What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
The Quibi Question: Will Consumers Pay for Premium Short Form?
While the imminent launch of HBO Max and Peacock get more attention, early 2020 will also bring us Quibi’s premium short-form service. Many are skeptical that Millennials (or anyone else) Read More
WHOSAY’s Steve Ellis: Attention, Brands: It’s Not All About Targeting, It’s About Having Meaning (Video)
Data has completely taken over advertising; and sure, it’s going to play an integral role in the future of the ecosystem, but don’t forget about establishing your brand. Steve Ellis, Read More
Vertebrae’s Vince Cacace: If You Can’t Beat ‘em, Join ‘em. Leveraging AR To Its Fullest. (Video)
Sure, Snapchat first popularized Augmented Reality lenses, but there’s no shame in leveraging the immersive format across additional platforms (Facebook obviously doesn’t think so). Vince Cacace, CEO at AR advertising Read More
How ‘Days Of Our Lives’ Has Been Holding Down Daytime TV For 18K Days
In this day and age, it’s all about the latest and greatest. It doesn’t really matter what you’re talking about — movies, shows, video games — society is obsessed with Read More
The Real Super Bowl Winners And Losers, According To An Agency Exec
I know I know, you’re sick of the Super Bowl, but let’s ditch the data and take one last look at the spots through the eyes of a creative. TVREV Read More
The Biggest Badass Of The Week (On And Off The Field)
The last second game-winning touchdown from Stefon Diggs to send the Vikings to the NFL Championship game was most certainly badass, but it still couldn’t top Jalen Ramsey’s performance on Read More
Brands Make The Move To Mobile; GoPro, Cabela’s and Superfeet Leverage Live Video On The Go
Technology never ceases to amaze me. The first computer took up an entire gymnasium, and now we all have that power in our pocket. And brands are leveraging it in Read More
11 Influential Hip Hop Stars On The Rise
This is the second installment of a weekly partnership between TV[R]EV and influence marketing platform WHOSAY, to curate a hot list of talent for the topics brands and marketers want to Read More
Creative Automation, Brands Say Goodbye To Banners
The past year has seen explosive growth in ad blockers, largely due to the intrusive state of the digital advertising industry. Sure, there are innovative formats out there, but brands Read More
Live Video Commerce Events Drive Brand Engagement, Sales This Holiday Season
The end-of-year holiday shopping season can only mean one thing, marketers are looking for the best way to spend the remainder of their budgets. And it seems like many are Read More
Cyber Monday Surge Sparks Digital Advertising Innovation For Fashion Retailers
Banner ads have been populating the digital industry since its inception, but recently their presence has become more of a plague. Squares, rectangles, pop-ups and interstitial overlays have pushed a Read More
WHOSAY Uses Predictive Personality Data For Influencer Campaigns
With Watson, WHOSAY uses predictive personality data to power influencer campaigns that best align to brands and target audiences. Read More
IRIS.TV Ensures Success For New Bud Light Branded Content Campaign
Pop-ups, interstitials, and other obtrusive ad formats have become a harsh reality of our daily journeys across the digital landscape. Additionally, the recent uptick in ad fraud and brand safety Read More
Wendy Williams Faints, Wakes Up As Biggest Badass On TV
I remember the first time I fainted. I fell face first on the floor, and immediately started crying like a newborn baby. Wendy Williams, on the other hand, managed to Read More
Daryl From The Walking Dead Was This Week’s Biggest Badass On Television
What would you do if a zombie apocalypse actually broke out? Personally, I’d like to think I would be there to save the day rescuing women and children from the Read More
PadSquad Vertical Video Ads Grow 1200% On Heels of Snapchat
Snapchat is becoming the camera app that Snap Inc. the camera company wants it to be, and the transformation is coming from an unlikely source: brands. Advertisers are tapping rich Read More
“When Calls The Heart” Has Officially Stolen Fans’ Hearts
Let me preface this article by saying, don’t worry… The Hallmark hit, When Calls The Heart, has already been renewed for a fifth season just days after the season four Read More
‘Creative Review’ Helps Programmatic Video Advertisers Clean Up
Digital advertising has been under heavy scrutiny recently. In addition to P&G’s Marc Pritchard calling on the industry to clean up the “crappy” media supply chain earlier this year, YouTube Read More
‘Archer: Dreamland’ a Dream Come True for Fans and Advertisers Alike
Ads that aired during last night’s premiere received an 89.35% average view rate (AVR is the percentage of an ad that is watched across all views of that ad), and nearly 82% of spots were watched to completion. Read More
It’s Been A Wild Ride To The Sweet 16, But What Was THE Craziest March Madness Moment So Far?
The first two rounds of the 2017 NCAA Men’s Basketball Tournament reminded sports fans across the country why this month is known as March Madness. So far, No. 11 Xavier Read More