NHL Announces Return Plan with Major TV Potential
The NHL has a plan in place for how to return to the ice, and it may be a major TV moneymaker around this year’s playoffs. Read More
Memorial Day Weekend’s Most Binged Time-Shifted Shows
The most binge-watched time-shifted shows from Memorial Day weekend, with insights from Inscape Read More
Comcast Pulls A FAST One
Comcast is buying Xumo, the second of the FASTS (Free Ad-Supported Streaming Television Service) to get snapped up (Pluto, which was purchased by Viacom last year was the first, and Read More
Week in Review: vMVPDs Hit 10 Million Mark, More Details On VCBS-Flix
1. vMVPDs Hit 10 Million Mark As per MoffettNathanson, vMVPDs, the digital pay TV services originally known as “skinny bundles” now have around 10 million viewers. That’s a remarkable growth Read More
Inscape’s Zeev Neumeier Welcomes TV to the Age of the Impression [VIDEO]
This Measure Up video is brought to you by iSpot.tv, the complete real-time TV ad measurement and attribution company trusted by America’s leading brands and networks. Learn how iSpot is Read More
Nielsen’s Kelly Abcarian Wants to Marry the Panel and the Impression [VIDEO]
This Addressable video brought to you by Project OAR, the consortium of media companies aligned to bring standards for addressable advertising in linear TV. Learn more about the consortium here. Read More
Week In Review: Alphabet Looking To Make YouTube Into A Bundler, Roku Scores Again.
1. Alphabet Looking To Make YouTube Into A Bundler Jessica Toonkel and Alex Heath are reporting that YouTube has been making overtures to subscription services, in an attempt to make Read MoreFrom Beet.TV: Addressable Was The Word At Beet Retreat
TV[R]EV Co-Founder and Lead Analyst Alan Wolk was at the Beet Retreat in San Juan, Puerto Rico last week (rough gig, we know) and Beet.TV founder Andy Plesser was kind Read More
Ad Supported Mobile Downloading May Be The Future Of Indian TV
India is the world’s second largest country, with a population of over 1.38 billion people. That is why the country’s rapid adoption of mobile technology has been of great interest Read More
Week In Review: AT&T Loses Over 1M subs in Q4, Facebook Cutting Back On Originals
1. AT&T Loses Over 1M Subs In Q4 AT&T racked up some impressive TV subscriber losses in 2019, shedding 945K DirecTV and U-verse subs along with 219K AT&T TV Now Read More
Apple Mostly Mum On TV+ Amid Record Q1 But Good News Comes From Others
Apple executives said little about TV+ amid record overall results, but outside analysts suggest its streaming service is getting some traction from viewers. Read More
Why SVOD Needs Realistic Measurement Standards Too
As TV[R]EV has been busy pointing out this week, Netflix’s new “two minutes is a view because we say it is” standard is pretty bullshit and no one in the Read More
Week In Review: Netflix Adopts Dubious Measurement Standard, Comcast Doubles Number Of New Broadband Subs
1. Netflix Adopts Dubious Measurement Standard Netflix added over 8.8 million subscribers last quarter, all but 420K of them outside the US. Still, that estimate exceeded their earlier projection of Read More
Week In Review: NBC Reveals Its Peacock Feathers, Hulu Adds Even More Cool New Ad Products
1. NBC Reveals Its Peacock Feathers NBC finally released details of its Peacock service and the good news is it sounds like The Way You’d Configure Network TV If You Read More
WEEK IN REVIEW: OAR and Nielsen Show Off Demos At CES, Verizon Tries Some Lighter Bundles
1. OAR and Nielsen Show Off Demos At CES So CES is over and while everyone was SMH-ing (STH-ing?) about Quibi and their cringey rotating phone screens, our attention was Read More
The Hits Keep Comin’: New Scripted Series Have Doubled In A Decade
Peak TV keeps hitting new peaks, up 7 percent in 2019 to a record 532 scripted shows. And don’t expect it to stop anytime soon, executives say. Read More
The Year In TV: 10 Fearless Predictions For 2020
Time for the 2020 version of our TV[R]EV Annual Predictions. (But stop me if you’ve heard these before..) 1. The Content Glut Gets Nasty: Remember the giant squid in Watchmen, Read More
The Dream of ‘Universal Addressable’ Is Alive, But Just That — A Dream
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles, features, and Read More
Netflix’s The Witcher Casts Spell With Audiences In First Week
Netflix’s fantasy drama The Witcher is beating even Baby Yoda as a breakout hit in its first week of release, surpassing Disney+ pacesetter The Mandalorian in terms of audience interest Read More
The Tech Industry Is Now Officially Evil. Will TV Avoid Its Fate?
So I binged the final season of Silicon Valley last week and what struck me most was just how much our perception of the tech world has changed, how what Read More
Pac-12, Apple TV+ May Not be the Answer to Each Other’s Problems
Apple TV+ and the Pac-12 are entering into a discussion because of the situations they’ve found themselves in. A deal may not fix those issues. Read More