Netflix and Sony Deal is Everything Both Parties Need Most
Netflix’s deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved. Read More
The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
True Crime and Police Procedurals Are TV’s Ad Impression Powerhouses
A look into the billions of TV ad impressions that crime-related shows have delivered so far this year, using insights from iSpot.tv. Read More
Netflix Still King, But Losing Mindshare Fast In Original Shows
Original shows on Netflix remain the most in demand with audiences in major markets, a new study found, but competitors led by Disney+’s ‘The Mandalorian’ are starting to reshape the fan landscape. Read More
Netflix Crime Documentaries Help Drive Bingeing
Beyond how each crime series performed and related on an emotional level with viewers, I also found great insights into the ways that crime series and viewers related and what brands they chose while bingeing. Read More
Oprah’s Interview of Prince Harry & Meghan Markle Ranks Among Most Engaged Airings of 2021
This past Sunday, Oprah Winfrey and CBS released one of the most anticipated interviews of the year covering Prince Harry and Meghan Markle’s decision to leave the Royal Family. The Read More
How Golden Globe Winners Were Promoted on Social Video
Using insights from Tubular Labs, we examined how social video has been deployed to engage and excite viewers around some of the most recent Golden Globe winners. Read More
Quick Viewership & Advertising Insights for the Golden Globes
Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot. Read More
Week In Review: VCBS Unveils Paramount+, Sinclair Gets Ballys To Sponsor RSN Apps
The one where we unpack Paramount+ and Sinclair’s very clever plan to enlist Bally’s to launch their regional sports networks as streaming apps. Read More
Viewership and Ad Insights for ‘Superman & Lois,’ Plus More From The CW’s Arrowverse
A deep dive into the Arrowverse’s latest show, “Superman & Lois,” using insights from VIZIO’s Inscape and iSpot.tv. Read More
VIDEO: The Moneyball Approach To Content Acquisition
BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition. Read More
Week In Review: Netflix’s Shonda Gamble Pays Off, VIZIO Rolls Out Frequency Capping
The one where we look at why most of the Flixes need to better distinguish their programming philosophy and why Vizio and other smart TV OEMs have an easier time implementing frequency capping. Read More
Viewership Deep Dive: ‘The Masked Dancer’ and Other Musical Competition Shows
We dove into the viewership trends around Fox’s “The Masked Dancer,” including a look at viewership crossover with other popular competition shows, using insights from VIZIO’s Inscape. Read More
Week In Review: Disney Plus Closes In On The 100 Million Mark, CBS Has A Deal For You
The one where we look at why Disney Plus has been so successful and why Paramount Plus is already looking to cut consumers a deal. Read More
Pepsi’s Halftime Show is the Top Super Bowl-Related Video on YouTube
According to data from Tubular Labs, the most-watched Super Bowl-related YouTube video wasn’t a clip from the game or a commercial — it was Pepsi’s full halftime show featuring The Weeknd. Read More
European Streaming Hitting Records Too, Thanks to Netflix, Amazon
Netflix and Amazon were just as big in Europe’s record year for streaming video as they have been in the United States, a new survey shows. But there were some distinctive Continental differences when you look further into the numbers. Read More
Super Bowl LV: Canvs AI’s Commercial Superlatives
This past weekend, Super Bowl LV seemed to go by in a breeze. The game itself was a complete blowout with Tom Brady winning his 7th Super Bowl title and Read More
Week In Review: Magnite Buys SpotX, Pluto To Help Promote CBS Shows
The one where we look at consolidation in the streaming TV ad space and the wisdom using FASTs to promote content on Flixes. Read More
Frito-Lay Brands Aim For Star-Powered Laughs With Super Bowl Ads
Funny ads are a Super Bowl staple: According to iSpot’s Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year’s Big Game. Read More