Digital Advertising on OTT: Exclusive Interview with dataxu
dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly... Read More
The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
Vice’s Folly & Defy’s Demise Make You Wonder if Anyone in Media Has a Clue
You may have noticed that Vice Media, after a year of controversy, massive upheaval and leadership changes, has been on a bit a of a press tour. A big feature... Read More
Watch ‘Axios On HBO’ Sunday, Ponder The TV[R]evolution
Every morning, Washington D.C. and much of the world wakes up to Axios AM — founder Mike Allen’s top 10 stories of the day. Allen and Axios are key contributors... Read More
WEEK IN REVIEW: CBS Revenue Up Thanks To OTT, Crunchyroll Hits 2 Million Subs
1. CBS Revenue Up Thanks To OTT So CBS, one of those “dying” TV networks, announced that their revenues had actually gone up 3% in Q3. Among the bright spots... Read More
Sinclair CEO Chris Ripley on ATSC 3.0, M&A And Online Video’s ‘Sea of Blood’
Christopher Ripley, CEO and president of the country’s biggest chain of TV stations, Sinclair Broadcast Group, took to the stage at the recent NAB NY conference to discuss the transformative... Read More
Week In Review: Peak TV Isn’t Good For Actors and Writers, Fox To Launch FoxNation OTT App
There’s a fantastic article in Fast Company (hat tip to Jeff DeLong for bringing it to my attention) about how peak TV and the new streaming economy are screwing over... Read More
All The News That’s Fit To Stream, And Fits The Stream
As Peak TV ascends ever-higher altitudes, with new streaming challengers and incumbents doubling down on their multi-billion-dollar programming investments, less noticed is the herd of new (or newly acquired and... Read More
Why Can’t Apple Figure Out TV
So if this week’s reports from Silicon Valley insiders prove credible (always a question mark), then Apple’s delivery system for its multi billion dollar content spend will be (a) free... Read More
TV and the Gaming of Our Brains (F*CK Fortnite)
TV doesn’t just have to compete with social platforms, mobile screen time and them ad-skipping bastards. Now it has to compete with machine learning — brain-twisting engines tweaked to induce... Read More
Optimistic Broadcasters Tout New Tech, Gambling Potential At NAB NY
If ever there’s a place where broadcasters can put on a brave, even confident face amid the soul-wilting challenges of a transforming entertainment industry, it’s at National Association of Broadcasters... Read More
Week In Review: The Coming Content Bubble, Sinclair Launches Local News App
1. The Coming Content Bubble In August 2015, FX CEO John Landgraf said there there was too much “good TV.” Three years into “Content Mania” we fear he may be... Read More
Frenemy Report: Gen Alpha; Chasing Streams
ICYMI, Gen Alpha is the new Gen Z. Get with it. Will Alpha TV look like Snapchat Shows (now up to 60 series!) or like Quibi? Feels like there are... Read More
Week In Review: AT&T Unveils Its Netflix Killing Plan, Snapchat Unveils Its TV Killing Plan
1. AT&T Unveils Its Netflix Killing Plan AT&T’s Warner Media division unveiled its ambitious plan to take on Netflix and capitalize on its newly acquired Time Warner assets with a... Read More
TV Mergers Are Everywhere But Where Are The Internet Companies?
The summer of 2018 was a blockbuster one for entertainment deals. As summer began, AT&T closed on its acquisition of Time Warner. Disney won the “Fox hunt” on July 19, after... Read More
The Future Of TV, On The Rooftop Of The Empire Hotel
The highlight of Advertising Week New York was, of course, the cocktail party on the roof of the Empire Hotel that TVREV put on with our friends at dataxu. And... Read More
Week In Review: Ad Supported OTT Is Booming, So Is Churn On Subscription Apps
1. Ad Supported OTT Is Booming We’ve been hearing anecdotally from people like Frank Sinton at Beachfront Media that ad supported OTT is blowing up, getting both more viewers and... Read More
The Frenemy Report: Gen Z Votes Too
Interactivity is leading the way for the democratization of entertainment. Sure, Gen Z won’t turn 18 till next year, by which point they’ll be 32% of the world’s population, but... Read More
WEEK IN REVIEW: AT&T Introduces Xandr, Fox Sells The Rest Of Sky To Comcast
1. AT&T Introduces Xandr, AT&T, having completed its purchase of AppNexus, introduced a brand new ad platform it called “Xandr” (get it—Alexander Graham Bell started AT&T, Xandr/Alexander. Yup.) It’s a... Read More
How Sustainability Can Be A Growth Business For Apple’s Subscription Services
Tucked into last week’s mobile-palooza at Apple was a potentially revolutionary pitch by a former EPA administrator. Essentially, Lisa P. Jackson said, Apple wants to reverse the planned obsolescence common... Read More
After A Bad Week At Black Rock, Where Next For CBS?
In a seeming eye-blink last week, CBS pushed out its CEO and the long-time head of its most popular program, changed nearly half its board, settled litigation against its biggest... Read More
Week In Review: Verizon To Start Rolling Out 5G On October 1st, AT&T Wants To Bundle HBO with Turner and Warner
Verizon To Start Rolling Out 5G On October 1st Verizon, which, as we’ve noted, seems to be going the “we’re a technology company” route, is going to be rolling out... Read More