Digital Advertising on OTT: Exclusive Interview with dataxu
dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly... Read More
The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
Warner Spares Netflix. But At What Cost?
Sometime in the spring of 2015, a secret memo went out to 12-year-old girls across America. “Log into your parents Netflix account and start watching Grey’s Anatomy,” it commanded. “All... Read More
What if We’re All Waiting for TV Money That Isn’t Coming?
A few weeks ago, CNBC posted a smart, in depth look at why so many investors were pumping cash into digital publishers focused on subscriptions over advertising. Yet in... Read More
Week In Review: AT&T Reveals The Three Faces Of Warner, Pluto Discovers Europe
1. AT&T Reveals The Three Faces Of Warner While the industry awaits the “Attack of the Giant Flixes” one of the biggest questions has been what those “Flixes” will actually... Read More
Connecting The Next Generation Of TV Viewers To Publishers and Advertisers Wherever They Are
Nearly three-fourths of American households already have a television connected to the Internet. What’s less well connected? Some way to identify and tie those users to the video sources they... Read More
Facebook Should Just Buy Roku Already – or Move on from TV
Facebook wants TV’s ad money. The seemingly best way to get at those dollars is to actually have TV ad space to sell advertisers. Yet right now, Facebook is betwixt... Read More
Giving Tuesday And NewsMatch Are The Real Spirit Of The Season
Black Friday and its consumption-minded spinoffs Small Business Saturday and Cyber Monday make it easy to forget that the holidays are supposed to be about giving, especially to those less... Read More
Week In Review: Amazon Bids for Fox RSNs, Apple Might Be Thinking About A Lower Priced Dongle
1. Amazon Bids for Fox RSNs As part of their deal with Disney, Fox has just 90 days to get rid of their 22 RSNs (Regional Sports Networks, the ones... Read More
Amazon’s Plan to Buy Fox’s Sports Networks Raises Lots of Big Questions
You figured one of the tech titans would get into live sports in a big way at some point. You just didn’t think it would be Amazon going big into... Read More
Week In Review: AT&T Goes Full Digital, Netflix Goes Full Mobile
1. AT&T Goes Full Digital AT&T finally admitted to doing what we’ve long assumed every MVPD is going to do: move all their pay-TV subscribers to digital. Why It Matters... Read More
For TV Advertisers, ESPN’s SportsCenter Is Home For Funny Ads
It’s one thing for a brand to make a TV media buy, and another thing entirely to ensure their ad strikes the right chord with the programming consumers are tuned... Read More
Pikachu, Toy Story Make Big Splash With Social Video First
Two kid-friendly franchises dropped trailers online this Monday, and audiences happily watched millions of times on social media.... Read More
How Facebook is Tapping TV for “Portal”
On September 28, Facebook revealed a breach of personal data for some 50 million users, which also included data from whatever sites users authenticated in using Facebook. Just a few... Read More
Week In Review: Iger’s Plans For Disneyflix and Hulu, Roku’s Advertising Model Still Makes Sense
1. Iger’s Plans For Disneyflix and Hulu During Disney’s earnings call last week, Bob Iger let us know we could all just stop calling it “Disneyflix” as the official name... Read More
Streaming Services Must Bear Down To Win, Or At Least Stay In, This Race
There’s an old saw about two guys confronted by a bear. One starts running, and the other yells, “Where are you going? You can’t outrun a bear.” His erstwhile pal... Read More
Our New Special Report on Blockchain And Media. Yours For The Downloading.
I’m Alan Wolk and I know nothing about blockchain. Or I didn’t anyway, until I sat down with the TVREV team to start researching and writing the brand new Special... Read More
Vice’s Folly & Defy’s Demise Make You Wonder if Anyone in Media Has a Clue
You may have noticed that Vice Media, after a year of controversy, massive upheaval and leadership changes, has been on a bit a of a press tour. A big feature... Read More
Watch ‘Axios On HBO’ Sunday, Ponder The TV[R]evolution
Every morning, Washington D.C. and much of the world wakes up to Axios AM — founder Mike Allen’s top 10 stories of the day. Allen and Axios are key contributors... Read More
Cable News Networks Cut Ad Loads on Election Night
As America went to the polls Tuesday and then flipped on TV sets to see the results roll in, cable news networks were ready for a big night of coverage,... Read More
Trevor Noah Stars on YouTube, and More Mid-Term Social Video Data
With the election results rolling in, we look at which publishers were rolling in social video views, with data from Tubular Labs.... Read More
Maddow Shares Viewers with Hannity? And More Election Day Stats
There is so much made of how divided America is– but there are things we all have in common. We watch TV, we post on social media, and we express... Read More