MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives
MyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape.... Read More
What if Disney Just Buys Sony for the Hardware… and Spider-Man?
If Marvel winds up losing Spider-Man completely to Sony, could they just buy the whole company to get him back, with a hardware play to boot?... Read More
The Confusion Between Data and Measurement
If you read enough about what is going on in our industry today, you will see that Data is an all-powerful presence. It seems to command every conversation and rule... Read More
Quibi By The Numbers: Does It Add Up To A New TV Paradigm?
Quibi’s top executives disclosed a lot of key numbers at a weekend conference, including the need for $500 million in more capital. But will they add up to a hit or a gigantic miss when the mobile-video platform launches next April?... Read More
As Brands Return To Television, Confusion Around Measurement And Addressability Remain Key Issues
Brand advertisers seem to be getting over their infatuation with digital display advertising—years of ad fraud, brand safety issues, viewability issues and the widespread adoption of ad blocking software will... Read More
We Hate to Quibi-le, But You Might Want to Bet Against Katzenberg This Time
When evaluating the prospects of a huge media project being helmed by a big name, it’s important to remember two things: -George Lucas made Star Wars -George Lucas made the... Read More
Week In Review: WarnerFlix Dumps The Three-Tier Plan, Quibi Dumps TV
1. WarnerFlix Dumps The Three-Tier Plan, I cringed when I heard about AT&T’s plan to implement a “three tier” plan for their new WarnerFlix product. It was as if they’d... Read More
Can HbbTV and ATSC 3.0 Turn Broadcast Into A Broadband Competitor?
If you’re a television broadcaster, the constant drumbeat about how OTT and digitally delivered television are taking over the world is probably more like a pounding headache. How do you... Read More
The Upcoming Flixification Of Network TV
Buried a few paragraphs down in most of the stories about the increased likelihood of CBS and Viacom merging this summer, was a little tidbit about how, once the Viacom... Read More
Fortnite Becomes The Social-Media Experience Of Teens’ Choice
The video game Fortnite has become much more than that for teens and tweens, says an NRG study. Now it’s more a social-media site and messaging service too. Brands need to adapt to reach that audience.... Read More
Apple Appears Set To Move Beyond TVOD, The World Wide Web
At Apple’s WWDC, expect to see iTunes broken up, the end of TVOD, and the rise of an app-focused and integrated future for both mobile and desktop.... Read More
Week In Review: Are CBS and Viacom Getting Rehitched, Amazon Acquires Sizmek’s Ad Server
1. Are CBS and Viacom Getting Rehitched? The on-again/off-again romance between CBS and Viacom looks like it’s back on again. At least that’s what CNBC is saying (and they usually... Read More
The Netflix Advertising Fantasy is Probably Just a Fantasy
The Netflix Truthers are out there. You can’t attend an ad industry event without hearing someone declare, quite confidently, that the ads are coming to Netflix. They simply have to... Read More
How Many Influencers Does A Modern Marketing Campaign Need? A Lot.
Online influencers are being recruited by the hundreds to help market brands. But be careful to avoid “pay and spray” as you sign them up. ... Read More
TV Privacy in the Age of Smarter Devices, Voice Spying, AI Mousetraps
Privacy is boiling over right now, and perhaps rightfully so. The novelty of big data and better, more addressable content, music, videos, posts, news, and food recommendations may be wearing... Read More
College Sports Success Continues to be Decided by TV Revenues
College sports have been staring down the changing dynamics of TV for some time. And while the top teams and conferences that drive most of the revenue around college athletics continue to find more ways to deliver content digitally, they’re still largely dependent on network deals to make money.... Read More
Week In Review: Roku Shows Brands What (And Who) They’re Missing, Facebook Fucks Up Again
1. Roku Shows Brands What (And Who) They’re Missing Roku rolled out a new tool called “Activation Insights” that shows brands the incremental viewers they are missing by only advertising... Read More
We’ve Embraced The Fragmentation
Sean Moran, Head of Viacom Ad Solutions, Explains How Viacom’s Acquisition Strategy Is Setting the Company Apart I sat down with Head of Viacom Ad Solutions, Sean Moran to talk... Read More
“Game Of Thrones Spring” Shows The Power Of OG Weekly Release Schedules
Season 8 of Game of Thrones debuted on April 14, 2019, and for the next six weeks, HBO enjoyed what might easily be called “Game Of Thrones Spring.” As in... Read More
Esports is Having a Cultural Breakout Thanks to Overwatch – But It Has a Long Way to Go
Oscar Garza and Zach Oscar each had a similar aha moment. Both ad executives are immersed in the burgeoning esports field—a sector that has been seeking some sort of a... Read More
Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life
Digital Anthropologist Brian Solis visits the Bloom in Tech podcast to talk about “Influence 2.0,” what it means for brands and advertising, and his new book, “Life Scale,” and how we need to rewire our approach to all our digital distractions. ... Read More
Week In Review: Hulu Is Now 100% Disney, WarnerFlix Will Not Be Ad-Free
1. Hulu Is Now 100% Disney In a move that’s been rumored for a while now, Disney announced that it was buying Comcast’s share of Hulu, which will give it... Read More