As Sports Move to Return, Baseball is Looking Left Out
As the NBA, MLS and NHL prepare to come back with adjusted schedules, MLB has still yet to agree to a plan… which isn’t a great sign for it going forward. Read More
Viewers Stayed with Viacom During Tribute
Let’s cut to the chase. These are as crazy times. With a pandemic wreaking havoc on millions of lives, the economy in tatters and a toxic political climate fracturing our Read More
SPECIAL (FREE) REPORT: U.S. Viewing Trends 30 Days Into The Pandemic
With Americans quarantined at home during the lockdown, TV viewing habits are changing rapidly. VIZIO Ads and Inscape compiled stats from the past few weeks to take a look at Read More
Special Report: Ad-Supported OTT
We’re excited to release the much-anticipated TV[R]EV report about Ad-Supported OTT, available here. Co-authored by prolific TV analyst/author Alan Wolk, and veteran journalist Mike Shields, and written in TV[R]EV’s Read More
Esports and Advertising: The Micro and Macro Take
As The New York Times reports, all we want to do is watch each other play video games. Reporter Nellie Bowles notes, “Fortnite content, which received 2.4 billion views on YouTube Read More
Emotional (Esports) Audiences Are Loyal Audiences
There is a direct correlation between how emotional people get when they view and experience content, and how likely they are to enjoy it again and share it with others. Read More
TV[R]EV Special Report: The State of Smart TV Advertising
The increasing adoption of smart television sets brings new opportunity for TV advertisers. By 2021, eMarketer projects 114.3 million smart TVs will be in American homes. And with all of Read More