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Week In Review: Sony Strikes A Deal With Netflix, Majority Of US TVs Are Now Smart TVs

TV[R]EV Original — Alan Wolk

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Screen Convergence

Netflix and Sony Deal is Everything Both Parties Need Most

TV[R]EV Original — John Cassillo

Netflix’s deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved.
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Advertising Analytics Alan Wolk Screen Convergence

The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem

TV[R]EV Original — Alan Wolk

A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem.
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Alan Wolk Screen Convergence

Week In Review: Amazon Adds New Remote Buttons, Comcast Adds Disney+ and ESPN+ to X1

TV[R]EV Original — Alan Wolk

The one where we look at how the streaming wars has resulted in a hierarchy of Haves and Have Nots and how that’s playing out in everything from who gets remote buttons to who gets to be on cable TV interfaces
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Advertising Alan Wolk Screen Convergence

Week In Review: Warner Backs Down On Same Day Movie Releases, Roku Launches A Branded Content Studio

TV[R]EV Original — Alan Wolk

The one where we look at why Warner’s movie backtrack might spell trouble for HBO Max and why Roku’s content studio is likely the first of many similar studios.
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Alan Wolk Screen Convergence Sports Media

Only Turn On The Game For The 4th Quarter? You’re Not Alone

TV[R]EV Original — Alan Wolk

When half of all major league sports fans under 35 would rather watch clips than the full game, it’s time for the leagues to ask why that is. We have our suspicions.
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Advertising Alan Wolk Screen Convergence Sports Media

Week In Review: Amazon Gets The NFL, Amazon Gets News

TV[R]EV Original — Alan Wolk

The One That’s All About Amazon: their NFL deal and the advertising possibilities that opens up and their News app that now has 88 more local stations.
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Advertising Alan Wolk Screen Convergence

‘15,000 Merits’ And The Evolution Of A Two-Tier System For TV

TV[R]EV Original — Alan Wolk

From advertising to programming, television increasingly feels like it consists of two separate universes.
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Alan Wolk Screen Convergence

Week In Review: Oprah Shows The Power Of Live, Netflix Cracks Down On Password Sharing

TV[R]EV Original — Alan Wolk

The one where we look at why live TV isn’t going anywhere (except maybe streaming) and why Netflix may be getting serious about password sharing.
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Advertising Alan Wolk Screen Convergence

Linear Television Is Here To Stay. Where Is Another Story.

TV[R]EV Original — Alan Wolk

Pre-programmed linear television isn’t going to fade away. It’s just going to migrate to streaming along with the rest of the industry. Mostly because people don’t always like to play programmer.
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Alan Wolk Screen Convergence

The Only Question Worth Asking

TV[R]EV Original — Alan Wolk

Will linear TV collapse in five years? Ten? Or not at all? Alan Wolk looks at the possibilities and their ramifications.
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Advertising Analytics Alan Wolk Screen Convergence Sports Media

Week In Review: VCBS Unveils Paramount+, Sinclair Gets Ballys To Sponsor RSN Apps

TV[R]EV Original — Alan Wolk

The one where we unpack Paramount+ and Sinclair’s very clever plan to enlist Bally’s to launch their regional sports networks as streaming apps.
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Alan Wolk Screen Convergence

Do One Thing And Do It Well. Why Discovery Is So Well Suited For Streaming Success

TV[R]EV Original — Alan Wolk

Discovery’s decision to maintain synergy between their linear and streaming products is likely a big reason why the service is doing so well just one month in.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Netflix’s Shonda Gamble Pays Off, VIZIO Rolls Out Frequency Capping

TV[R]EV Original — Alan Wolk

The one where we look at why most of the Flixes need to better distinguish their programming philosophy and why Vizio and other smart TV OEMs have an easier time implementing frequency capping.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Disney Plus Closes In On The 100 Million Mark, CBS Has A Deal For You

TV[R]EV Original — Alan Wolk

The one where we look at why Disney Plus has been so successful and why Paramount Plus is already looking to cut consumers a deal.
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Alan Wolk Screen Convergence #CREATEDWITH

The Clubhouse Effect: Is Live Audio Just Live Video 2.0?

TV[R]EV Original — Alan Wolk

Is live social audio just a reinvention of live social video or is there more to Clubhouse and its kin than meets the eye?
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Magnite Buys SpotX, Pluto To Help Promote CBS Shows

TV[R]EV Original — Alan Wolk

The one where we look at consolidation in the streaming TV ad space and the wisdom using FASTs to promote content on Flixes.
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Alan Wolk Screen Convergence

Week In Review: Is Anyone Paying For Flixes, vMVPDs Get Hot (For Now)

TV[R]EV Original — Alan Wolk

The one where we look at all the freebie offers the Flixes still have going and examine why vMVPDs are going to be hot for the next year or two.
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Advertising Analytics Alan Wolk Screen Convergence

The Rise Of The Smart TV Ecosystem

TV[R]EV Original — Alan Wolk

A look at the unexpected rise of a massive advertising and content ecosystem centered around smart TV OEMs.
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Analytics Alan Wolk Screen Convergence

Week In Review: Netflix Passes 200M Users, Happy Times In FAST-Land

TV[R]EV Original — Alan Wolk

The one where we look at Netflix’s move away from debt financing and the continued growth of the FASTs
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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