How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents
At the Brand Innovators Media Buying Summit, we spoke with Petco’s Jay Altschuler about the innovative ways Petco is using data. Read More
With NFL Deal, 175 Million Customers, Amazon Prime Video Moves Into Netflix’s Neighborhood
Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers Read More
P&G wants to shake up TV ad buying
Any time one of the world’s leading advertisers speaks, you can bet we’re listening. P&G has armed chief brand officer Marc Pritchard with a $4 billion dollar plus yearly budget Read More
What’s Next? 12 Predictions For The TV Industry In 2017
1. TV Everywhere Finally Takes Off. It’s hard not to feel like Charlie Brown with the football on this one, but it looks like this is finally going to be Read More
Interesting Times Indeed: TV[R]EV’s Year-End Wrap-Up
“May you live in interesting times” is a famous Chinese curse, but for those of us working in the television industry, it’s also a blessing. Change has been needed for Read More
Week In Review: Reports Of Its Death Have Been Greatly Exaggerated
This has got to be a most excellent week if you’re a TV executive. There’s been a slew of good news, starting with the fact that ad revenue is up. Read More
Week In Review: Cord Cutting. Still Not Happening.
Welcome to Edition 2 of the new Friday Week In Review edition of TVREV. Where we’ll be examining the top stories of the week in detail, looking at why they matter Read More
Facebook Vs. Twitter: The Battle For The Second Screen
Facebook and Twitter rolled out some new features last week to increase viewer engagement. More than that though, these new features signal a potential new business model for social and second Read More
Fear the Walking Dead Kills It on TV and on Social, Advertisers Rejoice
As many of you have probably heard by now, Fear the Walking Dead premiered on AMC on Sunday and handily obliterated cable premiere ratings records. FTWD’s 90-minute premiere garnered a Read More
Miss Oklahoma Reigns Supreme & Miss USA Miss an Opportunity!
The Miss USA organization will continue to don a heavy crown despite having the chance to redeem themselves last night with viewers during the live broadcast. While viewers and fans Read More
5 things you CANNES take away from last week’s festival
As Cannes becomes a distant memory and we rapidly head back to reality, here are 5 things you Cannes take away when you leave! 1. To rotate or not to rotate: Don’t Read More
#TunnesThatCannes: Hit songs from your Cannes attendees
As the most famous names in media, tech and music descend upon the French Rivera, we’ve got our ears to the ground! We caught some of our favorites singing #TunnesThatCannes Read More
Hot Topics Roulette
Our takeaway from a great panel at PromaxBDA that helped define some of the industry’s favorite buzzwords. Read More