Why Everyone In TV Still Sweats Seinfriends
Netflix lost Friends, and came back with Seinfeld. With peak TV, and so much to watch, some wonder why anyone would pay $500 million for the rights to old shows? Read More
Apple’s TV+ Giveaway Will Be Huge, Skew What Counts As SVOD Success
Apple is giving away a year of free TV+ service for anyone who buys its hardware. That could bring 100 million or more users onto the service, even with conservative math. How do we value those customers versus all the competition? Read More
Ninja’s Leap To Mixer Scrambles Livestreaming But Don’t Cry For Twitch Just Yet
One of Twitch’s biggest stars, Ninja, surprised the livestreaming industry by jumping to rival Mixer. It could be a big deal for the burgeoning business, but Twitch isn’t going anywhere. Read More
Q2 TV Advertising Report for Merck and Pfizer
Pharmaceutical companies are consistently big spenders when it comes to TV advertising; in fact, of the top 30 industries that spent the most on TV commercials in Q2 2019, four Read More
Amazon Leads Tech Giant TV Ad Spending… and it’s Not Even Close
U.S. tech giants spent millions on advertising in the first half of the year. Using data from iSpot, we take a closer look at who spent what where. Read More
How Tubi Hopes To Thrive After Netflix Stumble, Looming SVOD Wars
The battle for consumer hearts and wallets in the subscription-video industry got off to a premature start this month, led by HBO’s flood of Emmy nominations and a Netflix face Read More
Amazon Lets Prime, Echo Take Center Stage for TV Advertising
Amazon’s TV ad spend showed a slight uptick in the weeks leading up to this year’s Prime Day — but through Prime and Echo, not general Amazon advertising. Read More
Week In Review: Wall Street Wallops Netflix, Sinclair STIRR Is A Hit
1. Wall Street Wallops Netflix Netflix had a bad quarter and Wall Street freaked out, sending the stock down by around 10% (or $16B worth of value) following an announcement Read More
Stop Trying To Make “Netflix Killer” Happen. It’s Not Going To Happen
Netflix had a bad quarter, or more accurately, a less good quarter than they’d anticipated, and already the knives are out. TV is one of those topics that everyone has Read More
Waiting For Addressable: Why It’s Taking So Long For The Industry To Get Its Act Together
Two or three years ago, when I’d talk to network executives about addressable advertising, it was like talking to the Three Little Pigs about the Big Bad Wolf. They were Read More
Flixcopalypse Now! (And What You Should Be Looking For)
Netflix is losing two hit sitcoms from the 90s and 00s and you’d think the world as we know it was about to end. Well, the TV world anyway. For Read More
Summer Blockbusters: Ad Spend and Attention Trends
We’re deep into summer movie season, so we partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to see which studios are putting major marketing muscle behind their Read More
MadHive Goes Local: Q&A with CEO Adam Helfgott
I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why OTT is so important to the future of Read More
Week In Review: FAST Times At TV High: Tubi Tops 20 Million Viewers, FuboTV Launches Sports FAST
1. Tubi Tops 20 Million Viewers Tubi, the FAST (Free Ad Supported Steaming TV Service) that Viacom didn’t buy, now has over 20 million monthly active viewers. Now that number Read More
Week In Review: Cable Goes Addressable, Locast Goes To California
1. Cable Goes Addressable Open AP, recently rebranded as Open AP 2.0, appears to be rapidly making its way back from its previous Left For Dead After The Departure Of Read More
The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang
Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television sets. Our conversation was wide ranging, everything from Read More
Week In Review: Ad Agencies Join Project OAR, AT&T To Make DirecTV Now Part Of WarnerFlix
1. Ad Agencies Join Project OAR Addressable advertising may be moving yet another step closer to real as all of the major ad agency groups: Publicis, Omnicom, GroupM, Magna, Dentsu, Read More
Movies Dunk All Over 2019 NBA Finals
Which brand advertisers made the biggest splash during the NBA Finals? We used data from iSpot to determine the big winners. Read More
How AVOD Provides an Answer to Subscription Fatigue
Ad-supported video-on-demand (AVOD) services are providing free options for the digital TV ecosystem while also providing a value proposition for brands. Read More
These Five Direct-to-Consumer Brands Are Spending Big on TV in 2019
Direct-to-consumer brands offering everything from food to furniture have been growing rapidly in recent years. We worked with iSpot.tv, the TV ad measurement and attribution company, to see which D-to-C marketers Read More
The Confusion Between Data and Measurement
If you read enough about what is going on in our industry today, you will see that Data is an all-powerful presence. It seems to command every conversation and rule Read More