The Rise Of Influencers: From YouTube ‘Celebrities’ To Mainstream Media
At one point in time, the majority of people pictured a teenager videotaping themselves talking in their childhood bedroom whenever the term “influencer marketing” was mentioned. But with influencer marketing Read More
Week In Review: AT&T Boils The Frog, T-Mobile Goes Quibi
1. AT&T Boils The Frog, You know how we keep telling you that the vMVPDs aren’t really all that different from the MVPDs, that the “mesomorph bundles” of 80-100 channels Read More
How Do Top YouTubers Stack Up When It Comes to Brand Safety?
Last month, Unilever CMO Keith Weed addressed the IAB Annual leadership conference and urged brands to work with digital platforms to ensure messaging happens in a “brand-suitable” environment. And considering Read More
Facebook Watch Is Death to Old TV Measurement and Birth of Audience Parting
Today Facebook launches Watch, a new platform for Facebook users to consume episodic content on the network and for content producers to distribute and monetize their videos. The tech company Read More
Beyond Revenue: The Benefits of Sponsored Facebook Live Streams for Publishers
When Facebook introduced live video a year ago we knew that TV-like branded content was sure to follow. In the subsequent months, Facebook opened up the branded content API and Read More
The State of Snapchat
Snap Inc. has had a busy twelve months, from introducing Spectacles to making moves to Wall Street. Ahead of Snap’s IPO, Delmondo—a video analytics software platform and creative studio helping Read More
I Want My Snapchat TV
Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media Read More
What’s Next? 12 Brave Predictions For 2016
Predictions on how 2016 will shape up for the television industry from the experts at TV[R]EV. Read More
Interesting Times Indeed: TV[R]EV’s Year-End Wrap-Up
“May you live in interesting times” is a famous Chinese curse, but for those of us working in the television industry, it’s also a blessing. Change has been needed for Read More
Chatterbox Brings Polls to Periscope
The livestreaming space is a fast-paced, always-on medium that has significantly grown this year. Periscope has emerged as a leader in this space, with more than 10 million Periscope accounts, Read More
Twitter’s Trading Revenue For Influence
At their recent #VideoNow event, Twitter CEO Jack Dorsey emphasized the value that creators had brought to Twitter, Vine and Periscope over the years, and how important they were to Read More
Does Snapchat Have A Viewability Problem?
Short answer, yes. In recent weeks, there have been a number of articles about Snapchat’s paid ad offerings shining a light into what they’re actually offering brands for the hundreds of Read More
Chris Farley Is On VHX – Well, La Di Fricken Da!
The new film I Am Chris Farley chronicles the late comedian’s life, showcasing his most memorable characters along with a laundry list of amazing interviews with the people who knew him Read More
The Future of Periscope is Always-On, Always-Live Programming
It’s 4:00 PM on a rainy Thursday and there are flash flood warnings for Manhattan. As I step into the dentist office I fire off a few tweets that I’ll Read More
VidConcoctions – Mixing Up The Latest Online Video Trends
If you haven’t already heard about VidCon, it’s time to get familiar. The three-day conference in Anaheim brings together more than 300 of the most widely-known YouTube and online creators Read More
Read This Letter From Tim Armstrong to AOL Clients
In his first post-Verizon missive to customers, (published below) AOL CEO Tim Armstrong set out to reassure customers that the new AOL will act and operate just like the old Read More
Audience Parting. Because Day Parting Is So 1996.
For decades, it’s been same old, same old for the people buying and selling television advertising. “Day parting” (buying and selling ads for specific times of day) to try and Read More
Three Takeaways from Mary Meeker’s Internet Trends for the TV Industry
Mary Meeker’s much-awaited Internet Trends 2015 report was released this week at the Re/code Code Conference. Our TVREV takeaways inside. Read More
Verizon’s AOL Deal Is So Money And The Media Still Doesn’t Know It
It’s all so 1998. Read More
Twitter and the Future of Distributed Media Publishing
In the new distributed publisher model, the brand is at the center, a departure from what we all know and love as media companies. Read More
Deciphering the Data Announcements at the NewFronts
Walking away from the NewFronts it seems there are still more questions than answers. For the online video industry to be taken seriously, that’s got to change. Read More