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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

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Advertising Screen Convergence

Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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Roku Ultra with remote
Advertising Video Screen Convergence #CREATEDWITH

What Next For Roku After Record Week And Quibi Deal?

TV[R]EV Original — David Bloom

Roku set all kinds of records in January’s first week, and made its first original-content deal. Where does it go from here?
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Characters from Shonda Rhimes' 'Bridgerton' series on Netflix
Video #CREATEDWITH

How Did Streaming Video Services Fare In TV[R]EV’s 2020 Report Card?

TV[R]EV Original — David Bloom

In a year when seven big subscription video services launched, Netflix ruled. How did all the competition grade out in TVRev’s report card?
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Video

VIZIO Explains SmartCast [VIDEO]

— John Cassillo

VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system
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Advertising Video

Beachfront: Programmatic Delivers Revenue Automation That Augments TV Ad Sales [VIDEO]

— Fabric Media

Beachfront CEO Chris Maccaro explains revenue automation and its importance to TV ad sales teams.
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Advertising Video

VIZIO: Why Addressable Inventory Makes TV Advertising More Appealing to Brands [VIDEO]

— John Cassillo

VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV.
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Advertising Video

Beachfront: How CryptoRTB’s Digital Signature Secures Video Ad Transactions [VIDEO]

— John Cassillo

With digital TV growing by the day, it’s more important than ever for ad solutions that facilitate secure, transparent transactions. AdLedger‘s CryptoRTB protocol addresses industry-wide concerns around fraud and privacy, as Beachfront President and Founder Frank Sinton explains in the video below.
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Advertising Video

VIZIO’s Approach to the FASTs Market [VIDEO]

— Alan Wolk

As part of TV[R]EV’s Special Report on the FASTs, we sat down with Mike O’Donnell, CRO of VIZIO’s platform business, to discuss VIZIO’s specific approach to the FASTs market.
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Advertising Video

Gamut Explains How Unified Measurement Works [VIDEO]

— John Cassillo

Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company’s recent partnership announcement with iSpot.
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Video Screen Convergence Revisionists

Paket CEO Raffi Bagdasarian On Why It’s So Tough To Find Something To Stream [VIDEO]

TV[R]EV Original — Alan Wolk

As part of our Special Report on the FASTs (free ad-supported streaming TV services), we sat down (via Zoom) with Raffi Bagdasarian, Founder and CEO of Paket Media to discuss
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Alan Wolk Video Screen Convergence Revisionists

PeerLogix’s Will Gorfein Explains ‘Moneyball’ Strategy Of Content Acquisition [VIDEO]

TV[R]EV Original — Alan Wolk

As part of our new Special Report on the FASTs, PeerLogix Founder and CEO Will Gorfein discusses their “Moneyball Strategy” for content acquisition.
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Advertising Alan Wolk Video Screen Convergence

VIZIO’s Mike O’Donnell on How to Improve Ad Experience on the FASTS [VIDEO]

TV[R]EV Original — Alan Wolk

As part of TV[R]EV’s Special Report, VIZIO’s Mike O’Donnell shares his thoughts on why the FASTs are so popular and how to improve the ad experience.
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Advertising Video

How Addressable TV Is Transforming The Ad Industry [Video]

— Manouk Akopyan

Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it.
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Enola Holmes Henry Cavill Millie Bobbie Brown
Video Screen Convergence #CREATEDWITH

Netflix Looking Strong For Long Haul, But May Face Short-Term Bump, Analysts Say

TV[R]EV Original — David Bloom

Thanks to Netflix’s embrace of movies while Hollywood studios stick with a shuttered exhibition business, the streamer is looking strong, one analyst says. But another says this quarter could have a short-term surprise.
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Advertising Video

How OpenAP’s Ad Attribution Solution Can Enable The TV Industry [VIDEO]

— Manouk Akopyan

In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns.
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Advertising Video

VIZIO Discusses the Benefits of Direct-to-Device [VIDEO]

— John Cassillo

Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency.
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Advertising Video

AdLedger Explains CryptoRTB [VIDEO]

— John Cassillo

Fraud’s growing presence in TV environments calls for new solutions. AdLedger’s Christina Cacciapuoti explains more about the CryptoRTB protocol.
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Advertising Analytics Video #CREATEDWITH

MTV Video Music Awards has massive response; BTS, Toyota lead reactions

— Allison Butler

With the highly anticipated MTV Video Music Awards set for this past Sunday, viewers were excited to find out how the show would go on in the middle of a
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Advertising Video

VIZIO Shares What the Future of MVPDs Look Like [VIDEO]

— John Cassillo

What does the future hold for MVPDs? VIZIO’s Adam Bergman discusses what’s ahead for the industry, and VIZIO in particular.
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Katherine Pond headshot Vizio VP of business development
Advertising Video

How is VIZIO Building Custom Experiences on its SmartCast Platform? [VIDEO]

— John Cassillo

Customization is increasingly crucial, and VIZIO’s SmartCast is building an experience around that concept. More from Katherine Pond:
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Advertising Video

How is the TV Industry Transacting on iSpot as a Currency? [VIDEO]

— John Cassillo

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.
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