Week In Review: Peacock Looks Like A Winner, Questioning HBO’s Latest Stats
The one where we look at what NBCU did right with Peacock and who those very active HBO Max users likely are. Read More
NBA Leaning Into Fans, Digital Video With Restart in Orlando
The NBA’s kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns. Read More
Week In Review: Quibi And Women Of A Certain Age, HBO Max Misfire
The one where we look at what Quibi can do with its new older female audience and wonder why AT&T wasn’t more aggressive in avoiding blame for the Now to Max snafu. Read More
For TV Audiences, Advertisers & Networks, ‘Group Play’ NBA Return Could be Best Bet
The NBA’s potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play. Read More
NHL Announces Return Plan with Major TV Potential
The NHL has a plan in place for how to return to the ice, and it may be a major TV moneymaker around this year’s playoffs. Read More
Memorial Day Weekend’s Most Binged Time-Shifted Shows
The most binge-watched time-shifted shows from Memorial Day weekend, with insights from Inscape Read More
Week In Review: Ready Or Not, HBO Max To Launch This Week, Roku Scores Again
The one where we look at all the plates AT&T still has in the air with the HBO Max launch and try and explain Roku’s success yet again. Read More
Canvs: Endings Revealed in This Week’s Top TV Series Finales
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. Each week, Read More
Revenge Of The TV Nerds
Both Quibi and Apple seemed to ignore the advice of all the people who study the TV industry and are having to backtrack as a result. Read More
NBA 2K Is Introducing New Sports Fans (And Brands) To ESPN
(a version of this piece appears on GamesBeat) In the absence of live sports, ESPN and other sports-focused networks are looking to fill the programming void by experimenting with a Read More
Apple Reportedly Buying Up Shows To Flesh Out Anorexic TV+ Lineup
Apple is reportedly looking for more library content to beef up the underfed group of shows its TV+ subscription-video service offers. Hollywood may be in for another big change. Read More
Can Networks Create More Programming Like ‘The Last Dance?’
ESPN’s “The Last Dance” was exactly what viewers wanted. But can its success be repeated for audiences looking for collective experiences? Read More
Week In Review: Everybody Loves Addressable Advertising, Peacock Will Have Some Originals After All
Addressable has always been something the industry intended to do, like losing weight or taking up snowboarding. It’s just that there was never a really compelling reason to get serious about it. Read More
Canvs: Keeping it Real with This Week’s Top Reality-TV Moments
Each week Canvs utilizes their leading emotion measurement technology to analyze the top TV shows with the highest emotional reactions. This week, Reality-TV shined bright with the season finale of Survivor winning viewer’s attention. Read More
‘Hamilton’ Gives Disney+ its Shot at Premium Streaming Opening Weekend
“Hamilton” presents Disney’s best opportunity yet to create a premier-like event around its Disney+ streaming service. Read More
Saturday Night Live Season 45 in Review, with TV Ad Insights
SNL’s 45th season just wrapped up with the third episode of its revamped “at home” comedy sketch show. A look at advertiser trends over the course of the season… Read More
Week In Review: Cord Cutting Picks Up, So Does Addressable TV Advertising
The one where we look at why both cord cutting and addressable TV advertising are finally starting to pick up (Hint: the reasons are related.) Read More
Canvs: Top TV Shows Winning the Love, Week of May 4
Each week Canvs utilizes their leading emotion measurement technology to analyze the top TV shows with the highest emotional reactions. This week, Michael Jordan’s ‘The Last Dance’ took over the internet. Check out the other shows that caught viewers attention. Read More
OTT Sports In Europe: What Comes Next?
A look at the growing market for OTT sports broadcasting in Europe, now on hold, but sure to explode post-pandemic. Read More
Disney Earnings Didn’t Yield Many Answers on What’s Ahead — Especially for Streaming
Disney’s earnings didn’t yield much insight about how Disney+ and its films respectively regroup with coronavirus pressing business on all sides. Read More
Potential NBA Plan to Return Could Create March Madness in Summer
If the NBA finds a way to return with a Vegas “bubble” setup, we could see months filled with live basketball games on TV. Read More