Quick Viewership & Advertising Insights for the Golden Globes
Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot. Read More
Paramount Plus Movie Strategy Yet Another Approach To Hollywood’s Thorniest Problem
Paramount Plus launches this week with lots of familiar franchises, and yet another new approach to streaming high-profile movies. Will it be enough for ViacomCBS to keep up with services from much bigger companies? Read More
NFL’s Next Media Rights Deal Can Define League, Network Futures
The NFL’s 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners. Read More
The Year Ahead: Our Fearless Predictions For 2021
TV[R]EVs Top 10 TV Predictions of 2021 Read More
How Did Streaming Video Services Fare In TV[R]EV’s 2020 Report Card?
In a year when seven big subscription video services launched, Netflix ruled. How did all the competition grade out in TVRev’s report card? Read More
What Does Streaming Mean for the Movie Studio That Altered Box Office Expectations Forever?
Recent comments from Marvel’s Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns. Read More
Week In Review: HBO And Roku Strike A Deal, Sony Buys Crunchyroll for $1.175B
The one where we look under the hood of the HBO/Roku deal and discuss why Sony paid $1.2B for Crunchyroll. Read More
Roku Acts Like Streaming TV’s Bouncer. Can That Last?
Roku’s latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn’t) Read More
Week In Review: Disney Goes Very, Very Big, Measurement Goes To Impressions
The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen’s new measurement systems are going to let advertisers feel good about streaming. Read More
Disney Investor Day Shows Path to Put All Content Under One Umbrella
Disney announced a TON on Thursday, including the roadmap for an all-in-one streaming service down the line. Read More
The Last Gasp Of The GRP
As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem. Read More
TV In Transition
The point where more TV has more streaming-only viewers is fast approaching and the various players will need to adapt to that scenario. A look at how they might handle the transition. Read More
ESPN’s Business Doesn’t Work as a TV App Only… Yet
ESPN’s going to shift to a TV app format (ESPN+ or otherwise) at SOME point… that point just won’t come until other business concerns work themselves out. Read More
Week In Review: 10 Reasons Why Discovery+ Is A Winner, Warner To Show All 2021 Movies On Max
The one where we list 10 reasons why Discovery+ is in very good shape and look at Warner’s movie-window shortening/Max subscriber boosting plan Read More
Twitch Won’t Abandon Gaming Roots. It’s Using Them to Inform Its Evolution.
Twitch is taking centerstage with the NFL and other content partners, but also can’t lose what makes it unique at the same time. Read More
At Least TV Measurement Is Getting More Accurate
While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement. Read More
Lackluster Thanksgiving TV Slate May Test NFL’s Dominion Over Holiday
With just two games between bad teams on Thursday, the NFL’s ability to grab audiences on Thanksgiving could be thoroughly tested. Read More
Influencer Spotlight: Binging With Babish
Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of “Binging With Babish,” a unique show that blends cooking with TV and film. Read More
Week In Review: HBO Max Finally Gets A Deal With Amazon, Bets Big On Wonder Woman 1984
The one where we look at why HBO’s troubles don’t end with the new Amazon deal and the pros and cons of their decision to not charge extra for theatrical releases like Wonder Woman 1984. Read More
Why Can’t the Pac-12 Conference Just Figure Out TV?
The Pac-12’s latest streaming announcement misses the mark once more as the league won’t just focus on trying to get live games to fans. Read More
The Key To Frequency Capping: Q&A With MadHive’s Adam Helfgott
TV[R]EV recently talked with Adam Helfgott, CEO at MadHive, an enterprise software company that builds tools for advertising on OTT, to dive into this problem and how it can be remedied. Read More