The Rise Of Influencers: From YouTube ‘Celebrities’ To Mainstream Media
At one point in time, the majority of people pictured a teenager videotaping themselves talking in their childhood bedroom whenever the term “influencer marketing” was mentioned. But with influencer marketing Read More
Week In Review: AT&T Boils The Frog, T-Mobile Goes Quibi
1. AT&T Boils The Frog, You know how we keep telling you that the vMVPDs aren’t really all that different from the MVPDs, that the “mesomorph bundles” of 80-100 channels Read More
TV Likely at Center of Marvel and Star Wars’ Upcoming Omnichannel Blitz
Kevin Feige taking over as Marvel’s Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV. Read More
Can RSNs Dodge A DTC Knockout In Shifting Cable Landscape?
Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences. Read More
Week In Review: Open AP Launches A Marketplace, All Those Digital Mergers
1. Open AP Launches A Marketplace Open AP, continuing on its march back from near-extinction, announced something called the Open AP Marketplace this week, which gives advertisers a chance to Read More
Nine Ways Niche VOD Services Can Attract Subscribers Amid The Streaming Wars
Getting subscribers in the door is an existential issue for niche services amid brutal competition. At the Future of TV conference, marketing and business-development executives offered nine tactics crucial to survival amid that competition. Read More
Week In Review: Beef Time In Flixopolis, CNN Shows Why TV Is Better Than Social
1. Beef Time In Flixopolis Everybody’s beefing! That’s today’s theme in Flixopolis where every hour seems to bring a new Flix-related beef. First Amazon dissed Disney by telling them they Read More
Controlling the Zeitgeist: Disney+ Weekly Episode Drops Will Keep Audiences, Content Creators Busy
Whether Disney+ becomes appointment television or not, it’ll be important television to dedicated fans. And that, by itself, is probably enough to guide it to success in the short- and long-term. Read More
Week In Review: Another Small MVPD Drops Pay TV, Amazon Makes The NFL Fancy
1. Another Small MVPD Drops Pay TV BELD, a small internet provider in the Boston area is dropping its proprietary pay TV service, claiming the costs had gotten wicked expensive. Read More
Streaming, HBO Dominated the Emmys; Would it be Better for Them to Host the Show, Too?
If the Emmys are largely featuring premium cable and streaming content, would the show be better served airing there instead? Read More
Fraud Finds Its Way To Influencer Marketing
Influencer marketing has undoubtedly become an essential part of the marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the Read More
Philo’s Skinnier Bundle – A Q&A With COO Mike Keyserling
Philo offers a different kind of skinny bundle, for a bargain price. But COO Mike Keyserling says the company is thriving, feeding superfans of traditional TV with all the channels they like to binge on. Read More
Why Everyone In TV Still Sweats Seinfriends
Netflix lost Friends, and came back with Seinfeld. With peak TV, and so much to watch, some wonder why anyone would pay $500 million for the rights to old shows? Read More
Apple’s TV+ Giveaway Will Be Huge, Skew What Counts As SVOD Success
Apple is giving away a year of free TV+ service for anyone who buys its hardware. That could bring 100 million or more users onto the service, even with conservative math. How do we value those customers versus all the competition? Read More
Four Themes Spotted at NewFronts West
NewFronts West turned up the volume on the future of entertainment, calling on attendees to “take a stand” … and make a “commitment to making it happen,” (an idea brought Read More
Week In Review: Apple TV+ Will Be Just $4.99, Roku Goes To Europe
1. Apple TV+ Will Be Just $4.99 So despite numerous rumors to the contrary, Apple will launch its Apple TV+ service for just $4.99/month. The new service will have eight—count Read More
One Way Social Video Can Grab a Piece of TV Budgets? Similar Metrics
Video measurement company Tubular Labs recently revealed new details around a suite of metrics aimed to address social video’s lack of uniform standards, and value those audiences at parity with traditional media channels. Read More
Apple’s TV+, Arcade Bargains Build Price Pressures For Everyone Else
Apple is offering its SVOD and game-streaming services at bargain prices that will pinch the business models of competitors. And any losses Apple absorbs won’t affect its bottom line like some of those others. Read More
WTF Wall Street?
Why can’t Wall Street figure Roku out? So Apple announces that their TV product, the long-awaited Apple TV+ is going to launch soon at just $4.99/month, with a free year-long Read More