Apple Has Lots To Say At WWDC, But Nothing About TV+, Its Most Expensive ‘Hobby’
Apple continues to say little at big presentations about its TV+ “hobby,” while competitors are preparing the kind of intensive programming that attracts and keeps subscribers around. Read More
Week In Review: Ad-Supported HBO Max Is Here, CNN+ To Launch Too
The one where we look at why ad-supported HBO Max may be a better deal for many viewers and why CNN+ really needs to have the CNN live feed. Read More
Week In Review: Amazon Buys MGM, Max Goes Mobile
The one where we look at why Amazon is a different beast than any other streaming service and why HBO Max is smart to lower prices dramatically as it expands overseas. Read More
Week In Review: DiscoWarner Is Real, Ad-Free HBO Max Raises More Questions Than Answers
The one where we look at the latest on the Discovery/Warner deal and the subsequent launch of ad-supported HBO Max. Read More
Breaking Down The Discovery-Warner Deal: Winner, Losers, Pros and Cons
As the Discovery-Warner merger continues to make waves, TV[R]EV analyst Alan Wolk explains what it all means. Read More
At Brand Innovator’s Media Buying Summit, Spring And Change Were In The Air
Key takeaways from the 2021 Brand Innovators Media Buying Summit around data, privacy and a cookieless future. Read More
Week In Review: Discovery Scores With Streaming, Vizio Scores With Ads
The one where we look at why streaming is giving Discovery higher ARPU and how Vizio and other smart TV OEMs are creating their own powerful streaming ecosystem. Read More
Week In Review: NBCU May Gift Its RSNs To Peacock, NewFronts Round-Up Thus Far
The one where we look at why moving RSNs to streaming is so significant and highlight some key trends from the 2021 NewFronts Read More
How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents
At the Brand Innovators Media Buying Summit, we spoke with Petco’s Jay Altschuler about the innovative ways Petco is using data. Read More
Week In Review: Verizon To Sell Off Media Assets, OpenAP Launches A Common Identifier For Linear
The one where we look at why Verizon may finally sell off Yahoo and AOL and explore the wonders of the new OpenID from OpenAP. Read More
Week In Review: Disney Strikes Its Own Sony Deal, Apple TV Still Overpriced
The one where we look at how Sony seems to have gotten the best of Netflix and Disney and wonder why Apple won’t roll our a reasonably priced Apple TV device Read More
Week In Review: VAB Pushes Nielsen Harder, Discovery+ Now Available Via Amazon Channel Store
The one where we look at why the VAB’s beef with Nielsen is just the start, and the significance of having Discovery+ in the Amazon Channel Store. Read More
Week In Review: Sony Strikes A Deal With Netflix, Majority Of US TVs Are Now Smart TVs
The one where we explain the importance of Sony’s deal with Netflix and why it’s notable that smart TVs are now in the majority. Read More
The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
Week In Review: Amazon Adds New Remote Buttons, Comcast Adds Disney+ and ESPN+ to X1
The one where we look at how the streaming wars has resulted in a hierarchy of Haves and Have Nots and how that’s playing out in everything from who gets remote buttons to who gets to be on cable TV interfaces Read More
Week In Review: Warner Backs Down On Same Day Movie Releases, Roku Launches A Branded Content Studio
The one where we look at why Warner’s movie backtrack might spell trouble for HBO Max and why Roku’s content studio is likely the first of many similar studios. Read More
Only Turn On The Game For The 4th Quarter? You’re Not Alone
When half of all major league sports fans under 35 would rather watch clips than the full game, it’s time for the leagues to ask why that is. We have our suspicions. Read More
Week In Review: Amazon Gets The NFL, Amazon Gets News
The One That’s All About Amazon: their NFL deal and the advertising possibilities that opens up and their News app that now has 88 more local stations. Read More
‘15,000 Merits’ And The Evolution Of A Two-Tier System For TV
From advertising to programming, television increasingly feels like it consists of two separate universes. Read More