The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
Amateur Sports Highlights The Latest Competition For Audiences And Ads
As big media companies vie for pricey rights to pro sports broadcasts and streams, a smaller but equally hard-fought contest is breaking out for viewers of low-cost online videos about... Read More
Millennials Still Love Their TV Shows, And The Brands That Back Them
For all the talk of cord-cutting and a turning away from traditional TV by younger viewers, a new Video Advertising Bureau study suggests Millennials remain ardently in love with TV... Read More
Sweet Treats Rule in Food Videos for August
We partnered with social video analytics company Tubular Labs to see which food-focused creators brought the most people to the table last month across social video platforms. Facebook is clearly... Read More
Walmart and Target in the Lead as Retail Brands Shell Out Big for Back-to-School
Back-to-school season is a form of torture for a lot of kids, but for many brands it’s a time of great joy—and major profit. We partnered with iSpot.tv, the real-time... Read More
Viewership Deep Dive: ‘Jersey Shore: Family Vacation’ Is Back
The Jersey Shore gang is back for another fun-filled vacation, with MTV kicking off season two of the spin-off with a two-hour premiere last week. We worked with Inscape, the... Read More
Viewership Deep Dive: ‘Carpool Karaoke: When Corden Met McCartney, Live from Liverpool’
Beatles fans got a special treat on CBS Monday night — a stand-alone Carpool Karaoke episode featuring Paul McCartney. After filming in Liverpool with the music icon, The Late, Late... Read More
(Not So) Crazy Rich Asians TV Marketing
“Crazy Rich Asians’ made a splash at the box office in week one — but it ends up the advertising strategy wasn’t as “crazy” as it was just “smart.”... Read More
The Google Marketing Re-Org You May Have Missed
Marketers trying to keep up with the fast-changing dynamics in advertising have their work cut out for them. TV is becoming more like digital, with segmented buying, data-driven addressable for... Read More
Laura Clery Becomes A Facebook Star By Helping Helen Smash
Square-jawed, wide-necked cellar dweller Helen Horbath looks nothing like her creator, comic actor/writer/producer Laura Clery, but it’s Helen’s relentless pursuit of her crush, Stephen (in real life, Clery’s husband, the... Read More
Reality Check: Here’s Who’s Watching ABC’s ‘Bachelor in Paradise’ and ‘Castaways’
ABC has just wrapped up another season of fan-favorite The Bachelorette — and without skipping a beat the network premiered a fifth season of franchise spinoff Bachelor in Paradise, along with... Read More
Ad-Supported OTT Keeps Growing, And Advertisers Would Be Wise To Take Note
AppNexus, the ad-serving company that was AT&T’s first post-Time Warner purchase, released stats this week showing a 748% year-over-year “explosion” in connected TV ad sales. That’s quite an explosion, and it’s the... Read More
June Content Leaderboard: Top 10 U.S. Food Creators for Social Video
Food videos remain a huge craze and creators of all kinds are trying to get a bigger piece of the pie when it comes to online viewership. We partnered with... Read More
Week In Review: Why Comcast’s Stock Is Up … And Facebook’s Is Down
1. Why Comcast’s Stock Is Up So Comcast lost 140,000 pay TV subscribers last quarter, as per their last earnings report. All the usual suspects will be shrieking that it’s... Read More
Week In Review: Apple Music Is Not Really Beating Spotify; Netflix Stumbles A Little
1. Apple Music Is Not Really Beating Spotify You may have read a story this week that said that Apple Music was beating out Spotify, in the US, anyway. You... Read More
Using AI To Transform Hollywood’s Marketing And Much More
Entertainment companies are entering the Age of Data, where they’ll have access to more information than ever about their products, their audiences and how to create, market and distribute one... Read More
Context Matters: IRIS.TV Looks To Put The Right Videos In Front Of The Right Viewers
When Spotify was still fairly new, the assumption was that people would want to listen to their own playlists and maybe share them with their friends. But developers of the... Read More
Go90 Went But Brands Have More Long-Form Video Options Than Ever
Despite the shutdown last week of Go90, Verizon’s attempt to create mobile-first programming for young audiences, brands and marketers have more options for long-form online video than ever. The three-year-old... Read More
Ten Questions With IAB President Patrick Dolan
Patrick Dolan is president and COO of the Interactive Advertising Bureau, or IAB, which midwifed the idea of standardized advertising units in online display ads into a reality that still... Read More
Week In Review: Apple’s Distribution Mystery, Nielsen Strikes A Deal With Comcast For OTT Measurement
1. Apple’s Distribution Mystery Last week Apple announced that it had signed Oprah Winfrey up for its new TV project. In classic Apple fashion, the announcement did not offer much... Read More
TiVO’s Report: Truth Shifting
Before I jump on TiVo for its latest report on how set-top and ACR are changing TV, let’s give them some props for being an innovative brand that changed the... Read More
Beet of the Week: iSpot x NBC Connecting TV Ads to Business Outcomes
We love Andy Plesser and the crew at Beet.tv. Andy is always on the scene, there to ask good questions of interesting people. In fact, we like and respect Beet... Read More