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Vertebrae’s Vince Cacace: If You Can’t Beat ‘em, Join ‘em. Leveraging AR To Its Fullest. (Video)

Sure, Snapchat first popularized Augmented Reality lenses, but there’s no shame in leveraging the immersive format across additional platforms (Facebook obviously doesn’t think so). Vince Cacace, CEO at AR advertising platform Vertebrae, dives into how brands can leverage AR assets from in-app creative across the mobile web, and capitalize on the conditioning happening within the walled gardens.

This video is courtesy of our friends at the Variety Studio at Cannes Lions.