Addressable Advertising: A Primer
While addressable TV advertising had been getting a goodly amount of buzz lately, it’s still largely misunderstood by many in the industry. And with good reason: the ecosystem is still... Read More
Why Open AP Won’t Close (Just Yet)
As you’ve likely heard, Warner, the pioneer member of Open AP, announced it would be withdrawing from the consortium on a Passover/Good Friday/Mueller haze drop. The announcement comes as a... Read More
Wendy Williams Faints, Wakes Up As Biggest Badass On TV
I remember the first time I fainted. I fell face first on the floor, and immediately started crying like a newborn baby. Wendy Williams, on the other hand, managed to... Read More
Daryl From The Walking Dead Was This Week’s Biggest Badass On Television
What would you do if a zombie apocalypse actually broke out? Personally, I’d like to think I would be there to save the day rescuing women and children from the... Read More
PadSquad Vertical Video Ads Grow 1200% On Heels of Snapchat
Snapchat is becoming the camera app that Snap Inc. the camera company wants it to be, and the transformation is coming from an unlikely source: brands. Advertisers are tapping rich... Read More
“When Calls The Heart” Has Officially Stolen Fans’ Hearts
Let me preface this article by saying, don’t worry… The Hallmark hit, When Calls The Heart, has already been renewed for a fifth season just days after the season four... Read More
‘Creative Review’ Helps Programmatic Video Advertisers Clean Up
Digital advertising has been under heavy scrutiny recently. In addition to P&G’s Marc Pritchard calling on the industry to clean up the “crappy” media supply chain earlier this year, YouTube... Read More
‘Archer: Dreamland’ a Dream Come True for Fans and Advertisers Alike
Ads that aired during last night’s premiere received an 89.35% average view rate (AVR is the percentage of an ad that is watched across all views of that ad), and nearly 82% of spots were watched to completion.... Read More
It’s Been A Wild Ride To The Sweet 16, But What Was THE Craziest March Madness Moment So Far?
The first two rounds of the 2017 NCAA Men’s Basketball Tournament reminded sports fans across the country why this month is known as March Madness. So far, No. 11 Xavier... Read More
The ‘Always Sunny’ Season 12 Finale Will Live in Infamy
I can still remember my mom crying when the final episode of Seinfeld came to a close on May 14, 1998. And personally, I couldn’t blame her. Not only did... Read More
“When Calls The Heart” Perfectly Touches Hearts For Hallmark
It’s not everyday that a television show nails it. There are so many moving parts — scripts, cast, director, production — it’s nearly impossible to create a perfect episode of... Read More
Everyone Has A Crazy Side, And Brands Must Speak To It To Succeed On Social
If Trump has shown us anything, it’s that crazy really can control an audience. The current POTUS rose to power through a series of outlandish comments, which effectively created a... Read More
‘Always Sunny’ Proves Even Narcissists Can Be Nice Sometimes
Sure, shows like This Is Us have catapulted to TV greatness by tugging on the heartstrings of the American public, but let’s not forget about another winning formula… Five narcissistic... Read More
Love Only Grammy Can Give
In a time when dark, binge worthy dramas and political news spinsters are casting a serious shadow on human minds; when attention is edge-ranked into (sound off) social bites — there... Read More
Wix Super Bowl Ad Puts Up Better Fight Than The Packers
After a debatably disappointing day of football, we are one step closer to the Super Bowl. With the New England Patriots and the Atlanta Falcons coming out victorious in the... Read More
2017 Golden Globes: Love Dominates Viewers’ Response Across Platforms
The 74th Golden Globe Awards, the star-studded affair hosted by Jimmy Fallon on NBC Sunday, generated all sorts of passion from viewers across platforms. Emotional responses were filled with craziness,... Read More