Viewership and Ad Insights for ‘Superman & Lois,’ Plus More From The CW’s Arrowverse
A deep dive into the Arrowverse’s latest show, “Superman & Lois,” using insights from VIZIO’s Inscape and iSpot.tv. Read More
Who Needs the Other More: ESPN or the NFL?
Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here? Read More
VIDEO: The Moneyball Approach To Content Acquisition
BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition. Read More
Warner and Disney Shift Focus to Streaming, and Consumers Weigh In with Their Wallets
They were two days that shook the entertainment world. After WarnerMedia announced on December 3 that each of its 2021 films would be made available on HBO Max the same Read More
Discovery Streaming Adds 7 Million Subs But Can It Sustain Linear Too?
Discovery more than doubled its streaming subscribers in the past seven weeks, with plans to add 1,000 more hours of programming this year. But can it really afford to sustain its legacy cable operations too? Read More
Do One Thing And Do It Well. Why Discovery Is So Well Suited For Streaming Success
Discovery’s decision to maintain synergy between their linear and streaming products is likely a big reason why the service is doing so well just one month in. Read More
Week In Review: Netflix’s Shonda Gamble Pays Off, VIZIO Rolls Out Frequency Capping
The one where we look at why most of the Flixes need to better distinguish their programming philosophy and why Vizio and other smart TV OEMs have an easier time implementing frequency capping. Read More
HBO Max, Disney+ Bet On Premium Puts Pressure On Competition
Early data on the consumer appeal of new premium content initiatives at Disney+ and HBO Max suggest their competitors will have to come up with a lot more money to continue to compete, and with more than just high-profile movies. Read More
Week In Review: Disney Plus Closes In On The 100 Million Mark, CBS Has A Deal For You
The one where we look at why Disney Plus has been so successful and why Paramount Plus is already looking to cut consumers a deal. Read More
Is Live News The Next FAST Frontier?
Tubi announced a huge expansion of its News section, adding live 24-hour feeds from nearly 80 stations owned by four big groups. Is live news the hot new fashion for free streamers? Read More
The Clubhouse Effect: Is Live Audio Just Live Video 2.0?
Is live social audio just a reinvention of live social video or is there more to Clubhouse and its kin than meets the eye? Read More
European Streaming Hitting Records Too, Thanks to Netflix, Amazon
Netflix and Amazon were just as big in Europe’s record year for streaming video as they have been in the United States, a new survey shows. But there were some distinctive Continental differences when you look further into the numbers. Read More
Week In Review: Magnite Buys SpotX, Pluto To Help Promote CBS Shows
The one where we look at consolidation in the streaming TV ad space and the wisdom using FASTs to promote content on Flixes. Read More
Content Still Connects People — But Increasingly, That Content Isn’t on TV
To-date, disruption of the entertainment industry has revolved around platforms, as streaming replaces ad-supported live viewing among many viewers. But what if there’s an even bigger disruption underway – Read More
Scattered Audiences Put Spotlight on Transparency as Video Publishers Uncover New Revenue Streams
New members to the Global Video Measurement Alliance highlight how social video’s about to scale up as a revenue opportunity. Read More
Week In Review: Is Anyone Paying For Flixes, vMVPDs Get Hot (For Now)
The one where we look at all the freebie offers the Flixes still have going and examine why vMVPDs are going to be hot for the next year or two. Read More
The Rise Of The Smart TV Ecosystem
A look at the unexpected rise of a massive advertising and content ecosystem centered around smart TV OEMs. Read More
NBC Sports Network’s Demise Wasn’t Due to Too Much Sports on TV
NBC’s move to sunset NBCSN wasn’t about sports — it was about keeping cable afloat as it pivots to streaming. Read More
Smart TVs Looking Even Smarter In Latest Pandemic Usage Study
Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences. Read More
Week In Review: Netflix Passes 200M Users, Happy Times In FAST-Land
The one where we look at Netflix’s move away from debt financing and the continued growth of the FASTs Read More
Tubular Labs: TV Doubles Down On Social Video Heading Into 2021
Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021. Read More