« Back to Posts

Crossover & Other Viewership Insights for ABC’s “-ish” Shows

Spinoff shows are nothing new and we seem to have new ones launching for some series or another each TV season. A recent one is ABC’s mixed-ish, the second spinoff to its critically-acclaimed series black-ish (the other one, grown-ish, just started its third season this month). 

Using Inscape, the TV data company with glass-level insights from a panel of more than 12 million smart TVs, we examined viewership trends around these three shows. 

First, a look at audience crossover among the sister series over the last year. A note about methodology: You have to do more than just flip past a station with your remote to count as a “crossover viewer” in Inscape’s system. For the data below, the minimum viewing threshold is 10 minutes.

Viewership crossover, via Inscape

At the high end of crossover: an impressive 80% of mixed-ish viewers also watched black-ish (it probably helps that right now, the former airs right before the latter), and 51% of grown-ish fans have tuned into black-ish. At the low end, only 8% of black-ish viewers have watched grown-ish

Inscape also provided a look at viewer location for these series. While black-ish and grown-ish have noticeable tune-in hotspots throughout the Southeast, the mixed-ish audience is a little more spread out, although still more concentrated towards the Eastern half of the country (on the heatmaps below, the darker the color the more households were tuning in). 

Household tune-in, via Inscape

Here’s a look at what this audience also watched on ABC — viewers have favored news and other sitcoms. 

Other ABC shows watched by these viewers, via Inscape

When it comes to non-ABC shows, the list is heavy on sitcoms and reality TV series:

Non-ABC shows watched by these viewers, via Inscape