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Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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Sports League Expansion, and How Lost Revenues and Media Rights Factor In

TV[R]EV Original — John Cassillo

Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)
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Advertising

What’s Left of Tucker Carlson’s Advertisers (So Far) in 2021?

TV[R]EV Original — John Cassillo

Who’s still advertising during Tucker Carlson Tonight? A look at the handful of brands left.
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Roku Ultra with remote
Advertising Video Screen Convergence #CREATEDWITH

What Next For Roku After Record Week And Quibi Deal?

TV[R]EV Original — David Bloom

Roku set all kinds of records in January’s first week, and made its first original-content deal. Where does it go from here?
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: LG Buys Stake In Alphonso, Roku and Amazon Pass 50M Users

TV[R]EV Original — Alan Wolk

The one where we lay out the wisdom of the LG/Alphonso deal and dissect what it means that Roku and Amazon now have over 50 million users apiece.
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Screen Convergence

NFL’s Next Media Rights Deal Can Define League, Network Futures

TV[R]EV Original — John Cassillo

The NFL’s 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.
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Advertising Alan Wolk Screen Convergence

The Year Ahead: Our Fearless Predictions For 2021

TV[R]EV Original — Alan Wolk

TV[R]EVs Top 10 TV Predictions of 2021
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Characters from Shonda Rhimes' 'Bridgerton' series on Netflix
Video #CREATEDWITH

How Did Streaming Video Services Fare In TV[R]EV’s 2020 Report Card?

TV[R]EV Original — David Bloom

In a year when seven big subscription video services launched, Netflix ruled. How did all the competition grade out in TVRev’s report card?
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Screen Convergence

What Does Streaming Mean for the Movie Studio That Altered Box Office Expectations Forever?

TV[R]EV Original — John Cassillo

Recent comments from Marvel’s Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns.
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Advertising Alan Wolk Screen Convergence

Week In Review: HBO And Roku Strike A Deal, Sony Buys Crunchyroll for $1.175B

TV[R]EV Original — Alan Wolk

The one where we look under the hood of the HBO/Roku deal and discuss why Sony paid $1.2B for Crunchyroll.
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Advertising

Roku Acts Like Streaming TV’s Bouncer. Can That Last?

TV[R]EV Original — John Cassillo

Roku’s latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn’t)
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Disney Goes Very, Very Big, Measurement Goes To Impressions

TV[R]EV Original — Alan Wolk

The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen’s new measurement systems are going to let advertisers feel good about streaming.
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Screen Convergence

Disney Investor Day Shows Path to Put All Content Under One Umbrella

TV[R]EV Original — John Cassillo

Disney announced a TON on Thursday, including the roadmap for an all-in-one streaming service down the line.
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Advertising Alan Wolk Screen Convergence

The Last Gasp Of The GRP

TV[R]EV Original — Alan Wolk

As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem.
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Alan Wolk Screen Convergence

TV In Transition

TV[R]EV Original — Alan Wolk

The point where more TV has more streaming-only viewers is fast approaching and the various players will need to adapt to that scenario. A look at how they might handle the transition.
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Screen Convergence

ESPN’s Business Doesn’t Work as a TV App Only… Yet

TV[R]EV Original — John Cassillo

ESPN’s going to shift to a TV app format (ESPN+ or otherwise) at SOME point… that point just won’t come until other business concerns work themselves out.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: 10 Reasons Why Discovery+ Is A Winner, Warner To Show All 2021 Movies On Max

TV[R]EV Original — Alan Wolk

The one where we list 10 reasons why Discovery+ is in very good shape and look at Warner’s movie-window shortening/Max subscriber boosting plan
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Screen Convergence

Twitch Won’t Abandon Gaming Roots. It’s Using Them to Inform Its Evolution.

TV[R]EV Original — John Cassillo

Twitch is taking centerstage with the NFL and other content partners, but also can’t lose what makes it unique at the same time.
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Advertising Analytics Alan Wolk Screen Convergence

At Least TV Measurement Is Getting More Accurate

TV[R]EV Original — Alan Wolk

While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement.
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