While Facebook wages a war, tales of Instagram’s battles are bubbling up. WIRED details how influencers can use their powers for evil (smack-talking brands) while The Atlantic investigates the shady schemes of Instagram hackers posing as influencers, brands and agents — when reached for comment, the brains behind one operation eloquently replied by email: “becauze im a savage bitch Guciiiiii 4 lyyyffeee skrt skrt.”
#Follow4Follow: want to think like a teen, talk like a teen, market to a teen? Follow like a teen. Anyone who’s reading this probably knows PewDiePie as the King of YouTube– but are you keeping tabs on India? PewDiePie’s been going head-to-head with T-Series, a record label out of Bollywood who’s on track to surpass PewDiePie’s subscriber count any day now, according to Tubular Labs. As their videos average 6.5 million views each, Tubular Labs co-founder Allison Stern notes how creators can use music as a hook to gain ground with the younger generations, taking a page from Vevo’s playbook.
And what about following bots? AI is so hot right now. Check out these influence-bots, @lilmiquela, @blawko22 and @bermudaisbae (three best friends managed by @brud.fyi) who have their pixels on the pulse of Millennial/Gen Z culture. They’re followed by the trendiest of my friends, doing brand deals, and their caption game is always strong AF. I’m only *slightly* jealous. To round out your robot research, dive into Sara Fischer’s take on machine learning and AI for media.
More headlines to gobble…
Kaufman’s 65-person team has generated about $50 million in sales this year from deals combining commerce and advertising, according to a person familiar with the matter
The Netflix Effect: Can Rivals Compete By Bulking Up On Content?
The Hollywood Reporter
WarnerMedia’s library of 7,000 films and 5,000 shows may not alone be enough to face off against a streaming giant that is spending up to $13 billion annually, so an NBCUniversal team-up could make sense.
Facebook’s Other Battle: Luring Viewers to Original Shows
The Hollywood Reporter
Sources say FB is spending selectively but competitively, writing checks for $2 million an episode or more, standard for a half-hour, for scripted shows like Queen America. Facebook has also set itself apart with a mandate for shows that lean into its core features, like connecting with a community.