ViacomCBS Needs to Go All-In on All Access – and Maybe Let Pluto Drift Away
XuXu is blowing up. The streaming service now has over 24 million monthly users. And these users are accounting for 100 billion hours of video stats each month, as well... Read More
Amazon Ramps Up Originals Ad Spend Ahead Of New Competitors’ Arrivals
Amazon substantially increased advertising spending on its new original shows the first half of 2019, as it tried to pull in consumers before the arrival of several new competitors, a new report found.... Read More
Disney Launches A Bundle, Comcast Launches A Study
1. Disney Launches A Bundle So The Great Rebundling has begun, with Disney’s relatively unsurprising announcement that they will be bundling Hulu and ESPN+ together with their new Disney+ service... Read More
Network Spotlight: Advertising and Viewership Trends for NBC
Ready for some fall TV yet? We are! So as summer winds down, we’re shining a spotlight on some of the networks as they prepare to kick off the 2019-20... Read More
Network Loyalty Plays Into Game Show Viewer Crossover
For many, the words “game show” evoke an image of Alex Trebek on Jeopardy or Vanna White on Wheel of Fortune. But these days, networks are upping their game with... Read More
Mid-Year Viewership Report: ESPN, HGTV, USA, TBS and TNT
With the first half of 2019 officially over, we partnered with Inscape, the TV data company with glass-level insights from a panel of more than 11 million smart TVs, to... Read More
Flixcopalypse Now! (And What You Should Be Looking For)
Netflix is losing two hit sitcoms from the 90s and 00s and you’d think the world as we know it was about to end. Well, the TV world anyway. For... Read More
MadHive Goes Local: Q&A with CEO Adam Helfgott
I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why OTT is so important to the future of... Read More
The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang
Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television sets. Our conversation was wide ranging, everything from... Read More
With Video Programming and Ad Targeting, Context Matters
TV[R]EV’s Alan Wolk caught up with Field Garthwaite of IRIS.TV to talk about how broadcasters and publishers across lifestyle, entertainment, news and sports are using its video programming platform to... Read More
The Confusion Between Data and Measurement
If you read enough about what is going on in our industry today, you will see that Data is an all-powerful presence. It seems to command every conversation and rule... Read More
The Netflix Advertising Fantasy is Probably Just a Fantasy
The Netflix Truthers are out there. You can’t attend an ad industry event without hearing someone declare, quite confidently, that the ads are coming to Netflix. They simply have to... Read More
How Many Influencers Does A Modern Marketing Campaign Need? A Lot.
Online influencers are being recruited by the hundreds to help market brands. But be careful to avoid “pay and spray” as you sign them up. ... Read More
Prep for The CW Upfront With These Advertiser and Viewer Insights
The 2019 TV Upfronts are drawing to a close with The CW taking the stage Thursday, May 16. We worked with TV ad measurement and attribution company iSpot, and Inscape,... Read More
Prep for the CBS Upfront With These Advertiser and Viewer Insights
Upfront presentations continue this week in New York City, and on Wednesday CBS will take the stage to woo advertisers with its upcoming lineup. We worked with TV ad measurement... Read More
VidCon Names Speakers In Tenth Year Of Gathering Of The Influencer Tribes
Top execs from social-media powers YouTube, Instagram, LinkedIn, Twitch, Snap and TikTok will be among those speaking at this year’s VidCon, the sprawling influencer gathering that also will feature such... Read More
Brands Wrest Back Control Of Data With ‘In-Housing’ Trend
It’s been a time of great ferment in the advertising business. New marketing approaches, direct consumer relationships, and shifting business models are pushing more companies to exert control over one... Read More
TV[R]EV At NAB
TV[R]EV’s Co-Founder and Lead Analyst Alan Wolk will be participating in three panels at this year’s show. Monday April 8th 1:30 – 2:15 Project OAR, Making Addressable Ads On TV A Reality A... Read More
From Managing Mommy Bloggers to Media Mini-Moguls: Q&A With Reesa Lake Of Digital Brand Architects
DBA Partners Reesa Lake, Raina Penchansky & Vanessa Flaherty Digital Brand Architects has been managing influencers since before the term existed, going back to the days of young retail clerks... Read More
Dynamic Duos: TV + Digital, Brother + Brother
Even if you’re not a regular HGTV watcher, chances are you’ve heard of their most famous dynamic duo: identical twins Drew and Jonathan Scott, AKA the “Property Brothers,” who have... Read More
25 Questions About Apple’s TV and News Announcements
Apple’s announcement today left more questions than answers which is not really all that surprising, given the services are still months away from launch. Here are our top twenty-five. Apple... Read More
Week In Review: Project OAR Looks To Make Addressable More Real, Netflix Expands Lower-Priced, Mobile-Only Plans To India
1. Project OAR Looks To Make Addressable More Real Project OAR was launched last week as a Vizio/Inscape-led initiative to make addressable linear TV advertising happen for networks. It’s particularly... Read More