NHL Announces Return Plan with Major TV Potential
The NHL has a plan in place for how to return to the ice, and it may be a major TV moneymaker around this year’s playoffs. Read More
Memorial Day Weekend’s Most Binged Time-Shifted Shows
The most binge-watched time-shifted shows from Memorial Day weekend, with insights from Inscape Read More
Week In Review: Ready Or Not, HBO Max To Launch This Week, Roku Scores Again
The one where we look at all the plates AT&T still has in the air with the HBO Max launch and try and explain Roku’s success yet again. Read More
Revenge Of The TV Nerds
Both Quibi and Apple seemed to ignore the advice of all the people who study the TV industry and are having to backtrack as a result. Read More
What Role Does Frequency Capping Play in TV? [VIDEO]
A major reason for the growth of addressable advertising? Frequency capping. TV[R]EV’s Alan Wolk explains more on its role in TV. Read More
Week In Review: Everybody Loves Addressable Advertising, Peacock Will Have Some Originals After All
Addressable has always been something the industry intended to do, like losing weight or taking up snowboarding. It’s just that there was never a really compelling reason to get serious about it. Read More
Week In Review: Cord Cutting Picks Up, So Does Addressable TV Advertising
The one where we look at why both cord cutting and addressable TV advertising are finally starting to pick up (Hint: the reasons are related.) Read More
Week In Review: Quibi Goes To YouTube, AMC Goes To Pluto
The one where we continue to SMH at Quibi’s antics but give a thumbs up to AMC’s deal with Viacom’s Pluto TV Read More
Week In Review: Netflix’s Unsurprising Win, Live Gets Revived
The one where we wonder why anyone is surprised by Neflix’s surge and highlight the revival of live (via Zoom) TV during the pandemic. Read More
It’s All Local Now: The End Of National TV Ad Buying During The Pandemic
The television ad industry is about to undergo a tremendous upheaval, far more dramatic than the slashing of ad budgets we’re seeing right now. As my friend Tom Morgan pointed Read More
Week In Review: NBA To Launch New App With Microsoft, Peacock Soft Launches
1. NBA To Launch New App With Microsoft The NBA announced that it would be launching a super fancy new app in conjunction with Microsoft. The app will arrive in Read More
The Curious Case Of Peacock
Peacock, NBCU’s new streaming service is due to launch tomorrow. Kinda, sorta. You see, it will be available to the approximately 20% of American households that subscribe to Comcast, which Read More
From Cheddar: Streaming Services Surge During Pandemic Stay-at-Home Orders
TV[R]EV Co-Founder and Lead Analyst Alan Wolk was on Cheddar TV this morning, talking about how the surge in streaming (up 75% as per VIZIO) will affect the future prospects Read More
Announcing Our New Special Report: “Eyes On Local TV”
The digitization of television is leading advertisers to take a second look at something they may have once dismissed: local TV. As advertisers realize that they have the power to Read More
Week In Review: Quibi Makes Its Debut, Disney+ Has 50M Paid Subscribers
1. Quibi Makes Its Debut Quibi, the multi-billion-dollar high-end TV platform with lots of celebrities and lots of ad commitments launched this week at what would seem to be the Read More
Week In Review: The NFL Goes Big, HBO Goes Free
1. The NFL Goes Big The NFL, which is still counting on the 2020/2021 season happening, expanded the playoffs to 14 teams and announced that it would be streaming the Read More
Quality Over Quantity: Why We’re So Hot On VCBS
There is a lot about the new TV economy that Wall Streeters don’t seem to quite get, but one piece that’s been somewhat surprising is the tendency to focus on Read More
Week In Review: Disney Plus Rolls Out In Europe, Showtime and Sling Offering Up Free Trials
1. Disney Plus Rolls Out In Europe Disney began its international expansion at what may be an opportune time for them, judging by the 5 million downloads the app got Read More
Against The Wall #1: Three Silver Linings To The Olympic Postponement For NBCU
Given that we’re all stuck at home, we have a chance to play with video and this is our first episode of what we’re calling Against The Wall, because that’s Read More
From Cheddar: Streaming In The Age Of Coronavirus
TV[R]EV Co-Founder and Lead Analyst Alan Wolk was on Cheddar TV on Friday, discussing the impact of the pandemic on the TV industry with host Hena Doba. Read More
Week In Review: Ratings Are (Unsurprisingly) Up, Fox Buys Tubi
1. Ratings Are (Unsurprisingly) Up As pretty much everyone predicted, linear TV ratings shot up last week, as large swaths of Americans stayed home from work and from school. So Read More