Inside Disney+’s ‘WandaVision’ Premiere Ad Push
You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere. Read More
Week In Review: Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende Read More
Week In Review: T-Mobile Forgets To Say ‘May I?’ & Comcast Wants Walmart To Build Them An X1 TV
The one where we look at why and how T-Mobile screwed up so badly with Vibe, and what the thinking is behind the rumored X1-powered Walmart TV. Read More
Election Night 2020: TV Ads and Viewer Insights
Which advertisers were all over election night coverage, and which broadcasts attracted the most viewers? Our data breakdown: Read More
The REVisionists: How Data From 50 Million Smart TVs Is Fueling Samsung’s Growing Advanced TV Ad Business
When Tom Fochetta, VP Ad Sales and Operations at Samsung Ads started his job five years ago, over 90% of viewing done on Samsung TVs was linear and just 10% Read More
Viewership & Ad Insights for ABC’s Wednesday Night Comedies
ABC comedies are back, and we used insights from iSpot and VIZIO’s Inscape to examine viewership and advertising trends for the Wednesday night shows. Read More
Gamut Explains How Unified Measurement Works [VIDEO]
Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company’s recent partnership announcement with iSpot. Read More
These Are the Brands Who Aren’t Shying Away From Politics
Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out. Read More
‘The Voice’ Returns: Quick Viewership & Ad Insights
NBC’s “The Voice” kicked off its 19th season with blind auditions on Oct. 19 and 20. We dug into some of the viewership and advertising highlights supplied by VIZIO’s Inscape and iSpot.tv. Read More
The REVisionists: With The Largest Library Of Any Streaming Service, Tubi Has Carved Out Their Own Niche
“Our point of difference is actually pretty straightforward,” says Farhad Massoudi, Tubi’s CEO. “We have the largest continent library—over 20,000 titles and just to be clear, even if a series Read More
TV Town Halls: What the Data Says About Trump vs. Biden’s Debate Replacements
There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot. Read More
‘The Bachelorette’ Is Back: Quick Viewership & Ad Insights
ABC’s “The Bachelorette” is back for its 16th season, and we used data from Inscape, iSpot and CreatorIQ to share viewership and advertising insights around the premiere. Read More
The REVisionists: For Peerlogix, OTT Viewership Data Is The Key To Developing a Content Acquisition Strategy
Peerlogix CEO William Gorfein explained his company’s “Moneyball” approach to video content acquisition. “We’ve spent the last five years collecting streaming viewership data from close to 200 million households worldwide Read More
Week In Review: The Roku Channel Launches On Amazon, Tubi Adds Local News
The one where we explain why The Roku Channel is now on Amazon’s Fire TV and the importance of Tubi’s carrying local broadcast news. Read More
VIZIO’s Mike O’Donnell on How to Improve Ad Experience on the FASTS [VIDEO]
As part of TV[R]EV’s Special Report, VIZIO’s Mike O’Donnell shares his thoughts on why the FASTs are so popular and how to improve the ad experience. Read More
The REVisionists: How VIZIO Is Changing What It Means To Be A Hardware Manufacturer
The following is a selection from our latest report, “TV in the FAST Lane.” “We, along with other smart TV manufacturers are uniquely positioned because we own both the hardware Read More
Week In Review: Google Unveils Latest TV Domination Plan, AMC+ Goes Indie
The one where we explain why Google is getting back into the TV game too late to make a difference and why AMC+’s rollout on Amazon matters Read More
How Addressable TV Is Transforming The Ad Industry [Video]
Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it. Read More
New TV[R]EV Special Report: TV In The FAST Lane
TVREV’s new Special Report on the FASTs is your secret weapon for understanding this important part of the new TV ecosystem. Read More
Week In Review: Roku and Peacock Come To Terms, Quibi For Sale
The one where we discuss the ramifications of the Roku-Peacock peace treaty and speculate as to who might buy Quibi and why. Read More
P&G wants to shake up TV ad buying
Any time one of the world’s leading advertisers speaks, you can bet we’re listening. P&G has armed chief brand officer Marc Pritchard with a $4 billion dollar plus yearly budget Read More