In a year that has anything but, the NFL’s return last night offered a bit of normalcy — although with the ongoing pandemic, it’s impossible to predict what will happen this season. But for the time being, football fans can enjoy live games being back on TV — and enjoy they certainly did.
According to Inscape, the TV data company with insights from a panel of more than 16 million active and opted-in smart TVs, of all the minutes watched yesterday (Sept. 10), 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans. An additional 1.15% of the time was spent on NBC’s pregame show Football Night in America: Kickoff.
Indeed, audiences were tuning in long before the actual kickoff — here’s what Inscape’s live TV dashboard looked like before 8pm ET last night:
By 8:34pm ET, the game was by far the most-watched program on TV, with CBS’ Big Brother a distant second:
Here’s a look at audience location by local area market. Unsurprisingly, Kansas City leads the list of viewership hotspots, followed by Topeka, St. Joseph, Joplin-Pittsburg and Wichita-Hutchinson.
Aside from other sports and news programming, here’s what else NFL fans are watching these days:
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