Texas and Oklahoma Jumping to SEC Would Have Major TV Implications
There are significant reverberations for sports TV assuming Texas and Oklahoma are actually bound for the SEC Read More
Week In Review: Nielsen Under Attack, Netflix’s New Numbers
The one where we look at the real story behind the move to disaccredit Nielsen and why Netflix’s latest earnings are nothing to worry about. Read More
VIDEO: TVSquared’s Bob Ivins On The Need For A New Way Of Looking At TV Data
In the latest video from the TV Data Initiative, TVSquared’s Bob Ivins talks about the need for new relationships, new business models and new distribution n order to allow TV data to reach its full potential. Read More
LG Ads Kodige: Connected TVs The Keystone To Addressable Advertising Adoption
From our TV[R]EV Thought Leaders Circle event, LG Ads CEO Raghu Kodige on why advertising shouldn’t be a nuisance for the consumer. Read More
Brands Excited About Olympics; Viewers A Bit Less So
Comcast can expect a big payday from ads for the Tokyo Olympics that begin this week. But many viewers are uncomfortable, and worrisome long-term trends suggest NBCUniversal and Comcast should enjoy their time on the medal stand now. Read More
Mediaocean’s Goldman On Their Plans To Tame the Wild West of Audience Targeting
In video footage from our members-only Thought Leaders Circle event, Mediaocean’s Aaron Goldman walks us through why omnichannel advertising is where the industry is heading. Read More
VIDEO: Inscape’s Ken Norcross On The Evolution Of TV Measurement
As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Ken Norcross, Inscape’s Director of Business Development, to discuss how TV Measurement is evolving and why smart TV OEMs and their ability to use ACR data to measure both linear and streaming give them such a big leg up Read More
Five Streaming Video Trends Shaped 2021’s First Half, And Will Shape Its Future
Streaming video’s last era ended this spring with a few more service launches, and now we’re moving into a new era of TV. Here are the five big trends shaping streaming video’s future. Read More
WideOrbit’s Offeman: I’m A Big Believer In As Much Unduplicated Reach As Possible.
In video footage from our members-only Thought Leaders Circle event, WideOrbit’s Will Offeman explains why he is a big believer in “as much unduplicated reach as possible.” Read More
Is A Lakers-Dodgers Super Streaming Service On The Way?
The sale of more than a quarter of the Los Angeles Lakers NBA team to co-owners of the Dodgers could help solve one of the worst problems in sports TV, and lead to a joint streaming service for fans. Read More
VIDEO: How Smart TV OEMs Can Help With Frequency Capping
From our upcoming series on the emerging smart TV ecosystem, Tom Fochetta, SVP of Sales and Marketing at Samsung Ads discusses how smart TV OEMs can help with frequency capping. Read More
Sinclair Swings For Fences, Could Remake Sports TV With Localized Streaming Service
Sinclair Broadcast Group is making another big bet on sports TV, raising $250 million to finance a streaming service in the 21 markets where it owns cable sports services. The streamer could reshape the online streaming landscape, and add gambling with Sinclair’s Bally’s ownership. Read More
Apple Has Lots To Say At WWDC, But Nothing About TV+, Its Most Expensive ‘Hobby’
Apple continues to say little at big presentations about its TV+ “hobby,” while competitors are preparing the kind of intensive programming that attracts and keeps subscribers around. Read More
As Streaming Wars Rage On, Don’t Sleep on Linear TV
Mediaocean CEO, Bill Wise, discusses the state of linear TV in omnichannel advertising. Read More
AT&T Decides It’s Not A Media Company; Hilarity Ensues
Lees than three years after spending $85 million to buy what’s now WarnerMedia, AT&T has changed its mind in a stunning about-face. We have a LOT of questions. Read More
Stuck In ‘Messy Middle,’ How Long Will Disney Disappointments Continue?
Disney disappointed in its latest quarterly earnings, muddling in a “messy middle” between parks that aren’t yet at full speed and softening streaming-video signups. How long will it stay there? Read More
With NFL Deal, 175 Million Customers, Amazon Prime Video Moves Into Netflix’s Neighborhood
Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers Read More
OK Boomer, Pizza Rat Viral Online Videos To Join The NFT Boom
With Views, a new joint venture from Jukin Media and Night Media, even viral online videos such as OK Boomer and Pizza Rat will become collectible NFTs. Read More
Apple Beefs Up Streaming With New Apple TV 4K, ‘Ted Lasso’ Season
Amid a flurry of announcements, Apple unveiled a more powerful Apple TV 4K streaming device, and a second season of its most popular show on that device, ‘Ted Lasso.’ The company also unveiled new iPads, iMacs, AirTags and much else. Read More
That Didn’t Take Long: T-Mobile Ghosts Its Skinny Bundles
T-Mobile killed off its T-Vision skinny bundles just five months after launching them. What took so long? Read More
ViacomCBS Rollercoaster Highlights Challenges Facing Smaller Streamers
ViacomCBS and Discovery shares went on a Rollercoaster of Doom over the past few days, possibly a harbinger of more challenges to come for smaller streamers trying to keep up with some of the world’s biggest companies. Read More