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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

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Advertising Screen Convergence

Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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Advertising Analytics

These Are the Brands Who Aren’t Shying Away From Politics

— Eleanor Semeraro

Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out.
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Analytics #CREATEDWITH

The 2020 World Series: Game 1 Fan Reaction vs. Game 2

— Allison Butler

Earlier this week, the 2020 World Series kicked off between the Los Angeles Dodgers and the Tampa Bay Rays. Following a shortened season, MLB fans have enjoyed a modified playoff
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Advertising Analytics

‘The Voice’ Returns: Quick Viewership & Ad Insights

— Eleanor Semeraro

NBC’s “The Voice” kicked off its 19th season with blind auditions on Oct. 19 and 20. We dug into some of the viewership and advertising highlights supplied by VIZIO’s Inscape and iSpot.tv.
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Advertising Analytics

TV Town Halls: What the Data Says About Trump vs. Biden’s Debate Replacements

— Eleanor Semeraro

There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot.
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Analytics #CREATEDWITH

Canvs Report: The 2020 Billboard Music Awards

— Allison Butler

Following a 5 month delay due to the pandemic, the 2020 Billboard Music Awards kicked off earlier this week to massive success. The awards were dominated by superstar performances from
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Advertising Analytics

‘The Bachelorette’ Is Back: Quick Viewership & Ad Insights

TV[R]EV Original — Eleanor Semeraro

ABC’s “The Bachelorette” is back for its 16th season, and we used data from Inscape, iSpot and CreatorIQ to share viewership and advertising insights around the premiere.
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Analytics #CREATEDWITH

Canvs Breaks Down SNL: Emotional Reactions Up 3x Over Last Season

— Allison Butler

This past weekend, Saturday Night Live premiered its 46th season in what is likely to be a massively successful year for the NBC show. Viewers tune into the show heavily
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Advertising Analytics Alan Wolk Screen Convergence

New TV[R]EV Special Report: TV In The FAST Lane

TV[R]EV Original — Alan Wolk

TVREV’s new Special Report on the FASTs is your secret weapon for understanding this important part of the new TV ecosystem.
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Analytics #CREATEDWITH

Smaller, more intimate Emmy viewership didn’t prevent excitement as Schitt’s Creek, Zendaya ruled the night

— Allison Butler

Despite news outlets reporting a drop in Emmy Awards’ viewership, the fan engagement on Twitter showed a silver lining with a high level of viewer engagement.  The 72nd airing of
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Advertising Analytics

72nd Emmy Awards: Quick Viewership and Ad Insights

TV[R]EV Original — Eleanor Semeraro

Get viewership and advertising highlights from TV’s biggest night, with data via Inscape and iSpot.
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Analytics #CREATEDWITH

NFL’s Most Emotional Games Throughout Opening Weekend

— Allison Butler

With football fans reeling after months of no entertainment, the start of the NFL season has been long-awaited. The NFL was one of the only leagues whose season was not
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Advertising Analytics

NFL Dominates a Sports-Filled Weekend

TV[R]EV Original — Eleanor Semeraro

A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot.
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Analytics #CREATEDWITH

Canvs Emotion Analysis: Cobra Kai Makes Waves in its New Netflix Home

— Allison Butler

Cobra Kai, the sequel to the generational hit Karate Kid, has found a new home on Netflix for its second season. In the series set 34 years after the original
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Analytics

Hello, Football! Viewership Trends for the NFL’s Season Opener

TV[R]EV Original — Eleanor Semeraro

According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: AT&T Rumored To Be Looking To Unload Xandr and DirecTV, Nielsen Says Netflix’s Library Content Is Where It’s At

TV[R]EV Original — Alan Wolk

The one where we look at how and why AT&T’s TV project seems to be imploding and what Nielsen’s Netflix ratings say about the state of streaming.
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Advertising Analytics Video #CREATEDWITH

MTV Video Music Awards has massive response; BTS, Toyota lead reactions

— Allison Butler

With the highly anticipated MTV Video Music Awards set for this past Sunday, viewers were excited to find out how the show would go on in the middle of a
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Advertising Analytics

Advertising Insights for the 2020 Republican National Convention

— Eleanor Semeraro

It was a busy two weeks in politics with the national conventions, and the 2020 presidential election is only going to heat up from here. We took a quick look
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Advertising Analytics Screen Convergence

Democratic National Convention: 24% of TVs Tuned Into 2020 DNC

TV[R]EV Original — John Cassillo

Despite the altered format, this year’s Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).
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Analytics #CREATEDWITH

Canvs: Big Brother’s All-Star Season is off to a Huge Start

— Allison Butler

Canvs, the leading emotion measurement technology company, connects consumer input to research insights with patented semantic AI technology to help companies deeply understand and empathize with their audiences. With so
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Analytics #CREATEDWITH

Viewership Insights for Cable News Networks

— Eleanor Semeraro

Viewership profiles for three of the top cable news networks, CNN, MSNBC and Fox News, using data from Inscape.tv, the TV data company with insights from a panel of more than 15 million smart TVs.
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