What are the predominant methods of OTT fraud? [VIDEO]
When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing Read More
What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
WEEK IN REVIEW: OAR and Nielsen Show Off Demos At CES, Verizon Tries Some Lighter Bundles
1. OAR and Nielsen Show Off Demos At CES So CES is over and while everyone was SMH-ing (STH-ing?) about Quibi and their cringey rotating phone screens, our attention was Read More
The Hits Keep Comin’: New Scripted Series Have Doubled In A Decade
Peak TV keeps hitting new peaks, up 7 percent in 2019 to a record 532 scripted shows. And don’t expect it to stop anytime soon, executives say. Read More
The Year In TV: 10 Fearless Predictions For 2020
Time for the 2020 version of our TV[R]EV Annual Predictions. (But stop me if you’ve heard these before..) 1. The Content Glut Gets Nasty: Remember the giant squid in Watchmen, Read More
The Dream of ‘Universal Addressable’ Is Alive, But Just That — A Dream
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles, features, and Read More
Netflix’s The Witcher Casts Spell With Audiences In First Week
Netflix’s fantasy drama The Witcher is beating even Baby Yoda as a breakout hit in its first week of release, surpassing Disney+ pacesetter The Mandalorian in terms of audience interest Read More
The Tech Industry Is Now Officially Evil. Will TV Avoid Its Fate?
So I binged the final season of Silicon Valley last week and what struck me most was just how much our perception of the tech world has changed, how what Read More
Pac-12, Apple TV+ May Not be the Answer to Each Other’s Problems
Apple TV+ and the Pac-12 are entering into a discussion because of the situations they’ve found themselves in. A deal may not fix those issues. Read More
Week In Review: VIZIO Launches An Ad Network, NBCU Still Figuring Out Peacock
1. VIZIO Launches An Ad Network VIZIO, one of the top TV OEMs in the US (and the only one that is actually made in the US) announced that it Read More
Q&A: Cadent Is The OG Addressable Pioneer
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More
Golden Globe Nominations Reveal Two Big Industry Issues
The Golden Globe nominations came out today and the most notable thing this year (for the TV industry) was that none of the broadcast networks received a single nomination. The Read More
Week In Review: Nielsen, Netflix and The Irishman, Viacom And CBS Seal The Deal
1. Nielsen, Netflix and The Irishman While that sounds like the set-up to a Catskills-era joke, it’s actually about the ratings for Netflix’s new Pacino-DeNiro movie or the lack thereof. Read More
Week In Review: Hulu and Sling Are Winning The vMVPD Wars, FASTS Go Even Faster
Hulu and Sling Are Winning The vMVPD Wars The vMVPD market is continuing to boom (well, with one notable exception) and the latest stats from one of the only sources Read More
Beachfront, XITE Address An IP Headache To Free Up Comcast Ad Inventory
XITE wanted to take advantage of Comcast X1’s addressable ad capabilities. But the ad industry wasn’t ready. Beachfront came up with a fix. Read More
Predictions On Future Of Television Industry Likely To Rise 287% By 2022, Analyst Claims
The launch this month of Disney and Apple’s identically named “Plus” services has finally awakened the broader world that the “streaming wars” or “streaming revolution” (take your pick) is upon Read More
It’s Way Too Early For A Streaming Score Card
As Disney and Apple launch their streaming services this month and various media outlets go crazy trying to determine which service is doing better—I would not be surprised to see Read More
Week In Review: DisneyPlus Launches, ABC Just Says No To Same Day Ratings
1. DisneyPlus Launches Disney launched its streaming service, Disney+ this week and they are reporting that around 10 million people have already signed up. That’s an impressive or crappy number Read More
Week In Review: Dish Doesn’t Need No Stinkin’ RSNs, Discovery Likely To Get Swole And Flixy
Dish Doesn’t Need No Stinkin’ RSNs As many of you know, Dish (and by extension its vMVPD Sling) have been beefing with Sinclair about the cost of the Fox RSNs Read More
Apple Plus Is Ultimately A Minus
So Apple rolled out Apple TV Plus last week and in testing it out, I think my most common reaction was “Why?” As in “Why did they make this choice?” Read More