Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot. Read More
Paramount Plus launches this week with lots of familiar franchises, and yet another new approach to streaming high-profile movies. Will it be enough for ViacomCBS to keep up with services from much bigger companies? Read More
The NFL’s 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners. Read More
Recent comments from Marvel’s Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns. Read More
The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen’s new measurement systems are going to let advertisers feel good about streaming. Read More
As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem. Read More
The point where more TV has more streaming-only viewers is fast approaching and the various players will need to adapt to that scenario. A look at how they might handle the transition. Read More
ESPN’s going to shift to a TV app format (ESPN+ or otherwise) at SOME point… that point just won’t come until other business concerns work themselves out. Read More
The one where we list 10 reasons why Discovery+ is in very good shape and look at Warner’s movie-window shortening/Max subscriber boosting plan Read More
Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of “Binging With Babish,” a unique show that blends cooking with TV and film. Read More
The one where we look at why HBO’s troubles don’t end with the new Amazon deal and the pros and cons of their decision to not charge extra for theatrical releases like Wonder Woman 1984. Read More
TV[R]EV recently talked with Adam Helfgott, CEO at MadHive, an enterprise software company that builds tools for advertising on OTT, to dive into this problem and how it can be remedied. Read More
The one where we look at why Nielsen’s new measurement plan is so revolutionary and why Disney+ is one of the brand’s only bright spots this quarter. Read More