How will Privacy Regulations Affect Linear TV? [VIDEO]
With a variety of privacy regulations like GDPR already live, and CCPA taking effect starting in 2020, marketers are racing to make sure they are compliant. Luckily, however, traditional linear Read More
When Do We Reach ‘Maximum Superhero’ in Media? (And Does That Even Exist Anymore?)
Is there a maximum level of superhero exposure in media today? With the genre’s continued growth into TV, we may be finding out pretty soon. Read More
Why has it taken so long for addressable to come to linear TV? [VIDEO]
If I had a dollar for every time I heard “the biggest problem with addressable is scale”, I’d be on a beach sipping an ice-cold margarita. But the real behind-the-scenes Read More
How Brands and Publishers Aim to Capture Billions in Social Video Dollars
We’re proud to debut our newest TV[R]EV original report, about the unrecognized value of social video, and the industry’s efforts to standardize measurement — the key to unlocking this value. Read More
Influencer Marketing Goes Micro [VIDEO]
Photo by Daria Shevtsova from Pexels Influencer marketing is on track to hit $10 billion in global ad spend by 2020, with 89% of marketers saying ROI from the tactic is as good or Read More
Beachfront, XITE Address An IP Headache To Free Up Comcast Ad Inventory
XITE wanted to take advantage of Comcast X1’s addressable ad capabilities. But the ad industry wasn’t ready. Beachfront came up with a fix. Read More
Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney’s interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+. Read More
Apple Plus Is Ultimately A Minus
So Apple rolled out Apple TV Plus last week and in testing it out, I think my most common reaction was “Why?” As in “Why did they make this choice?” Read More
Publishers, Creators Missing Out On $13.4B In Ad Revenues Because Crummy Metrics
Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don’t trust are a big part of the problem. Read More
Week In Review: AT&T Brings Cord Cutting Realness, Will Anyone Notice If Walmart Sells Vudu?
1. AT&T Brings Cord Cutting Realness As you well know, we frequently mock the mainstream and Silicon Valley press for their references to the “massive wave of cord cutting” that Read More
Netflix Beefs Up Warchest With $2 Billion In New Debt
Netflix took out another big loan, $2 billion in unsecured debt, just days before competing Apple and Disney services launch. Great programming “can be expensive” CEO Reed Hastings said. Read More
Can RSNs Dodge A DTC Knockout In Shifting Cable Landscape?
Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences. Read More
Nine Ways Niche VOD Services Can Attract Subscribers Amid The Streaming Wars
Getting subscribers in the door is an existential issue for niche services amid brutal competition. At the Future of TV conference, marketing and business-development executives offered nine tactics crucial to survival amid that competition. Read More
Q&A: Viacom SVP Christian Kurz And The Changing Face Of Power
From Greta Thunberg at the UN to major corporations taking a stand on political issues, traditional lines of power are changing. Viacom executive Christian Kurz talks about his companies new study on power’s changing face, and what it means for brands. Read More
Philo’s Skinnier Bundle – A Q&A With COO Mike Keyserling
Philo offers a different kind of skinny bundle, for a bargain price. But COO Mike Keyserling says the company is thriving, feeding superfans of traditional TV with all the channels they like to binge on. Read More
Apple’s TV+ Giveaway Will Be Huge, Skew What Counts As SVOD Success
Apple is giving away a year of free TV+ service for anyone who buys its hardware. That could bring 100 million or more users onto the service, even with conservative math. How do we value those customers versus all the competition? Read More
Four Themes Spotted at NewFronts West
NewFronts West turned up the volume on the future of entertainment, calling on attendees to “take a stand” … and make a “commitment to making it happen,” (an idea brought Read More
One Way Social Video Can Grab a Piece of TV Budgets? Similar Metrics
Video measurement company Tubular Labs recently revealed new details around a suite of metrics aimed to address social video’s lack of uniform standards, and value those audiences at parity with traditional media channels. Read More
Apple’s TV+, Arcade Bargains Build Price Pressures For Everyone Else
Apple is offering its SVOD and game-streaming services at bargain prices that will pinch the business models of competitors. And any losses Apple absorbs won’t affect its bottom line like some of those others. Read More
Can FASTs Avoid Fraud?
Netflix paved the way for the OTT explosion, but subscription fatigue is starting to set in with consumers. And this is presenting a huge opportunity for ad-supported services like Hulu Read More