Texas and Oklahoma Jumping to SEC Would Have Major TV Implications
There are significant reverberations for sports TV assuming Texas and Oklahoma are actually bound for the SEC Read More
Week In Review: Nielsen Under Attack, Netflix’s New Numbers
The one where we look at the real story behind the move to disaccredit Nielsen and why Netflix’s latest earnings are nothing to worry about. Read More
The Next Frontier For Gaming Is Your Smart TV
Treating gaming and TV as competitors for screen time is yesterday’s battle. It’s no longer about competition, but complementing content. Read More
LG Ads Kodige: Connected TVs The Keystone To Addressable Advertising Adoption
From our TV[R]EV Thought Leaders Circle event, LG Ads CEO Raghu Kodige on why advertising shouldn’t be a nuisance for the consumer. Read More
VIDEO: Blockgraph’s Aleck Schleider On The Value of Universal IDs
Blockgraph’s Chief Revenue Officer, Aleck Scheider, on why universal IDs are so important and why making them interoperable should be one of the TV Data Initiative’s goals. Read More
Mediaocean’s Goldman On Their Plans To Tame the Wild West of Audience Targeting
In video footage from our members-only Thought Leaders Circle event, Mediaocean’s Aaron Goldman walks us through why omnichannel advertising is where the industry is heading. Read More
VIDEO: Inscape’s Ken Norcross On The Evolution Of TV Measurement
As part of our upcoming series of Special Reports on the Emerging Smart TV Ecosystem, we sat down with Ken Norcross, Inscape’s Director of Business Development, to discuss how TV Measurement is evolving and why smart TV OEMs and their ability to use ACR data to measure both linear and streaming give them such a big leg up Read More
Pete Davidson Proves a ‘Smart’ Spokesperson
Tapping controversial actor/comedian Pete Davidson as a brand spokesperson might be considered a risky bet. But for Smartwater, the move has proven rather… smart. The vapor-distilled water brand made Davidson Read More
Five Streaming Video Trends Shaped 2021’s First Half, And Will Shape Its Future
Streaming video’s last era ended this spring with a few more service launches, and now we’re moving into a new era of TV. Here are the five big trends shaping streaming video’s future. Read More
Week In Review: Lots Of Streaming Newbies Still Out There, Google Delays The Demise Of Cookies
The one where we look at how an influx of new streaming viewers creates opportunities for smart TV OEMs and Flixes alike, and unpack the Google Cookie Delay. Read More
WideOrbit’s Offeman: I’m A Big Believer In As Much Unduplicated Reach As Possible.
In video footage from our members-only Thought Leaders Circle event, WideOrbit’s Will Offeman explains why he is a big believer in “as much unduplicated reach as possible.” Read More
VIDEO: Why Smart TVs Are Having A Moment
From our upcoming series on the emerging smart TV ecosystem, Justin Evans, Samsung Ads’ Global Head of Analytics and Insights, talks about why smart TV’s are having a moment and why ad-supported streaming having a major growth spurt. Read More
Announcing TV[R]EV’s Special Reports On The Emerging Smart TV Ecosystem
Announcing TV[R]EV’s newest Special Reports on the emerging smart TV ecosystem. Read More
VIDEO: How Smart TV OEMs Can Help With Frequency Capping
From our upcoming series on the emerging smart TV ecosystem, Tom Fochetta, SVP of Sales and Marketing at Samsung Ads discusses how smart TV OEMs can help with frequency capping. Read More
Behind The Scenes At The TV[R]EV Thought Leaders Circle Event
From our TV[R]EV Thought Leaders Circle event, MadHive’s Christiana Cacciapuoti on the evolution of local addressable and why it’s going to be even more attractive to big brands in the year ahead. Read More
Week In Review: Nielsen Says Streaming’s Not All That, Sinclair Wants To Make Streaming RSNs Happen
The one where we look at Nielsen’s new streaming rating system and its surprising stats and explain why streaming RSNs is a most excellent idea. Read More
Week In Review: SVOD Churn Is At 20%, Project OAR Hits 11 Million Addressable Enabled TVs
The one where we look at why churn is such an issue for SVOD and why Project OAR hitting 11 million TVs is a big deal for linear addressable. Read More
Mediaocean’s Lance Neuhauser On The Importance Of Omnichannel
TV[R]EV’s Thought Leaders Circle presents Mediaocean President Lance Neuhauser on the importance of omnichannel advertising and why it’s the cornerstone of his company’s business. Read More
At Brand Innovator’s Media Buying Summit, Spring And Change Were In The Air
Key takeaways from the 2021 Brand Innovators Media Buying Summit around data, privacy and a cookieless future. Read More
Which NFL Prospects Caused the Most Chatter on Draft Day?
Topline Metrics 2021’s NFL Draft Total Tweet volume and Emotional Reactions slightly decreased compared to 2020’s outlier year, however, outperformed 2019’s NFL draft The 2021 NFL Draft also saw the Read More