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The Only Question Worth Asking

TV[R]EV Original — Alan Wolk

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Advertising Analytics

Quick Viewership & Advertising Insights for the Golden Globes

TV[R]EV Original — Eleanor Semeraro

Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot.
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Video Screen Convergence #CREATEDWITH

Paramount Plus Movie Strategy Yet Another Approach To Hollywood’s Thorniest Problem

TV[R]EV Original — David Bloom

Paramount Plus launches this week with lots of familiar franchises, and yet another new approach to streaming high-profile movies. Will it be enough for ViacomCBS to keep up with services from much bigger companies?
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Screen Convergence Sports Media

NFL’s Next Media Rights Deal Can Define League, Network Futures

TV[R]EV Original — John Cassillo

The NFL’s 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.
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Advertising Alan Wolk Screen Convergence

The Year Ahead: Our Fearless Predictions For 2021

TV[R]EV Original — Alan Wolk

TV[R]EVs Top 10 TV Predictions of 2021
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Characters from Shonda Rhimes' 'Bridgerton' series on Netflix
Video #CREATEDWITH

How Did Streaming Video Services Fare In TV[R]EV’s 2020 Report Card?

TV[R]EV Original — David Bloom

In a year when seven big subscription video services launched, Netflix ruled. How did all the competition grade out in TVRev’s report card?
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Screen Convergence

What Does Streaming Mean for the Movie Studio That Altered Box Office Expectations Forever?

TV[R]EV Original — John Cassillo

Recent comments from Marvel’s Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns.
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Advertising Alan Wolk Screen Convergence

Week In Review: HBO And Roku Strike A Deal, Sony Buys Crunchyroll for $1.175B

TV[R]EV Original — Alan Wolk

The one where we look under the hood of the HBO/Roku deal and discuss why Sony paid $1.2B for Crunchyroll.
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Advertising

Roku Acts Like Streaming TV’s Bouncer. Can That Last?

TV[R]EV Original — John Cassillo

Roku’s latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn’t)
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Disney Goes Very, Very Big, Measurement Goes To Impressions

TV[R]EV Original — Alan Wolk

The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen’s new measurement systems are going to let advertisers feel good about streaming.
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Screen Convergence

Disney Investor Day Shows Path to Put All Content Under One Umbrella

TV[R]EV Original — John Cassillo

Disney announced a TON on Thursday, including the roadmap for an all-in-one streaming service down the line.
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Advertising Alan Wolk Screen Convergence

The Last Gasp Of The GRP

TV[R]EV Original — Alan Wolk

As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem.
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Alan Wolk Screen Convergence

TV In Transition

TV[R]EV Original — Alan Wolk

The point where more TV has more streaming-only viewers is fast approaching and the various players will need to adapt to that scenario. A look at how they might handle the transition.
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Screen Convergence Sports Media

ESPN’s Business Doesn’t Work as a TV App Only… Yet

TV[R]EV Original — John Cassillo

ESPN’s going to shift to a TV app format (ESPN+ or otherwise) at SOME point… that point just won’t come until other business concerns work themselves out.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: 10 Reasons Why Discovery+ Is A Winner, Warner To Show All 2021 Movies On Max

TV[R]EV Original — Alan Wolk

The one where we list 10 reasons why Discovery+ is in very good shape and look at Warner’s movie-window shortening/Max subscriber boosting plan
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Screen Convergence Sports Media

Twitch Won’t Abandon Gaming Roots. It’s Using Them to Inform Its Evolution.

TV[R]EV Original — John Cassillo

Twitch is taking centerstage with the NFL and other content partners, but also can’t lose what makes it unique at the same time.
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Advertising Analytics Alan Wolk Screen Convergence

At Least TV Measurement Is Getting More Accurate

TV[R]EV Original — Alan Wolk

While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement.
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Advertising Sports Media

Lackluster Thanksgiving TV Slate May Test NFL’s Dominion Over Holiday

TV[R]EV Original — John Cassillo

With just two games between bad teams on Thursday, the NFL’s ability to grab audiences on Thanksgiving could be thoroughly tested.
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Analytics

Influencer Spotlight: Binging With Babish

TV[R]EV Original — Eleanor Semeraro

Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of “Binging With Babish,” a unique show that blends cooking with TV and film.
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Alan Wolk Screen Convergence

Week In Review: HBO Max Finally Gets A Deal With Amazon, Bets Big On Wonder Woman 1984

TV[R]EV Original — Alan Wolk

The one where we look at why HBO’s troubles don’t end with the new Amazon deal and the pros and cons of their decision to not charge extra for theatrical releases like Wonder Woman 1984.
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Sports Media

Why Can’t the Pac-12 Conference Just Figure Out TV?

TV[R]EV Original — John Cassillo

The Pac-12’s latest streaming announcement misses the mark once more as the league won’t just focus on trying to get live games to fans.
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Advertising

The Key To Frequency Capping: Q&A With MadHive’s Adam Helfgott

TV[R]EV Original — Alan Wolk

TV[R]EV recently talked with Adam Helfgott, CEO at MadHive, an enterprise software company that builds tools for advertising on OTT, to dive into this problem and how it can be remedied.
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Alan Wolk Screen Convergence

Week In Review: Nielsen Wants To Make Linear Addressable Happen, Disney+ Creates A Little Magic

TV[R]EV Original — Alan Wolk

The one where we look at why Nielsen’s new measurement plan is so revolutionary and why Disney+ is one of the brand’s only bright spots this quarter.
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