Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney’s interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+. Read More
It’s Way Too Early For A Streaming Score Card
As Disney and Apple launch their streaming services this month and various media outlets go crazy trying to determine which service is doing better—I would not be surprised to see Read More
With Video Programming and Ad Targeting, Context Matters
TV[R]EV’s Alan Wolk caught up with Field Garthwaite of IRIS.TV to talk about how broadcasters and publishers across lifestyle, entertainment, news and sports are using its video programming platform to Read More
The Confusion Between Data and Measurement
If you read enough about what is going on in our industry today, you will see that Data is an all-powerful presence. It seems to command every conversation and rule Read More
The Netflix Advertising Fantasy is Probably Just a Fantasy
The Netflix Truthers are out there. You can’t attend an ad industry event without hearing someone declare, quite confidently, that the ads are coming to Netflix. They simply have to Read More
How Many Influencers Does A Modern Marketing Campaign Need? A Lot.
Online influencers are being recruited by the hundreds to help market brands. But be careful to avoid “pay and spray” as you sign them up. Read More
Prep for The CW Upfront With These Advertiser and Viewer Insights
The 2019 TV Upfronts are drawing to a close with The CW taking the stage Thursday, May 16. We worked with TV ad measurement and attribution company iSpot, and Inscape, Read More
Prep for the CBS Upfront With These Advertiser and Viewer Insights
Upfront presentations continue this week in New York City, and on Wednesday CBS will take the stage to woo advertisers with its upcoming lineup. We worked with TV ad measurement Read More
VidCon Names Speakers In Tenth Year Of Gathering Of The Influencer Tribes
Top execs from social-media powers YouTube, Instagram, LinkedIn, Twitch, Snap and TikTok will be among those speaking at this year’s VidCon, the sprawling influencer gathering that also will feature such Read More
Brands Wrest Back Control Of Data With ‘In-Housing’ Trend
It’s been a time of great ferment in the advertising business. New marketing approaches, direct consumer relationships, and shifting business models are pushing more companies to exert control over one Read More
TV[R]EV At NAB
TV[R]EV’s Co-Founder and Lead Analyst Alan Wolk will be participating in three panels at this year’s show. Monday April 8th 1:30 – 2:15 Project OAR, Making Addressable Ads On TV A Reality A Read More
From Managing Mommy Bloggers to Media Mini-Moguls: Q&A With Reesa Lake Of Digital Brand Architects
DBA Partners Reesa Lake, Raina Penchansky & Vanessa Flaherty Digital Brand Architects has been managing influencers since before the term existed, going back to the days of young retail clerks Read More
Dynamic Duos: TV + Digital, Brother + Brother
Even if you’re not a regular HGTV watcher, chances are you’ve heard of their most famous dynamic duo: identical twins Drew and Jonathan Scott, AKA the “Property Brothers,” who have Read More
25 Questions About Apple’s TV and News Announcements
Apple’s announcement today left more questions than answers which is not really all that surprising, given the services are still months away from launch. Here are our top twenty-five. Apple Read More
Week In Review: Project OAR Looks To Make Addressable More Real, Netflix Expands Lower-Priced, Mobile-Only Plans To India
1. Project OAR Looks To Make Addressable More Real Project OAR was launched last week as a Vizio/Inscape-led initiative to make addressable linear TV advertising happen for networks. It’s particularly Read More
This Report Will Change The Way You Think And Talk About OTT
If you work in the media and advertising industries, our TVREV special report is the clear and common sense primer on the brand new world of ad-supported OTT you’ve been Read More
Acura Taps ESPN Analyst & Instagram Creators for March Madness Campaign
It’s that time of year again…March Madness! And as TV and digital continue to converge, you better believe that brands and social creators are itching to get on the court Read More
Podcast: Amid Facebook’s Fake Privacy Pivot, Social Media Approaches An Inflection Point
Last week, Mark Zuckerberg unveiled the blog post that launched a thousand hot takes, promising to pivot Facebook to privacy. As with many things Zuckerberg says publicly, that promise has little Read More
WEEK IN REVIEW: Warren Proposes Breaking Up GAFA, Leichtman Report Shows Cord Cutting Still Not Really A Thing
1. Warren Proposes Breaking Up GAFA In an article in Medium just prior to her appearance at SXSW, Senator Elizabeth Warren, a 2020 presidential candidate, proposed using antitrust legislation to Read More
Inside the Mega-Hits of The CW
If you’re looking for supernatural flair or heroics of the sci-fi kind, The CW is always a good bet. The network has been cranking out otherworldly teen dramas with much Read More
The Joys of Directing, Hollywood’s Gender Issues and Poking Surveillance Culture – Soloway And Magid At Neuehouse
This episode of the Bloom in Tech podcast includes a fascinating discussion between two very different film directors, speaking together at NeueHouse Hollywood last week as part of the huge Read More