From LG Ad Solutions: Awards Show Viewer Behavior and Engagement on CTV

In addition to Awards Shows (like the Oscars or Grammys) celebrating the accomplishments of actors and artists, they also represent a valuable opportunity for brands to connect with potential shoppers.

TV Tentpole Reports explore how Connected TV audiences engage with time-specific content and different CTV-based strategies advertisers can use to connect with these audiences.

Among the report’s findings:

• A Preference for Live. 74% of Awards Show Fans prefer to watch live (with 44% typically watching via streaming).

• Pre-Show Engagement Opportunities. Award shows start on the red carpet as nearly 2 in 3 Awards Show Fans plan to watch red carpet pre-shows.

• Award Show Fragmentation. Given that award shows can air on different combinations of broadcast, cable, and streaming, it is no surprise that nearly 1 in 2 award show audiences are unsure when or where to watch award shows.

• Luxury Shoppers. 69% of Awards Show Fans purchased a luxury product within the last 12 months.

For more information on Awards Show viewership trends, download the full report today!