Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected... Read More
Four Lessons from the Demise of MoviePass, Part 2
In my last article, I described two of the four biggest lessons to be learned from MoviePass’s demise. Here are the final two lessons. Lesson 3: Beware the hidden (or... Read More
Week In Review: Project OAR Looks To Make Addressable More Real, Netflix Expands Lower-Priced, Mobile-Only Plans To India
1. Project OAR Looks To Make Addressable More Real, Project OAR was launched last week as a Vizio/Inscape-led initiative to make addressable linear TV advertising happen for networks. It’s particularly... Read More
From Cheddar TV: Ad-Supported OTT to Take Off Amid “Flixcopalypse” of New Streaming Services, TV[R]EV Says
Via Cheddar TV: Ad-supported OTT is expected to take off in the next year or two amid the “Flixcopalypse” of new streaming services, according to Alan Wolk, co-founder and lead... Read More
This Report Will Change The Way You Think And Talk About OTT
If you work in the media and advertising industries, our TVREV special report is the clear and common sense primer on the brand new world of ad-supported OTT you’ve been... Read More
Acura Taps ESPN Analyst & Instagram Creators for March Madness Campaign
It’s that time of year again…March Madness! And as TV and digital continue to converge, you better believe that brands and social creators are itching to get on the court... Read More
50 Questions For AT&T
AT&T has given us a lot of answers about why the merger with Time Warner is going to be great for advertisers. There’s Xandr and data and addressable and cross... Read More
WEEK IN REVIEW: Warren Proposes Breaking Up GAFA, Leichtman Report Shows Cord Cutting Still Not Really A Thing
1. Warren Proposes Breaking Up GAFA In an article in Medium just prior to her appearance at SXSW, Senator Elizabeth Warren, a 2020 presidential candidate, proposed using antitrust legislation to... Read More
BritBox is Coming, BritBox is Coming . . . to the UK
On Wednesday, February 27th, the UK’s largest broadcasters, BBC and ITV confirmed that they will launch BritBox, an SVOD service, in the UK in the second half of 2019. It... Read More
WarnerMedia’s Zucker Returns To Sports Roots, And Another Chance To Remix An Industry
Well, that didn’t take long. Seemingly hours after a U.S. appeals court killed the Justice Department’s misbegotten (and, possibly, politically motivated) attempt to block the $85 billion AT&T-Time Warner merger,... Read More
Taking A Bite Out Of Data Confusion At RampUp
Last week’s RampUp Conference in San Francisco featured a very well attended panel moderated by Live Ramp’s Head of TV Platforms, Jessica Hindlian and featuring iSpot CEO Sean Muller, Freewheel’s... Read More
Podcast: Netflix Wins Even When It Loses, Oscar Edition
Netflix had a very good Oscar season. Its most celebrated awards contender, Roma, from Alfonso Cuaron, picked up three major Oscars – for best foreign language film, directing and cinematography” – and a... Read More
Week In Review: Hulu and YouTube vMVPDs are Surging, AT&T Brings Merger Realness
1. Hulu and YouTube vMVPDs are surging Bloomberg reports that the two popular kids in the vMVPD clique are Hulu Live TV and YouTube TV, with subscriber numbers now reaching... Read More
International Insights: Netflix, The Global Monolith
In the fourth quarter of 2018, Netflix beat subscriber estimates, adding a record 8.8 million subscribers, 7.3 million of them outside the United States. With more than 50 % of... Read More
Podcast: Cinemark CEO Mark Zoradi On VR, Esports and the Future of Movie Theaters
With the possible exception of music, perhaps no corner of the entertainment business has faced more intractable challenges from tech-driven changes in our culture, lifestyle and consumption habits than the... Read More
Week In Review: Nielsen Buys Sorenson, Are The Oscars A Victim Of The Content Bubble?
1.Nielsen Buys Sorenson Nielsen announced that they would be buying Sorenson Media, noting in their various press releases that it was a sign of how serious they were getting about... Read More
Week In Review: The Flixes Say Whoa, The vMVPDs Continue To Grow
1. The Flixes Say Whoa So after much speculation that a party Apple was throwing for Jennifer Aniston and other celebrities was actually going to be the launch of their... Read More
The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
Amateur Sports Highlights The Latest Competition For Audiences And Ads
As big media companies vie for pricey rights to pro sports broadcasts and streams, a smaller but equally hard-fought contest is breaking out for viewers of low-cost online videos about... Read More
International Week In Review: Viacom Launches An SVOD Service In The UK, Berlin International Film Festival Opens
We know it may come as a shock, but there’s an entire world of television that exists outside of the United States. That’s why we’ve called on Mary Ann Halford,... Read More
Seven Questions With Hulu’s Peter Naylor
If there’s any one company that sits at the heart of the ad-supported OTT ecosystem, it’s Hulu. Peter Naylor, Hulu’s SVP and Head of Advertising Sales has seen the industry... Read More