With NFL Deal, 175 Million Customers, Amazon Prime Video Moves Into Netflix’s Neighborhood
Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers Read More
The Future of Sports on TV: Q&A with Beachfront’s Tom St. John
TV[R]EV speaks with Tom St. John, head of partnerships at Beachfront, about the state of sports on television heading into NewFronts/upfronts. Read More
Scattered Audiences Put Spotlight on Transparency as Video Publishers Uncover New Revenue Streams
New members to the Global Video Measurement Alliance highlight how social video’s about to scale up as a revenue opportunity. Read More
Week In Review: Is Anyone Paying For Flixes, vMVPDs Get Hot (For Now)
The one where we look at all the freebie offers the Flixes still have going and examine why vMVPDs are going to be hot for the next year or two. Read More
The Rise Of The Smart TV Ecosystem
A look at the unexpected rise of a massive advertising and content ecosystem centered around smart TV OEMs. Read More
NBC Sports Network’s Demise Wasn’t Due to Too Much Sports on TV
NBC’s move to sunset NBCSN wasn’t about sports — it was about keeping cable afloat as it pivots to streaming. Read More
Smart TVs Looking Even Smarter In Latest Pandemic Usage Study
Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences. Read More
Week In Review: Netflix Passes 200M Users, Happy Times In FAST-Land
The one where we look at Netflix’s move away from debt financing and the continued growth of the FASTs Read More
Tubular Labs: TV Doubles Down On Social Video Heading Into 2021
Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021. Read More
Inside Disney+’s ‘WandaVision’ Premiere Ad Push
You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere. Read More
Week In Review: Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende Read More
What Next For Roku After Record Week And Quibi Deal?
Roku set all kinds of records in January’s first week, and made its first original-content deal. Where does it go from here? Read More
Week In Review: LG Buys Stake In Alphonso, Roku and Amazon Pass 50M Users
The one where we lay out the wisdom of the LG/Alphonso deal and dissect what it means that Roku and Amazon now have over 50 million users apiece. Read More
NFL’s Next Media Rights Deal Can Define League, Network Futures
The NFL’s 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners. Read More
The Year Ahead: Our Fearless Predictions For 2021
TV[R]EVs Top 10 TV Predictions of 2021 Read More
What Does Streaming Mean for the Movie Studio That Altered Box Office Expectations Forever?
Recent comments from Marvel’s Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns. Read More
Week In Review: HBO And Roku Strike A Deal, Sony Buys Crunchyroll for $1.175B
The one where we look under the hood of the HBO/Roku deal and discuss why Sony paid $1.2B for Crunchyroll. Read More
Week In Review: Disney Goes Very, Very Big, Measurement Goes To Impressions
The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen’s new measurement systems are going to let advertisers feel good about streaming. Read More
Disney Investor Day Shows Path to Put All Content Under One Umbrella
Disney announced a TON on Thursday, including the roadmap for an all-in-one streaming service down the line. Read More
The Last Gasp Of The GRP
As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem. Read More
TV In Transition
The point where more TV has more streaming-only viewers is fast approaching and the various players will need to adapt to that scenario. A look at how they might handle the transition. Read More