Apple Has Lots To Say At WWDC, But Nothing About TV+, Its Most Expensive ‘Hobby’
Apple continues to say little at big presentations about its TV+ “hobby,” while competitors are preparing the kind of intensive programming that attracts and keeps subscribers around. Read More
Week In Review: Ad-Supported HBO Max Is Here, CNN+ To Launch Too
The one where we look at why ad-supported HBO Max may be a better deal for many viewers and why CNN+ really needs to have the CNN live feed. Read More
A Data Dose of NFL, Ahead of the Big Game
We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs. Read More
NBC Sports Network’s Demise Wasn’t Due to Too Much Sports on TV
NBC’s move to sunset NBCSN wasn’t about sports — it was about keeping cable afloat as it pivots to streaming. Read More
Sports League Expansion, and How Lost Revenues and Media Rights Factor In
Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees) Read More
2020 Year in Sports: Analyzing the Passion of Fans
2020 saw massive shifts in collegiate and professional sports. Seasons were canceled, others delayed, put in bubble format, and others massively cut down the number of games played. Among all Read More
NFL’s Next Media Rights Deal Can Define League, Network Futures
The NFL’s 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners. Read More
New Special Report: Fall TV Viewership Trends
Inscape’s latest viewership report has audience insights for a few high-profile shows that returned this fall, including “The Voice,” “The Bachelorette” and ABC comedies. Download it for free today. Read More
ESPN’s Business Doesn’t Work as a TV App Only… Yet
ESPN’s going to shift to a TV app format (ESPN+ or otherwise) at SOME point… that point just won’t come until other business concerns work themselves out. Read More
Twitch Won’t Abandon Gaming Roots. It’s Using Them to Inform Its Evolution.
Twitch is taking centerstage with the NFL and other content partners, but also can’t lose what makes it unique at the same time. Read More
Sports Viewership Trends: A Special Report
This free special report from VIZIO’s Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more. Read More
Lackluster Thanksgiving TV Slate May Test NFL’s Dominion Over Holiday
With just two games between bad teams on Thursday, the NFL’s ability to grab audiences on Thanksgiving could be thoroughly tested. Read More
Why Can’t the Pac-12 Conference Just Figure Out TV?
The Pac-12’s latest streaming announcement misses the mark once more as the league won’t just focus on trying to get live games to fans. Read More
Expanded NFL Playoffs Could Mean Extra $270 Million or More in TV Media Value for Ads
If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year. Read More
The 2020 World Series: Game 1 Fan Reaction vs. Game 2
Earlier this week, the 2020 World Series kicked off between the Los Angeles Dodgers and the Tampa Bay Rays. Following a shortened season, MLB fans have enjoyed a modified playoff Read More
NFL, College Football’s Constant Rescheduling Shows Bubbles are Better for TV
After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory? Read More
Big Ten’s Late October Return Should Mean Big Boost for TV
The Big Ten’s return to the field in October should mean more ad impressions, more TVs tuned in and a more “normal” college football season. Read More
NFL’s Most Emotional Games Throughout Opening Weekend
With football fans reeling after months of no entertainment, the start of the NFL season has been long-awaited. The NFL was one of the only leagues whose season was not Read More
NFL Dominates a Sports-Filled Weekend
A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot. Read More
Hello, Football! Viewership Trends for the NFL’s Season Opener
According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans. Read More
Report: What are Sports Audiences Watching When They’re Not Watching Sports?
TV[R]EV’s latest (free) report dives into summer sports audiences, and what those viewers are watching when they’re not watching sports. Read More