Inside Disney+’s ‘WandaVision’ Premiere Ad Push
You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere. Read More
Week In Review: Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende Read More
Week In Review: LG Buys Stake In Alphonso, Roku and Amazon Pass 50M Users
The one where we lay out the wisdom of the LG/Alphonso deal and dissect what it means that Roku and Amazon now have over 50 million users apiece. Read More
The Year Ahead: Our Fearless Predictions For 2021
TV[R]EVs Top 10 TV Predictions of 2021 Read More
Week In Review: HBO And Roku Strike A Deal, Sony Buys Crunchyroll for $1.175B
The one where we look under the hood of the HBO/Roku deal and discuss why Sony paid $1.2B for Crunchyroll. Read More
Week In Review: Disney Goes Very, Very Big, Measurement Goes To Impressions
The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen’s new measurement systems are going to let advertisers feel good about streaming. Read More
The Last Gasp Of The GRP
As cable news networks fight over GRP-based ratings, the rest of the TV industry is moving on to streaming and impressions, meaning we may be watching the death throes of yet another part of the TV ecosystem. Read More
TV In Transition
The point where more TV has more streaming-only viewers is fast approaching and the various players will need to adapt to that scenario. A look at how they might handle the transition. Read More
Week In Review: 10 Reasons Why Discovery+ Is A Winner, Warner To Show All 2021 Movies On Max
The one where we list 10 reasons why Discovery+ is in very good shape and look at Warner’s movie-window shortening/Max subscriber boosting plan Read More
At Least TV Measurement Is Getting More Accurate
While obtaining accurate data about many parts of the TV industry remains challenging, significant strides are being made in measurement. Read More
Week In Review: HBO Max Finally Gets A Deal With Amazon, Bets Big On Wonder Woman 1984
The one where we look at why HBO’s troubles don’t end with the new Amazon deal and the pros and cons of their decision to not charge extra for theatrical releases like Wonder Woman 1984. Read More
Week In Review: Nielsen Wants To Make Linear Addressable Happen, Disney+ Creates A Little Magic
The one where we look at why Nielsen’s new measurement plan is so revolutionary and why Disney+ is one of the brand’s only bright spots this quarter. Read More
Fox News Has A Problem. Its Name Is Newsmax
As viewers move away from cable, does a Fox News competitor with a strong streaming presence actually pose a threat to the cable news giant? Read More
Week In Review: T-Mobile Forgets To Say ‘May I?’ & Comcast Wants Walmart To Build Them An X1 TV
The one where we look at why and how T-Mobile screwed up so badly with Vibe, and what the thinking is behind the rumored X1-powered Walmart TV. Read More
Week In Review: T-Mobile Launches A vMVPD, Peacock Has 22 Million Subs
The one where we look at the prospects for T-Mobile’s new vMVPD and vMPVD-lite products and give Peacock kudos for a well-done pivot. Read More
Week In Review: Quibi Calls It Quits, Netflix Takes A Hit
The one where we look at the many reasons for Quibi’s demise and why investors should not panic about Netflix and other streaming services. Read More
Week In Review: Disney Doubles Down On Streaming, Stats Show Streaming Still Strong
The one where we look at why streaming is the movie industry’s worst nightmare and why streaming numbers have held steady since March. Read More
PeerLogix’s Will Gorfein Explains ‘Moneyball’ Strategy Of Content Acquisition [VIDEO]
As part of our new Special Report on the FASTs, PeerLogix Founder and CEO Will Gorfein discusses their “Moneyball Strategy” for content acquisition. Read More
TV Needs To Bring Back Longer Seasons (Even On Streaming)
Longer seasons on streaming will provide the next generation of comfort food TV while creating stability for those who work on the creative end of the business. Read More
Week In Review: The Roku Channel Launches On Amazon, Tubi Adds Local News
The one where we explain why The Roku Channel is now on Amazon’s Fire TV and the importance of Tubi’s carrying local broadcast news. Read More