What Does the Big 12 Conference Gain on TV from Adding Four New Members?
Not even two months ago, the University of Texas and University of Oklahoma announced they’d leave the Big 12 for the SEC. Despite that move being announced now, though, the Read More
What’s Old Is New Again In Fast-Changing FAST Video Sector
The explosion of FAST services has created intense competition for audiences. The answer? Ripping a few pages out of the broadcast strategy guide. Read More
LG Ad’s Serge Matta On How The Pandemic Affected The Smart TV Ecosystem.
As part of TV[R]EV’s series on the emerging smart TV ecosystem, LG Ads’ Serge Matta talks about the pandemic’s effect on the growth of the OEM market and what to look out for in the year ahead Read More
LG Ad’s Raghu Kodige On Why Smart TVs Are So Well Suited For Content Discovery
Kodige, CEO at LG Ads, to discuss why owning both the hardware and the software makes smart TVs a perfect vehicle for content discovery, something that benefits programmers and viewers alike. WATCH FOR THE REPORT ON WEDNESDAY, SEPT 8th. Read More
Tubi Deal, College Alliance Latest Shifts In Transforming Sports TV Business
Tubi’s addition of 10 sports-related channels, and announcement of a three-conference alliance in college sports are just the latest big changes in a fast-transforming sports TV landscape that will transform the way we watch our favorite teams. Read More
Beachfront’s St. John On Why Decision Making Tech Will Drive Addressable TV Advertising’s Evolution
From the recent members-only TV[R]EV Thought Leaders Circle event, Beachfront’s Tom St. John on the important role decision-making technology will play in the future of addressable TV advertising. Read More
Streaming Leads Record Home Entertainment Revenues, Including Possible $1 Billion In PVOD
Streaming, Sales and rentals of movies and TV shows set another record in the first half of 2021, even without as much as $1 billion from the new category of premium VOD, according to a trade group. The pandemic appears to have encouraged new consumption patterns by audiences, and Hollywood is benefitting. Read More
The “Bill & Ted” Guide To Successful Theatrical Launches
How Samsung Ads helped make Bill & Ted Face The Music” a most excellent PVOD success. Read More
VIDEO: Tru Optik’s David Wiesenfeld On The Financial Benefits Of Cooperation Around TV Data
In the newest video from the TV Data Initiative, TruOptik’s David Wiesenfeld talks about how greater cooperation between industry players will result in advertisers increasing their spend on data-driven TV advertising. Read More
Niche Streamers Seeing Double The Growth Of The Bigs As Netflix, Hulu Market Share Drops
New competitors are cutting notably into the market dominance of Netflix and Hulu, even as overall growth in subscribers is booming, especially among niche providers. Read More
VIZIO’s Adam Bergman On The Advantages Of Owning Your Own Data Set
As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Adam Bergman, Vice President of National Ad Sales at VIZIO, to discuss why having their own built-in data sets via ACR gives smart TV OEMs a real advantage over other programmers in the connected TV space. Read More
VIDEO: VIZIO Sees Open Standards As Essential To Addressable Advertising’s Future
From our private TV[R]EV Thought Leaders Circle event, VIZIO’s Adam Gaynor on why open standards are essential to addressable advertising’s future. Read More
VIDEO: TVSquared’s Bob Ivins On The Need For A New Way Of Looking At TV Data
In the latest video from the TV Data Initiative, TVSquared’s Bob Ivins talks about the need for new relationships, new business models and new distribution n order to allow TV data to reach its full potential. Read More
LG Ads Kodige: Connected TVs The Keystone To Addressable Advertising Adoption
From our TV[R]EV Thought Leaders Circle event, LG Ads CEO Raghu Kodige on why advertising shouldn’t be a nuisance for the consumer. Read More
Brands Excited About Olympics; Viewers A Bit Less So
Comcast can expect a big payday from ads for the Tokyo Olympics that begin this week. But many viewers are uncomfortable, and worrisome long-term trends suggest NBCUniversal and Comcast should enjoy their time on the medal stand now. Read More
Mediaocean’s Goldman On Their Plans To Tame the Wild West of Audience Targeting
In video footage from our members-only Thought Leaders Circle event, Mediaocean’s Aaron Goldman walks us through why omnichannel advertising is where the industry is heading. Read More
VIDEO: Inscape’s Ken Norcross On The Evolution Of TV Measurement
As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Ken Norcross, Inscape’s Director of Business Development, to discuss how TV Measurement is evolving and why smart TV OEMs and their ability to use ACR data to measure both linear and streaming give them such a big leg up Read More
Five Streaming Video Trends Shaped 2021’s First Half, And Will Shape Its Future
Streaming video’s last era ended this spring with a few more service launches, and now we’re moving into a new era of TV. Here are the five big trends shaping streaming video’s future. Read More
WideOrbit’s Offeman: I’m A Big Believer In As Much Unduplicated Reach As Possible.
In video footage from our members-only Thought Leaders Circle event, WideOrbit’s Will Offeman explains why he is a big believer in “as much unduplicated reach as possible.” Read More
Is A Lakers-Dodgers Super Streaming Service On The Way?
The sale of more than a quarter of the Los Angeles Lakers NBA team to co-owners of the Dodgers could help solve one of the worst problems in sports TV, and lead to a joint streaming service for fans. Read More