MadHive Goes Local: Q&A with CEO Adam Helfgott
I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why OTT is so important to the future of... Read More
The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang
Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television sets. Our conversation was wide ranging, everything from... Read More
The Joys of Directing, Hollywood’s Gender Issues and Poking Surveillance Culture – Soloway And Magid At Neuehouse
This episode of the Bloom in Tech podcast includes a fascinating discussion between two very different film directors, speaking together at NeueHouse Hollywood last week as part of the huge... Read More
OTT Unlocks New Audiences & Revenue: Q&A with Inscape’s Jodie McAfee
Jodie McAfee asks provocative questions. Right now, from the media industry’s point of view, the excitement around OTT advertising mostly revolves around TV networks finding new, ‘extra’ audiences and revenue.... Read More
The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
How Micro Influencers, In-Person Events And Ephemeral Video Are Transforming Content Marketing
At this year’s Digital Entertainment World conference, I moderated a panel of top entertainment and e-commerce executives talking about the trends and technologies reshaping content marketing. It’s a fast-evolving field,... Read More
How Does Digital Compete with TV-Like Numbers?
We may all be addicted to our phones, and we surely have NO IDEA how that is changing our cognitive functions, our relationship to our community, let alone how it... Read More
From Big Celebs to Mommy Bloggers: How Creators and Brands Worked Together on Social for the Super Bowl
The Big Game has come and gone, and with it another championship for the New England Patriots. Football aside, Super Bowl advertising — both on TV and social media —... Read More
2018 Advertising Review: Top Brands By Spend, Impressions and More
Before we get too far into 2019, we thought we’d take a look back at the last year in television advertising — based on complete data (vs. the full-year projections... Read More
CBS Has A Plan B, And Its Name Isn’t Nielsen
Remember how last week in our TVREV predictions, number 10 was “Networks insist on adding ACR data to Nielsen”? Well call us prescient yet again. While at CES, we wound... Read More
Q&A With WHOSAY CEO Steve Ellis On Integrating Influencer Marketing For Success
Steve Ellis is founder and CEO of WHOSAY, which after nearly a decade is one of the oldest and largest influencer-marketing agencies in the business. And as of about a... Read More
The Year Ahead. Our Fearless Predictions For 2019, Part 1 of 2
It’s that time of year again, time for us to get out our crystal balls and predict the future. Before you laugh, remember that we were spot on last year... Read More
TV Audience Segments, and Why One Size Doesn’t Fit All
Networks want to build audience segments to optimize tune-in campaigns, to reach the audience of a specific show or genre online, or to aid scheduling and show planning. These all... Read More
Connecting The Next Generation Of TV Viewers To Publishers and Advertisers Wherever They Are
Nearly three-fourths of American households already have a television connected to the Internet. What’s less well connected? Some way to identify and tie those users to the video sources they... Read More
For TV Advertisers, ESPN’s SportsCenter Is Home For Funny Ads
It’s one thing for a brand to make a TV media buy, and another thing entirely to ensure their ad strikes the right chord with the programming consumers are tuned... Read More
How Facebook is Tapping TV for “Portal”
On September 28, Facebook revealed a breach of personal data for some 50 million users, which also included data from whatever sites users authenticated in using Facebook. Just a few... Read More
Watch ‘Axios On HBO’ Sunday, Ponder The TV[R]evolution
Every morning, Washington D.C. and much of the world wakes up to Axios AM — founder Mike Allen’s top 10 stories of the day. Allen and Axios are key contributors... Read More
Cable News Networks Cut Ad Loads on Election Night
As America went to the polls Tuesday and then flipped on TV sets to see the results roll in, cable news networks were ready for a big night of coverage,... Read More
Social Video Leaderboard: Cocomelon and WWE Lead U.S. Media Creators on YouTube
We partnered with social video analytics company Tubular Labs to see which U.S. media creators are earning the most views on YouTube. The data below covers the full month of... Read More
What AI Might Mean for the TV Industry
Artificial intelligence (AI) is affecting every business which has data and is changing the way they operate. TV is no exception. We already see AI start to change the way... Read More
How Can Networks be Better Than Netflix? Follow the Math
Remember when the cloud concept came along and everyone joked about it meaning nothing and then it transformed the way everything is done in like 3 years? Those jokes were... Read More
The Future Of TV, On The Rooftop Of The Empire Hotel
The highlight of Advertising Week New York was, of course, the cocktail party on the roof of the Empire Hotel that TVREV put on with our friends at dataxu. And... Read More