Week In Review: Disney Plus Rolls Out In Europe, Showtime and Sling Offering Up Free Trials
1. Disney Plus Rolls Out In Europe Disney began its international expansion at what may be an opportune time for them, judging by the 5 million downloads the app got Read More
TV Streaming on the Rise Along with Connected TV Ad Requests During Quarantine
With more U.S. audiences stuck in front of televisions, streaming has increased — as have ad requests, according to Beachfront. Read More
Inscape Binge Report: Weekend of March 27-29
We’re working with Inscape.tv, the TV data company with glass-level insights from a panel of more than 14 million smart TVs, to uncover which TV shows people are binging. This post looks specifically at the weekend of March 27-29. Read More
Advertisers Shift to Coronavirus-Aware Commercials
A look at some of the TV advertising insights around new, coronavirus-aware commercials via iSpot.tv. Read More
ViacomCBS’ VidCon Cancels
The biggest annual event in social media, the giant VidCon gathering in Anaheim, Calif., has been cancelled because of COVID-19. Organizers hope to create a replacement in the fall. Read More
Week In Review: Ratings Are (Unsurprisingly) Up, Fox Buys Tubi
1. Ratings Are (Unsurprisingly) Up As pretty much everyone predicted, linear TV ratings shot up last week, as large swaths of Americans stayed home from work and from school. So Read More
Q&A: Vizio’s Katherine Pond On Connected TVs And The Fight For Audience Attention
Katherine Pond is VP of business development for Vizio. As such, she presides over some of the most valuable real estate in streaming video: prime spots on a major Connected TV platform. Read More
Netflix Still Holding Its Own vs. Disney+ with Extensive TV Show Catalogue
Disney+ has the known intellectual property, but that hasn’t given them an advantage over incumbent Netflix just yet – at least on the TV show front. Read More
Adswerve’s Peter Crofut Sees Privacy Legislation as an Opportunity [VIDEO]
This AdTech Explained video is brought to you by MadHive . Trying to tell the future of ad tech is sort of like trying to put together a 10,000-piece jigsaw Read More
Tubular Adds Context to Content Measurement Through Categories [VIDEO]
It doesn’t seem to matter if you’re covering TV series, movies, or digital video. Everywhere, you hear people talking about whether a piece of content is “a hit.” They talk Read More
Inscape’s Zeev Neumeier Welcomes TV to the Age of the Impression [VIDEO]
This Measure Up video is brought to you by iSpot.tv, the complete real-time TV ad measurement and attribution company trusted by America’s leading brands and networks. Learn how iSpot is Read More
Nielsen’s Kelly Abcarian Wants to Marry the Panel and the Impression [VIDEO]
This Addressable video brought to you by Project OAR, the consortium of media companies aligned to bring standards for addressable advertising in linear TV. Learn more about the consortium here. Read More
Tom Morgan: The Key to Addressable Is Open APIs [VIDEO]
This Addressable series is brought to you by Project OAR, the consortium of media companies aligned to bring standards for addressable advertising in linear TV. Learn more about the consortium Read More
Cable News Coverage of the New Hampshire Primary: A Close Look at Viewer Behavior
We used glass level data from Inscape to surface viewership insights around news coverage of the New Hampshire Primary results. Read More
Netflix Has 45% Fewer Movies (and 400% More TV Shows) Than it Did in 2010
A look over the last decade at how Netflix has changed its focus toward more TV — and how originals play into that growth (and the future). Read More
Week In Review: VCBS Will Launch A Flix After All, 605 Enters The Measurement Arena
1. VCBS Will Launch A Flix After All CNBC’s Alex Sherman broke the news yesterday that VCBS is planning to launch its own Flix. This is not all that unexpected—the Read More
Viewership Insights: Super Bowl LIV
The Big Game has come and gone once again, and this year it was the Kansas City Chiefs who took home the Lombardi trophy after making an impressive comeback in Read More
Mayor Mike’s Massive Super Bowl Bet Puts Linear TV to the Test
The Advertising Super Bowl is almost upon us, and we’re looking forward to pretending we know which teams are playing just as much as the next Ad Agency exec. But Read More
Netflix ‘Views’ And The Not-So-New Snake Oil Salesmen
Everyone reporting on Netflix’s latest PR push — sorry, “view” standard change? Hi. We’ve got a bone to pick. Namely, that it sure feels like we’ve seen this before. So, Read More
Week In Review: Netflix Adopts Dubious Measurement Standard, Comcast Doubles Number Of New Broadband Subs
1. Netflix Adopts Dubious Measurement Standard Netflix added over 8.8 million subscribers last quarter, all but 420K of them outside the US. Still, that estimate exceeded their earlier projection of Read More
Inscape Says Big Brand Advertisers Need To Take The Rudder For Addressable To Succeed
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More