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The Only Question Worth Asking

TV[R]EV Original — Alan Wolk

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  • Alan Wolk
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Advertising Analytics

Quick Viewership & Advertising Insights for the Golden Globes

TV[R]EV Original — Eleanor Semeraro

Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot.
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Video Screen Convergence #CREATEDWITH

Paramount Plus Movie Strategy Yet Another Approach To Hollywood’s Thorniest Problem

TV[R]EV Original — David Bloom

Paramount Plus launches this week with lots of familiar franchises, and yet another new approach to streaming high-profile movies. Will it be enough for ViacomCBS to keep up with services from much bigger companies?
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Advertising Sports Media

Expanded NFL Playoffs Could Mean Extra $270 Million or More in TV Media Value for Ads

TV[R]EV Original — John Cassillo

If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year.
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Analytics Sports Media #CREATEDWITH

The 2020 World Series: Game 1 Fan Reaction vs. Game 2

— Allison Butler

Earlier this week, the 2020 World Series kicked off between the Los Angeles Dodgers and the Tampa Bay Rays. Following a shortened season, MLB fans have enjoyed a modified playoff
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Sports Media

NFL, College Football’s Constant Rescheduling Shows Bubbles are Better for TV

TV[R]EV Original — John Cassillo

After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory?
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Sports Media

Big Ten’s Late October Return Should Mean Big Boost for TV

TV[R]EV Original — John Cassillo

The Big Ten’s return to the field in October should mean more ad impressions, more TVs tuned in and a more “normal” college football season.
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Analytics Sports Media #CREATEDWITH

NFL’s Most Emotional Games Throughout Opening Weekend

— Allison Butler

With football fans reeling after months of no entertainment, the start of the NFL season has been long-awaited. The NFL was one of the only leagues whose season was not
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Advertising Analytics Sports Media

NFL Dominates a Sports-Filled Weekend

TV[R]EV Original — Eleanor Semeraro

A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot.
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Analytics Sports Media

Hello, Football! Viewership Trends for the NFL’s Season Opener

TV[R]EV Original — Eleanor Semeraro

According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans.
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Advertising Sports Media

Report: What are Sports Audiences Watching When They’re Not Watching Sports?

— John Cassillo

TV[R]EV’s latest (free) report dives into summer sports audiences, and what those viewers are watching when they’re not watching sports.
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Screen Convergence Sports Media

MLB’s New ‘Film Room’ Further Democratizes Sports Video

TV[R]EV Original — John Cassillo

MLB’s new “Film Room” product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.
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Analytics Sports Media #CREATEDWITH

Canvs: Will the NBA Bubble Bring Relief to Sporting Woes?

— Allison Butler

Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. With everyone
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Screen Convergence Sports Media

NBA Leaning Into Fans, Digital Video With Restart in Orlando

TV[R]EV Original — John Cassillo

The NBA’s kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns.
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Sports Media

MLB Playoff Expansion for 2020 Creates More Valuable TV Inventory

TV[R]EV Original — John Cassillo

MLB’s announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV.
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Sports Media

Can the Premier League Boost NBC’s Peacock (or Vice Versa)?

TV[R]EV Original — John Cassillo

Is the Premier League a draw for Peacock? Or is Peacock a draw for the Premier League?
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Sports Media

Conference-Only College Football Season Could Have Numerous TV Effects

TV[R]EV Original — John Cassillo

As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike.
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Advertising Sports Media

Despite Current Stalemate, MLB’s Postseason Still Proving to be Plenty Profitable

TV[R]EV Original — John Cassillo

Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports.
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Advertising Sports Media

As Sports Move to Return, Baseball is Looking Left Out

TV[R]EV Original — John Cassillo

As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan… which isn’t a great sign for it going forward.
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Advertising Sports Media

For TV Audiences, Advertisers & Networks, ‘Group Play’ NBA Return Could be Best Bet

TV[R]EV Original — John Cassillo

The NBA’s potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play.
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Sports Media

Potential NBA Plan to Return Could Create March Madness in Summer

TV[R]EV Original — John Cassillo

If the NBA finds a way to return with a Vegas “bubble” setup, we could see months filled with live basketball games on TV.
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Sports Media

College Sports Cashing in on TV Again? Depends on Who You Ask

TV[R]EV Original — John Cassillo

Can TV rights deals for college sports just go back to astronomical values once we come out on the other side of a pandemic?
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Advertising Sports Media

ESPN Without Live Sports: Looking at Ad, Programming Changes

TV[R]EV Original — John Cassillo

With no live sports for the foreseeable future, sports networks are being forced to adjust their business. Here’s a look at ESPN without its main subject.
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