How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents
At the Brand Innovators Media Buying Summit, we spoke with Petco’s Jay Altschuler about the innovative ways Petco is using data. Read More
With NFL Deal, 175 Million Customers, Amazon Prime Video Moves Into Netflix’s Neighborhood
Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers Read More
Which NFL Prospects Caused the Most Chatter on Draft Day?
Topline Metrics 2021’s NFL Draft Total Tweet volume and Emotional Reactions slightly decreased compared to 2020’s outlier year, however, outperformed 2019’s NFL draft The 2021 NFL Draft also saw the Read More
The Future of Sports on TV: Q&A with Beachfront’s Tom St. John
TV[R]EV speaks with Tom St. John, head of partnerships at Beachfront, about the state of sports on television heading into NewFronts/upfronts. Read More
NHL TV Rights with Disney, Turner Emphasize Streaming Future (While Keeping One Foot in Linear)
The NHL secures a 3x increase in TV rights. And while the focus is on linear, streaming is what could be the biggest benefit of these deals by the end of it. Read More
Does the NFL Think it Can Even Bowl Over Valentine’s Day?
Fans won’t “love” the NFL for pitting its biggest day against Valentine’s Day plans. And networks and restaurants probably won’t either. Read More
Only Turn On The Game For The 4th Quarter? You’re Not Alone
When half of all major league sports fans under 35 would rather watch clips than the full game, it’s time for the leagues to ask why that is. We have our suspicions. Read More
Week In Review: Amazon Gets The NFL, Amazon Gets News
The One That’s All About Amazon: their NFL deal and the advertising possibilities that opens up and their News app that now has 88 more local stations. Read More
NFL’s New TV Rights Deal is Exception, Not Rule for Upcoming Sports Negotiations
The NFL cashed in on network’s desire to secure linear TV’s future… and set up the peaceful transition to streaming. Read More
ESPN’s NHL TV Rights Deal Show New Positioning for Hulu, ESPN+
ESPN’s new deal with the NHL is an evolution in how Disney utilizes streaming services ESPN+ and Hulu. Read More
Week In Review: VCBS Unveils Paramount+, Sinclair Gets Ballys To Sponsor RSN Apps
The one where we unpack Paramount+ and Sinclair’s very clever plan to enlist Bally’s to launch their regional sports networks as streaming apps. Read More
Amazon Prime Video, Creators and Fixing the Clunky User Experience
Amazon’s new deal with Donald Glover plots a path toward more curation, channels and a better user interface. Read More
Who Needs the Other More: ESPN or the NFL?
Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here? Read More
Sports Media Rights: Current TV Deals and What’s on the Horizon
The next few years. of sports media rights negotiations have an opportunity to alter TV… if any of the rightsholders really change, of course Read More
Return of EA Sports’ College Football Game Opens Esports to New Fans
The coming return of EA Sports’ popular college football game could spawn an influx of new esports fans young and old. Read More
What’s the Future of the Super Bowl as a TV Event?
Super Bowl ratings declining set off some alarm bells — but the more interesting conversation is around what it means for the future of the game on TV. Read More
Which Brands Drove Super Bowl Advertising for Autos?
Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry. Read More
Why the Hell Do Brands Buy Super Bowl Ads? And Why the Hell Don’t They?
A critical look at the case for and against advertising during the Super Bowl. Read More
Frito-Lay Brands Aim For Star-Powered Laughs With Super Bowl Ads
Funny ads are a Super Bowl staple: According to iSpot’s Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year’s Big Game. Read More
A Data Dose of NFL, Ahead of the Big Game
We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs. Read More