lot more $ense.  Facebook Rolls Out ‘Premieres’, Which Let Creators Debut On-Demand Videos As Live Events [Tubefilter]In addition to these polls, which occur on Live videos in order to gather real-time viewer responses, Facebooks said that it will incorporate polling into on-demand videos as well.This Is Us Too: Networks Bank On Emotions To Grab Ratings  [TVREV] “Through studies like this one, Canvs has learned that certain emotions can elicit increased viewership,” Feldman said. “In TV dramas, for every 1 percent increase in emotional reactions conveying “hate,” there is a 0.7 percent increase in viewership. Tapping into emotions such as “hate,” “sadness,” and “beautiful” is proven to drive results for networks and creators.”With a Murdoch in Charge, a Start-Up Leads the Way on Mobile Video [WSJ]Vertical Networks, which counts Snap, the parent of Snapchat, as a minority investor, also makes shows for Facebook (“I Have a Secret”) and YouTube (“Yes Theory”). Vertical said its original content — including Brother, a digital magazine for young men that publishes daily on Snapchat and Facebook — attracts more than 50 million monthly active viewers.Netflix Will Let Viewers Determine Endings Of Some Shows: Report [Deadline]In addition to Black Mirror, Netflix has closed a deal for one other live-action series and is in the final stages of other dealsInsights: Should Amazon Snap Up Struggling Snapchat? [Tubefilter]SoulPancake, Tastemade partner on three cross-platform projects [Realscreen]Facebook's Hyperpartisan Publishers Are Deepening Divisions About Brett Kavanaugh's Confirmation [BuzzFeed News]Facebook ‘Confetti’ Live Trivia Show Lines Up Digital Stars for Creator Week $100,000 Prize Giveaway [Variety]Facebook Losing Friends [MediaPost]YouTube Has Partnered With Facebook-Owned Oculus On YouTube VR App For The Oculus Go [Tubefilter]BuzzFeed bets its future on being the home of ‘adulting’ advice [The Drum]43% of Americans watch something on Netflix any given day, tying all of cable TV, according to a new study [Business Insider]Disney invests in HQ Trivia’s parent company amid direct-to-consumer push[Digiday]IMDb plots free video service supported by ads targeted using Amazon data [The Drum]Quartz forges ahead with 360-degree video while others scale back [Digiday]Digital Food Network Tastemade Premieres First Feature Film [Tubefilter]TV networks, studios use chat fiction app Yarn to promote shows, develop new franchises [Digiday]Viacom Taps Brian Robbins to Lead Nickelodeon [WSJ]Facebook food channel Twisted is launching a pop-up bar with social-inspired cocktails [Digiday]Google's Project Stream is testing out streaming games through Chrome [Mashable]iHeartMedia Seeks to Light Up Marijuana Market With High Times Stake  [Wall Street Journal]