Crossover & Other Viewership Insights for ABC’s “-ish” Shows
Spinoff shows are nothing new and we seem to have new ones launching for some series or another each TV season. A recent one is ABC’s mixed-ish, the second spinoff to its critically-acclaimed series black-ish (the other one, grown-ish, just started its third season this month).
Using Inscape, the TV data company with glass-level insights from a panel of more than 12 million smart TVs, we examined viewership trends around these three shows.
First, a look at audience crossover among the sister series over the last year. A note about methodology: You have to do more than just flip past a station with your remote to count as a “crossover viewer” in Inscape’s system. For the data below, the minimum viewing threshold is 10 minutes.
At the high end of crossover: an impressive 80% of mixed-ish viewers also watched black-ish (it probably helps that right now, the former airs right before the latter), and 51% of grown-ish fans have tuned into black-ish. At the low end, only 8% of black-ish viewers have watched grown-ish.
Inscape also provided a look at viewer location for these series. While black-ish and grown-ish have noticeable tune-in hotspots throughout the Southeast, the mixed-ish audience is a little more spread out, although still more concentrated towards the Eastern half of the country (on the heatmaps below, the darker the color the more households were tuning in).
Here’s a look at what this audience also watched on ABC — viewers have favored news and other sitcoms.
When it comes to non-ABC shows, the list is heavy on sitcoms and reality TV series:
