WEEK IN REVIEW: Amazon Launches Its Own FAST, Hulu, AT&T Get Attributable.
1. Amazon Launches Its Own FAST Happy 2019. While rumors of Amazon launching its own FAST (Free Ad-Supported Streaming TV Service) have been swirling about for a few months now,... Read More
Questions (and Opportunities) Around ESPN’s College Football Megacast
ESPN’s latest megacast opened up some questions — and great opportunities — for the network to explore for OTT advertising.... Read More
How Facebook is Tapping TV for “Portal”
On September 28, Facebook revealed a breach of personal data for some 50 million users, which also included data from whatever sites users authenticated in using Facebook. Just a few... Read More
Week In Review: Iger’s Plans For Disneyflix and Hulu, Roku’s Advertising Model Still Makes Sense
1. Iger’s Plans For Disneyflix and Hulu During Disney’s earnings call last week, Bob Iger let us know we could all just stop calling it “Disneyflix” as the official name... Read More
Our New Special Report on Blockchain And Media. Yours For The Downloading.
I’m Alan Wolk and I know nothing about blockchain. Or I didn’t anyway, until I sat down with the TVREV team to start researching and writing the brand new Special... Read More
Is This the New Look of Tune-In Advertising?
Tune-in advertising faces new demands and challenges every day, and mobile creative ads might be one solution in a crowded content space.... Read More
WEEK IN REVIEW: CBS Revenue Up Thanks To OTT, Crunchyroll Hits 2 Million Subs
1. CBS Revenue Up Thanks To OTT So CBS, one of those “dying” TV networks, announced that their revenues had actually gone up 3% in Q3. Among the bright spots... Read More
In-Game World Series Ads Needed To Be Better
We saw a range of so-called innovative ad formats take over the World Series on Fox this past week. Adweek’s Jason Lynch wrote a story covering how Fox and YouTube... Read More
Week In Review: Peak TV Isn’t Good For Actors and Writers, Fox To Launch FoxNation OTT App
There’s a fantastic article in Fast Company (hat tip to Jeff DeLong for bringing it to my attention) about how peak TV and the new streaming economy are screwing over... Read More
Google Shows (Versus ‘Tells’) When Speaking to Baseball’s Older Audience
Google continues to present its products in interesting ways during baseball broadcasts — a strategy that may be informed by its audience.... Read More
Director/Cinematographer Vincent Peone About Vogue Streamy Winner “73 Questions”
Creator Joe Sabia and 73 Questions – Vogue’s hot video series featuring one several-minute-take of, yes, 73 questions posed to a celebrity – won Streamy Awards for cinematography and best Pop Culture... Read More
TV and the Gaming of Our Brains (F*CK Fortnite)
TV doesn’t just have to compete with social platforms, mobile screen time and them ad-skipping bastards. Now it has to compete with machine learning — brain-twisting engines tweaked to induce... Read More
Week In Review: The Coming Content Bubble, Sinclair Launches Local News App
1. The Coming Content Bubble In August 2015, FX CEO John Landgraf said there there was too much “good TV.” Three years into “Content Mania” we fear he may be... Read More
Week In Review: AT&T Unveils Its Netflix Killing Plan, Snapchat Unveils Its TV Killing Plan
1. AT&T Unveils Its Netflix Killing Plan AT&T’s Warner Media division unveiled its ambitious plan to take on Netflix and capitalize on its newly acquired Time Warner assets with a... Read More
The Future Of TV, On The Rooftop Of The Empire Hotel
The highlight of Advertising Week New York was, of course, the cocktail party on the roof of the Empire Hotel that TVREV put on with our friends at dataxu. And... Read More
Week In Review: Ad Supported OTT Is Booming, So Is Churn On Subscription Apps
1. Ad Supported OTT Is Booming We’ve been hearing anecdotally from people like Frank Sinton at Beachfront Media that ad supported OTT is blowing up, getting both more viewers and... Read More
TV Viewership Head-to-Head: How the Ryder Cup Fared vs. the NFL
This past weekend was all about sports on TV, with the NFL in full swing and (speaking of swings) golf pros competing for the 2018 Ryder Cup. We took a... Read More
WEEK IN REVIEW: AT&T Introduces Xandr, Fox Sells The Rest Of Sky To Comcast
1. AT&T Introduces Xandr, AT&T, having completed its purchase of AppNexus, introduced a brand new ad platform it called “Xandr” (get it—Alexander Graham Bell started AT&T, Xandr/Alexander. Yup.) It’s a... Read More
Millennials Still Love Their TV Shows, And The Brands That Back Them
For all the talk of cord-cutting and a turning away from traditional TV by younger viewers, a new Video Advertising Bureau study suggests Millennials remain ardently in love with TV... Read More
ESPN+ TV Advertising Push Continues as Service Hits 1 Million Subscribers
ESPN+ has topped 1 million subscribers as college football season is in full swing. Advertising around the service keeps popping up on TVs, too.... Read More
After A Bad Week At Black Rock, Where Next For CBS?
In a seeming eye-blink last week, CBS pushed out its CEO and the long-time head of its most popular program, changed nearly half its board, settled litigation against its biggest... Read More
How Brands And Agencies Can Board Fortnite’s Battle Bus For The Win
The business of video games has been turned upside down since the release almost exactly a year ago of Fortnite, the world’s most popular game with more than 40 million players logging... Read More