You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere. Read More
Any time one of the world’s leading advertisers speaks, you can bet we’re listening. P&G has armed chief brand officer Marc Pritchard with a $4 billion dollar plus yearly budget Read More
1. TV Everywhere Finally Takes Off. It’s hard not to feel like Charlie Brown with the football on this one, but it looks like this is finally going to be Read More
“May you live in interesting times” is a famous Chinese curse, but for those of us working in the television industry, it’s also a blessing. Change has been needed for Read More
This has got to be a most excellent week if you’re a TV executive. There’s been a slew of good news, starting with the fact that ad revenue is up. Read More
Welcome to Edition 2 of the new Friday Week In Review edition of TVREV. Where we’ll be examining the top stories of the week in detail, looking at why they matter Read More
Facebook and Twitter rolled out some new features last week to increase viewer engagement. More than that though, these new features signal a potential new business model for social and second Read More
As many of you have probably heard by now, Fear the Walking Dead premiered on AMC on Sunday and handily obliterated cable premiere ratings records. FTWD’s 90-minute premiere garnered a Read More
The Miss USA organization will continue to don a heavy crown despite having the chance to redeem themselves last night with viewers during the live broadcast. While viewers and fans Read More
As Cannes becomes a distant memory and we rapidly head back to reality, here are 5 things you Cannes take away when you leave! 1. To rotate or not to rotate: Don’t Read More
As the most famous names in media, tech and music descend upon the French Rivera, we’ve got our ears to the ground! We caught some of our favorites singing #TunnesThatCannes Read More