Disney: The 350 Word TL;DR Version
So many book-length articles about the Disney Plus announcement out there now, so we wanted to follow up on our Week In Review piece to give you a TL:DR version... Read More
Week In Review: Disney Raises Hopes, YouTube Raises Prices
1. Disney Raises Hopes Disney made the long-awaited announcement about their new Disney Plus OTT service this week, which came with a number of surprises. Why It Matters The biggest... Read More
TV Audience Segments, and Why One Size Doesn’t Fit All
Networks want to build audience segments to optimize tune-in campaigns, to reach the audience of a specific show or genre online, or to aid scheduling and show planning. These all... Read More
Connecting The Next Generation Of TV Viewers To Publishers and Advertisers Wherever They Are
Nearly three-fourths of American households already have a television connected to the Internet. What’s less well connected? Some way to identify and tie those users to the video sources they... Read More
For TV Advertisers, ESPN’s SportsCenter Is Home For Funny Ads
It’s one thing for a brand to make a TV media buy, and another thing entirely to ensure their ad strikes the right chord with the programming consumers are tuned... Read More
How Facebook is Tapping TV for “Portal”
On September 28, Facebook revealed a breach of personal data for some 50 million users, which also included data from whatever sites users authenticated in using Facebook. Just a few... Read More
Watch ‘Axios On HBO’ Sunday, Ponder The TV[R]evolution
Every morning, Washington D.C. and much of the world wakes up to Axios AM — founder Mike Allen’s top 10 stories of the day. Allen and Axios are key contributors... Read More
Cable News Networks Cut Ad Loads on Election Night
As America went to the polls Tuesday and then flipped on TV sets to see the results roll in, cable news networks were ready for a big night of coverage,... Read More
Social Video Leaderboard: Cocomelon and WWE Lead U.S. Media Creators on YouTube
We partnered with social video analytics company Tubular Labs to see which U.S. media creators are earning the most views on YouTube. The data below covers the full month of... Read More
What AI Might Mean for the TV Industry
Artificial intelligence (AI) is affecting every business which has data and is changing the way they operate. TV is no exception. We already see AI start to change the way... Read More
How Can Networks be Better Than Netflix? Follow the Math
Remember when the cloud concept came along and everyone joked about it meaning nothing and then it transformed the way everything is done in like 3 years? Those jokes were... Read More
The Future Of TV, On The Rooftop Of The Empire Hotel
The highlight of Advertising Week New York was, of course, the cocktail party on the roof of the Empire Hotel that TVREV put on with our friends at dataxu. And... Read More
TV Viewership Head-to-Head: How the Ryder Cup Fared vs. the NFL
This past weekend was all about sports on TV, with the NFL in full swing and (speaking of swings) golf pros competing for the 2018 Ryder Cup. We took a... Read More
This Is Us Too: Networks Bank On Emotions To Grab Ratings
The success of three-hankie drama This Is Us is transforming a significant chunk of the broadcast TV schedule this fall, as everyone tries to copy and cash in on criers that wring... Read More
Millennials Still Love Their TV Shows, And The Brands That Back Them
For all the talk of cord-cutting and a turning away from traditional TV by younger viewers, a new Video Advertising Bureau study suggests Millennials remain ardently in love with TV... Read More
Sweet Treats Rule in Food Videos for August
We partnered with social video analytics company Tubular Labs to see which food-focused creators brought the most people to the table last month across social video platforms. Facebook is clearly... Read More
Walmart and Target in the Lead as Retail Brands Shell Out Big for Back-to-School
Back-to-school season is a form of torture for a lot of kids, but for many brands it’s a time of great joy—and major profit. We partnered with iSpot.tv, the real-time... Read More
Viewership Deep Dive: ‘Jersey Shore: Family Vacation’ Is Back
The Jersey Shore gang is back for another fun-filled vacation, with MTV kicking off season two of the spin-off with a two-hour premiere last week. We worked with Inscape, the... Read More
Viewership Deep Dive: ‘Carpool Karaoke: When Corden Met McCartney, Live from Liverpool’
Beatles fans got a special treat on CBS Monday night — a stand-alone Carpool Karaoke episode featuring Paul McCartney. After filming in Liverpool with the music icon, The Late, Late... Read More
(Not So) Crazy Rich Asians TV Marketing
“Crazy Rich Asians’ made a splash at the box office in week one — but it ends up the advertising strategy wasn’t as “crazy” as it was just “smart.”... Read More
The Google Marketing Re-Org You May Have Missed
Marketers trying to keep up with the fast-changing dynamics in advertising have their work cut out for them. TV is becoming more like digital, with segmented buying, data-driven addressable for... Read More
Laura Clery Becomes A Facebook Star By Helping Helen Smash
Square-jawed, wide-necked cellar dweller Helen Horbath looks nothing like her creator, comic actor/writer/producer Laura Clery, but it’s Helen’s relentless pursuit of her crush, Stephen (in real life, Clery’s husband, the... Read More