Advertising Archives - Page 2 of 30

As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike.

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Week In Review: Google Makes CTV Moves, Roku Goes Linear

The one where we look at how Google is trying to make Android TV and Chromecast happen and what Roku’s linear channels mean.

Advertising

Data: CNN Surged During Weekend of Protests Against Racial Injustice

Data from iSpot and Inscape shows just how much CNN surged as a result of coverage of the widespread protests against racial injustice in the U.S.

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What are the Major Takeaways from TV[R]EV’s Addressable Advertising Report? [VIDEO]

Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV’s report on the state of addressable ads.

Advertising

As Sports Move to Return, Baseball is Looking Left Out

As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan… which isn’t a great sign for it going forward.

Advertising Analytics

Network Deep Dive: History Channel

TV[R]EV Original — Eleanor Semeraro

This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around History Channel so far this year.

Advertising

For TV Audiences, Advertisers & Networks, ‘Group Play’ NBA Return Could be Best Bet

The NBA’s potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play.

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What Effect Will CCPA Have on the Advertising Industry? [VIDEO]

Jeff Minsky explains the limitations put forth by the CCPA and how that impacts what advertisers can and can’t do, both now and until there’s a federal law.

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What Problems Do VIZIO Ads Help Address? [VIDEO]

VIZIO’s Travis Hockersmith discusses the challenges for OTT advertising, and how VIZO Ads addresses them (plus how other companies can, too).

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Week In Review: Ready Or Not, HBO Max To Launch This Week, Roku Scores Again

The one where we look at all the plates AT&T still has in the air with the HBO Max launch and try and explain Roku’s success yet again.

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NBA 2K Is Introducing New Sports Fans (And Brands) To ESPN

(a version of this piece appears on GamesBeat) In the absence of live sports, ESPN and other sports-focused networks are looking to fill the programming void by experimenting with a

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What Role Does Frequency Capping Play in TV? [VIDEO]

A major reason for the growth of addressable advertising? Frequency capping. TV[R]EV’s Alan Wolk explains more on its role in TV.

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Week In Review: Everybody Loves Addressable Advertising, Peacock Will Have Some Originals After All

Addressable has always been something the industry intended to do, like losing weight or taking up snowboarding. It’s just that there was never a really compelling reason to get serious about it.

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iSpot’s Stu Schwartzapfel Explains Outcome-Based Buys [VIDEO]

iSpot’s Stu Schwartzapfel explains how the company handles outcome-based buying, and how iSpot is a leading secondary TV currency.

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Network Deep Dive: AMC

— Eleanor Semeraro

This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around AMC so far this year.

Advertising

Saturday Night Live Season 45 in Review, with TV Ad Insights

SNL’s 45th season just wrapped up with the third episode of its revamped “at home” comedy sketch show. A look at advertiser trends over the course of the season…

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Week In Review: Cord Cutting Picks Up, So Does Addressable TV Advertising

The one where we look at why both cord cutting and addressable TV advertising are finally starting to pick up (Hint: the reasons are related.)

Advertising Analytics

‘Celebrity IOU’ Deep Dive: Viewership and Advertising Trends for HGTV’s New Hit

— Eleanor Semeraro

A look at viewership and advertising trends for “Celebrity IOU,” HGTV’s latest feel-good hit, using insights from Inscape and iSpot.

Advertising Analytics

Network Deep Dive: The Weather Channel

— Eleanor Semeraro

A look at how Inscape and iSpot can offer a 360-degree view into viewer behavior and advertising performance, using insights around The Weather Channel.

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