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The Only Question Worth Asking

TV[R]EV Original — Alan Wolk

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Advertising Analytics

Quick Viewership & Advertising Insights for the Golden Globes

TV[R]EV Original — Eleanor Semeraro

Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot.
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Video Screen Convergence #CREATEDWITH

Paramount Plus Movie Strategy Yet Another Approach To Hollywood’s Thorniest Problem

TV[R]EV Original — David Bloom

Paramount Plus launches this week with lots of familiar franchises, and yet another new approach to streaming high-profile movies. Will it be enough for ViacomCBS to keep up with services from much bigger companies?
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Advertising Analytics Alan Wolk Screen Convergence Sports Media

Week In Review: VCBS Unveils Paramount+, Sinclair Gets Ballys To Sponsor RSN Apps

TV[R]EV Original — Alan Wolk

The one where we unpack Paramount+ and Sinclair’s very clever plan to enlist Bally’s to launch their regional sports networks as streaming apps.
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Advertising Sports Media

Amazon Prime Video, Creators and Fixing the Clunky User Experience

TV[R]EV Original — John Cassillo

Amazon’s new deal with Donald Glover plots a path toward more curation, channels and a better user interface.
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Sports Media

Who Needs the Other More: ESPN or the NFL?

TV[R]EV Original — John Cassillo

Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here?
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Sports Media

Sports Media Rights: Current TV Deals and What’s on the Horizon

TV[R]EV Original — John Cassillo

The next few years. of sports media rights negotiations have an opportunity to alter TV… if any of the rightsholders really change, of course
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Sports Media

Return of EA Sports’ College Football Game Opens Esports to New Fans

TV[R]EV Original — John Cassillo

The coming return of EA Sports’ popular college football game could spawn an influx of new esports fans young and old.
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Sports Media

What’s the Future of the Super Bowl as a TV Event?

TV[R]EV Original — John Cassillo

Super Bowl ratings declining set off some alarm bells — but the more interesting conversation is around what it means for the future of the game on TV.
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Advertising Sports Media

Which Brands Drove Super Bowl Advertising for Autos?

TV[R]EV Original — John Cassillo

Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry.
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Advertising Sports Media

Why the Hell Do Brands Buy Super Bowl Ads? And Why the Hell Don’t They?

TV[R]EV Original — Jason Damata

A critical look at the case for and against advertising during the Super Bowl.
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Advertising Analytics Sports Media

Frito-Lay Brands Aim For Star-Powered Laughs With Super Bowl Ads

— Eleanor Semeraro

Funny ads are a Super Bowl staple: According to iSpot’s Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year’s Big Game.
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Advertising Analytics Sports Media

A Data Dose of NFL, Ahead of the Big Game

— Eleanor Semeraro

We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs.
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Screen Convergence Sports Media

NBC Sports Network’s Demise Wasn’t Due to Too Much Sports on TV

TV[R]EV Original — John Cassillo

NBC’s move to sunset NBCSN wasn’t about sports — it was about keeping cable afloat as it pivots to streaming.
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Sports Media

Sports League Expansion, and How Lost Revenues and Media Rights Factor In

TV[R]EV Original — John Cassillo

Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)
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Analytics Sports Media #CREATEDWITH

2020 Year in Sports: Analyzing the Passion of Fans

— Allison Butler

2020 saw massive shifts in collegiate and professional sports. Seasons were canceled, others delayed, put in bubble format, and others massively cut down the number of games played. Among all
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Screen Convergence Sports Media

NFL’s Next Media Rights Deal Can Define League, Network Futures

TV[R]EV Original — John Cassillo

The NFL’s 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.
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Analytics Sports Media #CREATEDWITH

New Special Report: Fall TV Viewership Trends

— Eleanor Semeraro

Inscape’s latest viewership report has audience insights for a few high-profile shows that returned this fall, including “The Voice,” “The Bachelorette” and ABC comedies. Download it for free today.
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Screen Convergence Sports Media

ESPN’s Business Doesn’t Work as a TV App Only… Yet

TV[R]EV Original — John Cassillo

ESPN’s going to shift to a TV app format (ESPN+ or otherwise) at SOME point… that point just won’t come until other business concerns work themselves out.
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Screen Convergence Sports Media

Twitch Won’t Abandon Gaming Roots. It’s Using Them to Inform Its Evolution.

TV[R]EV Original — John Cassillo

Twitch is taking centerstage with the NFL and other content partners, but also can’t lose what makes it unique at the same time.
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Analytics Sports Media #CREATEDWITH

Sports Viewership Trends: A Special Report

— Eleanor Semeraro

This free special report from VIZIO’s Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more.
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Advertising Sports Media

Lackluster Thanksgiving TV Slate May Test NFL’s Dominion Over Holiday

TV[R]EV Original — John Cassillo

With just two games between bad teams on Thursday, the NFL’s ability to grab audiences on Thanksgiving could be thoroughly tested.
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Sports Media

Why Can’t the Pac-12 Conference Just Figure Out TV?

TV[R]EV Original — John Cassillo

The Pac-12’s latest streaming announcement misses the mark once more as the league won’t just focus on trying to get live games to fans.
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