The Emmys Revealed The Gap Between TV’s Two Competing Universes
The Emmys revealed how far apart the worlds of broadcast and streaming have become, a rift that will only widen as streaming becomes dominant. Read More
Marvel’s 22-Month Movie Gap Will Put New TV Endeavors to the Test
Black Widow’s latest delay puts an even greater emphasis on Disney+’s Marvel shows to carry the flag for its highly profitable movie franchise. Read More
Day One of the NewFronts And Data Is King
A look at why data and data-driven advertising was front and center on Day One of the (virtual) 2020 NewFronts. Read More
Week In Review: HBO Digs Itself In Deeper, Project OAR Goes Live
1. HBO Digs Itself In Deeper AT&T dug itself into an even deeper hole this week, announcing that it was going to sunset HBO Go (its OTT product for MVPD Read More
Week In Review: AMC Makes Some Moves, Roku And Amazon Play Hardball
The one where we look at AMC’s advertising and programming moves and look at why Roku and Amazon still have the upper hand vs Flixes. Read More
HBO Max. The Dilemma Unpacked
A look at the long and winding path that brought HBO Max to the unenviable position it finds itself in today. Read More
Week In Review: Google Makes CTV Moves, Roku Goes Linear
The one where we look at how Google is trying to make Android TV and Chromecast happen and what Roku’s linear channels mean. Read More
What are the Major Takeaways from TV[R]EV’s Addressable Advertising Report? [VIDEO]
Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV’s report on the state of addressable ads. Read More
Week In Review: Quibi And Women Of A Certain Age, HBO Max Misfire
The one where we look at what Quibi can do with its new older female audience and wonder why AT&T wasn’t more aggressive in avoiding blame for the Now to Max snafu. Read More
Week In Review: Ready Or Not, HBO Max To Launch This Week, Roku Scores Again
The one where we look at all the plates AT&T still has in the air with the HBO Max launch and try and explain Roku’s success yet again. Read More
Revenge Of The TV Nerds
Both Quibi and Apple seemed to ignore the advice of all the people who study the TV industry and are having to backtrack as a result. Read More
What Role Does Frequency Capping Play in TV? [VIDEO]
A major reason for the growth of addressable advertising? Frequency capping. TV[R]EV’s Alan Wolk explains more on its role in TV. Read More
Week In Review: Everybody Loves Addressable Advertising, Peacock Will Have Some Originals After All
Addressable has always been something the industry intended to do, like losing weight or taking up snowboarding. It’s just that there was never a really compelling reason to get serious about it. Read More
Week In Review: Cord Cutting Picks Up, So Does Addressable TV Advertising
The one where we look at why both cord cutting and addressable TV advertising are finally starting to pick up (Hint: the reasons are related.) Read More
Week In Review: Quibi Goes To YouTube, AMC Goes To Pluto
The one where we continue to SMH at Quibi’s antics but give a thumbs up to AMC’s deal with Viacom’s Pluto TV Read More
Week In Review: Netflix’s Unsurprising Win, Live Gets Revived
The one where we wonder why anyone is surprised by Neflix’s surge and highlight the revival of live (via Zoom) TV during the pandemic. Read More
It’s All Local Now: The End Of National TV Ad Buying During The Pandemic
The television ad industry is about to undergo a tremendous upheaval, far more dramatic than the slashing of ad budgets we’re seeing right now. As my friend Tom Morgan pointed Read More
Week In Review: NBA To Launch New App With Microsoft, Peacock Soft Launches
1. NBA To Launch New App With Microsoft The NBA announced that it would be launching a super fancy new app in conjunction with Microsoft. The app will arrive in Read More
The Curious Case Of Peacock
Peacock, NBCU’s new streaming service is due to launch tomorrow. Kinda, sorta. You see, it will be available to the approximately 20% of American households that subscribe to Comcast, which Read More
From Cheddar: Streaming Services Surge During Pandemic Stay-at-Home Orders
TV[R]EV Co-Founder and Lead Analyst Alan Wolk was on Cheddar TV this morning, talking about how the surge in streaming (up 75% as per VIZIO) will affect the future prospects Read More
Announcing Our New Special Report: “Eyes On Local TV”
The digitization of television is leading advertisers to take a second look at something they may have once dismissed: local TV. As advertisers realize that they have the power to Read More