WEEK IN REVIEW: Amazon Launches Its Own FAST, Hulu, AT&T Get Attributable.
1. Amazon Launches Its Own FAST Happy 2019. While rumors of Amazon launching its own FAST (Free Ad-Supported Streaming TV Service) have been swirling about for a few months now,... Read More
Questions (and Opportunities) Around ESPN’s College Football Megacast
ESPN’s latest megacast opened up some questions — and great opportunities — for the network to explore for OTT advertising.... Read More
2018 Advertising Review: Top Brands By Spend, Impressions and More
Before we get too far into 2019, we thought we’d take a look back at the last year in television advertising — based on complete data (vs. the full-year projections... Read More
NBCU Building A ‘Bluprint’ For Its Post-Cable TV Future: Q&A With Dave Howe
Among a string of experiments and ventures at NBCUniversal, few are as intriguing as Bluprint, the revamped hobbyist education and e-commerce site formerly known as Craftsy that the media giant... Read More
CBS Has A Plan B, And Its Name Isn’t Nielsen
Remember how last week in our TVREV predictions, number 10 was “Networks insist on adding ACR data to Nielsen”? Well call us prescient yet again. While at CES, we wound... Read More
Netflix’s Merry Holiday Season Sets It Up To Survive Challenging 2019 Competition
There, he said it: “Netflix, Netflix, Netflix.” If that punchline to a joke by host Andy Samberg wasn’t quite the theme of Sunday night’s broadcast of the Golden Globe Awards,... Read More
The Year Ahead. Our Fearless Predictions For 2019, Part 2 of 2
Picking up where we left off with Part 1, here are our last six predictions for 2019. 7. As the content bubble explodes, a lot of great shows get lost... Read More
Q&A With WHOSAY CEO Steve Ellis On Integrating Influencer Marketing For Success
Steve Ellis is founder and CEO of WHOSAY, which after nearly a decade is one of the oldest and largest influencer-marketing agencies in the business. And as of about a... Read More
The Age of Interruption is Over, But the TV Business Doesn’t Want to Address It
Over the holiday break, if you were able to pull yourself away from whatever binge show you’ve been engorging yourself on, there was an abundance of great sports to watch... Read More
The Year Ahead. Our Fearless Predictions For 2019, Part 1 of 2
It’s that time of year again, time for us to get out our crystal balls and predict the future. Before you laugh, remember that we were spot on last year... Read More
Immersive Entertainment’s December To Remember Reflects 2018’s Return To Optimism
If 2016 was a year of excess hype for virtual reality, and 2017 was mired in that rugged trough of disillusion, 2018 marked a return to optimism, growing consumer acceptance... Read More
Week In Review: T-Mobile vMVPD Service Might Launch in 2019, NBCU Might (Finally) Launch A DTC Service Too
1. T-Mobile vMVPD Service Might Launch in 2019 So it seems that T-Mobile is not going to launch its TV service in 2018. Which, given that there are just 10... Read More
WEEK IN REVIEW: AT&T and Hulu Launch “Pause” Ads, Amazon Starts Selling Chromecasts Again
1. AT&T and Hulu Launch “Pause” Ads Given the popularity of binge viewing, both Hulu and AT&T decided that rather than bury their heads in the sand and pretend it... Read More
The ‘Identity Crisis’ in Video Advertising
The ‘Identity Crisis’ in Video Advertising The video industry, in keeping with its tradition of storytelling, loves to summarize epochal industry dynamics into short catchphrases. First, when streaming video was... Read More
Big 2018 Just a Sampling of Connected TV’s Potential
Beachfront data shows huge leaps for connected TV ad requests from November 2017 to November 2018, with more likely to come.... Read More
Ninja Scores A Big Week as Video Games Spill Across Pop Culture
Last week was a very good California trip for the world’s best-known video game player, Tyler “Ninja” Blevins. On Sunday, he played his signature game, Fortnite, alongside three prominent musicians in Studio... Read More
Amazon Prime’s BYO Bundles Scoring Big For Small Channels
One of pay TV’s biggest developments the past couple of years has been the rise of the skinny bundle of digitally delivered online video channels. But those digital bundles have... Read More
STIRR Fills Sinclair’s Pot With Hybrid Linear, On-Demand Approach
STIRR, the big swing at an online service by Sinclair Broadcast Group, came into much clearer focus this week, with CEO and President Christopher Ripley detailing its hybrid business model... Read More
Warner Spares Netflix. But At What Cost?
Sometime in the spring of 2015, a secret memo went out to 12-year-old girls across America. “Log into your parents Netflix account and start watching Grey’s Anatomy,” it commanded. “All... Read More