Week In Review: Disney Plus Rolls Out In Europe, Showtime and Sling Offering Up Free Trials
1. Disney Plus Rolls Out In Europe Disney began its international expansion at what may be an opportune time for them, judging by the 5 million downloads the app got Read More
TV Streaming on the Rise Along with Connected TV Ad Requests During Quarantine
With more U.S. audiences stuck in front of televisions, streaming has increased — as have ad requests, according to Beachfront. Read More
FuboTV Banks On Facebank Merger Amid Skinny Bundle Challenges
Skinny bundle video service FuboTV merges with tech developer Facebank Group, and plans to go public as soon as possible, even as its live sports programming is hobbled by COVID-19 impacts. Read More
ViacomCBS’ VidCon Cancels
The biggest annual event in social media, the giant VidCon gathering in Anaheim, Calif., has been cancelled because of COVID-19. Organizers hope to create a replacement in the fall. Read More
Could Drooping Disney, Other Media Companies Be Takeover Targets Amid Pandemic?
Collapsing share prices for Disney and other media companies could be an acquisition opportunity for Apple or other deep-pocketed tech firms, an analyst suggested. Read More
Q&A: Vizio’s Katherine Pond On Connected TVs And The Fight For Audience Attention
Katherine Pond is VP of business development for Vizio. As such, she presides over some of the most valuable real estate in streaming video: prime spots on a major Connected TV platform. Read More
Inscape Explains Project OAR [VIDEO]
What is Project OAR? Greg Hampton is Vice President, Business Development at Inscape and was happy to dive into the consortium’s purpose. Read More
LTN Global Discusses How Addressable TV Avoids Privacy Issues [VIDEO]
LTN Global CTO + Head of Strategy Alan Young recently noted how addressable can avoid privacy issues, prioritizing targeting that puts the individual first. Read More
Quibi Nabs $750 Million More, Names News Programs Ahead of Launch
Mobile video startup Quibi is having a good week, one month before its launch: it said it has raised another $750 million, and detailed news shows made for it by BBC, NBC and Telemundo. Read More
AT&T TV Service Feels Like Cable’s Bad Old, Good Old Days
AT&T TV launched nationwide today, a successor to the collapsing DirecTV. But for all its modern features, it feels like a throwback to cable TV’s bad old days. Read More
Tubular Adds Context to Content Measurement Through Categories [VIDEO]
It doesn’t seem to matter if you’re covering TV series, movies, or digital video. Everywhere, you hear people talking about whether a piece of content is “a hit.” They talk Read More
Inscape’s Zeev Neumeier Welcomes TV to the Age of the Impression [VIDEO]
This Measure Up video is brought to you by iSpot.tv, the complete real-time TV ad measurement and attribution company trusted by America’s leading brands and networks. Learn how iSpot is Read MoreFrom Beet.TV: Addressable Was The Word At Beet Retreat
TV[R]EV Co-Founder and Lead Analyst Alan Wolk was at the Beet Retreat in San Juan, Puerto Rico last week (rough gig, we know) and Beet.TV founder Andy Plesser was kind Read More
Privacy Regulations Will Expose Fraudulent Data, Says MadHive’s Adam Helfgott [VIDEO]
This On Privacy video brought to you by Inscape, the TV data company that brings glass-level insights from 14 million opt-in VIZIO TVs. Learn more about how ACR data is Read More
Tom Morgan: The Key to Addressable Is Open APIs [VIDEO]
This Addressable series is brought to you by Project OAR, the consortium of media companies aligned to bring standards for addressable advertising in linear TV. Learn more about the consortium Read More
Ad Supported Mobile Downloading May Be The Future Of Indian TV
India is the world’s second largest country, with a population of over 1.38 billion people. That is why the country’s rapid adoption of mobile technology has been of great interest Read More
Apple Mostly Mum On TV+ Amid Record Q1 But Good News Comes From Others
Apple executives said little about TV+ amid record overall results, but outside analysts suggest its streaming service is getting some traction from viewers. Read More
Netflix ‘Views’ And The Not-So-New Snake Oil Salesmen
Everyone reporting on Netflix’s latest PR push — sorry, “view” standard change? Hi. We’ve got a bone to pick. Namely, that it sure feels like we’ve seen this before. So, Read More
What are the predominant methods of OTT fraud? [VIDEO]
When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing Read More
What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
The Quibi Question: Will Consumers Pay for Premium Short Form?
While the imminent launch of HBO Max and Peacock get more attention, early 2020 will also bring us Quibi’s premium short-form service. Many are skeptical that Millennials (or anyone else) Read More