Tubular Labs: TV Doubles Down On Social Video Heading Into 2021
Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021. Read More
Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next
Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences. Read More
For TV Advertisers, ESPN’s SportsCenter Is Home For Funny Ads
It’s one thing for a brand to make a TV media buy, and another thing entirely to ensure their ad strikes the right chord with the programming consumers are tuned Read More
Watch ‘Axios On HBO’ Sunday, Ponder The TV[R]evolution
Every morning, Washington D.C. and much of the world wakes up to Axios AM — founder Mike Allen’s top 10 stories of the day. Allen and Axios are key contributors Read More
In-Game World Series Ads Needed To Be Better
We saw a range of so-called innovative ad formats take over the World Series on Fox this past week. Adweek’s Jason Lynch wrote a story covering how Fox and YouTube Read More
Vine Community Is The 6-Second Ad Creative Answer ‘Facebook Stories’ Needs
Consumers’ embrace of (Facebook / Instagram / Snapchat) Stories is creating a big creative challenge for advertisers. The vertical video slideshow’s fast, skippable format doesn’t cater to traditional 15-, 30- Read More
Facebook & YouTube Affording Growth Of Alex Jones’ Media Empire
TV[R]EV will be tapping media measurement dashboards to present the media industry and general public with facts about the developing Alex Jones/InfoWars story — truth in data, right? Here are Read More
The Flame Is Lit, Facebook Must Reform Its Fake News Policy
[UPDATE: Overnight Thursday, July 26, Facebook joined YouTube in suspending Alex Jones’ personal account: Facebook suspends US conspiracy theorist Alex Jones. It’s a start, but still not enough. More below.] Read More
Google For Emotions Promises Empathy, And Hit Shows
Artificial intelligence (“AI” as we largely accept it) manifests in the world in countless ways, and has varying definitions. Some fear AI because of its ability to perform tasks that Read More
Boston PLAYs Center Stage For Media Innovation Next Week
Boston plays the host role for media innovation next week at the annual Brightcove PLAY conference, a global gathering of media companies, technology leaders and video innovators at the forefront Read More
Why Is WatchESPN So Outrageously Bad?
After a (seemingly) smooth streaming NBA Playoffs thus far, there are noticeable cracks in WatchESPN’s armor. It’s now Conference Finals time and all Western Conference (Warriors vs Rockets) games are Read More
Why Don’t Networks Use YouTube Like a Farm Team?
It’s no secret that TV networks are searching for ways to find and keep loyal audiences. It’s why 10% of ad inventory still goes to drive tune-in. It’s why show Read More
Bleacher Report, ESPN+ Mobile Video War Heats Up
ESPN has lost roughly 12 million cable subscribers over the past six years, so they needed to do something. On Thursday, ESPN launched its ESPN+ direct-to-consumer streaming service that sits Read More
Netflix Daily News Could Ruin It
Netflix is a sanctuary. But for how long? In Sahil Patel’s Digiday Video Briefing this week, Sahil contends “don’t count Netflix out in an area it has largely ignored so Read More
5 CES Takeaways Without Hitting The Show Floor
You can get a lot accomplished in Vegas during CES without setting foot on the show floor. This year was no different. Here are five quick takeaways from my time Read More
One National TV Game Enough For Celtics To Win Viewer Emotions This Week
There’s a lot to be thankful for this year if you’re a Boston Celtics fan — beginning with the team’s league-best 16-2 record thanks to a 16-game winning streak (which is tied Read More
Big Bang: Young Sheldon Primed To Surpass Its Elder
Canvs, the emotion measurement leader, is useful for tracking how show audiences respond to content. And with reviews like this one from AV Club — Young Sheldon Fails To Make A Read More
Hannity, LeBron Out-Drive Astros World Series Win
The Houston Astros won the World Series last night. But Sean Hannity beat out the MLB stars as the bigger individual driver of Emotional Reactions (ERs) from viewers on social Read More
Turner’s TNT Overtime for NBA Action Is Smart AF
Turner’s TNT Overtime is smart as f*ck. So while you’re watching my Celtics hopefully stage an epic comeback on Thursday evening, it’s worth giving it a shot. Read More
Media Week-in-Review, Podcast Edition: Pepsi, Politics & Paying for YouTube
It’s been suggested to me that I try my hand at curating the top media podcasts, so here’s my first crack at a Media Week In Review: Podcast Edition. Enjoy. Read More
Snickers Bets On Pre-Game TV Ads To Boost Live Super Bowl Spot
Snickers isn’t taking as big a leap of faith with its much hyped live Super Bowl spot as meets the eye. And while the brand added a 36-hour live event to its Read More