What Does the Big 12 Conference Gain on TV from Adding Four New Members?
Not even two months ago, the University of Texas and University of Oklahoma announced they’d leave the Big 12 for the SEC. Despite that move being announced now, though, the Read More
What’s Old Is New Again In Fast-Changing FAST Video Sector
The explosion of FAST services has created intense competition for audiences. The answer? Ripping a few pages out of the broadcast strategy guide. Read More
SPECIAL (FREE) REPORT: U.S. Viewing Trends 30 Days Into The Pandemic
With Americans quarantined at home during the lockdown, TV viewing habits are changing rapidly. VIZIO Ads and Inscape compiled stats from the past few weeks to take a look at Read More
Special Report: Ad-Supported OTT
We’re excited to release the much-anticipated TV[R]EV report about Ad-Supported OTT, available here. Co-authored by prolific TV analyst/author Alan Wolk, and veteran journalist Mike Shields, and written in TV[R]EV’s Read More
Esports and Advertising: The Micro and Macro Take
As The New York Times reports, all we want to do is watch each other play video games. Reporter Nellie Bowles notes, “Fortnite content, which received 2.4 billion views on YouTube Read More
Emotional (Esports) Audiences Are Loyal Audiences
There is a direct correlation between how emotional people get when they view and experience content, and how likely they are to enjoy it again and share it with others. Read More
TV[R]EV Special Report: The State of Smart TV Advertising
The increasing adoption of smart television sets brings new opportunity for TV advertisers. By 2021, eMarketer projects 114.3 million smart TVs will be in American homes. And with all of Read More