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Week In Review: Netflix Passes 200M Users, Happy Times In FAST-Land

TV[R]EV Original — Alan Wolk

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Video Screen Convergence

Tubular Labs: TV Doubles Down On Social Video Heading Into 2021

TV[R]EV Original — John Cassillo

Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021.
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Tubi streaming service logo 2020
Advertising Video #CREATEDWITH

Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next

TV[R]EV Original — David Bloom

Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.
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Advertising Analytics

For TV Advertisers, ESPN’s SportsCenter Is Home For Funny Ads

— Zach Servideo

It’s one thing for a brand to make a TV media buy, and another thing entirely to ensure their ad strikes the right chord with the programming consumers are tuned
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Analytics Screen Convergence #CREATEDWITH

Watch ‘Axios On HBO’ Sunday, Ponder The TV[R]evolution

— Zach Servideo

Every morning, Washington D.C. and much of the world wakes up to Axios AM — founder Mike Allen’s top 10 stories of the day. Allen and Axios are key contributors
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Advertising #CREATEDWITH

In-Game World Series Ads Needed To Be Better

— Zach Servideo

We saw a range of so-called innovative ad formats take over the World Series on Fox this past week.  Adweek’s Jason Lynch wrote a story covering how Fox and YouTube
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#CREATEDWITH

Vine Community Is The 6-Second Ad Creative Answer ‘Facebook Stories’ Needs

— Zach Servideo

Consumers’ embrace of (Facebook / Instagram / Snapchat) Stories is creating a big creative challenge for advertisers. The vertical video slideshow’s fast, skippable format doesn’t cater to traditional 15-, 30-
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Facebook Google Fake News
#CREATEDWITH

Facebook & YouTube Affording Growth Of Alex Jones’ Media Empire

— Zach Servideo

TV[R]EV will be tapping media measurement dashboards to present the media industry and general public with facts about the developing Alex Jones/InfoWars story — truth in data, right? Here are
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#CREATEDWITH

The Flame Is Lit, Facebook Must Reform Its Fake News Policy

— Zach Servideo

[UPDATE: Overnight Thursday, July 26, Facebook joined YouTube in suspending Alex Jones’ personal account: Facebook suspends US conspiracy theorist Alex Jones. It’s a start, but still not enough. More below.]
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#CREATEDWITH

Google For Emotions Promises Empathy, And Hit Shows

— Zach Servideo

Artificial intelligence (“AI” as we largely accept it) manifests in the world in countless ways, and has varying definitions. Some fear AI because of its ability to perform tasks that
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#CREATEDWITH

Boston PLAYs Center Stage For Media Innovation Next Week

— Zach Servideo

Boston plays the host role for media innovation next week at the annual Brightcove PLAY conference, a global gathering of media companies, technology leaders and video innovators at the forefront
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#CREATEDWITH

Why Is WatchESPN So Outrageously Bad?

— Zach Servideo

After a (seemingly) smooth streaming NBA Playoffs thus far, there are noticeable cracks in WatchESPN’s armor. It’s now Conference Finals time and all Western Conference (Warriors vs Rockets) games are
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#CREATEDWITH

Why Don’t Networks Use YouTube Like a Farm Team?

— Zach Servideo

It’s no secret that TV networks are searching for ways to find and keep loyal audiences. It’s why 10% of ad inventory still goes to drive tune-in. It’s why show
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#CREATEDWITH

Bleacher Report, ESPN+ Mobile Video War Heats Up

— Zach Servideo

ESPN has lost roughly 12 million cable subscribers over the past six years, so they needed to do something. On Thursday, ESPN launched its ESPN+ direct-to-consumer streaming service that sits
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#CREATEDWITH

Netflix Daily News Could Ruin It

— Zach Servideo

Netflix is a sanctuary. But for how long? In Sahil Patel’s Digiday Video Briefing this week, Sahil contends “don’t count Netflix out in an area it has largely ignored so
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Screen Convergence #CREATEDWITH

5 CES Takeaways Without Hitting The Show Floor

— Zach Servideo

You can get a lot accomplished in Vegas during CES without setting foot on the show floor. This year was no different. Here are five quick takeaways from my time
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#CREATEDWITH

One National TV Game Enough For Celtics To Win Viewer Emotions This Week

— Zach Servideo

There’s a lot to be thankful for this year if you’re a Boston Celtics fan — beginning with the team’s league-best 16-2 record thanks to a 16-game winning streak (which is tied
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#CREATEDWITH

Big Bang: Young Sheldon Primed To Surpass Its Elder

— Zach Servideo

Canvs, the emotion measurement leader, is useful for tracking how show audiences respond to content. And with reviews like this one from AV Club — Young Sheldon Fails To Make A
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#CREATEDWITH

Hannity, LeBron Out-Drive Astros World Series Win

— Zach Servideo

The Houston Astros won the World Series last night. But Sean Hannity beat out the MLB stars as the bigger individual driver of Emotional Reactions (ERs) from viewers on social
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Screen Convergence

Turner’s TNT Overtime for NBA Action Is Smart AF

— Zach Servideo

Turner’s TNT Overtime is smart as f*ck. So while you’re watching my Celtics hopefully stage an epic comeback on Thursday evening, it’s worth giving it a shot.
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Alan Wolk #CREATEDWITH

Media Week-in-Review, Podcast Edition: Pepsi, Politics & Paying for YouTube

— Zach Servideo

It’s been suggested to me that I try my hand at curating the top media podcasts, so here’s my first crack at a Media Week In Review: Podcast Edition. Enjoy.
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Advertising Analytics Screen Convergence

Snickers Bets On Pre-Game TV Ads To Boost Live Super Bowl Spot

— Zach Servideo

Snickers isn’t taking as big a leap of faith with its much hyped live Super Bowl spot as meets the eye. And while the brand added a 36-hour live event to its
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Advertising #CREATEDWITH

Skittles Scores Super Bowl Win, ESPN Native Integration

— Zach Servideo

Skittles, Marshawn Lynch and Scotland — how’s that for a winning formula? Skittles is shelling out $5 million for a Super Bowl spot, so it’s hedging its bets with a
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