Podcast: Brian Solis On Embracing Influence 2.0, Better Branding And Rescaling Your Digital Life
Digital Anthropologist Brian Solis visits the Bloom in Tech podcast to talk about “Influence 2.0,” what it means for brands and advertising, and his new book, “Life Scale,” and how we need to rewire our approach to all our digital distractions. ... Read More
Week In Review: Hulu Is Now 100% Disney, WarnerFlix Will Not Be Ad-Free
1. Hulu Is Now 100% Disney In a move that’s been rumored for a while now, Disney announced that it was buying Comcast’s share of Hulu, which will give it... Read More
Amazon To Expand Ad-Supported OTT Services, Apple News Is Dead To Me
1. Amazon To Expand Ad-Supported OTT Services Multiple reports (including this one by our own Jason Damata) have Amazon upping its ad-supported OTT game, adding in a news channel and... Read More
Amazon’s TV Ad Ambitions Set New TV Bar
The biggest news in TV this week could be Hulu’s continued ad innovations, or Viacom working with T-Mobile or Comscore’s executive exodus — (though that is a massive ad tech... Read More
Week In Review: Hulu Reduces Ad Breaks, Apple Reduces Expectations
1. Hulu Reduces Ad Breaks Hulu has quietly been reducing the size of its ad pods by at 50% or more, limiting them to just 90 seconds, versus as much... Read More
4A’s: Privacy, Fraud, FTC Investigations & Battles for Control Define the Times
Trust is the talk these days inside and outside the business world. Bots or humans? Collusion or conspiracy? Who owns the data? Who polices the algorithm? Is my phone microphone... Read More
International Insights: RTL Group’s Video 2.0 Strategy Pays Off
RTL Group, headquartered in Luxembourg, is one of Europe’s largest media companies. Last week, RTL CEO Bert Habets, presented the company’s results from 2018, emphasizing that their “Total Video 2.0”... Read More
Week In Review: Project OAR Looks To Make Addressable More Real, Netflix Expands Lower-Priced, Mobile-Only Plans To India
1. Project OAR Looks To Make Addressable More Real Project OAR was launched last week as a Vizio/Inscape-led initiative to make addressable linear TV advertising happen for networks. It’s particularly... Read More
Don’t Mess With TV’s Influencer Network: Watch Viacom’s Stars Call Out DIRECTV
TV has a youth problem. And DIRECTV is about to make it worse. By now you’ve seen AT&T’s DIRECTV — one of the largest pay TV providers in the U.S.... Read More
Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected... Read More
Four Lessons from the Demise of MoviePass, Part 2
In my last article, I described two of the four biggest lessons to be learned from MoviePass’s demise. Here are the final two lessons. Lesson 3: Beware the hidden (or... Read More
Brands Are So Full Of It
Brands sure love talking about their purpose. Unilever, under outgoing CMO Keith Weed, has perhaps been the poster brand for this trend, that of talking up a products’ earthy attributes.... Read More
From Cheddar TV: Ad-Supported OTT to Take Off Amid “Flixcopalypse” of New Streaming Services, TV[R]EV Says
Via Cheddar TV: Ad-supported OTT is expected to take off in the next year or two amid the “Flixcopalypse” of new streaming services, according to Alan Wolk, co-founder and lead... Read More
This Report Will Change The Way You Think And Talk About OTT
If you work in the media and advertising industries, our TVREV special report is the clear and common sense primer on the brand new world of ad-supported OTT you’ve been... Read More
Special Report: Ad-Supported OTT
We’re excited to release the much-anticipated TV[R]EV report about Ad-Supported OTT, available here. Co-authored by prolific TV analyst/author Alan Wolk, and veteran journalist Mike Shields, and written in TV[R]EV’s... Read More
Advertising is a Value Exchange: True[X] SVP Simon Asselin
True[X] knows what the problem is. It’s Netflix. And if the TV business is going to hold on to its envied $70 billion advertising booty, it needs to get its... Read More
Podcast: Amid Facebook’s Fake Privacy Pivot, Social Media Approaches An Inflection Point
Last week, Mark Zuckerberg unveiled the blog post that launched a thousand hot takes, promising to pivot Facebook to privacy. As with many things Zuckerberg says publicly, that promise has little... Read More
50 Questions For AT&T
AT&T has given us a lot of answers about why the merger with Time Warner is going to be great for advertisers. There’s Xandr and data and addressable and cross... Read More
WEEK IN REVIEW: Warren Proposes Breaking Up GAFA, Leichtman Report Shows Cord Cutting Still Not Really A Thing
1. Warren Proposes Breaking Up GAFA In an article in Medium just prior to her appearance at SXSW, Senator Elizabeth Warren, a 2020 presidential candidate, proposed using antitrust legislation to... Read More
Addressing the “Identity Crisis” in OTT: Vizbee Founder Prashanth Pappu
TV networks have an OTT problem. When it comes to watching their favorite shows on demand, people are device promiscuous. They jump from their connected TVs to phones to tablets... Read More
Taking A Bite Out Of Data Confusion At RampUp
Last week’s RampUp Conference in San Francisco featured a very well attended panel moderated by Live Ramp’s Head of TV Platforms, Jessica Hindlian and featuring iSpot CEO Sean Muller, Freewheel’s... Read More
Measuring OTT Ads: Always-On Attribution with iSpot CEO Sean Muller
iSpot.tv began life as a way for brands to keep track of where their ads—and, more importantly, their competitor’s ads were running. The business has evolved considerably since then and... Read More