What Does the Big 12 Conference Gain on TV from Adding Four New Members?
Not even two months ago, the University of Texas and University of Oklahoma announced they’d leave the Big 12 for the SEC. Despite that move being announced now, though, the Read More
What’s Old Is New Again In Fast-Changing FAST Video Sector
The explosion of FAST services has created intense competition for audiences. The answer? Ripping a few pages out of the broadcast strategy guide. Read More
Week In Review: Amazon Will Make More Smart TVs, Roku Will Make More Original Programming
The one where we look at Amazon’s newly announced like of Amazon branded TV sets and Roku’s latest attempt at original programming. Read More
College Athletic Departments’ Growing Content Opportunity
Streaming is providing another opportunity for college athletic departments to connect with and own relationships with their audience (fans). Read More
The Smart TV Ad Ecosystem Is About To Take Off. Find Out Why In Our Newest Special Report
Get your FREE copy of TVREV’s Special Report on the Emerging Smart TV Ecosystem today and learn all about this growing market. Read More
Week In Review: The MRC Shuts Down Nielsen, Locast Shuts Down
The one where we tell you why Nielsen’s not really in that much trouble (for now) and what the demise of Locast means for the industry. Read More
Is Netflix’s Risk Aversion Too Risky in the Long-Term?
Netflix isn’t taking many risks. Is that a viable long-term strategy for the streaming service? Read More
LG Ad’s Serge Matta On How The Pandemic Affected The Smart TV Ecosystem.
As part of TV[R]EV’s series on the emerging smart TV ecosystem, LG Ads’ Serge Matta talks about the pandemic’s effect on the growth of the OEM market and what to look out for in the year ahead Read More
LG Ad’s Raghu Kodige On Why Smart TVs Are So Well Suited For Content Discovery
Kodige, CEO at LG Ads, to discuss why owning both the hardware and the software makes smart TVs a perfect vehicle for content discovery, something that benefits programmers and viewers alike. WATCH FOR THE REPORT ON WEDNESDAY, SEPT 8th. Read More
Week In Review: Vizio Breaks $100M Mark In Upfront Commitments, Sports On Tubi Breaks New Ground For FASTs.
The one where we look at how Vizio’s success is proof that the smart TV ecosystem is booming and why Tubi’s new linear sport app is such a clever use of Fox’s assets. Read More
Tubi Deal, College Alliance Latest Shifts In Transforming Sports TV Business
Tubi’s addition of 10 sports-related channels, and announcement of a three-conference alliance in college sports are just the latest big changes in a fast-transforming sports TV landscape that will transform the way we watch our favorite teams. Read More
Week In Review: HBO Max Puts Some Wins On The Board, ViacomCBS/Comcast Launch New Service In Europe
The one where we look at why the buzz around “The White Lotus” is such a win for HBO and why the VCBS/Comcast JV in Europe is such a smart move. Read More
Week In Review: DirecTV Returns To Its Roots, Cord Cutting Still At Trickle Level
The one where we look at the rebirth of DirecTV and the implications for the industry as cord cutting continues at a very slow, albeit steady pace. Read More
Streaming Leads Record Home Entertainment Revenues, Including Possible $1 Billion In PVOD
Streaming, Sales and rentals of movies and TV shows set another record in the first half of 2021, even without as much as $1 billion from the new category of premium VOD, according to a trade group. The pandemic appears to have encouraged new consumption patterns by audiences, and Hollywood is benefitting. Read More
The “Bill & Ted” Guide To Successful Theatrical Launches
How Samsung Ads helped make Bill & Ted Face The Music” a most excellent PVOD success. Read More
Week In Review: Peacock’s Olympic Coverage Still Ruffling Feathers, Nielsen Still Under Attack, Responds With Wearables
The one where we look at lessons to be learned from Peacock’s Olympic performance and Nielsen’s latest turn as industry punching bag. Read More
Netflix Is Losing Its Lustre
As its competitors come into their own, will Netflix be able to overcome a whole new set of challenges? Read More
Niche Streamers Seeing Double The Growth Of The Bigs As Netflix, Hulu Market Share Drops
New competitors are cutting notably into the market dominance of Netflix and Hulu, even as overall growth in subscribers is booming, especially among niche providers. Read More
VIDEO: TVSquared’s Bob Ivins On The Need For A New Way Of Looking At TV Data
In the latest video from the TV Data Initiative, TVSquared’s Bob Ivins talks about the need for new relationships, new business models and new distribution n order to allow TV data to reach its full potential. Read More