Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected... Read More
Four Lessons from the Demise of MoviePass, Part 2
In my last article, I described two of the four biggest lessons to be learned from MoviePass’s demise. Here are the final two lessons. Lesson 3: Beware the hidden (or... Read More
Brands Are So Full Of It
Brands sure love talking about their purpose. Unilever, under outgoing CMO Keith Weed, has perhaps been the poster brand for this trend, that of talking up a products’ earthy attributes.... Read More
Four Lessons from the Demise of MoviePass, Part 1
New guest post from the Entertainment Strategy Guy looks at what the industry can learn from MoviePass and how many of their assumptions underly the business models of other companies in the media and entertainment space.... Read More
This Report Will Change The Way You Think And Talk About OTT
If you work in the media and advertising industries, our TVREV special report is the clear and common sense primer on the brand new world of ad-supported OTT you’ve been... Read More
Special Report: Ad-Supported OTT
We’re excited to release the much-anticipated TV[R]EV report about Ad-Supported OTT, available here. Co-authored by prolific TV analyst/author Alan Wolk, and veteran journalist Mike Shields, and written in TV[R]EV’s... Read More
How 5G Technology Will Determine Who Is Crowned The Netflix Of Gaming
The first mobile phone appeared back in the 1980s, which many people associate with Zach Morris from Saved By The Bell. Since then, we have experienced countless mobile phone fads... Read More
Advertising is a Value Exchange: True[X] SVP Simon Asselin
True[X] knows what the problem is. It’s Netflix. And if the TV business is going to hold on to its envied $70 billion advertising booty, it needs to get its... Read More
International Insights: An Impactful Beginning Of The Month
Events in the beginning of March speak to the importance of the international markets and regulators on the forward trajectory of U.S. media and entertainment companies. 1. Disney/Fox Merger... Read More
Podcast: Amid Facebook’s Fake Privacy Pivot, Social Media Approaches An Inflection Point
Last week, Mark Zuckerberg unveiled the blog post that launched a thousand hot takes, promising to pivot Facebook to privacy. As with many things Zuckerberg says publicly, that promise has little... Read More
50 Questions For AT&T
AT&T has given us a lot of answers about why the merger with Time Warner is going to be great for advertisers. There’s Xandr and data and addressable and cross... Read More
Addressing the “Identity Crisis” in OTT: Vizbee Founder Prashanth Pappu
TV networks have an OTT problem. When it comes to watching their favorite shows on demand, people are device promiscuous. They jump from their connected TVs to phones to tablets... Read More
The Most Powerful Web Page on the Planet Keeps Getting Stronger
There was a time when the biggest hit in the streaming universe was a little show called “Who Knew?” The early 2010s breezy news show, that was based in part... Read More
BritBox is Coming, BritBox is Coming . . . to the UK
On Wednesday, February 27th, the UK’s largest broadcasters, BBC and ITV confirmed that they will launch BritBox, an SVOD service, in the UK in the second half of 2019. It... Read More
WarnerMedia’s Zucker Returns To Sports Roots, And Another Chance To Remix An Industry
Well, that didn’t take long. Seemingly hours after a U.S. appeals court killed the Justice Department’s misbegotten (and, possibly, politically motivated) attempt to block the $85 billion AT&T-Time Warner merger,... Read More
Taking A Bite Out Of Data Confusion At RampUp
Last week’s RampUp Conference in San Francisco featured a very well attended panel moderated by Live Ramp’s Head of TV Platforms, Jessica Hindlian and featuring iSpot CEO Sean Muller, Freewheel’s... Read More
Podcast: Netflix Wins Even When It Loses, Oscar Edition
Netflix had a very good Oscar season. Its most celebrated awards contender, Roma, from Alfonso Cuaron, picked up three major Oscars – for best foreign language film, directing and cinematography” – and a... Read More
Week In Review: Hulu and YouTube vMVPDs are Surging, AT&T Brings Merger Realness
1. Hulu and YouTube vMVPDs are surging Bloomberg reports that the two popular kids in the vMVPD clique are Hulu Live TV and YouTube TV, with subscriber numbers now reaching... Read More
International Insights: Netflix, The Global Monolith
In the fourth quarter of 2018, Netflix beat subscriber estimates, adding a record 8.8 million subscribers, 7.3 million of them outside the United States. With more than 50 % of... Read More