MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives
MyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape.... Read More
What if Disney Just Buys Sony for the Hardware… and Spider-Man?
If Marvel winds up losing Spider-Man completely to Sony, could they just buy the whole company to get him back, with a hardware play to boot?... Read More
Special Report: Ad-Supported OTT
We’re excited to release the much-anticipated TV[R]EV report about Ad-Supported OTT, available here. Co-authored by prolific TV analyst/author Alan Wolk, and veteran journalist Mike Shields, and written in TV[R]EV’s... Read More
Esports and Advertising: The Micro and Macro Take
As The New York Times reports, all we want to do is watch each other play video games. Reporter Nellie Bowles notes, “Fortnite content, which received 2.4 billion views on YouTube... Read More
Emotional (Esports) Audiences Are Loyal Audiences
There is a direct correlation between how emotional people get when they view and experience content, and how likely they are to enjoy it again and share it with others.... Read More
TV[R]EV Special Report: The State of Smart TV Advertising
The increasing adoption of smart television sets brings new opportunity for TV advertisers. By 2021, eMarketer projects 114.3 million smart TVs will be in American homes. And with all of... Read More
Emotional (Esports) Audiences Are Loyal Audiences
There is a direct correlation between how emotional people get when they view and experience content, and how likely they are to enjoy it again and share it with others.... Read More