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Netflix and Sony Deal is Everything Both Parties Need Most

TV[R]EV Original — John Cassillo

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Advertising Analytics Alan Wolk Screen Convergence

The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem

TV[R]EV Original — Alan Wolk

A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem.
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Alan Wolk Screen Convergence

Week In Review: Amazon Adds New Remote Buttons, Comcast Adds Disney+ and ESPN+ to X1

TV[R]EV Original — Alan Wolk

The one where we look at how the streaming wars has resulted in a hierarchy of Haves and Have Nots and how that’s playing out in everything from who gets remote buttons to who gets to be on cable TV interfaces
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#CREATEDWITH

Influencer Marketing Survey Identifies 2018 Industry Trends and Opportunities in eMarketer

— Paul Kontonis

Influencer marketing is poised to become a major component of advertising media budgets as 70% of marketers said they plan to increase their influencer marketing budgets in 2018, according to
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#CREATEDWITH

26 Influencers with the Highest Affinity for Interior Designing Brands

— Paul Kontonis

We are smack dab in the middle of winter, and after the results of groundhogs day, it looks like it’s here to stay. But that doesn’t mean you can’t start
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#CREATEDWITH

WHOSAY Hot Talent List: 18 Influencers with the Most Red Carpet Cred

— Paul Kontonis

With awards season in full swing, when is a better time to track the influencers with a knack for all things red carpet? TVREV partnered with  WHOSAY Match, a free
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#CREATEDWITH

12 Influencers with the Highest Affinity for Fitness Brands

— Paul Kontonis

Influence Marketing’s explosive growth has created new ways to engage consumers through ad buys, and cut through the clutter of overt logo and spokesperson plays on social media feeds. The
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Advertising

Leading CMOs to Erin Andrews: Influencer Marketing Is Here to Stay

— Paul Kontonis

Chief Marketing Officers from JPMorgan Chase, Clorox and the USPS told the sportscaster that influencer marketing provides relevance, authenticity and killer ROI.
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