Week In Review: Peacock Looks Like A Winner, Questioning HBO’s Latest Stats
The one where we look at what NBCU did right with Peacock and who those very active HBO Max users likely are. Read More
NBA Leaning Into Fans, Digital Video With Restart in Orlando
The NBA’s kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns. Read More
BIA/Kelsey Discusses How the OTT Market is Shifting With Regard to Local [VIDEO]
How is the OTT market shifting with regard to local? BIA/Kelsey managing director Rick Ducey explains in our latest video. Read More
KSL-TV Explains How to Measure ROI Based on Local CTV Advertising [VIDEO]
In our latest video, KSL-TV in Salt Lake City explains how advertisers can determine ROI based on local CTV ads. Read More
Tom Morgan on Expected Shifts in Local and National TV Advertising [VIDEO]
MediaD.tv principal Tom Morgan discusses how the current environment is going to change both local and national TV advertising in the future. Read More
The Vertere Group Explains Advertisers’ Sudden Interest in Local Audiences [VIDEO]
Local’s always possessed a significant targeting ability, as the Vertere Group’s founder and CEO Tim Hanlon explains in today’s “Eyes on Local” video. Read More
Magid Explains How TV Ads are Affecting Local Communities During the Pandemic [VIDEO]
Bill Hague, executive VP at Magid, talks about the effect of local advertising on the communities they serve. Read More
Radha Subramanyam on Why Brands Have Started to Focus on Local Advertising [VIDEO]
CBS’s Radha Subramanyam addresses why local advertising is becoming a larger focus for brands as part of our “Eyes on Local” series. Read More
Premion Discusses the Future of OTT Attribution [VIDEO]
What could the future of OTT attribution look like? Premion’s Tom Cox explains in today’s video, as part of our “Eyes on Local” focus. Read More
Effectv Discusses How OTT VOD Helps Local [VIDEO]
How does selling OTT and VOD inventory help MVPDs strengthen their local business? James Rothwell, VP of Global Agency, Brand & Industry Relations at Comcast Advertising (Effectv & FreeWheel) shares more. Read More
Beachfront Explains Why People are Interested in Local Advertisers [VIDEO]
As part of TV[R]EV’s “On Local” video series, we’re talking to key industry stakeholders about pressing questions for local ads. This one is with Beachfront CEO Chris Maccaro. Read More
MadHive Explains How Local TV is Being Measured [VIDEO]
TV[R]EV speaks with MadHive CEO Adam Helfgott around local television measurement and what’s ahead as local increases in importance. Read More
Q&A: Paket Media’s Raffi Bagdasarian on Simplifying Streaming Video’s Sign-In Chaos
Entertainment executive Raffi Bagdasarian talks about how Paket Media aims to solve the emerging headaches of streaming video: finding, signing into, and paying for our proliferating portfolio of subscription channels. Read More
VIZIO Discusses Licensing Content and Direct-to-Device Advertising [VIDEO]
VIZIO’s Katherine Pond explains how the company licenses streaming content, and the benefit of direct-to-device advertising. Read More
Inscape Discusses the Best Approach to Privacy [VIDEO]
Inscape’s Greg Hampton discusses how informed consent respects consumer privacy, and using data viewers provide to inform the best TV experience. Read More
MadHive Explains How Cryptography is Eliminating Fraud on OTT [VIDEO]
MadHive CEO Adam Helfgott explains how cryptography is eliminating fraud in OTT environments. Read More
What are the Major Takeaways from TV[R]EV’s Addressable Advertising Report? [VIDEO]
Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV’s report on the state of addressable ads. Read More
What Effect Will CCPA Have on the Advertising Industry? [VIDEO]
Jeff Minsky explains the limitations put forth by the CCPA and how that impacts what advertisers can and can’t do, both now and until there’s a federal law. Read More
What Problems Do VIZIO Ads Help Address? [VIDEO]
VIZIO’s Travis Hockersmith discusses the challenges for OTT advertising, and how VIZO Ads addresses them (plus how other companies can, too). Read More
What is the Global Video Measurement Alliance? [VIDEO]
Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing. Read More
Apple Reportedly Buying Up Shows To Flesh Out Anorexic TV+ Lineup
Apple is reportedly looking for more library content to beef up the underfed group of shows its TV+ subscription-video service offers. Hollywood may be in for another big change. Read More