As Sports Move to Return, Baseball is Looking Left Out
As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan… which isn’t a great sign for it going forward. Read More
Viewers Stayed with Viacom During Tribute
Let’s cut to the chase. These are as crazy times. With a pandemic wreaking havoc on millions of lives, the economy in tatters and a toxic political climate fracturing our Read More
Week In Review: Quibi And Women Of A Certain Age, HBO Max Misfire
The one where we look at what Quibi can do with its new older female audience and wonder why AT&T wasn’t more aggressive in avoiding blame for the Now to Max snafu. Read More
Week In Review: Ready Or Not, HBO Max To Launch This Week, Roku Scores Again
The one where we look at all the plates AT&T still has in the air with the HBO Max launch and try and explain Roku’s success yet again. Read More
Revenge Of The TV Nerds
Both Quibi and Apple seemed to ignore the advice of all the people who study the TV industry and are having to backtrack as a result. Read More
What is the Global Video Measurement Alliance? [VIDEO]
Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing. Read More
Apple Reportedly Buying Up Shows To Flesh Out Anorexic TV+ Lineup
Apple is reportedly looking for more library content to beef up the underfed group of shows its TV+ subscription-video service offers. Hollywood may be in for another big change. Read More
Week In Review: Everybody Loves Addressable Advertising, Peacock Will Have Some Originals After All
Addressable has always been something the industry intended to do, like losing weight or taking up snowboarding. It’s just that there was never a really compelling reason to get serious about it. Read More
Conviva’s Nick Cicero Explains Streaming Measurement [VIDEO]
How does Conviva measure streaming video? VP of strategy Nick Cicero explains how the company follows the entire customer content journey. Read More
Week In Review: Cord Cutting Picks Up, So Does Addressable TV Advertising
The one where we look at why both cord cutting and addressable TV advertising are finally starting to pick up (Hint: the reasons are related.) Read More
OTT Sports In Europe: What Comes Next?
A look at the growing market for OTT sports broadcasting in Europe, now on hold, but sure to explode post-pandemic. Read More
Week In Review: Quibi Goes To YouTube, AMC Goes To Pluto
The one where we continue to SMH at Quibi’s antics but give a thumbs up to AMC’s deal with Viacom’s Pluto TV Read More
Week In Review: Netflix’s Unsurprising Win, Live Gets Revived
The one where we wonder why anyone is surprised by Neflix’s surge and highlight the revival of live (via Zoom) TV during the pandemic. Read More
Grading The Streaming Services Amid Pandemic’s Transformed Market
Hollywood is facing epochal change, and streaming services are set to take advantage. But which ones have done best in an extraordinary time. Our mid-term grades on Netflix, Hulu, Amazon Prime, et al. Read More
It’s All Local Now: The End Of National TV Ad Buying During The Pandemic
The television ad industry is about to undergo a tremendous upheaval, far more dramatic than the slashing of ad budgets we’re seeing right now. As my friend Tom Morgan pointed Read More
SPECIAL (FREE) REPORT: U.S. Viewing Trends 30 Days Into The Pandemic
With Americans quarantined at home during the lockdown, TV viewing habits are changing rapidly. VIZIO Ads and Inscape compiled stats from the past few weeks to take a look at Read More
Week In Review: NBA To Launch New App With Microsoft, Peacock Soft Launches
1. NBA To Launch New App With Microsoft The NBA announced that it would be launching a super fancy new app in conjunction with Microsoft. The app will arrive in Read More
BMW’s Expands Esports Involvement With Five Team Deals
BMW is roaring into sports in a bigger way, significantly expanding its sponsorships with five deals involving esports teams in five countries. Read More
The Curious Case Of Peacock
Peacock, NBCU’s new streaming service is due to launch tomorrow. Kinda, sorta. You see, it will be available to the approximately 20% of American households that subscribe to Comcast, which Read More
From Cheddar: Streaming Services Surge During Pandemic Stay-at-Home Orders
TV[R]EV Co-Founder and Lead Analyst Alan Wolk was on Cheddar TV this morning, talking about how the surge in streaming (up 75% as per VIZIO) will affect the future prospects Read More
Announcing Our New Special Report: “Eyes On Local TV”
The digitization of television is leading advertisers to take a second look at something they may have once dismissed: local TV. As advertisers realize that they have the power to Read More