Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences. Read More
It’s one thing for a brand to make a TV media buy, and another thing entirely to ensure their ad strikes the right chord with the programming consumers are tuned Read More
Every morning, Washington D.C. and much of the world wakes up to Axios AM — founder Mike Allen’s top 10 stories of the day. Allen and Axios are key contributors Read More
We saw a range of so-called innovative ad formats take over the World Series on Fox this past week. Adweek’s Jason Lynch wrote a story covering how Fox and YouTube Read More
Consumers’ embrace of (Facebook / Instagram / Snapchat) Stories is creating a big creative challenge for advertisers. The vertical video slideshow’s fast, skippable format doesn’t cater to traditional 15-, 30- Read More
TV[R]EV will be tapping media measurement dashboards to present the media industry and general public with facts about the developing Alex Jones/InfoWars story — truth in data, right? Here are Read More
[UPDATE: Overnight Thursday, July 26, Facebook joined YouTube in suspending Alex Jones’ personal account: Facebook suspends US conspiracy theorist Alex Jones. It’s a start, but still not enough. More below.] Read More
Artificial intelligence (“AI” as we largely accept it) manifests in the world in countless ways, and has varying definitions. Some fear AI because of its ability to perform tasks that Read More
Boston plays the host role for media innovation next week at the annual Brightcove PLAY conference, a global gathering of media companies, technology leaders and video innovators at the forefront Read More
After a (seemingly) smooth streaming NBA Playoffs thus far, there are noticeable cracks in WatchESPN’s armor. It’s now Conference Finals time and all Western Conference (Warriors vs Rockets) games are Read More
It’s no secret that TV networks are searching for ways to find and keep loyal audiences. It’s why 10% of ad inventory still goes to drive tune-in. It’s why show Read More
ESPN has lost roughly 12 million cable subscribers over the past six years, so they needed to do something. On Thursday, ESPN launched its ESPN+ direct-to-consumer streaming service that sits Read More
Netflix is a sanctuary. But for how long? In Sahil Patel’s Digiday Video Briefing this week, Sahil contends “don’t count Netflix out in an area it has largely ignored so Read More
You can get a lot accomplished in Vegas during CES without setting foot on the show floor. This year was no different. Here are five quick takeaways from my time Read More
There’s a lot to be thankful for this year if you’re a Boston Celtics fan — beginning with the team’s league-best 16-2 record thanks to a 16-game winning streak (which is tied Read More
Canvs, the emotion measurement leader, is useful for tracking how show audiences respond to content. And with reviews like this one from AV Club — Young Sheldon Fails To Make A Read More
The Houston Astros won the World Series last night. But Sean Hannity beat out the MLB stars as the bigger individual driver of Emotional Reactions (ERs) from viewers on social Read More
Turner’s TNT Overtime is smart as f*ck. So while you’re watching my Celtics hopefully stage an epic comeback on Thursday evening, it’s worth giving it a shot. Read More
It’s been suggested to me that I try my hand at curating the top media podcasts, so here’s my first crack at a Media Week In Review: Podcast Edition. Enjoy. Read More
Snickers isn’t taking as big a leap of faith with its much hyped live Super Bowl spot as meets the eye. And while the brand added a 36-hour live event to its Read More
Skittles, Marshawn Lynch and Scotland — how’s that for a winning formula? Skittles is shelling out $5 million for a Super Bowl spot, so it’s hedging its bets with a Read More