Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected... Read More
Four Lessons from the Demise of MoviePass, Part 2
In my last article, I described two of the four biggest lessons to be learned from MoviePass’s demise. Here are the final two lessons. Lesson 3: Beware the hidden (or... Read More
Influencer Marketing Survey Identifies 2018 Industry Trends and Opportunities in eMarketer
Influencer marketing is poised to become a major component of advertising media budgets as 70% of marketers said they plan to increase their influencer marketing budgets in 2018, according to... Read More
26 Influencers with the Highest Affinity for Interior Designing Brands
We are smack dab in the middle of winter, and after the results of groundhogs day, it looks like it’s here to stay. But that doesn’t mean you can’t start... Read More
WHOSAY Hot Talent List: 18 Influencers with the Most Red Carpet Cred
With awards season in full swing, when is a better time to track the influencers with a knack for all things red carpet? TVREV partnered with WHOSAY Match, a free... Read More
12 Influencers with the Highest Affinity for Fitness Brands
Influence Marketing’s explosive growth has created new ways to engage consumers through ad buys, and cut through the clutter of overt logo and spokesperson plays on social media feeds. The... Read More
Leading CMOs to Erin Andrews: Influencer Marketing Is Here to Stay
Chief Marketing Officers from JPMorgan Chase, Clorox and the USPS told the sportscaster that influencer marketing provides relevance, authenticity and killer ROI.... Read More