The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
Amateur Sports Highlights The Latest Competition For Audiences And Ads
As big media companies vie for pricey rights to pro sports broadcasts and streams, a smaller but equally hard-fought contest is breaking out for viewers of low-cost online videos about... Read More
Esports and Advertising: The Micro and Macro Take
As The New York Times reports, all we want to do is watch each other play video games. Reporter Nellie Bowles notes, “Fortnite content, which received 2.4 billion views on YouTube... Read More
Emotional (Esports) Audiences Are Loyal Audiences
There is a direct correlation between how emotional people get when they view and experience content, and how likely they are to enjoy it again and share it with others.... Read More
TV[R]EV Special Report: The State of Smart TV Advertising
The increasing adoption of smart television sets brings new opportunity for TV advertisers. By 2021, eMarketer projects 114.3 million smart TVs will be in American homes. And with all of... Read More
Emotional (Esports) Audiences Are Loyal Audiences
There is a direct correlation between how emotional people get when they view and experience content, and how likely they are to enjoy it again and share it with others.... Read More