The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
Week In Review: Amazon Adds New Remote Buttons, Comcast Adds Disney+ and ESPN+ to X1
The one where we look at how the streaming wars has resulted in a hierarchy of Haves and Have Nots and how that’s playing out in everything from who gets remote buttons to who gets to be on cable TV interfaces Read More
Influencer Marketing Survey Identifies 2018 Industry Trends and Opportunities in eMarketer
Influencer marketing is poised to become a major component of advertising media budgets as 70% of marketers said they plan to increase their influencer marketing budgets in 2018, according to Read More
26 Influencers with the Highest Affinity for Interior Designing Brands
We are smack dab in the middle of winter, and after the results of groundhogs day, it looks like it’s here to stay. But that doesn’t mean you can’t start Read More
WHOSAY Hot Talent List: 18 Influencers with the Most Red Carpet Cred
With awards season in full swing, when is a better time to track the influencers with a knack for all things red carpet? TVREV partnered with WHOSAY Match, a free Read More
12 Influencers with the Highest Affinity for Fitness Brands
Influence Marketing’s explosive growth has created new ways to engage consumers through ad buys, and cut through the clutter of overt logo and spokesperson plays on social media feeds. The Read More