The REVisionists: Premion is Local TV’s OTT Pioneer
As part of our recent local report, Tom Cox, of Premion and TEGNA discusses OTT advertising and how it specifically factors into what’s become a very localized TV environment. Read More
Disney, NBCU, Warner, ViacomCBS Pivot Into Whole New (Streaming) World
Four big Hollywood media companies signaled this week that they’re steering hard into their streaming-video future, with reorganizations, write-offs, a new global focus and more. It’s bad news for theaters, cable TV operators and old ways of doing business. Read More
SPECIAL (FREE) REPORT: U.S. Viewing Trends 30 Days Into The Pandemic
With Americans quarantined at home during the lockdown, TV viewing habits are changing rapidly. VIZIO Ads and Inscape compiled stats from the past few weeks to take a look at Read More
Special Report: Ad-Supported OTT
We’re excited to release the much-anticipated TV[R]EV report about Ad-Supported OTT, available here. Co-authored by prolific TV analyst/author Alan Wolk, and veteran journalist Mike Shields, and written in TV[R]EV’s Read More
Esports and Advertising: The Micro and Macro Take
As The New York Times reports, all we want to do is watch each other play video games. Reporter Nellie Bowles notes, “Fortnite content, which received 2.4 billion views on YouTube Read More
Emotional (Esports) Audiences Are Loyal Audiences
There is a direct correlation between how emotional people get when they view and experience content, and how likely they are to enjoy it again and share it with others. Read More
TV[R]EV Special Report: The State of Smart TV Advertising
The increasing adoption of smart television sets brings new opportunity for TV advertisers. By 2021, eMarketer projects 114.3 million smart TVs will be in American homes. And with all of Read More