In the event that you missed this week’s Data Dose newsletter (and if you did, why aren’t you a subscriber?), you’ll find those insights and charts included below. Interested in sponsoring future editions of Data Dose and/or want to see your own company’s data included as well? Drop us a line.

Master(s) And Commander

The Masters’ final round led the way by watch-time on Sunday, according to data from VIZIO’s Inscape. Viewers watched more of the Masters than the next most-seen program, NCIS, by a factor of more than 3x.

Gear Me Stat!

Gear. Gadgets. Tech. Consumer electronics is obviously a huge category that generates no small degree of social video activity—which increased 14% YoY in fact according to Tubular Labs. But it's a broad space with a high degree of variance between what viewer want and what videos are available. According to the bubbles below... there's a high demand but low supply for videos about TVs for intance. Get The Data.

The NBA's Slam Dunk Advertisers

The NBA’s popularity with young viewers continues to attract brands. iSpot data reveals the top five ad spenders during the league’s national broadcasts...

An Apple-A-Day

Apple’s the world’s richest public company and yet they've barely scratched the surface of streaming content. That’s probably not a great sign for competitors, who have been spending for years, without the same seemingly endless supply of cash to throw at video. 

Source: Axios