Sports Leagues Trying to Cash in on (Maybe) Last Big TV Rights Rush
With many TV deals expiring and audience habits shifting, U.S. sports leagues may be trying to capitalize one final time. Read More
HQ Trivia: Doomed From the Start, Or a Lesson for Others?
Welp, HQ Trivia is dead. You remember HQ Trivia, right? Had a dashing, meme-able host (until it didn’t)? A whole bunch of Millennials and Gen Z-ers were very into it, Read More
Nielsen’s Kelly Abcarian Wants to Marry the Panel and the Impression [VIDEO]
This Addressable video brought to you by Project OAR, the consortium of media companies aligned to bring standards for addressable advertising in linear TV. Learn more about the consortium here. Read More
Week In Review: Alphabet Looking To Make YouTube Into A Bundler, Roku Scores Again.
1. Alphabet Looking To Make YouTube Into A Bundler Jessica Toonkel and Alex Heath are reporting that YouTube has been making overtures to subscription services, in an attempt to make Read MoreFrom Beet.TV: Addressable Was The Word At Beet Retreat
TV[R]EV Co-Founder and Lead Analyst Alan Wolk was at the Beet Retreat in San Juan, Puerto Rico last week (rough gig, we know) and Beet.TV founder Andy Plesser was kind Read More
Ad Supported Mobile Downloading May Be The Future Of Indian TV
India is the world’s second largest country, with a population of over 1.38 billion people. That is why the country’s rapid adoption of mobile technology has been of great interest Read More
Week In Review: AT&T Loses Over 1M subs in Q4, Facebook Cutting Back On Originals
1. AT&T Loses Over 1M Subs In Q4 AT&T racked up some impressive TV subscriber losses in 2019, shedding 945K DirecTV and U-verse subs along with 219K AT&T TV Now Read More
Apple Mostly Mum On TV+ Amid Record Q1 But Good News Comes From Others
Apple executives said little about TV+ amid record overall results, but outside analysts suggest its streaming service is getting some traction from viewers. Read More
Why SVOD Needs Realistic Measurement Standards Too
As TV[R]EV has been busy pointing out this week, Netflix’s new “two minutes is a view because we say it is” standard is pretty bullshit and no one in the Read More
Week In Review: Netflix Adopts Dubious Measurement Standard, Comcast Doubles Number Of New Broadband Subs
1. Netflix Adopts Dubious Measurement Standard Netflix added over 8.8 million subscribers last quarter, all but 420K of them outside the US. Still, that estimate exceeded their earlier projection of Read More
Week In Review: NBC Reveals Its Peacock Feathers, Hulu Adds Even More Cool New Ad Products
1. NBC Reveals Its Peacock Feathers NBC finally released details of its Peacock service and the good news is it sounds like The Way You’d Configure Network TV If You Read More
WEEK IN REVIEW: OAR and Nielsen Show Off Demos At CES, Verizon Tries Some Lighter Bundles
1. OAR and Nielsen Show Off Demos At CES So CES is over and while everyone was SMH-ing (STH-ing?) about Quibi and their cringey rotating phone screens, our attention was Read More
The Hits Keep Comin’: New Scripted Series Have Doubled In A Decade
Peak TV keeps hitting new peaks, up 7 percent in 2019 to a record 532 scripted shows. And don’t expect it to stop anytime soon, executives say. Read More
The Year In TV: 10 Fearless Predictions For 2020
Time for the 2020 version of our TV[R]EV Annual Predictions. (But stop me if you’ve heard these before..) 1. The Content Glut Gets Nasty: Remember the giant squid in Watchmen, Read More
The Dream of ‘Universal Addressable’ Is Alive, But Just That — A Dream
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles, features, and Read More
Netflix’s The Witcher Casts Spell With Audiences In First Week
Netflix’s fantasy drama The Witcher is beating even Baby Yoda as a breakout hit in its first week of release, surpassing Disney+ pacesetter The Mandalorian in terms of audience interest Read More
The Tech Industry Is Now Officially Evil. Will TV Avoid Its Fate?
So I binged the final season of Silicon Valley last week and what struck me most was just how much our perception of the tech world has changed, how what Read More
Pac-12, Apple TV+ May Not be the Answer to Each Other’s Problems
Apple TV+ and the Pac-12 are entering into a discussion because of the situations they’ve found themselves in. A deal may not fix those issues. Read More
Week In Review: VIZIO Launches An Ad Network, NBCU Still Figuring Out Peacock
1. VIZIO Launches An Ad Network VIZIO, one of the top TV OEMs in the US (and the only one that is actually made in the US) announced that it Read More
Q&A: Cadent Is The OG Addressable Pioneer
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More