What are the predominant methods of OTT fraud? [VIDEO]
When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing Read More
What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
Fox’s Quick Super Bowl Sell-Out Shows LIV Is Live For Advertisers
That didn’t take long. Fox, which is broadcasting Super Bowl LIV, said all ad slots for the game have been sold, at a far faster rate than last year’s last-minute Read More
Beachfront, XITE Address An IP Headache To Free Up Comcast Ad Inventory
XITE wanted to take advantage of Comcast X1’s addressable ad capabilities. But the ad industry wasn’t ready. Beachfront came up with a fix. Read More
Connecting To Latinx Audiences With Connected TV
Latinx audiences use connected TV. Don’t miss this opportunity to connect with them. Read More
Predictions On Future Of Television Industry Likely To Rise 287% By 2022, Analyst Claims
The launch this month of Disney and Apple’s identically named “Plus” services has finally awakened the broader world that the “streaming wars” or “streaming revolution” (take your pick) is upon Read More
L.A. TV and Innovation Week: Streaming Wars, Data Wars, and ‘Star Wars’
OTT is up, silos are down, and everyone is worried about privacy. Here’s what we learned at the LA TV and Innovation Week conference. Read More
How Apple TV+ and Disney+ Have Leveraged TV Ads Leading Up To Launch Day
As of today, two new entrants into the streaming wars are officially up and running: Apple TV+ and Disney+. It remains to be seen exactly how things will shake out Read More
Week In Review: DisneyPlus Launches, ABC Just Says No To Same Day Ratings
1. DisneyPlus Launches Disney launched its streaming service, Disney+ this week and they are reporting that around 10 million people have already signed up. That’s an impressive or crappy number Read More
Viewership Highlights and More from the 2019 E! People’s Choice Awards
On Sunday, celebrities from all sides of the entertainment ecosystem attended the 2019 E! People’s Choice Awards, a show that was simulcast on E!, Bravo, Syfy, USA Network and Universo. Read More
Viewership Trends and Ad Highlights for ABC’s ‘The Little Mermaid Live!’
Last night, ABC put on a live broadcast production of The Little Mermaid in celebration of the iconic movie’s 30th anniversary, starring Queen Latifah (Ursula), Auli’i Cravalho (Ariel), John Stamos Read More
Week In Review: AT&T Brings Cord Cutting Realness, Will Anyone Notice If Walmart Sells Vudu?
1. AT&T Brings Cord Cutting Realness As you well know, we frequently mock the mainstream and Silicon Valley press for their references to the “massive wave of cord cutting” that Read More
Why Connected TV & OTT is the New Customer Acquisition Channel for DTC Brands
The explosive growth of direct-to-consumer (DTC) brands is disrupting virtually every consumer category and we’ve now topped 400 brands across sectors, according to LUMAscape of direct-to-consumer brands. From the onset, Read More
How Long Before Every Broadcaster Dumps Ratings For Impressions?
Nexstar said it no longer will sell ads based on ratings, shifting to a “cost-per-impression” model that captures viewing on other platforms. So what’s everyone else in broadcasting waiting for? Read More
Unpacking Roku’s Purchase of Dataxu
Roku, the little streaming media player that could, made a major announcement today that they’d bought Dataxu, one of the last independent demand side platforms, allegedly paying $150M for the Read More
The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment
We are currently in the midst of an OTT stampede, with advertisers rushing to technology platforms to connect with consumers in a meaningful way. And is it really a surprise? Read More
Can RSNs Dodge A DTC Knockout In Shifting Cable Landscape?
Regional sports networks in California are less likely to be seen as must-haves by many potential subscribers, a study suggests. To survive in the direct-to-consumer future, such channels will need to prove their value as a bundle partner for significant audiences. Read More
Week In Review: Open AP Launches A Marketplace, All Those Digital Mergers
1. Open AP Launches A Marketplace Open AP, continuing on its march back from near-extinction, announced something called the Open AP Marketplace this week, which gives advertisers a chance to Read More
OTT And The 2020 Elections
The targeting capabilities of OTT are going to play an integral role in the upcoming 2020 Presidential and Congressional elections. MadHive’s Rebecca Learner explains how the rise of cord cutting Read More
Week In Review: Beef Time In Flixopolis, CNN Shows Why TV Is Better Than Social
1. Beef Time In Flixopolis Everybody’s beefing! That’s today’s theme in Flixopolis where every hour seems to bring a new Flix-related beef. First Amazon dissed Disney by telling them they Read More
Q&A: Viacom SVP Christian Kurz And The Changing Face Of Power
From Greta Thunberg at the UN to major corporations taking a stand on political issues, traditional lines of power are changing. Viacom executive Christian Kurz talks about his companies new study on power’s changing face, and what it means for brands. Read More