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The Frenemy Report: The Short of It

Getting Shorter:

The OG quick dopamine hit, Vine, is reported to debut V 2.0 (named Byte) in 2019 and Gen Z is stoked… in the meantime, they have the option of Lasso by Facebook (à la TikTok)  and the ability to monetize in Facebook’s Portal (à la Patreon). Calling Facebook a copycat is more than fair; just know it continues to pay off: see Facebook Watch is copying YouTube‘s playbook, and now publishers are scrambling to take advantage    while noting that Snap lost its Head of Content along with publishers from its Discover platform.

Getting Younger:

81% of parents let kids (under 11 years old) watch YouTube (hello Gen Alpha,hello Cocomelon) … and report that 60% have seen something disturbing, according to Pew Research Center. Brand safety, the gift that keeps on giving.

Getting Smaller:

Move over influencers and micro-influencers, nanoinfluencers are they new promoters on the block. They only have between 1,000 – 5,000 followers, making them “authentic” and willing to post for free product or a small fee- letting brands hedge their bets and build relationships with tons of young talent.

Getting Smarter… kind of.

While consumers have smartened up, listing Facebook as the least-trusted source for data protection, Zuck’s team is pushing full throttle into their video “Portal” device, $pending large on TV advertising.


Millennials Are High On Videos, Study Finds  [MediaPost]

Brightcove and YouGov study: Of the millennials surveyed, 56% say video is more engaging than other forms of content, versus 45% of consumers overall. And 46% of millennials prefer video over alternative formats, compared with 36% of all respondents.

How Facebook Keeps Brands Safe On ‘Watch’ [AdExchanger]

Since the beginning of the year, we’ve seen watching video in Facebook Watch grow about 14x.

Hearst is building a 12-person research team to boost engagement [Digiday]

Digital Video Is Gaining Ad Revenues Faster Than Traditional TV [MediaPost]

Bob Iger Talks Disney+, Hulu Plans and His Vision for Enlarged TV Studio [Variety]

Are You Ready for the Nanoinfluencers? [New York Times]

Housecleaning WarnerMedia Keeping, and Doubling Down on VRV [B&C]

Social media content and analytics startup PressLogic raises $10M from popular Chinese selfie app Meitu [TechCrunch]

The Least-Trusted Brand For Data Protection Is Facebook, Study Shows [MediaPost]

Facebook Goes After TikTok With the Debut of Lasso [Fortune]

Vine Sequel To Be Called ‘Byte,’ Launching Next Spring [Tubefilter]

Video Briefing: Facebook Watch budgets have shifted as priorities change [Digiday]

Maddow Shares Viewers with Hannity? And More Election Day Stats[TVREV]

GroupM’s State of Video Lays Out New Battleground For Attention [AdExchanger]

‘Shows for nobody’: Facebook Watch has moved away from early short-form video formats [Digiday]

Facebook Watch is copying YouTube‘s playbook, and now publishers are scrambling to take advantage [Business Insider]

Portal Launches Ad-Free Video Service With Donations and Micro-Transactions [Variety]

Facebook signs Coffee & TV as official production partner to help brands improve video content [Campaign]

Facebook opens its first small biz pop-up stores inside Macy’s [TechCrunch]

Instagram prototypes bully-proof moderated School Stories [TechCrunch]

Twitter Deletes Accounts Designed for U.S. Voter Suppression [Bloomberg]

Twitter Hires Ad Executive to Engage With User Groups [WSJ]

It looks like the Switch will get YouTube in the next 72 hours [The Inquirer]

Hulu Taps YouTube Exec To Lead Content Partnerships [MediaPost]

Welcome To The Age Of The Hour-long YouTube Video[Wired]

America’s kids are watching YouTube [Axios]

Youtube’s Push to Counter Toxic Videos with ‘Good’ Creators [Wired]

Nick Bell Out as Snap’s Head of Content [Variety]

Publishers Exit Snapchat’s Discover Platform, Resulting In Layoffs [MediaPost]

Snap expands Snapchat Shows with 25 new series out of the UK [TechCrunch]

Niche video programmers have new competition in Netflix and other big spenders [Digiday]

Layoffs Hit Disney Digital Networks [The Hollywood Reporter]

ABC to Air Show Launched Via Facebook on Broadcast  [Broadcasting & Cable]

Oath is rebranding as Verizon Media Group: report [FierceVideo]

Super Smash Bros. Ultimate is getting its own dedicated video sharing service [The Verge]

Fortnite, Twitch… Will Smith? 10 Digital Players Disrupting Traditional Hollywood [The Hollywood Reporter]

National Geographic is using VR and social platforms to appeal to Gen Z [Digiday]

How Tastemade Is Cooking Up A New Kind Of TV Tastemaker [AdExchanger]