The Emmys Revealed The Gap Between TV’s Two Competing Universes
The Emmys revealed how far apart the worlds of broadcast and streaming have become, a rift that will only widen as streaming becomes dominant. Read More
Marvel’s 22-Month Movie Gap Will Put New TV Endeavors to the Test
Black Widow’s latest delay puts an even greater emphasis on Disney+’s Marvel shows to carry the flag for its highly profitable movie franchise. Read More
Coming Soon: TV[R]EV’s Special Report On The FASTs
TV[R]EV announces our latest special report on the FASTs–the free ad-supported streaming TV services. Read More
The REVisionists: Premion is Local TV’s OTT Pioneer
As part of our recent local report, Tom Cox, of Premion and TEGNA discusses OTT advertising and how it specifically factors into what’s become a very localized TV environment. Read More
Brad Smith on National vs. Local Advertising [VIDEO]
Brad Smith, formerly of Videa, explains how the idea that “all media is national” may be false, especially in the current environment. Read More
Quick TV Insights from July 2020
A few quick insights around TV viewership and advertising for July, with insights from Inscape.tv and iSpot.tv Read More
BIA Advisory Services Discusses How the OTT Market is Shifting With Regard to Local [VIDEO]
How is the OTT market shifting with regard to local? BIA/Kelsey managing director Rick Ducey explains in our latest video. Read More
KSL-TV Explains How to Measure ROI Based on Local CTV Advertising [VIDEO]
In our latest video, KSL-TV in Salt Lake City explains how advertisers can determine ROI based on local CTV ads. Read More
Week In Review: Peacock Looks Like A Winner, Questioning HBO’s Latest Stats
The one where we look at what NBCU did right with Peacock and who those very active HBO Max users likely are. Read More
Tom Morgan on Expected Shifts in Local and National TV Advertising [VIDEO]
MediaD.tv principal Tom Morgan discusses how the current environment is going to change both local and national TV advertising in the future. Read More
The REVisionists: At Comcast’s Effectv, Local TV Isn’t Just Linear. It’s OTT And VOD Too
“Whether advertisers are purchasing linear broadcast, set-top-box VOD or OTT inventory to reach audiences, brands are having to adapt and adjust their messaging in close to real time.” Read More
The Vertere Group Explains Advertisers’ Sudden Interest in Local Audiences [VIDEO]
Local’s always possessed a significant targeting ability, as the Vertere Group’s founder and CEO Tim Hanlon explains in today’s “Eyes on Local” video. Read More
Magid Explains How TV Ads are Affecting Local Communities During the Pandemic [VIDEO]
Bill Hague, executive VP at Magid, talks about the effect of local advertising on the communities they serve. Read More
The REVisionists: MadHive Wants To Help Local Broadcasters Master OTT
In this selection from our report, “Local OTT: What You Need to Know,” MadHive founder and CEO Adam Helfgott talks about local’s importance. Read More
Radha Subramanyam on Why Brands Have Started to Focus on Local Advertising [VIDEO]
CBS’s Radha Subramanyam addresses why local advertising is becoming a larger focus for brands as part of our “Eyes on Local” series. Read More
Take Our TV[R]EV Survey On The FASTS. (Please.)
The one where we ask you to help us out by completing t our quick survey on the FASTS. Please. Read More
Week In Review: Peacock Goes Big On News (And Free), Netflix Goes Big On New Subscribers
The one where we look at why Peacock is really just a well-done, news-heavy FAST, as wonder when Wall Street will finally understand Netflix. Read More
Premion Discusses the Future of OTT Attribution [VIDEO]
What could the future of OTT attribution look like? Premion’s Tom Cox explains in today’s video, as part of our “Eyes on Local” focus. Read More
The REVisionists: Beachfront’s Automated Buying Helps Advertisers Reach Consumers Across End-Points In Real Time
Beachfront CEO Chris Maccaro discusses local ads and reaching consumers in this Q&A from our recent report around local OTT. Read More
Effectv Discusses How OTT VOD Helps Local [VIDEO]
How does selling OTT and VOD inventory help MVPDs strengthen their local business? James Rothwell, VP of Global Agency, Brand & Industry Relations at Comcast Advertising (Effectv & FreeWheel) shares more. Read More
Network Deep Dive: Showtime
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around Showtime so far this year. Read More