How will Privacy Regulations Affect Linear TV? [VIDEO]
With a variety of privacy regulations like GDPR already live, and CCPA taking effect starting in 2020, marketers are racing to make sure they are compliant. Luckily, however, traditional linear Read More
When Do We Reach ‘Maximum Superhero’ in Media? (And Does That Even Exist Anymore?)
Is there a maximum level of superhero exposure in media today? With the genre’s continued growth into TV, we may be finding out pretty soon. Read More
Q&A: Cadent Is The OG Addressable Pioneer
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More
How Brands and Publishers Aim to Capture Billions in Social Video Dollars
We’re proud to debut our newest TV[R]EV original report, about the unrecognized value of social video, and the industry’s efforts to standardize measurement — the key to unlocking this value. Read More
2019 Holiday TV Ad Spend Is Up Year-Over-Year
The holiday shopping frenzy is in full swing, and many brands are upping spend on TV advertising to capture consumer attention. Here’s a look at trends we’ve seen so far, with insights from iSpot. Read More
MiQ’s Tom Richards On How ACR Data Is Driving Programmatic Marketing Intelligence
MiQ, which you may know by its previous name, Media IQ, is a global purveyor of market intelligence with a particular focus on providing marketing intelligence to programmatic solutions. Lately, Read More
‘Rick and Morty’ Returns — Here Are Viewership Trends So Far
A look at viewership trends for the first three episodes of “Rick and Morty” season four, with insights from Inscape. Read More
TV Advertising Trends: Online Travel Sites, Q3 2019
We examined the online travel industry’s Q3 advertising trends with insights from iSpot.tv, and looked at influencer marketing engagement benchmarks for the category with data from CreatorIQ. Read More
L.A. TV and Innovation Week: Streaming Wars, Data Wars, and ‘Star Wars’
OTT is up, silos are down, and everyone is worried about privacy. Here’s what we learned at the LA TV and Innovation Week conference. Read More
How Apple TV+ and Disney+ Have Leveraged TV Ads Leading Up To Launch Day
As of today, two new entrants into the streaming wars are officially up and running: Apple TV+ and Disney+. It remains to be seen exactly how things will shake out Read More
Viewership Highlights and More from the 2019 E! People’s Choice Awards
On Sunday, celebrities from all sides of the entertainment ecosystem attended the 2019 E! People’s Choice Awards, a show that was simulcast on E!, Bravo, Syfy, USA Network and Universo. Read More
Viewership Trends and Ad Highlights for ABC’s ‘The Little Mermaid Live!’
Last night, ABC put on a live broadcast production of The Little Mermaid in celebration of the iconic movie’s 30th anniversary, starring Queen Latifah (Ursula), Auli’i Cravalho (Ariel), John Stamos Read More
Publishers, Creators Missing Out On $13.4B In Ad Revenues Because Crummy Metrics
Digital publishers and online creators could be making nearly 2.5 times more from video advertising than they are, a new study says. Poor metrics that advertisers don’t trust are a big part of the problem. Read More
Comscore’s Alexander Feldman Reveals How ACR is Key in Cross Platform Measurement
While Comscore has traveled a hard road over the past few years, it appears to be getting back on solid footing. The company’s recent product moves across its business units Read More
The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment
We are currently in the midst of an OTT stampede, with advertisers rushing to technology platforms to connect with consumers in a meaningful way. And is it really a surprise? Read More
OTT And The 2020 Elections
The targeting capabilities of OTT are going to play an integral role in the upcoming 2020 Presidential and Congressional elections. MadHive’s Rebecca Learner explains how the rise of cord cutting Read More
Nine Ways Niche VOD Services Can Attract Subscribers Amid The Streaming Wars
Getting subscribers in the door is an existential issue for niche services amid brutal competition. At the Future of TV conference, marketing and business-development executives offered nine tactics crucial to survival amid that competition. Read More
Why Everyone In TV Still Sweats Seinfriends
Netflix lost Friends, and came back with Seinfeld. With peak TV, and so much to watch, some wonder why anyone would pay $500 million for the rights to old shows? Read More
Apple’s TV+ Giveaway Will Be Huge, Skew What Counts As SVOD Success
Apple is giving away a year of free TV+ service for anyone who buys its hardware. That could bring 100 million or more users onto the service, even with conservative math. How do we value those customers versus all the competition? Read More
Network Spotlight: Advertising and Viewership Trends for ABC
Labor Day has officially come and gone, so it’s time to start looking forward to fall TV. To help usher in the new season, we’re shining a spotlight on the Read More
TV Ad Attention Trends: Burger King and Taco Bell
When it comes to measuring the success of TV ads, actual viewer attention is key. iSpot.tv, the always-on TV ad measurement and attribution company, has attention analytics that measure both Read More