Quick Viewership & Advertising Insights for the Golden Globes
Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot. Read More
Paramount Plus Movie Strategy Yet Another Approach To Hollywood’s Thorniest Problem
Paramount Plus launches this week with lots of familiar franchises, and yet another new approach to streaming high-profile movies. Will it be enough for ViacomCBS to keep up with services from much bigger companies? Read More
Expanded NFL Playoffs Could Mean Extra $270 Million or More in TV Media Value for Ads
If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year. Read More
The 2020 World Series: Game 1 Fan Reaction vs. Game 2
Earlier this week, the 2020 World Series kicked off between the Los Angeles Dodgers and the Tampa Bay Rays. Following a shortened season, MLB fans have enjoyed a modified playoff Read More
NFL, College Football’s Constant Rescheduling Shows Bubbles are Better for TV
After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory? Read More
Big Ten’s Late October Return Should Mean Big Boost for TV
The Big Ten’s return to the field in October should mean more ad impressions, more TVs tuned in and a more “normal” college football season. Read More
NFL’s Most Emotional Games Throughout Opening Weekend
With football fans reeling after months of no entertainment, the start of the NFL season has been long-awaited. The NFL was one of the only leagues whose season was not Read More
NFL Dominates a Sports-Filled Weekend
A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot. Read More
Hello, Football! Viewership Trends for the NFL’s Season Opener
According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans. Read More
Report: What are Sports Audiences Watching When They’re Not Watching Sports?
TV[R]EV’s latest (free) report dives into summer sports audiences, and what those viewers are watching when they’re not watching sports. Read More
MLB’s New ‘Film Room’ Further Democratizes Sports Video
MLB’s new “Film Room” product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences. Read More
Canvs: Will the NBA Bubble Bring Relief to Sporting Woes?
Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. With everyone Read More
NBA Leaning Into Fans, Digital Video With Restart in Orlando
The NBA’s kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns. Read More
MLB Playoff Expansion for 2020 Creates More Valuable TV Inventory
MLB’s announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV. Read More
Can the Premier League Boost NBC’s Peacock (or Vice Versa)?
Is the Premier League a draw for Peacock? Or is Peacock a draw for the Premier League? Read More
Conference-Only College Football Season Could Have Numerous TV Effects
As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike. Read More
Despite Current Stalemate, MLB’s Postseason Still Proving to be Plenty Profitable
Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports. Read More
As Sports Move to Return, Baseball is Looking Left Out
As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan… which isn’t a great sign for it going forward. Read More
For TV Audiences, Advertisers & Networks, ‘Group Play’ NBA Return Could be Best Bet
The NBA’s potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play. Read More
Potential NBA Plan to Return Could Create March Madness in Summer
If the NBA finds a way to return with a Vegas “bubble” setup, we could see months filled with live basketball games on TV. Read More
College Sports Cashing in on TV Again? Depends on Who You Ask
Can TV rights deals for college sports just go back to astronomical values once we come out on the other side of a pandemic? Read More