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Digital Advertising on OTT: Exclusive Interview with dataxu

TV[R]EV Original — Mike Shields

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Analytics Screen Convergence Advertising #CREATEDWITH

The TV Industry’s Secret Fear

TV[R]EV Original — Mike Shields

Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I
...

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Screen Convergence esports Video #CREATEDWITH

Amateur Sports Highlights The Latest Competition For Audiences And Ads

TV[R]EV Original — David Bloom

As big media companies vie for pricey rights to pro sports broadcasts and streams, a smaller but equally hard-fought contest is breaking out for viewers of low-cost online videos about
...

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Screen Convergence esports Advertising #CREATEDWITH

Esports and Advertising: The Micro and Macro Take

TV[R]EV Original — TV[R]EV

As The New York Times reports, all we want to do is watch each other play video games. Reporter Nellie Bowles notes, “Fortnite content, which received 2.4 billion views on YouTube
...

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esports #CREATEDWITH

Emotional (Esports) Audiences Are Loyal Audiences

TV[R]EV Original — TV[R]EV

There is a direct correlation between how emotional people get when they view and experience content, and how likely they are to enjoy it again and share it with others.
...

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Analytics Advertising

TV[R]EV Special Report: The State of Smart TV Advertising

TV[R]EV Original — TV[R]EV

The increasing adoption of smart television sets brings new opportunity for TV advertisers. By 2021, eMarketer projects 114.3 million smart TVs will be in American homes. And with all of
...

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Analytics Emotional Currency esports

Emotional (Esports) Audiences Are Loyal Audiences

TV[R]EV Original — TV[R]EV

There is a direct correlation between how emotional people get when they view and experience content, and how likely they are to enjoy it again and share it with others.
...

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