We held our first TV[R]EV Thought Leaders Circle event earlier this month and while the event itself is a closed, private event for some of the industry’s leading lights, they’ve been kind enough to allow us to share select footage.

The topic of the day was “How do you see addressable TV advertising evolving over the next year?”

While we plan to hold future events live and in person, this event was virtual and so our participants are all on Zoom.

First off is MadHive’s SVP of Marketing and Innovation, Christiana Cacciapuoti on the evolution of addressable advertising on local TV and why the time is right for big brands to start making use of it. 

We’re also opening up a few slots in our Thought Leaders Circle for new members in Q3. If you’re interested, please shoot us an email.