Netflix and Sony Deal is Everything Both Parties Need Most
Netflix’s deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved. Read More
The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
The Rise Of The Smart TV Ecosystem
A look at the unexpected rise of a massive advertising and content ecosystem centered around smart TV OEMs. Read More
Smart TVs Looking Even Smarter In Latest Pandemic Usage Study
Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences. Read More
Week In Review: Netflix Passes 200M Users, Happy Times In FAST-Land
The one where we look at Netflix’s move away from debt financing and the continued growth of the FASTs Read More
Week In Review: Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende Read More
Wonder Woman 1984: What Went Wrong and What Went Right
Wonder Woman 1984 was one of the most anticipated films of Christmas day in 2020, with fans excited to get a chance to finally see the movie from the comfort Read More
Week In Review: LG Buys Stake In Alphonso, Roku and Amazon Pass 50M Users
The one where we lay out the wisdom of the LG/Alphonso deal and dissect what it means that Roku and Amazon now have over 50 million users apiece. Read More
2020 Year in Sports: Analyzing the Passion of Fans
2020 saw massive shifts in collegiate and professional sports. Seasons were canceled, others delayed, put in bubble format, and others massively cut down the number of games played. Among all Read More
‘The Bachelor’ is Back: Viewership and Ad Insights For the Premiere
A few quick viewership and advertising insights around the season 25 premiere of ABC’s “The Bachelor,” with data from VIZIO’s Inscape and iSpot.tv. Read More
Influencer Spotlight: The Space Gal
Using insights from CreatorIQ, we profiled scientist and influencer Emily Calandrelli, who’s working to increase science literacy. Read More
Fall 2020 Wrap-Up Report: Viewership Trends via Inscape
In case you’ve missed it, over the past few weeks we’ve been sharing special viewership reports from Inscape. This final report includes everything we previously shared individually, all wrapped up in a one package. Read More
Week In Review: Disney Goes Very, Very Big, Measurement Goes To Impressions
The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen’s new measurement systems are going to let advertisers feel good about streaming. Read More
New Special Report: Fall TV Viewership Trends
Inscape’s latest viewership report has audience insights for a few high-profile shows that returned this fall, including “The Voice,” “The Bachelorette” and ABC comedies. Download it for free today. Read More
Week In Review: 10 Reasons Why Discovery+ Is A Winner, Warner To Show All 2021 Movies On Max
The one where we list 10 reasons why Discovery+ is in very good shape and look at Warner’s movie-window shortening/Max subscriber boosting plan Read More
Sports Viewership Trends: A Special Report
This free special report from VIZIO’s Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more. Read More
At Least TV Measurement Is Getting More Accurate
While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement. Read More
What People Watched Over Thanksgiving Weekend
It wasn’t all football and the Macy’s parade this weekend – here’s what else people were watching, per VIZIO’s Inscape. Read More
Influencer Spotlight: Binging With Babish
Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of “Binging With Babish,” a unique show that blends cooking with TV and film. Read More
Dave Chappelle’s Hosting Stint was Most Engaged Saturday Night live Episode in Last 3 Years
Following a long week of Election coverage, fans of the hit sketch comedy series Saturday Night Live (SNL) tuned in to see comedy legend Dave Chappelle host with musical guest Read More
WandaVision Trailer Confuses and Intrigues Record-Setting Audience Following Emmy Premiere
According to media outlets, the trailer for WandaVision, set a new record for 24-hour social media traffic after its premiere at the 2020 Emmys. WandaVision is an upcoming TV series Read More