What are the predominant methods of OTT fraud? [VIDEO]
When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing Read More
What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
The Quibi Question: Will Consumers Pay for Premium Short Form?
While the imminent launch of HBO Max and Peacock get more attention, early 2020 will also bring us Quibi’s premium short-form service. Many are skeptical that Millennials (or anyone else) Read More
WEEK IN REVIEW: OAR and Nielsen Show Off Demos At CES, Verizon Tries Some Lighter Bundles
1. OAR and Nielsen Show Off Demos At CES So CES is over and while everyone was SMH-ing (STH-ing?) about Quibi and their cringey rotating phone screens, our attention was Read More
The Hits Keep Comin’: New Scripted Series Have Doubled In A Decade
Peak TV keeps hitting new peaks, up 7 percent in 2019 to a record 532 scripted shows. And don’t expect it to stop anytime soon, executives say. Read More
Q& A: SpotX Wants To Fuel The Future Of Addressable
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More
How Cadent Is Approaching Addressable (VIDEO)
There’s no denying that addressable advertising is going to play an integral role in the future of TV, but there are still some problems that need to be addressed (no Read More
The Year In TV: 10 Fearless Predictions For 2020
Time for the 2020 version of our TV[R]EV Annual Predictions. (But stop me if you’ve heard these before..) 1. The Content Glut Gets Nasty: Remember the giant squid in Watchmen, Read More
NBA Games Have Fewer Fans Watching on Linear TV, But Does That Matter?
The NBA’s ratings don’t necessarily matter as much as how the league’s been able to create an enormous fan base via digital content. Read More
Analysts Love Disney+ Fast Start, But Warn Churn Can Still Burn
Disney stock jumped after two analysts estimated Disney+ subscriber numbers were outperforming projections. But churn remains a concern as Disney rolls out new shows. Read More
The Dream of ‘Universal Addressable’ Is Alive, But Just That — A Dream
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles, features, and Read More
The Hurdles Ahead For Addressable Advertising (VIDEO)
Everyone is talking about addressable advertising, but there are still a variety of problems that need to be remedied before it can come to fruition. For example, industry standards around Read More
Netflix’s The Witcher Casts Spell With Audiences In First Week
Netflix’s fantasy drama The Witcher is beating even Baby Yoda as a breakout hit in its first week of release, surpassing Disney+ pacesetter The Mandalorian in terms of audience interest Read More
The Tech Industry Is Now Officially Evil. Will TV Avoid Its Fate?
So I binged the final season of Silicon Valley last week and what struck me most was just how much our perception of the tech world has changed, how what Read More
Week In Review: Comcast To Buy Xumo, TV[R]EV Releases Special Report On Addressable TV Advertising
1. Comcast To Buy Xumo? In a notable scoop, our friends Sahil Patel and Patience Haggin at the Wall Street Journal broke the story that Comcast and Xumo are getting Read More
SEC Football Rights Deal Shows Limits Of Disney-Fox, ViacomCBS Mergers
Disney bet big to grab rights to SEC football games from CBS. It’s a sign of value of live sports rights, but also of the results of two giant Hollywood mergers. Read More
Week In Review: Telaria Merges With Rubicon Project, iSpot Launches Business Outcome Benchmarks
1. Telaria Merges With Rubicon Project Telaria, the company formerly known as Tremor Video and the Rubicon Project are merging in a deal that was announced earlier this week. And Read More
Pac-12, Apple TV+ May Not be the Answer to Each Other’s Problems
Apple TV+ and the Pac-12 are entering into a discussion because of the situations they’ve found themselves in. A deal may not fix those issues. Read More