WEEK IN REVIEW: Amazon Launches Its Own FAST, Hulu, AT&T Get Attributable.
1. Amazon Launches Its Own FAST Happy 2019. While rumors of Amazon launching its own FAST (Free Ad-Supported Streaming TV Service) have been swirling about for a few months now,... Read More
Questions (and Opportunities) Around ESPN’s College Football Megacast
ESPN’s latest megacast opened up some questions — and great opportunities — for the network to explore for OTT advertising.... Read More
NBCU Building A ‘Bluprint’ For Its Post-Cable TV Future: Q&A With Dave Howe
Among a string of experiments and ventures at NBCUniversal, few are as intriguing as Bluprint, the revamped hobbyist education and e-commerce site formerly known as Craftsy that the media giant... Read More
Netflix’s Merry Holiday Season Sets It Up To Survive Challenging 2019 Competition
There, he said it: “Netflix, Netflix, Netflix.” If that punchline to a joke by host Andy Samberg wasn’t quite the theme of Sunday night’s broadcast of the Golden Globe Awards,... Read More
How Broadcasters and Publishers Can Thrive in the Age of AI
Artificial intelligence is fast becoming an essential ingredient for an array of solutions across all industries – which promises to transform every aspect of our lives. While intelligence similar to... Read More
Immersive Entertainment’s December To Remember Reflects 2018’s Return To Optimism
If 2016 was a year of excess hype for virtual reality, and 2017 was mired in that rugged trough of disillusion, 2018 marked a return to optimism, growing consumer acceptance... Read More
The ‘Identity Crisis’ in Video Advertising
The ‘Identity Crisis’ in Video Advertising The video industry, in keeping with its tradition of storytelling, loves to summarize epochal industry dynamics into short catchphrases. First, when streaming video was... Read More
Big 2018 Just a Sampling of Connected TV’s Potential
Beachfront data shows huge leaps for connected TV ad requests from November 2017 to November 2018, with more likely to come.... Read More
Ninja Scores A Big Week as Video Games Spill Across Pop Culture
Last week was a very good California trip for the world’s best-known video game player, Tyler “Ninja” Blevins. On Sunday, he played his signature game, Fortnite, alongside three prominent musicians in Studio... Read More
Amazon Prime’s BYO Bundles Scoring Big For Small Channels
One of pay TV’s biggest developments the past couple of years has been the rise of the skinny bundle of digitally delivered online video channels. But those digital bundles have... Read More
Facebook Should Just Buy Roku Already – or Move on from TV
Facebook wants TV’s ad money. The seemingly best way to get at those dollars is to actually have TV ad space to sell advertisers. Yet right now, Facebook is betwixt... Read More
The Frenemy Report: The Short of It
Getting Shorter: The OG quick dopamine hit, Vine, is reported to debut V 2.0 (named Byte) in 2019 and Gen Z is stoked… in the meantime, they have the option of... Read More
Pikachu, Toy Story Make Big Splash With Social Video First
Two kid-friendly franchises dropped trailers online this Monday, and audiences happily watched millions of times on social media.... Read More
Streaming Services Must Bear Down To Win, Or At Least Stay In, This Race
There’s an old saw about two guys confronted by a bear. One starts running, and the other yells, “Where are you going? You can’t outrun a bear.” His erstwhile pal... Read More
Trevor Noah Stars on YouTube, and More Mid-Term Social Video Data
With the election results rolling in, we look at which publishers were rolling in social video views, with data from Tubular Labs.... Read More
Sinclair CEO Chris Ripley on ATSC 3.0, M&A And Online Video’s ‘Sea of Blood’
Christopher Ripley, CEO and president of the country’s biggest chain of TV stations, Sinclair Broadcast Group, took to the stage at the recent NAB NY conference to discuss the transformative... Read More
All The News That’s Fit To Stream, And Fits The Stream
As Peak TV ascends ever-higher altitudes, with new streaming challengers and incumbents doubling down on their multi-billion-dollar programming investments, less noticed is the herd of new (or newly acquired and... Read More
TV and the Gaming of Our Brains (F*CK Fortnite)
TV doesn’t just have to compete with social platforms, mobile screen time and them ad-skipping bastards. Now it has to compete with machine learning — brain-twisting engines tweaked to induce... Read More
This Is Us Too: Networks Bank On Emotions To Grab Ratings
The success of three-hankie drama This Is Us is transforming a significant chunk of the broadcast TV schedule this fall, as everyone tries to copy and cash in on criers that wring... Read More
Social Video Insights from the Ford – Kavanaugh Hearing
U.S. audiences were hooked on video around the Ford-Kavanaugh hearings, and not just on T.V. Social video also commanded large audiences for the event.... Read More
Millennials Still Love Their TV Shows, And The Brands That Back Them
For all the talk of cord-cutting and a turning away from traditional TV by younger viewers, a new Video Advertising Bureau study suggests Millennials remain ardently in love with TV... Read More
How Sustainability Can Be A Growth Business For Apple’s Subscription Services
Tucked into last week’s mobile-palooza at Apple was a potentially revolutionary pitch by a former EPA administrator. Essentially, Lisa P. Jackson said, Apple wants to reverse the planned obsolescence common... Read More