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Netflix and Sony Deal is Everything Both Parties Need Most

TV[R]EV Original — John Cassillo

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Advertising Analytics Alan Wolk Screen Convergence

The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem

TV[R]EV Original — Alan Wolk

A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem.
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Alan Wolk Screen Convergence

Week In Review: Amazon Adds New Remote Buttons, Comcast Adds Disney+ and ESPN+ to X1

TV[R]EV Original — Alan Wolk

The one where we look at how the streaming wars has resulted in a hierarchy of Haves and Have Nots and how that’s playing out in everything from who gets remote buttons to who gets to be on cable TV interfaces
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Analytics #CREATEDWITH

How Do Top YouTubers Stack Up When It Comes to Brand Safety?

— Nick Cicero

Last month, Unilever CMO Keith Weed addressed the IAB Annual leadership conference and urged brands to work with digital platforms to ensure messaging happens in a “brand-suitable” environment. And considering
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Analytics Screen Convergence

Facebook Watch Is Death to Old TV Measurement and Birth of Audience Parting

— Nick Cicero

Today Facebook launches Watch, a new platform for Facebook users to consume episodic content on the network and for content producers to distribute and monetize their videos. The tech company
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#CREATEDWITH

Beyond Revenue: The Benefits of Sponsored Facebook Live Streams for Publishers

— Nick Cicero

When Facebook introduced live video a year ago we knew that TV-like branded content was sure to follow. In the subsequent months, Facebook opened up the branded content API and
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Screen Convergence #CREATEDWITH

The State of Snapchat

— Nick Cicero

Snap Inc. has had a busy twelve months, from introducing Spectacles to making moves to Wall Street. Ahead of Snap’s IPO, Delmondo—a video analytics software platform and creative studio helping
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#CREATEDWITH

I Want My Snapchat TV

— Nick Cicero and Jesse Redniss

Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media
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Advertising #CREATEDWITH

What’s Next? 12 Brave Predictions For 2016

— Alan Wolk, Jesse Redniss, Alex Nagler, Nick Cicero and David Beck

Predictions on how 2016 will shape up for the television industry from the experts at TV[R]EV.
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Advertising

Interesting Times Indeed: TV[R]EV’s Year-End Wrap-Up

— TV[R]EV, David Beck, Nick Cicero, Jen Kavanagh, Alex Nagler, Jesse Redniss and Alan Wolk

“May you live in interesting times” is a famous Chinese curse, but for those of us working in the television industry, it’s also a blessing. Change has been needed for
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#CREATEDWITH

Chatterbox Brings Polls to Periscope

— Nick Cicero

The livestreaming space is a fast-paced, always-on medium that has significantly grown this year. Periscope has emerged as a leader in this space, with more than 10 million Periscope accounts,
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#CREATEDWITH

Twitter’s Trading Revenue For Influence

— Nick Cicero

At their recent #VideoNow event, Twitter CEO Jack Dorsey emphasized the value that creators had brought to Twitter, Vine and Periscope over the years, and how important they were to
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#CREATEDWITH

Does Snapchat Have A Viewability Problem?

— Nick Cicero

Short answer, yes. In recent weeks, there have been a number of articles about Snapchat’s paid ad offerings shining a light into what they’re actually offering brands for the hundreds of
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#CREATEDWITH

Chris Farley Is On VHX – Well, La Di Fricken Da!

— Nick Cicero

The new film I Am Chris Farley chronicles the late comedian’s life, showcasing his most memorable characters along with a laundry list of amazing interviews with the people who knew him
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#CREATEDWITH

The Future of Periscope is Always-On, Always-Live Programming

— Nick Cicero

It’s 4:00 PM on a rainy Thursday and there are flash flood warnings for Manhattan. As I step into the dentist office I fire off a few tweets that I’ll
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#CREATEDWITH

VidConcoctions – Mixing Up The Latest Online Video Trends

— Nick Cicero

If you haven’t already heard about VidCon, it’s time to get familiar. The three-day conference in Anaheim brings together more than 300 of the most widely-known YouTube and online creators
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Advertising

Read This Letter From Tim Armstrong to AOL Clients

— Nick Cicero

In his first post-Verizon missive to customers, (published below)  AOL CEO Tim Armstrong set out to reassure customers that the new AOL will act and operate just like the old
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Advertising

Audience Parting. Because Day Parting Is So 1996.

— Jesse Redniss and Nick Cicero

For decades, it’s been same old, same old for the people buying and selling television advertising. “Day parting” (buying and selling ads for specific times of day) to try and
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#CREATEDWITH

Three Takeaways from Mary Meeker’s Internet Trends for the TV Industry

— Nick Cicero and Jesse Redniss

Mary Meeker’s much-awaited Internet Trends 2015 report was released this week at the Re/code Code Conference. Our TVREV takeaways inside.
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#CREATEDWITH

Verizon’s AOL Deal Is So Money And The Media Still Doesn’t Know It

— Alan Wolk, Nick Cicero and Jesse Redniss

It’s all so 1998.
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Advertising

Twitter and the Future of Distributed Media Publishing

— Nick Cicero

In the new distributed publisher model, the brand is at the center, a departure from what we all know and love as media companies.
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Advertising

Deciphering the Data Announcements at the NewFronts

— Nick Cicero

Walking away from the NewFronts it seems there are still more questions than answers. For the online video industry to be taken seriously, that’s got to change.
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#CREATEDWITH

How Vessel is Courting Creators to Leave YouTube

— Nick Cicero

In this new revolution of TV the value of the creators is often greater than the value of the platform alone.
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