The OG quick dopamine hit, Vine, is reported to debut V 2.0 (named Byte) in 2019 and Gen Z is stoked… in the meantime, they have the option of Lasso by Facebook (à la TikTok) and the ability to monetize in Facebook’s Portal (à la Patreon). Calling Facebook a copycat is more than fair; just know it continues to pay off: see Facebook Watch is copying YouTube‘s playbook, and now publishers are scrambling to take advantage while noting that Snap lost its Head of Content along with publishers from its Discover platform.
81% of parents let kids (under 11 years old) watch YouTube (hello Gen Alpha,hello Cocomelon) … and report that 60% have seen something disturbing, according to Pew Research Center. Brand safety, the gift that keeps on giving.
Move over influencers and micro-influencers, nanoinfluencers are they new promoters on the block. They only have between 1,000 – 5,000 followers, making them “authentic” and willing to post for free product or a small fee- letting brands hedge their bets and build relationships with tons of young talent.
Getting Smarter… kind of.
While consumers have smartened up, listing Facebook as the least-trusted source for data protection, Zuck’s team is pushing full throttle into their video “Portal” device, $pending large on TV advertising.
Millennials Are High On Videos, Study Finds [MediaPost]
Brightcove and YouGov study: Of the millennials surveyed, 56% say video is more engaging than other forms of content, versus 45% of consumers overall. And 46% of millennials prefer video over alternative formats, compared with 36% of all respondents.
How Facebook Keeps Brands Safe On ‘Watch’ [AdExchanger]
Since the beginning of the year, we’ve seen watching video in Facebook Watch grow about 14x.
Are You Ready for the Nanoinfluencers? [New York Times]
Nick Bell Out as Snap’s Head of Content [Variety]
Layoffs Hit Disney Digital Networks [The Hollywood Reporter]
ABC to Air Show Launched Via Facebook on Broadcast [Broadcasting & Cable]
Oath is rebranding as Verizon Media Group: report [FierceVideo]
Fortnite, Twitch… Will Smith? 10 Digital Players Disrupting Traditional Hollywood [The Hollywood Reporter]
How Tastemade Is Cooking Up A New Kind Of TV Tastemaker [AdExchanger]