VIZIO today released some interesting data points about how football fans interact with TV… and other devices. The insights suggest that advertisers trying to reach football fans with traditional TV advertising should consider expanding their reach to additional connected screens wherever possible.

• 84% of viewers use a second screen while watching TV (mobile phone, tablet, laptop.

• 77% of VIZIO NFL fans’ total viewing time is spent watching non-sports content.

The Takeaway: Take advantage of solutions that pair TV ads with retargeting solutions across connected devices, and suppress those already exposed to your campaign to achieve more meaningful incremental reach.