Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences. Read More
Last month, Unilever CMO Keith Weed addressed the IAB Annual leadership conference and urged brands to work with digital platforms to ensure messaging happens in a “brand-suitable” environment. And considering Read More
Today Facebook launches Watch, a new platform for Facebook users to consume episodic content on the network and for content producers to distribute and monetize their videos. The tech company Read More
When Facebook introduced live video a year ago we knew that TV-like branded content was sure to follow. In the subsequent months, Facebook opened up the branded content API and Read More
Snap Inc. has had a busy twelve months, from introducing Spectacles to making moves to Wall Street. Ahead of Snap’s IPO, Delmondo—a video analytics software platform and creative studio helping Read More
Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media Read More
“May you live in interesting times” is a famous Chinese curse, but for those of us working in the television industry, it’s also a blessing. Change has been needed for Read More
The livestreaming space is a fast-paced, always-on medium that has significantly grown this year. Periscope has emerged as a leader in this space, with more than 10 million Periscope accounts, Read More
At their recent #VideoNow event, Twitter CEO Jack Dorsey emphasized the value that creators had brought to Twitter, Vine and Periscope over the years, and how important they were to Read More
Short answer, yes. In recent weeks, there have been a number of articles about Snapchat’s paid ad offerings shining a light into what they’re actually offering brands for the hundreds of Read More
The new film I Am Chris Farley chronicles the late comedian’s life, showcasing his most memorable characters along with a laundry list of amazing interviews with the people who knew him Read More
It’s 4:00 PM on a rainy Thursday and there are flash flood warnings for Manhattan. As I step into the dentist office I fire off a few tweets that I’ll Read More
If you haven’t already heard about VidCon, it’s time to get familiar. The three-day conference in Anaheim brings together more than 300 of the most widely-known YouTube and online creators Read More
In his first post-Verizon missive to customers, (published below) AOL CEO Tim Armstrong set out to reassure customers that the new AOL will act and operate just like the old Read More
For decades, it’s been same old, same old for the people buying and selling television advertising. “Day parting” (buying and selling ads for specific times of day) to try and Read More
Walking away from the NewFronts it seems there are still more questions than answers. For the online video industry to be taken seriously, that’s got to change. Read More