TV has a youth problem. And DIRECTV is about to make it worse.
By now you’ve seen AT&T’s DIRECTV — one of the largest pay TV providers in the U.S. with 24.5 million subscribers — is currently disputing fees with millennial-centric network Viacom.
This means customers are about to lose access to 23 channels including MTV, Comedy Central and Nickelodeon. And with their current contract set to expire this Friday at midnight, Viacom knows the dirty word MVPDs spend millions fighting: CHURN.
In a page from a playbook it’s used before, Viacom is pulling out all the stops to move negotiations along; asking fans to reach out to AT&T, posting updates on their website www.keepviacom.com, and most importantly, leveraging their network of celebrities like Trevor Noah, Vinny and Pauly D from Jersey Shore, and DJ Khaled for an entertaining PSA campaign.
Whether the multi-faceted educational campaign will have an effect on the conversations remains to be seen, but the last thing cable companies want in this delicate relationship with youngish households is controversy. The story is still developing, but in the meantime here are all of the PSAs we rounded up from Viacom:
AT&T-DIRECTV is about to drop Comedy Central and up to 22 other channels. If that happens, you won’t be able to watch The Daily Show with me! Call 888-250-5557 and tell AT&T-DIRECTV to keep Comedy Central. Go to https://t.co/LZM2HQYIQN for more info. #keepviacom pic.twitter.com/szA9Ys73UE
— Trevor Noah (@Trevornoah) March 21, 2019
AT&T-DIRECTV is about to drop MTV and up to 22 other channels. If that happens, you won’t be able to watch Jersey Shore or our new show Double Shot at Love. Call 888-250-5557 and tell AT&T-DIRECTV to keep MTV. Go to https://t.co/1iHrwVsZhF for more info. #keepviacom pic.twitter.com/PZ5YaydrNJ
— DJ Pauly D (@DJPaulyD) March 20, 2019
AT&T-DIRECTV is about to drop MTV, VH1 and up to 21 other channels. If that happens you won’t be able to watch me on Lindsay Lohan’s Beach Club! Call 1-888-250-5557 and tell AT&T-DIRECTV to keep MTV. Go to https://t.co/lM5t4NrkVj for more info. #keepviacom @MTV @lohanbeachclub pic.twitter.com/hEXZCjyFLm
— Lindsay Lohan (@lindsaylohan) March 21, 2019
Look who just posted on their Instagram story supporting @Nickelodeon in their battle with AT&T DirecTV — @djkhaled who is hosting Saturday’s #KCA2019 (He has over 14 mm Insta followers)$VIAB @viacom pic.twitter.com/g3A25l1ch8
— Rich Greenfield (@RichBTIG) March 21, 2019
ATT-DirectTV is about to drop @ComedyCentral and a bunch of other channels! Which means you might not get to watch Alternatino! Which means Patricia from middle school wont hear about it and profess her undying love! Help out love guys! Pls call and tell them not to drop us. <3 pic.twitter.com/LOFung9q9S
— Arturo (@arturocastro85) March 22, 2019
🚨📢 @ATT–@DIRECTV is about to drop @Nickelodeon and all your other favorite @Viacom channels! Call 888-250-5557 now to stop them! Visit https://t.co/fScdb8zB57 for More Information! 📢🚨#KeepViacom #Viacom #ATT #DirecTV pic.twitter.com/rzBzOoOVfB
— NickALive! | Nickelodeon News (@DailyNickNews) March 19, 2019