Sports Leagues Trying to Cash in on (Maybe) Last Big TV Rights Rush
With many TV deals expiring and audience habits shifting, U.S. sports leagues may be trying to capitalize one final time. Read More
HQ Trivia: Doomed From the Start, Or a Lesson for Others?
Welp, HQ Trivia is dead. You remember HQ Trivia, right? Had a dashing, meme-able host (until it didn’t)? A whole bunch of Millennials and Gen Z-ers were very into it, Read More
Nielsen’s Kelly Abcarian Wants to Marry the Panel and the Impression [VIDEO]
This Addressable video brought to you by Project OAR, the consortium of media companies aligned to bring standards for addressable advertising in linear TV. Learn more about the consortium here. Read More
Tom Morgan: The Key to Addressable Is Open APIs [VIDEO]
This Addressable series is brought to you by Project OAR, the consortium of media companies aligned to bring standards for addressable advertising in linear TV. Learn more about the consortium Read More
Cable News Coverage of the New Hampshire Primary: A Close Look at Viewer Behavior
We used glass level data from Inscape to surface viewership insights around news coverage of the New Hampshire Primary results. Read More
Netflix Has 45% Fewer Movies (and 400% More TV Shows) Than it Did in 2010
A look over the last decade at how Netflix has changed its focus toward more TV — and how originals play into that growth (and the future). Read More
Week In Review: VCBS Will Launch A Flix After All, 605 Enters The Measurement Arena
1. VCBS Will Launch A Flix After All CNBC’s Alex Sherman broke the news yesterday that VCBS is planning to launch its own Flix. This is not all that unexpected—the Read More
Viewership Insights: Super Bowl LIV
The Big Game has come and gone once again, and this year it was the Kansas City Chiefs who took home the Lombardi trophy after making an impressive comeback in Read More
Mayor Mike’s Massive Super Bowl Bet Puts Linear TV to the Test
The Advertising Super Bowl is almost upon us, and we’re looking forward to pretending we know which teams are playing just as much as the next Ad Agency exec. But Read More
Netflix ‘Views’ And The Not-So-New Snake Oil Salesmen
Everyone reporting on Netflix’s latest PR push — sorry, “view” standard change? Hi. We’ve got a bone to pick. Namely, that it sure feels like we’ve seen this before. So, Read More
Week In Review: Netflix Adopts Dubious Measurement Standard, Comcast Doubles Number Of New Broadband Subs
1. Netflix Adopts Dubious Measurement Standard Netflix added over 8.8 million subscribers last quarter, all but 420K of them outside the US. Still, that estimate exceeded their earlier projection of Read More
Inscape Says Big Brand Advertisers Need To Take The Rudder For Addressable To Succeed
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More
Crossover & Other Viewership Insights for ABC’s “-ish” Shows
We looked at viewership trends around ABC’s sister shows grown-ish, mixed-ish and black-ish, using insights from Inscape. Read More
2019 Smart TV Trends: Sports, News and ‘Friends’ Rule for Live Viewing
According to Inscape, the TV data company with glass-level insights from millions of smart TVs, much of the 43 trillion seconds of TV viewing they measured in 2019 came from Read More
Q& A: SpotX Wants To Fuel The Future Of Addressable
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More
The Year In TV: 10 Fearless Predictions For 2020
Time for the 2020 version of our TV[R]EV Annual Predictions. (But stop me if you’ve heard these before..) 1. The Content Glut Gets Nasty: Remember the giant squid in Watchmen, Read More
Analysts Love Disney+ Fast Start, But Warn Churn Can Still Burn
Disney stock jumped after two analysts estimated Disney+ subscriber numbers were outperforming projections. But churn remains a concern as Disney rolls out new shows. Read More
The Dream of ‘Universal Addressable’ Is Alive, But Just That — A Dream
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles, features, and Read More
Netflix’s The Witcher Casts Spell With Audiences In First Week
Netflix’s fantasy drama The Witcher is beating even Baby Yoda as a breakout hit in its first week of release, surpassing Disney+ pacesetter The Mandalorian in terms of audience interest Read More
Week In Review: Telaria Merges With Rubicon Project, iSpot Launches Business Outcome Benchmarks
1. Telaria Merges With Rubicon Project Telaria, the company formerly known as Tremor Video and the Rubicon Project are merging in a deal that was announced earlier this week. And Read More