Could An Amazon With Sports Be Pay TV’s Waterloo?
For a long time, we’ve been rolling our eyes at the whole cord cutting myth, at the gullibility of mainstream journalists who insist on repeating the canard about the “tidal... Read More
Are We So Sure That Roku, Amazon Fire And Other Sticks Are Long For This TV World?
Have you bought a new TV recently? My family had been seriously overdue for a larger, smarter set, so we recently took advantage of the post holiday sales and snatched... Read More
2018 Advertising Review: Top Brands By Spend, Impressions and More
Before we get too far into 2019, we thought we’d take a look back at the last year in television advertising — based on complete data (vs. the full-year projections... Read More
CBS Has A Plan B, And Its Name Isn’t Nielsen
Remember how last week in our TVREV predictions, number 10 was “Networks insist on adding ACR data to Nielsen”? Well call us prescient yet again. While at CES, we wound... Read More
Q&A With WHOSAY CEO Steve Ellis On Integrating Influencer Marketing For Success
Steve Ellis is founder and CEO of WHOSAY, which after nearly a decade is one of the oldest and largest influencer-marketing agencies in the business. And as of about a... Read More
The Year Ahead. Our Fearless Predictions For 2019, Part 1 of 2
It’s that time of year again, time for us to get out our crystal balls and predict the future. Before you laugh, remember that we were spot on last year... Read More
TV Audience Segments, and Why One Size Doesn’t Fit All
Networks want to build audience segments to optimize tune-in campaigns, to reach the audience of a specific show or genre online, or to aid scheduling and show planning. These all... Read More
Connecting The Next Generation Of TV Viewers To Publishers and Advertisers Wherever They Are
Nearly three-fourths of American households already have a television connected to the Internet. What’s less well connected? Some way to identify and tie those users to the video sources they... Read More
For TV Advertisers, ESPN’s SportsCenter Is Home For Funny Ads
It’s one thing for a brand to make a TV media buy, and another thing entirely to ensure their ad strikes the right chord with the programming consumers are tuned... Read More
How Facebook is Tapping TV for “Portal”
On September 28, Facebook revealed a breach of personal data for some 50 million users, which also included data from whatever sites users authenticated in using Facebook. Just a few... Read More
Watch ‘Axios On HBO’ Sunday, Ponder The TV[R]evolution
Every morning, Washington D.C. and much of the world wakes up to Axios AM — founder Mike Allen’s top 10 stories of the day. Allen and Axios are key contributors... Read More
Cable News Networks Cut Ad Loads on Election Night
As America went to the polls Tuesday and then flipped on TV sets to see the results roll in, cable news networks were ready for a big night of coverage,... Read More
Social Video Leaderboard: Cocomelon and WWE Lead U.S. Media Creators on YouTube
We partnered with social video analytics company Tubular Labs to see which U.S. media creators are earning the most views on YouTube. The data below covers the full month of... Read More
What AI Might Mean for the TV Industry
Artificial intelligence (AI) is affecting every business which has data and is changing the way they operate. TV is no exception. We already see AI start to change the way... Read More
How Can Networks be Better Than Netflix? Follow the Math
Remember when the cloud concept came along and everyone joked about it meaning nothing and then it transformed the way everything is done in like 3 years? Those jokes were... Read More
The Future Of TV, On The Rooftop Of The Empire Hotel
The highlight of Advertising Week New York was, of course, the cocktail party on the roof of the Empire Hotel that TVREV put on with our friends at dataxu. And... Read More
TV Viewership Head-to-Head: How the Ryder Cup Fared vs. the NFL
This past weekend was all about sports on TV, with the NFL in full swing and (speaking of swings) golf pros competing for the 2018 Ryder Cup. We took a... Read More
This Is Us Too: Networks Bank On Emotions To Grab Ratings
The success of three-hankie drama This Is Us is transforming a significant chunk of the broadcast TV schedule this fall, as everyone tries to copy and cash in on criers that wring... Read More
Millennials Still Love Their TV Shows, And The Brands That Back Them
For all the talk of cord-cutting and a turning away from traditional TV by younger viewers, a new Video Advertising Bureau study suggests Millennials remain ardently in love with TV... Read More
Sweet Treats Rule in Food Videos for August
We partnered with social video analytics company Tubular Labs to see which food-focused creators brought the most people to the table last month across social video platforms. Facebook is clearly... Read More
Walmart and Target in the Lead as Retail Brands Shell Out Big for Back-to-School
Back-to-school season is a form of torture for a lot of kids, but for many brands it’s a time of great joy—and major profit. We partnered with iSpot.tv, the real-time... Read More
Viewership Deep Dive: ‘Jersey Shore: Family Vacation’ Is Back
The Jersey Shore gang is back for another fun-filled vacation, with MTV kicking off season two of the spin-off with a two-hour premiere last week. We worked with Inscape, the... Read More