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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

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Advertising Screen Convergence

Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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Video Screen Convergence

Something to Quibble About: Can Quibi Work, and Do We Need it?

TV[R]EV Original — John Cassillo, Alan Wolk and Mike Gasbara

Quibi’s burst onto the scene with much fanfare, and big names. But can it change the way we watch video? And do we need it to?
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Video #CREATEDWITH

The Days of “Privacy as an Afterthought” Are OVER [Video]

— Mike Gasbara

This On Privacy series is brought to you by Inscape, the TV data company that brings glass-level insights from 14 million opt-in VIZIO TVs. Learn more about how ACR data
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Advertising Video

What are the predominant methods of OTT fraud? [VIDEO]

TV[R]EV Original — Mike Gasbara

When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing
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Advertising Video

How Cadent Is Approaching Addressable (VIDEO)

TV[R]EV Original — Mike Gasbara

There’s no denying that addressable advertising is going to play an integral role in the future of TV, but there are still some problems that need to be addressed (no
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Video

The Hurdles Ahead For Addressable Advertising (VIDEO)

TV[R]EV Original — Mike Gasbara

Everyone is talking about addressable advertising, but there are still a variety of problems that need to be remedied before it can come to fruition. For example, industry standards around
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Video

The Fraud Problem in OTT [VIDEO]

— Mike Gasbara

For a while, much of the advertising industry was under the impression that OTT was fraud-free… But let’s be real, fraudsters follow the money, and with CTV ad spend expected
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Video

How will Privacy Regulations Affect Linear TV? [VIDEO]

TV[R]EV Original — Mike Gasbara

With a variety of privacy regulations like GDPR already live, and CCPA taking effect starting in 2020, marketers are racing to make sure they are compliant. Luckily, however, traditional linear
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How The MRC Is Fighting OTT Fraud

TV[R]EV Original — Mike Gasbara

For a while, I was beginning to think fraud was just something advertisers were going to have to learn to live with. Especially with 2019 digital ad fraud estimates expected
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#CREATEDWITH

The Rise Of Influencers: From YouTube ‘Celebrities’ To Mainstream Media

TV[R]EV Original — Mike Gasbara

At one point in time, the majority of people pictured a teenager videotaping themselves talking in their childhood bedroom whenever the term “influencer marketing” was mentioned. But with influencer marketing
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Advertising Analytics #CREATEDWITH

OTT And The 2020 Elections

TV[R]EV Original — Mike Gasbara

The targeting capabilities of OTT are going to play an integral role in the upcoming 2020 Presidential and Congressional elections. MadHive’s Rebecca Learner explains how the rise of cord cutting
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Advertising

Viacom COO John Halley: ‘The biggest move forward for addressable advertising relates to currency.’

TV[R]EV Original — Mike Gasbara

The TV ad business used to be relatively simple; there were programmers, distributors, and advertisers, and everyone had their defined role. But with digital targeting capabilities coming to OTT, the
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Screen Convergence #CREATEDWITH

Fraud Finds Its Way To Influencer Marketing

TV[R]EV Original — Mike Gasbara

Influencer marketing has undoubtedly become an essential part of the marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the
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Advertising Video

Can FASTs Avoid Fraud?

TV[R]EV Original — Mike Gasbara

Netflix paved the way for the OTT explosion, but subscription fatigue is starting to set in with consumers. And this is presenting a huge opportunity for ad-supported services like Hulu
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The Power of TV: How GOT Just Accidentally Ignited A Multi-Million Dollar Starbucks Branded Campaign

TV[R]EV Original — Mike Gasbara

Even if you don’t watch Game of Thrones, chances are you heard about the recent mishap that resulted in a modern day coffee cup airing during the latest episode. According
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Advertising #CREATEDWITH

Don’t Mess With TV’s Influencer Network: Watch Viacom’s Stars Call Out DIRECTV

TV[R]EV Original — Mike Gasbara

TV has a youth problem. And DIRECTV is about to make it worse. By now you’ve seen AT&T’s DIRECTV — one of the largest pay TV providers in the U.S.
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Advertising #CREATEDWITH

Dear TV, Don’t Make The Same Mistakes Digital Did.

TV[R]EV Original — Mike Gasbara

When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected
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#CREATEDWITH

Shameless Proves Power Of TV, Fans Cry Over Ian Gallagher’s Departure From Show

— Mike Gasbara

Whether it’s fiction or not doesn’t really matter. Watch a show for the better part of a decade and you will inevitably start to develop an emotional attachment to the
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#CREATEDWITH

Shameless Is Back… With A Bang!

— Mike Gasbara

The Gallaghers have wormed their way into our hearts over the past seven years, and the return of season nine this weekend (Sept. 9) reminded us why we love the
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#CREATEDWITH

‘Insatiable’ Stirs Conversation Around Controversial Issue

— Mike Gasbara

Netflix’s newest teen drama-comedy Insatiable had its series premiere on August 10, and has been stirring up conversation in the social-sphere ever since. In fact, the show has prompted more
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Advertising

Apple’s Ad Strategy: No Social, No Problem

— Mike Gasbara

Whether it be fraud, brand safety, transparency, the lack of cross-platform metrics, or the abundance of other problems plaguing the advertising industry, Apple just showed us one thing… Good marketing
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