Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected... Read More
Four Lessons from the Demise of MoviePass, Part 2
In my last article, I described two of the four biggest lessons to be learned from MoviePass’s demise. Here are the final two lessons. Lesson 3: Beware the hidden (or... Read More
Week In Review: Project OAR Looks To Make Addressable More Real, Netflix Expands Lower-Priced, Mobile-Only Plans To India
1. Project OAR Looks To Make Addressable More Real, Project OAR was launched last week as a Vizio/Inscape-led initiative to make addressable linear TV advertising happen for networks. It’s particularly... Read More
This Report Will Change The Way You Think And Talk About OTT
If you work in the media and advertising industries, our TVREV special report is the clear and common sense primer on the brand new world of ad-supported OTT you’ve been... Read More
Acura Taps ESPN Analyst & Instagram Creators for March Madness Campaign
It’s that time of year again…March Madness! And as TV and digital continue to converge, you better believe that brands and social creators are itching to get on the court... Read More
Podcast: Amid Facebook’s Fake Privacy Pivot, Social Media Approaches An Inflection Point
Last week, Mark Zuckerberg unveiled the blog post that launched a thousand hot takes, promising to pivot Facebook to privacy. As with many things Zuckerberg says publicly, that promise has little... Read More
WEEK IN REVIEW: Warren Proposes Breaking Up GAFA, Leichtman Report Shows Cord Cutting Still Not Really A Thing
1. Warren Proposes Breaking Up GAFA In an article in Medium just prior to her appearance at SXSW, Senator Elizabeth Warren, a 2020 presidential candidate, proposed using antitrust legislation to... Read More
Inside the Mega-Hits of The CW
If you’re looking for supernatural flair or heroics of the sci-fi kind, The CW is always a good bet. The network has been cranking out otherworldly teen dramas with much... Read More
The Joys of Directing, Hollywood’s Gender Issues and Poking Surveillance Culture – Soloway And Magid At Neuehouse
This episode of the Bloom in Tech podcast includes a fascinating discussion between two very different film directors, speaking together at NeueHouse Hollywood last week as part of the huge... Read More
OTT Unlocks New Audiences & Revenue: Q&A with Inscape’s Jodie McAfee
Jodie McAfee asks provocative questions. Right now, from the media industry’s point of view, the excitement around OTT advertising mostly revolves around TV networks finding new, ‘extra’ audiences and revenue.... Read More
The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
How Micro Influencers, In-Person Events And Ephemeral Video Are Transforming Content Marketing
At this year’s Digital Entertainment World conference, I moderated a panel of top entertainment and e-commerce executives talking about the trends and technologies reshaping content marketing. It’s a fast-evolving field,... Read More
How Does Digital Compete with TV-Like Numbers?
We may all be addicted to our phones, and we surely have NO IDEA how that is changing our cognitive functions, our relationship to our community, let alone how it... Read More
From Big Celebs to Mommy Bloggers: How Creators and Brands Worked Together on Social for the Super Bowl
The Big Game has come and gone, and with it another championship for the New England Patriots. Football aside, Super Bowl advertising — both on TV and social media —... Read More
2018 Advertising Review: Top Brands By Spend, Impressions and More
Before we get too far into 2019, we thought we’d take a look back at the last year in television advertising — based on complete data (vs. the full-year projections... Read More
CBS Has A Plan B, And Its Name Isn’t Nielsen
Remember how last week in our TVREV predictions, number 10 was “Networks insist on adding ACR data to Nielsen”? Well call us prescient yet again. While at CES, we wound... Read More
Q&A With WHOSAY CEO Steve Ellis On Integrating Influencer Marketing For Success
Steve Ellis is founder and CEO of WHOSAY, which after nearly a decade is one of the oldest and largest influencer-marketing agencies in the business. And as of about a... Read More
The Year Ahead. Our Fearless Predictions For 2019, Part 1 of 2
It’s that time of year again, time for us to get out our crystal balls and predict the future. Before you laugh, remember that we were spot on last year... Read More
TV Audience Segments, and Why One Size Doesn’t Fit All
Networks want to build audience segments to optimize tune-in campaigns, to reach the audience of a specific show or genre online, or to aid scheduling and show planning. These all... Read More
Connecting The Next Generation Of TV Viewers To Publishers and Advertisers Wherever They Are
Nearly three-fourths of American households already have a television connected to the Internet. What’s less well connected? Some way to identify and tie those users to the video sources they... Read More
For TV Advertisers, ESPN’s SportsCenter Is Home For Funny Ads
It’s one thing for a brand to make a TV media buy, and another thing entirely to ensure their ad strikes the right chord with the programming consumers are tuned... Read More
How Facebook is Tapping TV for “Portal”
On September 28, Facebook revealed a breach of personal data for some 50 million users, which also included data from whatever sites users authenticated in using Facebook. Just a few... Read More