Netflix and Sony Deal is Everything Both Parties Need Most
Netflix’s deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved. Read More
The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
Super Bowl LV: Canvs AI’s Commercial Superlatives
This past weekend, Super Bowl LV seemed to go by in a breeze. The game itself was a complete blowout with Tom Brady winning his 7th Super Bowl title and Read More
Week In Review: Magnite Buys SpotX, Pluto To Help Promote CBS Shows
The one where we look at consolidation in the streaming TV ad space and the wisdom using FASTs to promote content on Flixes. Read More
Why the Hell Do Brands Buy Super Bowl Ads? And Why the Hell Don’t They?
A critical look at the case for and against advertising during the Super Bowl. Read More
Frito-Lay Brands Aim For Star-Powered Laughs With Super Bowl Ads
Funny ads are a Super Bowl staple: According to iSpot’s Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year’s Big Game. Read More
A Data Dose of NFL, Ahead of the Big Game
We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs. Read More
The Rise Of The Smart TV Ecosystem
A look at the unexpected rise of a massive advertising and content ecosystem centered around smart TV OEMs. Read More
Smart TVs Looking Even Smarter In Latest Pandemic Usage Study
Smart TVs saw the biggest growth in a great quarter for the online-video business, a new Conviva study found. Roku and YouTube also had big quarters, while South America and Africa viewership boomed. But ads got longer, despite consumer preferences. Read More
Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next
Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences. Read More
Inside Disney+’s ‘WandaVision’ Premiere Ad Push
You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere. Read More
Week In Review: Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende Read More
What’s Left of Tucker Carlson’s Advertisers (So Far) in 2021?
Who’s still advertising during Tucker Carlson Tonight? A look at the handful of brands left. Read More
What Next For Roku After Record Week And Quibi Deal?
Roku set all kinds of records in January’s first week, and made its first original-content deal. Where does it go from here? Read More
Week In Review: LG Buys Stake In Alphonso, Roku and Amazon Pass 50M Users
The one where we lay out the wisdom of the LG/Alphonso deal and dissect what it means that Roku and Amazon now have over 50 million users apiece. Read More
‘The Bachelor’ is Back: Viewership and Ad Insights For the Premiere
A few quick viewership and advertising insights around the season 25 premiere of ABC’s “The Bachelor,” with data from VIZIO’s Inscape and iSpot.tv. Read More
The Year Ahead: Our Fearless Predictions For 2021
TV[R]EVs Top 10 TV Predictions of 2021 Read More
Week In Review: HBO And Roku Strike A Deal, Sony Buys Crunchyroll for $1.175B
The one where we look under the hood of the HBO/Roku deal and discuss why Sony paid $1.2B for Crunchyroll. Read More
Roku Acts Like Streaming TV’s Bouncer. Can That Last?
Roku’s latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn’t) Read More
Week In Review: Disney Goes Very, Very Big, Measurement Goes To Impressions
The one where we commend Disney for doubling down on their key advantages in the streaming wars and examine how iSpot and Nielsen’s new measurement systems are going to let advertisers feel good about streaming. Read More
Beachfront: Programmatic Delivers Revenue Automation That Augments TV Ad Sales [VIDEO]
Beachfront CEO Chris Maccaro explains revenue automation and its importance to TV ad sales teams. Read More