The livestreaming space is a fast-paced, always-on medium that has significantly grown this year.
Periscope has emerged as a leader in this space, with more than 10 million Periscope accounts, and with users watching more than 40 years of video watched per day, they’re captivating audiences around the world with a completely new type of broadcast.
Despite all that consumption, there has yet to be a good solution for streamers to interact and engage with their audience in a meaningful and organized way. For popular streamers, comments come flying onto the screen, making it hard to field questions, or even see everyone’s replies. Chatterbox, a new Chrome extension, aims to fix that, providing a live polling and a chat archival solution for Periscope live streamers.
“We created Chatterbox to address one of the biggest issues broadcasters face when livestreaming via Periscope: following user comments. This is the reason for Chatterbox at it’s core.” said Pete Levin, co-founder of digital and social agency GLOW, the company behind Chatterbox.
“If you layer a poll over the encapsulated data you can create an additional feature that the broadcaster could use to better engage with their audience. Both features provide valuable data leading to a better experience for both the broadcaster and the viewer.”
To use the tool, Periscopers need to install the extension and then open up their browser window while streaming. Comments will then start streaming in, and simple polls can be created and shared with the audience, picking up on keywords like Coke or Pepsi, as demonstrated in this stream by Vincenzo Landino, a Periscope influencer who has worked with brands like Applebee’s and Tinder.
“Engaging and interacting with your audience is all the difference between a bad stream and a great stream. Even the best streams can suck with a host that doesn’t talk to their audience.” said Landino.
“The extension ChatterBox for Periscope is a great start for upgrading your interaction on live streams,” Landino continued. “The future IS interactivity and engagement with the audience. We see it on TV with shows like the Walking Dead, where AMC creates a second screen experience for guests to answer questions, polls, etc and “compete” against one another. Livestreaming is no different. Broadcasters will be forced to create content that not only asks questions, but gets their audience to take action on the spot.”
Livestreaming And The Second Screen
Landino highlights a point we’ve made before—with Facebook and Twitter rolling out new features to increase viewer engagement, there’s clearly a new business model emerging around using social and second screen to target and captivate viewers.
The introduction of Periscope’s Apple TV app gets Twitter into the Apple ecosystem, an arena that only YouTube had cracked before. That type of scale should provide plenty of learnings as Twitter works on building out their overall video ecosystem, something they were touting at their recent #VideoNow event.
Are there possibilities to mix and match premium Twitter video with livestreaming Periscope events a la “The Talking Dead” to create a complete second screen show experience?
And what’s to stop Facebook from doing the same? With the explosion of Facebook Video, and their own Mentions Live app, it can’t be too long before we hear something from them about their own hybrid play.
No matter who the ultimate winner is, livestreaming is here to stay. Given the success of Periscope and newcomers like YouNow, Meerkat and Facebook Mentions, we are sure to see the growth of both proprietary and third-party interactive tools as the space expands.
Put simply by Brian Fanzo, another livestreaming influencer: “interaction, community and active engagement is what will separate traditional tv and interactive conversational live streaming.”
Interactivity in the stream is a MUST, and while Twitter has been bullish on new features like Polls and Moments, the big question is whether Twitter adds this functionality within Periscope themselves or whether they rely on third party apps like Chatterbox to create additional value for audiences and creators alike.