Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney’s interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+. Read More
It’s Way Too Early For A Streaming Score Card
As Disney and Apple launch their streaming services this month and various media outlets go crazy trying to determine which service is doing better—I would not be surprised to see Read More
Week In Review: Dish Doesn’t Need No Stinkin’ RSNs, Discovery Likely To Get Swole And Flixy
Dish Doesn’t Need No Stinkin’ RSNs As many of you know, Dish (and by extension its vMVPD Sling) have been beefing with Sinclair about the cost of the Fox RSNs Read More
Apple Plus Is Ultimately A Minus
So Apple rolled out Apple TV Plus last week and in testing it out, I think my most common reaction was “Why?” As in “Why did they make this choice?” Read More
Publishers, Creators Missing Out On $13.4B In Ad Revenues Because Crummy Metrics
Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don’t trust are a big part of the problem. Read More
Week In Review: AT&T Brings Cord Cutting Realness, Will Anyone Notice If Walmart Sells Vudu?
1. AT&T Brings Cord Cutting Realness As you well know, we frequently mock the mainstream and Silicon Valley press for their references to the “massive wave of cord cutting” that Read More
Comscore’s Alexander Feldman Reveals How ACR is Key in Cross Platform Measurement
While Comscore has traveled a hard road over the past few years, it appears to be getting back on solid footing. The company’s recent product moves across its business units Read More
HBO Gives Us A Clue, But We Still Can’t Solve The Puzzle
So AT&T (which we seem to call “WarnerMedia” when we like something they’re doing, and “AT&T” when we don’t) held a Media Day yesterday to explain HBO Max, and while Read More
How Long Before Every Broadcaster Dumps Ratings For Impressions?
Nexstar said it no longer will sell ads based on ratings, shifting to a “cost-per-impression” model that captures viewing on other platforms. So what’s everyone else in broadcasting waiting for? Read More
Week In Review: Disney+ Teams With Verizon To Juice Customer Base, Facebook’s News App
1. Disney+ Teams With Verizon To Juice Customer Base In a story that seems to have flown below everyone’s radar, Disney+ struck a deal with Verizon that will give a Read More
Unpacking Roku’s Purchase of Dataxu
Roku, the little streaming media player that could, made a major announcement today that they’d bought Dataxu, one of the last independent demand side platforms, allegedly paying $150M for the Read More
Netflix Beefs Up Warchest With $2 Billion In New Debt
Netflix took out another big loan, $2 billion in unsecured debt, just days before competing Apple and Disney services launch. Great programming “can be expensive” CEO Reed Hastings said. Read More
The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment
We are currently in the midst of an OTT stampede, with advertisers rushing to technology platforms to connect with consumers in a meaningful way. And is it really a surprise? Read More
Week In Review: AT&T Boils The Frog, T-Mobile Goes Quibi
1. AT&T Boils The Frog, You know how we keep telling you that the vMVPDs aren’t really all that different from the MVPDs, that the “mesomorph bundles” of 80-100 channels Read More
TV Likely at Center of Marvel and Star Wars’ Upcoming Omnichannel Blitz
Kevin Feige taking over as Marvel’s Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV. Read More
Can RSNs Dodge A DTC Knockout In Shifting Cable Landscape?
Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences. Read More
Week In Review: Open AP Launches A Marketplace, All Those Digital Mergers
1. Open AP Launches A Marketplace Open AP, continuing on its march back from near-extinction, announced something called the Open AP Marketplace this week, which gives advertisers a chance to Read More
Nine Ways Niche VOD Services Can Attract Subscribers Amid The Streaming Wars
Getting subscribers in the door is an existential issue for niche services amid brutal competition. At the Future of TV conference, marketing and business-development executives offered nine tactics crucial to survival amid that competition. Read More
Week In Review: Beef Time In Flixopolis, CNN Shows Why TV Is Better Than Social
1. Beef Time In Flixopolis Everybody’s beefing! That’s today’s theme in Flixopolis where every hour seems to bring a new Flix-related beef. First Amazon dissed Disney by telling them they Read More
Controlling the Zeitgeist: Disney+ Weekly Episode Drops Will Keep Audiences, Content Creators Busy
Whether Disney+ becomes appointment television or not, it’ll be important television to dedicated fans. And that, by itself, is probably enough to guide it to success in the short- and long-term. Read More