Inside Disney+’s ‘WandaVision’ Premiere Ad Push
You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere. Read More
Week In Review: Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende Read More
What Next For Roku After Record Week And Quibi Deal?
Roku set all kinds of records in January’s first week, and made its first original-content deal. Where does it go from here? Read More
How Did Streaming Video Services Fare In TV[R]EV’s 2020 Report Card?
In a year when seven big subscription video services launched, Netflix ruled. How did all the competition grade out in TVRev’s report card? Read More
VIZIO Explains SmartCast [VIDEO]
VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system Read More
Beachfront: Programmatic Delivers Revenue Automation That Augments TV Ad Sales [VIDEO]
Beachfront CEO Chris Maccaro explains revenue automation and its importance to TV ad sales teams. Read More
VIZIO: Why Addressable Inventory Makes TV Advertising More Appealing to Brands [VIDEO]
VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV. Read More
Beachfront: How CryptoRTB’s Digital Signature Secures Video Ad Transactions [VIDEO]
With digital TV growing by the day, it’s more important than ever for ad solutions that facilitate secure, transparent transactions. AdLedger‘s CryptoRTB protocol addresses industry-wide concerns around fraud and privacy, as Beachfront President and Founder Frank Sinton explains in the video below. Read More
VIZIO’s Approach to the FASTs Market [VIDEO]
As part of TV[R]EV’s Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO’s specific approach to the FASTs market. Read More
Gamut Explains How Unified Measurement Works [VIDEO]
Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company’s recent partnership announcement with iSpot. Read More
Paket CEO Raffi Bagdasarian On Why It’s So Tough To Find Something To Stream [VIDEO]
As part of our Special Report on the FASTs (free ad-supported streaming TV services), we sat down (via Zoom) with Raffi Bagdasarian, Founder and CEO of Paket Media to discuss Read More
PeerLogix’s Will Gorfein Explains ‘Moneyball’ Strategy Of Content Acquisition [VIDEO]
As part of our new Special Report on the FASTs, PeerLogix Founder and CEO Will Gorfein discusses their “Moneyball Strategy” for content acquisition. Read More
VIZIO’s Mike O’Donnell on How to Improve Ad Experience on the FASTS [VIDEO]
As part of TV[R]EV’s Special Report, VIZIO’s Mike O’Donnell shares his thoughts on why the FASTs are so popular and how to improve the ad experience. Read More
How Addressable TV Is Transforming The Ad Industry [Video]
Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it. Read More
Netflix Looking Strong For Long Haul, But May Face Short-Term Bump, Analysts Say
Thanks to Netflix’s embrace of movies while Hollywood studios stick with a shuttered exhibition business, the streamer is looking strong, one analyst says. But another says this quarter could have a short-term surprise. Read More
How OpenAP’s Ad Attribution Solution Can Enable The TV Industry [VIDEO]
In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns. Read More
VIZIO Discusses the Benefits of Direct-to-Device [VIDEO]
Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency. Read More
AdLedger Explains CryptoRTB [VIDEO]
Fraud’s growing presence in TV environments calls for new solutions. AdLedger’s Christina Cacciapuoti explains more about the CryptoRTB protocol. Read More
MTV Video Music Awards has massive response; BTS, Toyota lead reactions
With the highly anticipated MTV Video Music Awards set for this past Sunday, viewers were excited to find out how the show would go on in the middle of a Read More
VIZIO Shares What the Future of MVPDs Look Like [VIDEO]
What does the future hold for MVPDs? VIZIO’s Adam Bergman discusses what’s ahead for the industry, and VIZIO in particular. Read More
How is VIZIO Building Custom Experiences on its SmartCast Platform? [VIDEO]
Customization is increasingly crucial, and VIZIO’s SmartCast is building an experience around that concept. More from Katherine Pond: Read More