Quick Viewership & Advertising Insights for the Golden Globes
Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot. Read More
Paramount Plus Movie Strategy Yet Another Approach To Hollywood’s Thorniest Problem
Paramount Plus launches this week with lots of familiar franchises, and yet another new approach to streaming high-profile movies. Will it be enough for ViacomCBS to keep up with services from much bigger companies? Read More
Week In Review: VCBS Unveils Paramount+, Sinclair Gets Ballys To Sponsor RSN Apps
The one where we unpack Paramount+ and Sinclair’s very clever plan to enlist Bally’s to launch their regional sports networks as streaming apps. Read More
Amazon Prime Video, Creators and Fixing the Clunky User Experience
Amazon’s new deal with Donald Glover plots a path toward more curation, channels and a better user interface. Read More
Who Needs the Other More: ESPN or the NFL?
Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here? Read More
Sports Media Rights: Current TV Deals and What’s on the Horizon
The next few years. of sports media rights negotiations have an opportunity to alter TV… if any of the rightsholders really change, of course Read More
Return of EA Sports’ College Football Game Opens Esports to New Fans
The coming return of EA Sports’ popular college football game could spawn an influx of new esports fans young and old. Read More
What’s the Future of the Super Bowl as a TV Event?
Super Bowl ratings declining set off some alarm bells — but the more interesting conversation is around what it means for the future of the game on TV. Read More
Which Brands Drove Super Bowl Advertising for Autos?
Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry. Read More
Why the Hell Do Brands Buy Super Bowl Ads? And Why the Hell Don’t They?
A critical look at the case for and against advertising during the Super Bowl. Read More
Frito-Lay Brands Aim For Star-Powered Laughs With Super Bowl Ads
Funny ads are a Super Bowl staple: According to iSpot’s Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year’s Big Game. Read More
A Data Dose of NFL, Ahead of the Big Game
We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs. Read More
NBC Sports Network’s Demise Wasn’t Due to Too Much Sports on TV
NBC’s move to sunset NBCSN wasn’t about sports — it was about keeping cable afloat as it pivots to streaming. Read More
Sports League Expansion, and How Lost Revenues and Media Rights Factor In
Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees) Read More
2020 Year in Sports: Analyzing the Passion of Fans
2020 saw massive shifts in collegiate and professional sports. Seasons were canceled, others delayed, put in bubble format, and others massively cut down the number of games played. Among all Read More
NFL’s Next Media Rights Deal Can Define League, Network Futures
The NFL’s 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners. Read More
New Special Report: Fall TV Viewership Trends
Inscape’s latest viewership report has audience insights for a few high-profile shows that returned this fall, including “The Voice,” “The Bachelorette” and ABC comedies. Download it for free today. Read More
ESPN’s Business Doesn’t Work as a TV App Only… Yet
ESPN’s going to shift to a TV app format (ESPN+ or otherwise) at SOME point… that point just won’t come until other business concerns work themselves out. Read More
Twitch Won’t Abandon Gaming Roots. It’s Using Them to Inform Its Evolution.
Twitch is taking centerstage with the NFL and other content partners, but also can’t lose what makes it unique at the same time. Read More
Sports Viewership Trends: A Special Report
This free special report from VIZIO’s Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more. Read More
Lackluster Thanksgiving TV Slate May Test NFL’s Dominion Over Holiday
With just two games between bad teams on Thursday, the NFL’s ability to grab audiences on Thanksgiving could be thoroughly tested. Read More