Marvel’s 22-Month Movie Gap Will Put New TV Endeavors to the Test
Black Widow’s latest delay puts an even greater emphasis on Disney+’s Marvel shows to carry the flag for its highly profitable movie franchise. Read More
What Exactly Would a Potential Buyer Get by Acquiring Quibi?
Quibi’s potentially for sale. Who would actually want to acquire the struggling asset and what would any buyer actually get out of the deal? Read More
72nd Emmy Awards: Quick Viewership and Ad Insights
Get viewership and advertising highlights from TV’s biggest night, with data via Inscape and iSpot. Read More
Week In Review: VCBSFlix Will Be Called Paramount+, Trump Bans New TikTok Downloads (Or Not)
With nine of these Flix services up and running, along with all of the mega FASTs, it seems that OTT will soon not only have better programming than traditional broadcast and cable TV but a lot more of it. All for considerably less money, which is why we’re finally going to see that “massive wave” of cord cutting happening over the next few years. Read More
Big Ten’s Late October Return Should Mean Big Boost for TV
The Big Ten’s return to the field in October should mean more ad impressions, more TVs tuned in and a more “normal” college football season. Read More
NFL Dominates a Sports-Filled Weekend
A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot. Read More
Week In Review: Apple Makes Some Moves, Kagan Sees More Cable-Free Households
The one where we look at how Apple is trying to overtake Roku and Amazon and dissect the recent increase in cord cutting. Read More
Hello, Football! Viewership Trends for the NFL’s Season Opener
According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans. Read More
MLB’s New ‘Film Room’ Further Democratizes Sports Video
MLB’s new “Film Room” product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences. Read More
Week In Review: AT&T Rumored To Be Looking To Unload Xandr and DirecTV, Nielsen Says Netflix’s Library Content Is Where It’s At
The one where we look at how and why AT&T’s TV project seems to be imploding and what Nielsen’s Netflix ratings say about the state of streaming. Read More
Why CTV Targeting Strategies Need Mobile Data: Q&A with Sabio
In recent months, the cord-cutting movement has been accelerated with the total number of U.S. households surpassing 20%. Instead, viewers are opting for free ad-supported TV services (FASTS), which presents Read More
Q&A: Frost Prioleau, CEO Of Simpli.Fi Demand-Side Ad Platform
Connected TV advertising has taken off during the pandemic, says Frost Prioleau, CEO of the long-time digital advertising platform Simpli.Fi. TVRev talked trends, who’s winning, and what the future holds for CTV advertising. Read More
Can Satellite TV Survive in Streaming-Centric World?
AT&T’s interest in selling DirecTV brings up the question of whether or not satellite TV even works going forward vs. streaming alternatives. Read More
Week In Review: Google’s Sabrina Play, More People Stream First
The one where we speculate about Google’s new Sabrina streaming device and the significance of more viewers turning to streaming before linear. Read More
Amid Sale Talk, Crunchyroll Shows How Niche Services Can Take Care Of Best Fans
Anime streaming service Crunchyroll may be on the sale block, but its latest strategy shows exactly how niche streamers should take care of their best fans. Read More
Democratic National Convention: 24% of TVs Tuned Into 2020 DNC
Despite the altered format, this year’s Democratic National Convention still wound up on a LOT of televisions (and some other screens as well). Read More
Apple, Disney Take Baby Steps Toward The Great Re-Bundling
Apple announced a bundle with Showtime and CBS All Access, and Verizon will add Hulu and ESPN+ to its free Disney+ offering. Let the Great Re-Bundling commence! Well, at least a little bit. Read More
Why Connected TV Needs Pod Bidding: Q&A with Beachfront
Beachfront’s Frank Sinton explains how the company plans on creating a stateful podding model across the industry, and an efficient infrastructure by way of CTV innovation. Read More