Week In Review: Disney Plus Rolls Out In Europe, Showtime and Sling Offering Up Free Trials
1. Disney Plus Rolls Out In Europe Disney began its international expansion at what may be an opportune time for them, judging by the 5 million downloads the app got Read More
TV Streaming on the Rise Along with Connected TV Ad Requests During Quarantine
With more U.S. audiences stuck in front of televisions, streaming has increased — as have ad requests, according to Beachfront. Read More
Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend
Bud Light Seltzer wasn’t advertised on TV at all until earlier this month, but it’s grown to quickly sit atop the beer category in terms of spend. Read More
Week In Review: NBC Reveals Its Peacock Feathers, Hulu Adds Even More Cool New Ad Products
1. NBC Reveals Its Peacock Feathers NBC finally released details of its Peacock service and the good news is it sounds like The Way You’d Configure Network TV If You Read More
What are the predominant methods of OTT fraud? [VIDEO]
When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing Read More
What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
WEEK IN REVIEW: OAR and Nielsen Show Off Demos At CES, Verizon Tries Some Lighter Bundles
1. OAR and Nielsen Show Off Demos At CES So CES is over and while everyone was SMH-ing (STH-ing?) about Quibi and their cringey rotating phone screens, our attention was Read More
Q& A: SpotX Wants To Fuel The Future Of Addressable
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More
How Cadent Is Approaching Addressable (VIDEO)
There’s no denying that addressable advertising is going to play an integral role in the future of TV, but there are still some problems that need to be addressed (no Read More
The Year In TV: 10 Fearless Predictions For 2020
Time for the 2020 version of our TV[R]EV Annual Predictions. (But stop me if you’ve heard these before..) 1. The Content Glut Gets Nasty: Remember the giant squid in Watchmen, Read More
The Dream of ‘Universal Addressable’ Is Alive, But Just That — A Dream
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles, features, and Read More
The Tech Industry Is Now Officially Evil. Will TV Avoid Its Fate?
So I binged the final season of Silicon Valley last week and what struck me most was just how much our perception of the tech world has changed, how what Read More
Week In Review: Comcast To Buy Xumo, TV[R]EV Releases Special Report On Addressable TV Advertising
1. Comcast To Buy Xumo? In a notable scoop, our friends Sahil Patel and Patience Haggin at the Wall Street Journal broke the story that Comcast and Xumo are getting Read More
SEC Football Rights Deal Shows Limits Of Disney-Fox, ViacomCBS Mergers
Disney bet big to grab rights to SEC football games from CBS. It’s a sign of value of live sports rights, but also of the results of two giant Hollywood mergers. Read More
Week In Review: Telaria Merges With Rubicon Project, iSpot Launches Business Outcome Benchmarks
1. Telaria Merges With Rubicon Project Telaria, the company formerly known as Tremor Video and the Rubicon Project are merging in a deal that was announced earlier this week. And Read More
Nielsen Is Making Addressable Happen
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More
Another Reason To Celebrate: The TV[R]EV Special Report On Addressable TV Advertising Is Here.
It’s that time of year again. Time for another TV[R]EV Special Report. This one’s on Addressable TV Advertising and we are excited to finally share it with you. The Addressable Read More
Week In Review: VIZIO Launches An Ad Network, NBCU Still Figuring Out Peacock
1. VIZIO Launches An Ad Network VIZIO, one of the top TV OEMs in the US (and the only one that is actually made in the US) announced that it Read More
Q&A: Cadent Is The OG Addressable Pioneer
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos Read More
How Brands and Publishers Aim to Capture Billions in Social Video Dollars
We’re proud to debut our newest TV[R]EV original report, about the unrecognized value of social video, and the industry’s efforts to standardize measurement — the key to unlocking this value. Read More
2019 Holiday TV Ad Spend Is Up Year-Over-Year
The holiday shopping frenzy is in full swing, and many brands are upping spend on TV advertising to capture consumer attention. Here’s a look at trends we’ve seen so far, with insights from iSpot. Read More