Snapchat is becoming the camera app that Snap Inc. the camera company wants it to be, and the transformation is coming from an unlikely source: brands. Advertisers are tapping rich... Read More
Let me preface this article by saying, don’t worry… The Hallmark hit, When Calls The Heart, has already been renewed for a fifth season just days after the season four... Read More
Digital advertising has been under heavy scrutiny recently. In addition to P&G’s Marc Pritchard calling on the industry to clean up the “crappy” media supply chain earlier this year, YouTube... Read More
Ads that aired during last night’s premiere received an 89.35% average view rate (AVR is the percentage of an ad that is watched across all views of that ad), and nearly 82% of spots were watched to completion.... Read More
The first two rounds of the 2017 NCAA Men’s Basketball Tournament reminded sports fans across the country why this month is known as March Madness. So far, No. 11 Xavier... Read More
I can still remember my mom crying when the final episode of Seinfeld came to a close on May 14, 1998. And personally, I couldn’t blame her. Not only did... Read More
It’s not everyday that a television show nails it. There are so many moving parts — scripts, cast, director, production — it’s nearly impossible to create a perfect episode of... Read More
If Trump has shown us anything, it’s that crazy really can control an audience. The current POTUS rose to power through a series of outlandish comments, which effectively created a... Read More
Sure, shows like This Is Us have catapulted to TV greatness by tugging on the heartstrings of the American public, but let’s not forget about another winning formula… Five narcissistic... Read More
In a time when dark, binge worthy dramas and political news spinsters are casting a serious shadow on human minds; when attention is edge-ranked into (sound off) social bites — there... Read More
After a debatably disappointing day of football, we are one step closer to the Super Bowl. With the New England Patriots and the Atlanta Falcons coming out victorious in the... Read More
The 74th Golden Globe Awards, the star-studded affair hosted by Jimmy Fallon on NBC Sunday, generated all sorts of passion from viewers across platforms. Emotional responses were filled with craziness,... Read More