In this installment of our Marketer Interview video series, we learn through a simple word association game how marketers are preparing for a new year of expanded media fragmentation.

Meet Mike Raffensperger, the Chief Marketing Officer at FanDuel, the largest online, real money gaming company in the country. Mike came into FanDuel to reinvigorate the business and prepare for the advent of legalized sports betting and gaming in the United States. Mike was instrumental in orchestrating FanDuel’s merger with Flutter Entertainment, creating FanDuel Group, the largest online real money gaming company in the United States with a 40% market share. Mike is the author of two books including Digital Media for Business, an Amazon bestseller, and was recently named Ad Age 40 Under 40 and Forbes CMO Next.

Super Bowl

Big.

Cookies

Outdated.

Connected TV

Curious.

Meta

Overdone.

Fast

Slow.

Influencer marketing

Fun.

Watch the full video to hear from Mike and stay tuned for more conversations with marketers.