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Golden Globes a Golden Op for Netflix, Hulu, Facebook, NYT Advertising

The Golden Globes, which ran and then re-aired in the US last night, gave advertisers a chance to shine in the spotlight. While accumulating a total advertising runtime of 45 minutes and 30 seconds during the original broadcast, no brand was more active than L’Oreal Paris, which, in total ran ads for 180 seconds, across its Cosmetics, Hair Care and Skin Care lines. In total, more than 50 brands ran ads during these two broadcasts, according to iSpot.tv.

While the program had plenty of familiar TV advertising brands– Auto-makers like Honda and Volkswagen, and Wireless providers like T-Mobile and Verizon, it was also a special opportunity for media brands to come forward. Hulu, Netflix, Facebook and the NYT all showed up to the ball.

Here are the ads for each of the media brands, followed by a list of top advertisers during the original broadcast:



The New York Times:



Top Advertisers on the Golden Globes (by ad runtime):

Brand: Airings: Ad Duration:
Discover Card 4 120 sec
Honda 3 120 sec
Volkswagen 2 120 sec
L’Oreal Paris Cosmetics 7 105 sec
Apple Watch 1 90 sec
Verizon 4 90 sec
Warner Bros. 3 75 sec
Charles Schwab 3 60 sec
Facebook 1 60 sec
McDonald’s 2 60 sec
T-Mobile 2 60 sec
Twentieth Century Fox 2 60 sec
Universal Pictures 1 60 sec
Xeljanz 1 60 sec
L’Oreal Paris Skin Care 2 45 sec
TurboTax 1 45 sec
Walt Disney Pictures 1 45 sec
Amazon Echo 2 30 sec
AT&T Wireless 1 30 sec
Campbell’s Soup 2 30 sec