Tubular Audience Ratings Making TV-Like Metrics a Reality for Social Video
The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV. Read More
The REVisionists: With The Largest Library Of Any Streaming Service, Tubi Has Carved Out Their Own Niche
“Our point of difference is actually pretty straightforward,” says Farhad Massoudi, Tubi’s CEO. “We have the largest continent library—over 20,000 titles and just to be clear, even if a series Read More
Paket CEO Raffi Bagdasarian On Why It’s So Tough To Find Something To Stream [Video]
As part of our Special Report on the FASTs (free ad-supported streaming TV services), we sat down (via Zoom) with Raffi Bagdasarian, Founder and CEO of Paket Media to discuss Read More
PeerLogix’s Will Gorfein Explains ‘Moneyball’ Strategy Of Content Acquisition [VIDEO]
As part of our new Special Report on the FASTs, PeerLogix Founder and CEO Will Gorfein discusses their “Moneyball Strategy” for content acquisition. Read More
VIZIO’s Mike O’Donnell on How to Improve Ad Experience on the FASTS [VIDEO]
As part of TV[R]EV’s Special Report, VIZIO’s Mike O’Donnell shares his thoughts on why the FASTs are so popular and how to improve the ad experience. Read More
How Addressable TV Is Transforming The Ad Industry [Video]
Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it. Read More
Netflix Looking Strong For Long Haul, But May Face Short-Term Bump, Analysts Say
Thanks to Netflix’s embrace of movies while Hollywood studios stick with a shuttered exhibition business, the streamer is looking strong, one analyst says. But another says this quarter could have a short-term surprise. Read More
How OpenAP’s Ad Attribution Solution Can Enable The TV Industry [VIDEO]
In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns. Read More
VIZIO Discusses the Benefits of Direct-to-Device [VIDEO]
Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency. Read More
AdLedger Explains CryptoRTB [VIDEO]
Fraud’s growing presence in TV environments calls for new solutions. AdLedger’s Christina Cacciapuoti explains more about the CryptoRTB protocol. Read More
MTV Video Music Awards has massive response; BTS, Toyota lead reactions
With the highly anticipated MTV Video Music Awards set for this past Sunday, viewers were excited to find out how the show would go on in the middle of a Read More
VIZIO Shares What the Future of MVPDs Look Like [VIDEO]
What does the future hold for MVPDs? VIZIO’s Adam Bergman discusses what’s ahead for the industry, and VIZIO in particular. Read More
How is VIZIO Building Custom Experiences on its SmartCast Platform? [VIDEO]
Customization is increasingly crucial, and VIZIO’s SmartCast is building an experience around that concept. More from Katherine Pond: Read More
How is the TV Industry Transacting on iSpot as a Currency? [VIDEO]
iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying. Read More
Scott Cunningham on the Future for Local Advertising Across OTT and CTV [VIDEO]
Current growth around OTT and CTV advertising — and especially local OTT and CTV advertising — has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future. Read More
Progress Partners on the Effect of ATSC 3.0 on Local Media [VIDEO]
As part of our “Eyes on Local” series, Mary Ann Halford of Progress Partners explains the effect of ATSC 3.0 on local media. Read More
Brad Smith on National vs. Local Advertising [VIDEO]
Brad Smith, formerly of Videa, explains how the idea that “all media is national” may be false, especially in the current environment. Read More
BIA Advisory Services Discusses How the OTT Market is Shifting With Regard to Local [VIDEO]
How is the OTT market shifting with regard to local? BIA/Kelsey managing director Rick Ducey explains in our latest video. Read More
KSL-TV Explains How to Measure ROI Based on Local CTV Advertising [VIDEO]
In our latest video, KSL-TV in Salt Lake City explains how advertisers can determine ROI based on local CTV ads. Read More
Tom Morgan on Expected Shifts in Local and National TV Advertising [VIDEO]
MediaD.tv principal Tom Morgan discusses how the current environment is going to change both local and national TV advertising in the future. Read More
The Vertere Group Explains Advertisers’ Sudden Interest in Local Audiences [VIDEO]
Local’s always possessed a significant targeting ability, as the Vertere Group’s founder and CEO Tim Hanlon explains in today’s “Eyes on Local” video. Read More