NBA Leaning Into Fans, Digital Video With Restart in Orlando
The NBA’s kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns. Read More
The REVisionists: At Comcast’s Effectv, Local TV Isn’t Just Linear. It’s OTT And VOD Too
“Whether advertisers are purchasing linear broadcast, set-top-box VOD or OTT inventory to reach audiences, brands are having to adapt and adjust their messaging in close to real time.” Read More
Week In Review: AT&T Takes Another Hit, Roku Predicts Even More Cord Cutting
The one where we look at why AT&T is losing so many pay TV subscribers and examine the vaildity of Roku’s new cord cutting predictions. Read More
The REVisionists: MadHive Wants To Help Local Broadcasters Master OTT
In this selection from our report, “Local OTT: What You Need to Know,” MadHive founder and CEO Adam Helfgott talks about local’s importance. Read More
Take Our TV[R]EV Survey On The FASTS. (Please.)
The one where we ask you to help us out by completing t our quick survey on the FASTS. Please. Read More
Week In Review: Peacock Goes Big On News (And Free), Netflix Goes Big On New Subscribers
The one where we look at why Peacock is really just a well-done, news-heavy FAST, as wonder when Wall Street will finally understand Netflix. Read More
The Quarterly Report Card: How Did The Big SVOD Streaming Services Do?
TV[R]EV analysts David Bloom and Alan Wolk take a look at how the major SVOD services (aka “Flixes”) did during the pandemic. Read More
The REVisionists: Beachfront’s Automated Buying Helps Advertisers Reach Consumers Across End-Points In Real Time
Beachfront CEO Chris Maccaro discusses local ads and reaching consumers in this Q&A from our recent report around local OTT. Read More
Week In Review: Google Gears Up For Streaming Wars, Amazon Integrates vMVPDs
The one where we look at how Google is once again going over the wall and into the fray against Amazon and Roku and then look at Amazon’s linear play. Read More
Get Our New Special Report, ‘Local OTT: What You Need to Know’ Today
TV[R]EV’s newest special report looks at how broadcasters and MVPDs are using OTT to reach local audiences, so crucial during the pandemic. Read More
Week In Review: YouTubeTV Raises Prices And Everyone Remembers vMVPDs Are Still Cable TV, Verizon Makes The First Move In The MVPD New Bundling Wars
The one where we yet again explain why vMVPDs are not cord-cutting and look at Verizon’s free Hulu for a year deal for new broadband subs. Read More
Will Fox News Be A Victim Of The Shift To OTT?
Given Fox News’s reliance on traditional pay TV viewers, the expected swing to OTT may leave them without much of an audience. Read More
Week In Review: HBO Plays Hardball, Amazon Goes Linear
The one where we look at AT&T’s continued efforts to shoot itself in the foot with regards to Roku and Amazon and examine Amazon’s linear TV plans. Read More
Boycotting Facebook? Time To Take Another Look At TV
Brands that are joining in the Facebook boycott next month would do well to take a second look at television which is more targetable than ever while remaining brand safe. Read More
Day One of the NewFronts And Data Is King
A look at why data and data-driven advertising was front and center on Day One of the (virtual) 2020 NewFronts. Read More
Week In Review: HBO Digs Itself In Deeper, Project OAR Goes Live
1. HBO Digs Itself In Deeper AT&T dug itself into an even deeper hole this week, announcing that it was going to sunset HBO Go (its OTT product for MVPD Read More
Week In Review: AMC Makes Some Moves, Roku And Amazon Play Hardball
The one where we look at AMC’s advertising and programming moves and look at why Roku and Amazon still have the upper hand vs Flixes. Read More
HBO Max. The Dilemma Unpacked
A look at the long and winding path that brought HBO Max to the unenviable position it finds itself in today. Read More
Week In Review: Google Makes CTV Moves, Roku Goes Linear
The one where we look at how Google is trying to make Android TV and Chromecast happen and what Roku’s linear channels mean. Read More
What are the Major Takeaways from TV[R]EV’s Addressable Advertising Report? [VIDEO]
Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV’s report on the state of addressable ads. Read More