What are the predominant methods of OTT fraud? [VIDEO]
When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing Read More
What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
The Quibi Question: Will Consumers Pay for Premium Short Form?
While the imminent launch of HBO Max and Peacock get more attention, early 2020 will also bring us Quibi’s premium short-form service. Many are skeptical that Millennials (or anyone else) Read More
The Hits Keep Comin’: New Scripted Series Have Doubled In A Decade
Peak TV keeps hitting new peaks, up 7 percent in 2019 to a record 532 scripted shows. And don’t expect it to stop anytime soon, executives say. Read More
How Cadent Is Approaching Addressable (VIDEO)
There’s no denying that addressable advertising is going to play an integral role in the future of TV, but there are still some problems that need to be addressed (no Read More
Analysts Love Disney+ Fast Start, But Warn Churn Can Still Burn
Disney stock jumped after two analysts estimated Disney+ subscriber numbers were outperforming projections. But churn remains a concern as Disney rolls out new shows. Read More
The Hurdles Ahead For Addressable Advertising (VIDEO)
Everyone is talking about addressable advertising, but there are still a variety of problems that need to be remedied before it can come to fruition. For example, industry standards around Read More
Netflix’s The Witcher Casts Spell With Audiences In First Week
Netflix’s fantasy drama The Witcher is beating even Baby Yoda as a breakout hit in its first week of release, surpassing Disney+ pacesetter The Mandalorian in terms of audience interest Read More
SEC Football Rights Deal Shows Limits Of Disney-Fox, ViacomCBS Mergers
Disney bet big to grab rights to SEC football games from CBS. It’s a sign of value of live sports rights, but also of the results of two giant Hollywood mergers. Read More
The Fraud Problem in OTT [VIDEO]
For a while, much of the advertising industry was under the impression that OTT was fraud-free… But let’s be real, fraudsters follow the money, and with CTV ad spend expected Read More
How will Privacy Regulations Affect Linear TV? [VIDEO]
With a variety of privacy regulations like GDPR already live, and CCPA taking effect starting in 2020, marketers are racing to make sure they are compliant. Luckily, however, traditional linear Read More
Why has it taken so long for addressable to come to linear TV? [VIDEO]
If I had a dollar for every time I heard “the biggest problem with addressable is scale”, I’d be on a beach sipping an ice-cold margarita. But the real behind-the-scenes Read More
How Brands and Publishers Aim to Capture Billions in Social Video Dollars
We’re proud to debut our newest TV[R]EV original report, about the unrecognized value of social video, and the industry’s efforts to standardize measurement — the key to unlocking this value. Read More
Influencer Marketing Goes Micro [VIDEO]
Photo by Daria Shevtsova from Pexels Influencer marketing is on track to hit $10 billion in global ad spend by 2020, with 89% of marketers saying ROI from the tactic is as good or Read More
Beachfront, XITE Address An IP Headache To Free Up Comcast Ad Inventory
XITE wanted to take advantage of Comcast X1’s addressable ad capabilities. But the ad industry wasn’t ready. Beachfront came up with a fix. Read More
Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney’s interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+. Read More
Apple Plus Is Ultimately A Minus
So Apple rolled out Apple TV Plus last week and in testing it out, I think my most common reaction was “Why?” As in “Why did they make this choice?” Read More
Publishers, Creators Missing Out On $13.4B In Ad Revenues Because Crummy Metrics
Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don’t trust are a big part of the problem. Read More
Week In Review: AT&T Brings Cord Cutting Realness, Will Anyone Notice If Walmart Sells Vudu?
1. AT&T Brings Cord Cutting Realness As you well know, we frequently mock the mainstream and Silicon Valley press for their references to the “massive wave of cord cutting” that Read More