How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents
At the Brand Innovators Media Buying Summit, we spoke with Petco’s Jay Altschuler about the innovative ways Petco is using data. Read More
With NFL Deal, 175 Million Customers, Amazon Prime Video Moves Into Netflix’s Neighborhood
Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers Read More
Which NFL Prospects Caused the Most Chatter on Draft Day?
Topline Metrics 2021’s NFL Draft Total Tweet volume and Emotional Reactions slightly decreased compared to 2020’s outlier year, however, outperformed 2019’s NFL draft The 2021 NFL Draft also saw the Read More
Week In Review: Verizon To Sell Off Media Assets, OpenAP Launches A Common Identifier For Linear
The one where we look at why Verizon may finally sell off Yahoo and AOL and explore the wonders of the new OpenID from OpenAP. Read More
What Can Future Award Shows Learn to Bolster Engagement & Viewership Again?
It’s no secret that award shows have taken a hit during the pandemic. With the usual crowd of A-list celebrities forced to tune into the shows remotely, award shows have Read More
Quick Viewership and Advertising Insights for the Oscars
Get key viewership, advertising and social video insights around Hollywood’s biggest night, featuring data from VIZIO’s Inscape, iSpot, Tubular Labs and Canvs. Read More
Week In Review: VAB Pushes Nielsen Harder, Discovery+ Now Available Via Amazon Channel Store
The one where we look at why the VAB’s beef with Nielsen is just the start, and the significance of having Discovery+ in the Amazon Channel Store. Read More
Online Movie Promos Shift To Theaters And Hybrid Releases
As the pandemic eases, Hollywood studios are shifting to promoting films available only or partly in theaters, the latest data from Tubular Labs suggests. Read More
Time for a Checkup: Viewership and Ad Trends for TV’s Hit Medical Dramas
In this article, we examine viewership trends around “Grey’s Anatomy” including what other shows fans are watching, crossover with other medical dramas and more. Read More
Week In Review: Sony Strikes A Deal With Netflix, Majority Of US TVs Are Now Smart TVs
The one where we explain the importance of Sony’s deal with Netflix and why it’s notable that smart TVs are now in the majority. Read More
The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
True Crime and Police Procedurals Are TV’s Ad Impression Powerhouses
A look into the billions of TV ad impressions that crime-related shows have delivered so far this year, using insights from iSpot.tv. Read More
Netflix Still King, But Losing Mindshare Fast In Original Shows
Original shows on Netflix remain the most in demand with audiences in major markets, a new study found, but competitors led by Disney+’s ‘The Mandalorian’ are starting to reshape the fan landscape. Read More
Netflix Crime Documentaries Help Drive Bingeing
Beyond how each crime series performed and related on an emotional level with viewers, I also found great insights into the ways that crime series and viewers related and what brands they chose while bingeing. Read More
Oprah’s Interview of Prince Harry & Meghan Markle Ranks Among Most Engaged Airings of 2021
This past Sunday, Oprah Winfrey and CBS released one of the most anticipated interviews of the year covering Prince Harry and Meghan Markle’s decision to leave the Royal Family. The Read More
How Golden Globe Winners Were Promoted on Social Video
Using insights from Tubular Labs, we examined how social video has been deployed to engage and excite viewers around some of the most recent Golden Globe winners. Read More
Quick Viewership & Advertising Insights for the Golden Globes
Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot. Read More
Week In Review: VCBS Unveils Paramount+, Sinclair Gets Ballys To Sponsor RSN Apps
The one where we unpack Paramount+ and Sinclair’s very clever plan to enlist Bally’s to launch their regional sports networks as streaming apps. Read More
Viewership and Ad Insights for ‘Superman & Lois,’ Plus More From The CW’s Arrowverse
A deep dive into the Arrowverse’s latest show, “Superman & Lois,” using insights from VIZIO’s Inscape and iSpot.tv. Read More
VIDEO: The Moneyball Approach To Content Acquisition
BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition. Read More
Week In Review: Netflix’s Shonda Gamble Pays Off, VIZIO Rolls Out Frequency Capping
The one where we look at why most of the Flixes need to better distinguish their programming philosophy and why Vizio and other smart TV OEMs have an easier time implementing frequency capping. Read More