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OTT Unlocks New Audiences & Revenue: Q&A with Inscape’s Jodie McAfee

TV[R]EV Original — Mike Shields

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Advertising #CREATEDWITH

The Dangers of the “Business Outcome” TV Buzz

TV[R]EV Original — Jason Damata

As someone that works with networks and their marketing and sales teams, with measurement companies, ad tech companies and major advertisers directly, I understand the urgency to transform TV advertising
...

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Revisionist Advertising

Digital Advertising on OTT: Exclusive Interview with dataxu

TV[R]EV Original — Mike Shields

dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly
...

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Advertising #CREATEDWITH

PadSquad Vertical Video Ads Grow 1200% On Heels of Snapchat

— Mike Gasbara

Snapchat is becoming the camera app that Snap Inc. the camera company wants it to be, and the transformation is coming from an unlikely source: brands. Advertisers are tapping rich
...

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Emotional Currency #CREATEDWITH

“When Calls The Heart” Has Officially Stolen Fans’ Hearts

TV[R]EV Original — Mike Gasbara

Let me preface this article by saying, don’t worry… The Hallmark hit, When Calls The Heart, has already been renewed for a fifth season just days after the season four
...

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Analytics Advertising

‘Creative Review’ Helps Programmatic Video Advertisers Clean Up

TV[R]EV Original — Mike Gasbara

Digital advertising has been under heavy scrutiny recently. In addition to P&G’s Marc Pritchard calling on the industry to clean up the “crappy” media supply chain earlier this year, YouTube
...

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Analytics Emotional Currency Advertising

‘Archer: Dreamland’ a Dream Come True for Fans and Advertisers Alike

TV[R]EV Original — Mike Gasbara and John Cassillo

Ads that aired during last night’s premiere received an 89.35% average view rate (AVR is the percentage of an ad that is watched across all views of that ad), and nearly 82% of spots were watched to completion.
...

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Emotional Currency Advertising

It’s Been A Wild Ride To The Sweet 16, But What Was THE Craziest March Madness Moment So Far?

TV[R]EV Original — Mike Gasbara

The first two rounds of the 2017 NCAA Men’s Basketball Tournament reminded sports fans across the country why this month is known as March Madness. So far, No. 11 Xavier
...

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Emotional Currency #CREATEDWITH

The ‘Always Sunny’ Season 12 Finale Will Live in Infamy

TV[R]EV Original — Mike Gasbara

I can still remember my mom crying when the final episode of Seinfeld came to a close on May 14, 1998. And personally, I couldn’t blame her. Not only did
...

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Emotional Currency #CREATEDWITH

“When Calls The Heart” Perfectly Touches Hearts For Hallmark

TV[R]EV Original — Mike Gasbara

It’s not everyday that a television show nails it. There are so many moving parts — scripts, cast, director, production — it’s nearly impossible to create a perfect episode of
...

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Analytics Emotional Currency #CREATEDWITH

Everyone Has A Crazy Side, And Brands Must Speak To It To Succeed On Social

TV[R]EV Original — Mike Gasbara

If Trump has shown us anything, it’s that crazy really can control an audience. The current POTUS rose to power through a series of outlandish comments, which effectively created a
...

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Analytics Emotional Currency #CREATEDWITH

‘Always Sunny’ Proves Even Narcissists Can Be Nice Sometimes

TV[R]EV Original — Mike Gasbara

Sure, shows like This Is Us have catapulted to TV greatness by tugging on the heartstrings of the American public, but let’s not forget about another winning formula… Five narcissistic
...

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Analytics Emotional Currency Advertising #CREATEDWITH

Love Only Grammy Can Give

TV[R]EV Original — Mike Gasbara and Jason Damata

In a time when dark, binge worthy dramas and political news spinsters are casting a serious shadow on human minds; when attention is edge-ranked into (sound off) social bites — there
...

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Analytics

Wix Super Bowl Ad Puts Up Better Fight Than The Packers

TV[R]EV Original — Mike Gasbara

After a debatably disappointing day of football, we are one step closer to the Super Bowl. With the New England Patriots and the Atlanta Falcons coming out victorious in the
...

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Analytics

2017 Golden Globes: Love Dominates Viewers’ Response Across Platforms

— Mike Gasbara

The 74th Golden Globe Awards, the star-studded affair hosted by Jimmy Fallon on NBC Sunday, generated all sorts of passion from viewers across platforms. Emotional responses were filled with craziness,
...

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