Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected... Read More
Four Lessons from the Demise of MoviePass, Part 2
In my last article, I described two of the four biggest lessons to be learned from MoviePass’s demise. Here are the final two lessons. Lesson 3: Beware the hidden (or... Read MoreFrom Cheddar TV: Ad-Supported OTT to Take Off Amid “Flixcopalypse” of New Streaming Services, TV[R]EV Says
Via Cheddar TV: Ad-supported OTT is expected to take off in the next year or two amid the “Flixcopalypse” of new streaming services, according to Alan Wolk, co-founder and lead... Read More
Podcast: Netflix Wins Even When It Loses, Oscar Edition
Netflix had a very good Oscar season. Its most celebrated awards contender, Roma, from Alfonso Cuaron, picked up three major Oscars – for best foreign language film, directing and cinematography” – and a... Read More
Amateur Sports Highlights The Latest Competition For Audiences And Ads
As big media companies vie for pricey rights to pro sports broadcasts and streams, a smaller but equally hard-fought contest is breaking out for viewers of low-cost online videos about... Read More
International Week In Review: Viacom Launches An SVOD Service In The UK, Berlin International Film Festival Opens
We know it may come as a shock, but there’s an entire world of television that exists outside of the United States. That’s why we’ve called on Mary Ann Halford,... Read More
How Micro Influencers, In-Person Events And Ephemeral Video Are Transforming Content Marketing
At this year’s Digital Entertainment World conference, I moderated a panel of top entertainment and e-commerce executives talking about the trends and technologies reshaping content marketing. It’s a fast-evolving field,... Read More
Maybe It’s Not The Algorithm
There’s been a lot of talk about how Netflix’s amazingly awesome algorithms were responsible for taking the show You from purgatory on Lifetime and turning it into a streaming hit. ... Read More
NBCU Building A ‘Bluprint’ For Its Post-Cable TV Future: Q&A With Dave Howe
Among a string of experiments and ventures at NBCUniversal, few are as intriguing as Bluprint, the revamped hobbyist education and e-commerce site formerly known as Craftsy that the media giant... Read More
Netflix’s Merry Holiday Season Sets It Up To Survive Challenging 2019 Competition
There, he said it: “Netflix, Netflix, Netflix.” If that punchline to a joke by host Andy Samberg wasn’t quite the theme of Sunday night’s broadcast of the Golden Globe Awards,... Read More
How Broadcasters and Publishers Can Thrive in the Age of AI
Artificial intelligence is fast becoming an essential ingredient for an array of solutions across all industries – which promises to transform every aspect of our lives. While intelligence similar to... Read More
Immersive Entertainment’s December To Remember Reflects 2018’s Return To Optimism
If 2016 was a year of excess hype for virtual reality, and 2017 was mired in that rugged trough of disillusion, 2018 marked a return to optimism, growing consumer acceptance... Read More
The ‘Identity Crisis’ in Video Advertising
The ‘Identity Crisis’ in Video Advertising The video industry, in keeping with its tradition of storytelling, loves to summarize epochal industry dynamics into short catchphrases. First, when streaming video was... Read More
Big 2018 Just a Sampling of Connected TV’s Potential
Beachfront data shows huge leaps for connected TV ad requests from November 2017 to November 2018, with more likely to come.... Read More
Ninja Scores A Big Week as Video Games Spill Across Pop Culture
Last week was a very good California trip for the world’s best-known video game player, Tyler “Ninja” Blevins. On Sunday, he played his signature game, Fortnite, alongside three prominent musicians in Studio... Read More
Amazon Prime’s BYO Bundles Scoring Big For Small Channels
One of pay TV’s biggest developments the past couple of years has been the rise of the skinny bundle of digitally delivered online video channels. But those digital bundles have... Read More
Facebook Should Just Buy Roku Already – or Move on from TV
Facebook wants TV’s ad money. The seemingly best way to get at those dollars is to actually have TV ad space to sell advertisers. Yet right now, Facebook is betwixt... Read More
The Frenemy Report: The Short of It
Getting Shorter: The OG quick dopamine hit, Vine, is reported to debut V 2.0 (named Byte) in 2019 and Gen Z is stoked… in the meantime, they have the option of... Read More
Pikachu, Toy Story Make Big Splash With Social Video First
Two kid-friendly franchises dropped trailers online this Monday, and audiences happily watched millions of times on social media.... Read More
Streaming Services Must Bear Down To Win, Or At Least Stay In, This Race
There’s an old saw about two guys confronted by a bear. One starts running, and the other yells, “Where are you going? You can’t outrun a bear.” His erstwhile pal... Read More
Trevor Noah Stars on YouTube, and More Mid-Term Social Video Data
With the election results rolling in, we look at which publishers were rolling in social video views, with data from Tubular Labs.... Read More
Sinclair CEO Chris Ripley on ATSC 3.0, M&A And Online Video’s ‘Sea of Blood’
Christopher Ripley, CEO and president of the country’s biggest chain of TV stations, Sinclair Broadcast Group, took to the stage at the recent NAB NY conference to discuss the transformative... Read More