Texas and Oklahoma Jumping to SEC Would Have Major TV Implications
There are significant reverberations for sports TV assuming Texas and Oklahoma are actually bound for the SEC Read More
Week In Review: Nielsen Under Attack, Netflix’s New Numbers
The one where we look at the real story behind the move to disaccredit Nielsen and why Netflix’s latest earnings are nothing to worry about. Read More
Week In Review: Smart TV OEMs Up Their Content Games, Emmy Nominations Reflect Two-Tier System
The one where we look at how Smart TV OEMs are expanding the reach of their FASTs and the repercussions of the Emmys favoring streaming over prime time. Read More
Week In Review: Universal Movies Go To Peacock First, Roku Buttons Up Apple
The one where we look at why NBCU is remembering they own Peacock and why Apple TV+ is getting a button on the Roku remote. Read More
Week In Review: Lots Of Streaming Newbies Still Out There, Google Delays The Demise Of Cookies
The one where we look at how an influx of new streaming viewers creates opportunities for smart TV OEMs and Flixes alike, and unpack the Google Cookie Delay. Read More
Week In Review: Peacock Spreads Its Feathers, Apple Starting To Get Real About Apple TV+
The one where we look at what might be in store for Peacock in the months ahead and wonder if there’s a reason behind Apple shortening its free subscription with purchase time frame Read More
Announcing TV[R]EV’s Special Reports On The Emerging Smart TV Ecosystem
Announcing TV[R]EV’s newest Special Reports on the emerging smart TV ecosystem. Read More
Week In Review: Nielsen Says Streaming’s Not All That, Sinclair Wants To Make Streaming RSNs Happen
The one where we look at Nielsen’s new streaming rating system and its surprising stats and explain why streaming RSNs is a most excellent idea. Read More
Week In Review: SVOD Churn Is At 20%, Project OAR Hits 11 Million Addressable Enabled TVs
The one where we look at why churn is such an issue for SVOD and why Project OAR hitting 11 million TVs is a big deal for linear addressable. Read More
Week In Review: Ad-Supported HBO Max Is Here, CNN+ To Launch Too
The one where we look at why ad-supported HBO Max may be a better deal for many viewers and why CNN+ really needs to have the CNN live feed. Read More
Week In Review: Amazon Buys MGM, Max Goes Mobile
The one where we look at why Amazon is a different beast than any other streaming service and why HBO Max is smart to lower prices dramatically as it expands overseas. Read More
Week In Review: DiscoWarner Is Real, Ad-Free HBO Max Raises More Questions Than Answers
The one where we look at the latest on the Discovery/Warner deal and the subsequent launch of ad-supported HBO Max. Read More
Breaking Down The Discovery-Warner Deal: Winner, Losers, Pros and Cons
As the Discovery-Warner merger continues to make waves, TV[R]EV analyst Alan Wolk explains what it all means. Read More
At Brand Innovator’s Media Buying Summit, Spring And Change Were In The Air
Key takeaways from the 2021 Brand Innovators Media Buying Summit around data, privacy and a cookieless future. Read More
Week In Review: Discovery Scores With Streaming, Vizio Scores With Ads
The one where we look at why streaming is giving Discovery higher ARPU and how Vizio and other smart TV OEMs are creating their own powerful streaming ecosystem. Read More
Week In Review: NBCU May Gift Its RSNs To Peacock, NewFronts Round-Up Thus Far
The one where we look at why moving RSNs to streaming is so significant and highlight some key trends from the 2021 NewFronts Read More
How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents
At the Brand Innovators Media Buying Summit, we spoke with Petco’s Jay Altschuler about the innovative ways Petco is using data. Read More
Week In Review: Verizon To Sell Off Media Assets, OpenAP Launches A Common Identifier For Linear
The one where we look at why Verizon may finally sell off Yahoo and AOL and explore the wonders of the new OpenID from OpenAP. Read More
Week In Review: Disney Strikes Its Own Sony Deal, Apple TV Still Overpriced
The one where we look at how Sony seems to have gotten the best of Netflix and Disney and wonder why Apple won’t roll our a reasonably priced Apple TV device Read More
Week In Review: VAB Pushes Nielsen Harder, Discovery+ Now Available Via Amazon Channel Store
The one where we look at why the VAB’s beef with Nielsen is just the start, and the significance of having Discovery+ in the Amazon Channel Store. Read More