Week In Review: Quibi And Women Of A Certain Age, HBO Max Misfire
The one where we look at what Quibi can do with its new older female audience and wonder why AT&T wasn’t more aggressive in avoiding blame for the Now to Max snafu. Read More
For TV Audiences, Advertisers & Networks, ‘Group Play’ NBA Return Could be Best Bet
The NBA’s potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play. Read More
What Effect Will CCPA Have on the Advertising Industry? [VIDEO]
Jeff Minsky explains the limitations put forth by the CCPA and how that impacts what advertisers can and can’t do, both now and until there’s a federal law. Read More
What Problems Do VIZIO Ads Help Address? [VIDEO]
VIZIO’s Travis Hockersmith discusses the challenges for OTT advertising, and how VIZO Ads addresses them (plus how other companies can, too). Read More
What is the Global Video Measurement Alliance? [VIDEO]
Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing. Read More
Apple Reportedly Buying Up Shows To Flesh Out Anorexic TV+ Lineup
Apple is reportedly looking for more library content to beef up the underfed group of shows its TV+ subscription-video service offers. Hollywood may be in for another big change. Read More
What Role Does Frequency Capping Play in TV? [VIDEO]
A major reason for the growth of addressable advertising? Frequency capping. TV[R]EV’s Alan Wolk explains more on its role in TV. Read More
Conviva’s Nick Cicero Explains Streaming Measurement [VIDEO]
How does Conviva measure streaming video? VP of strategy Nick Cicero explains how the company follows the entire customer content journey. Read More
iSpot’s Stu Schwartzapfel Explains Outcome-Based Buys [VIDEO]
iSpot’s Stu Schwartzapfel explains how the company handles outcome-based buying, and how iSpot is a leading secondary TV currency. Read More
OTT Sports In Europe: What Comes Next?
A look at the growing market for OTT sports broadcasting in Europe, now on hold, but sure to explode post-pandemic. Read More
Grading The Streaming Services Amid Pandemic’s Transformed Market
Hollywood is facing epochal change, and streaming services are set to take advantage. But which ones have done best in an extraordinary time. Our mid-term grades on Netflix, Hulu, Amazon Prime, et al. Read More
Something to Quibble About: Can Quibi Work, and Do We Need it?
Quibi’s burst onto the scene with much fanfare, and big names. But can it change the way we watch video? And do we need it to? Read More
Disney+ Continues Hot Streak Overseas, Passes 50M Subscribers
Disney had welcome good news to crow about: its new streaming service Disney+ passed 50 million subscribers in just five months. Read More
The REVisionists: Brent Weinstein, UTA’s Chief Innovation Officer, On Hollywood In The Pandemic
A Q&A with Brent Weinstein is Chief Innovation Officer for UTA, one of Hollywood’s biggest talent agencies, about how the entertainment industry is being reshaped amid COVID-19. Read More
FuboTV Banks On Facebank Merger Amid Skinny Bundle Challenges
Skinny bundle video service FuboTV merges with tech developer Facebank Group, and plans to go public as soon as possible, even as its live sports programming is hobbled by COVID-19 impacts. Read More
ViacomCBS’ VidCon Cancels
The biggest annual event in social media, the giant VidCon gathering in Anaheim, Calif., has been cancelled because of COVID-19. Organizers hope to create a replacement in the fall. Read More
Could Drooping Disney, Other Media Companies Be Takeover Targets Amid Pandemic?
Collapsing share prices for Disney and other media companies could be an acquisition opportunity for Apple or other deep-pocketed tech firms, an analyst suggested. Read More
VIZIO Ads Delivers on Direct-to-Device [VIDEO]
Let’s say you’re a Smart TV manufacturer. You see that streaming is on its way to becoming a major form of delivery for visual media—including advertising. You’ve got plenty of Read More
The Revisionists: Vizio’s Katherine Pond On Connected TVs And The Fight For Audience Attention
Katherine Pond is VP of business development for Vizio. As such, she presides over some of the most valuable real estate in streaming video: prime spots on a major Connected TV platform. Read More
Inscape Explains Project OAR [VIDEO]
What is Project OAR? Greg Hampton is Vice President, Business Development at Inscape and was happy to dive into the consortium’s purpose. Read More
LTN Global Discusses How Addressable TV Avoids Privacy Issues [VIDEO]
LTN Global CTO + Head of Strategy Alan Young recently noted how addressable can avoid privacy issues, prioritizing targeting that puts the individual first. Read More