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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

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Advertising Screen Convergence

Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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Advertising #CREATEDWITH

P&G wants to shake up TV ad buying

— TV[R]EV

Any time one of the world’s leading advertisers speaks, you can bet we’re listening. P&G has armed chief brand officer Marc Pritchard with a $4 billion dollar plus yearly budget
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Advertising Analytics Screen Convergence

What’s Next? 12 Predictions For The TV Industry In 2017

— Alan Wolk and TV[R]EV

1. TV Everywhere Finally Takes Off.  It’s hard not to feel like Charlie Brown with the football on this one, but it looks like this is finally going to be
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Advertising

Interesting Times Indeed: TV[R]EV’s Year-End Wrap-Up

— TV[R]EV, David Beck, Nick Cicero, Jen Kavanagh, Alex Nagler, Jesse Redniss and Alan Wolk

“May you live in interesting times” is a famous Chinese curse, but for those of us working in the television industry, it’s also a blessing. Change has been needed for
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Advertising

Week In Review: Reports Of Its Death Have Been Greatly Exaggerated

— TV[R]EV

This has got to be a most excellent week if you’re a TV executive. There’s been a slew of good news, starting with the fact that ad revenue is up.
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#CREATEDWITH

Week In Review: Cord Cutting. Still Not Happening.

— TV[R]EV

Welcome to Edition 2 of the new Friday Week In Review edition of TVREV. Where we’ll be examining the top stories of the week in detail, looking at why they matter
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#CREATEDWITH

Facebook Vs. Twitter: The Battle For The Second Screen

— TV[R]EV

Facebook and Twitter rolled out some new features last week to increase viewer engagement. More than that though, these new features signal a potential new business model for social and second
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#CREATEDWITH

Fear the Walking Dead Kills It on TV and on Social, Advertisers Rejoice

— TV[R]EV

As many of you have probably heard by now, Fear the Walking Dead premiered on AMC on Sunday and handily obliterated cable premiere ratings records. FTWD’s 90-minute premiere garnered a
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#CREATEDWITH

Miss Oklahoma Reigns Supreme & Miss USA Miss an Opportunity!

— TV[R]EV

The Miss USA organization will continue to don a heavy crown despite having the chance to redeem themselves last night with viewers during the live broadcast. While viewers and fans
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Advertising

5 things you CANNES take away from last week’s festival

— TV[R]EV

As Cannes becomes a distant memory and we rapidly head back to reality, here are 5 things you Cannes take away when you leave!   1. To rotate or not to rotate: Don’t
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#CREATEDWITH

#TunnesThatCannes: Hit songs from your Cannes attendees

— TV[R]EV

As the most famous names in media, tech and music descend upon the French Rivera, we’ve got our ears to the ground! We caught some of our favorites singing #TunnesThatCannes
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#CREATEDWITH

Hot Topics Roulette

— TV[R]EV

Our takeaway from a great panel at PromaxBDA that helped define some of the industry’s favorite buzzwords.
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#CREATEDWITH

The Evolution of the Modern Television

— TV[R]EV

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