MadHive Goes Local: Q&A with CEO Adam Helfgott
I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why OTT is so important to the future of... Read More
The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang
Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television sets. Our conversation was wide ranging, everything from... Read More
The Power of TV: How GOT Just Accidentally Ignited A Multi-Million Dollar Starbucks Branded Campaign
Even if you don’t watch Game of Thrones, chances are you heard about the recent mishap that resulted in a modern day coffee cup airing during the latest episode. According... Read More
Don’t Mess With TV’s Influencer Network: Watch Viacom’s Stars Call Out DIRECTV
TV has a youth problem. And DIRECTV is about to make it worse. By now you’ve seen AT&T’s DIRECTV — one of the largest pay TV providers in the U.S.... Read More
Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected... Read More
Shameless Proves Power Of TV, Fans Cry Over Ian Gallagher’s Departure From Show
Whether it’s fiction or not doesn’t really matter. Watch a show for the better part of a decade and you will inevitably start to develop an emotional attachment to the... Read More
Shameless Is Back… With A Bang!
The Gallaghers have wormed their way into our hearts over the past seven years, and the return of season nine this weekend (Sept. 9) reminded us why we love the... Read More
‘Insatiable’ Stirs Conversation Around Controversial Issue
Netflix’s newest teen drama-comedy Insatiable had its series premiere on August 10, and has been stirring up conversation in the social-sphere ever since. In fact, the show has prompted more... Read More
Apple’s Ad Strategy: No Social, No Problem
Whether it be fraud, brand safety, transparency, the lack of cross-platform metrics, or the abundance of other problems plaguing the advertising industry, Apple just showed us one thing… Good marketing... Read More
“Orange Is The New Black” Is Back… And Fans Are Freaking
Since Netflix announced the premiere of Orange Is The New Black back in 2013, the show has transcended its autobiographical origin. Flash-forward five years, and the hit series has returned... Read More
Automotive Industry Finds Success On TV With One-Stop Creative Shop
What do BMW, Hyundai, Subaru, Lexus, Toyota, Buick, Mini Cooper, and the new Ford F-150 have in common? Well, besides being automotive manufacturers, they all tap creative services company Big Block for... Read More
WHOSAY’s Steve Ellis: Attention, Brands: It’s Not All About Targeting, It’s About Having Meaning (Video)
Data has completely taken over advertising; and sure, it’s going to play an integral role in the future of the ecosystem, but don’t forget about establishing your brand. Steve Ellis,... Read More
Vertebrae’s Vince Cacace: If You Can’t Beat ‘em, Join ‘em. Leveraging AR To Its Fullest. (Video)
Sure, Snapchat first popularized Augmented Reality lenses, but there’s no shame in leveraging the immersive format across additional platforms (Facebook obviously doesn’t think so). Vince Cacace, CEO at AR advertising... Read More
How ‘Days Of Our Lives’ Has Been Holding Down Daytime TV For 18K Days
In this day and age, it’s all about the latest and greatest. It doesn’t really matter what you’re talking about — movies, shows, video games — society is obsessed with... Read More
The Real Super Bowl Winners And Losers, According To An Agency Exec
I know I know, you’re sick of the Super Bowl, but let’s ditch the data and take one last look at the spots through the eyes of a creative. TVREV... Read More
The Biggest Badass Of The Week (On And Off The Field)
The last second game-winning touchdown from Stefon Diggs to send the Vikings to the NFL Championship game was most certainly badass, but it still couldn’t top Jalen Ramsey’s performance on... Read More
Brands Make The Move To Mobile; GoPro, Cabela’s and Superfeet Leverage Live Video On The Go
Technology never ceases to amaze me. The first computer took up an entire gymnasium, and now we all have that power in our pocket. And brands are leveraging it in... Read More
11 Influential Hip Hop Stars On The Rise
This is the second installment of a weekly partnership between TV[R]EV and influence marketing platform WHOSAY, to curate a hot list of talent for the topics brands and marketers want to... Read More
Creative Automation, Brands Say Goodbye To Banners
The past year has seen explosive growth in ad blockers, largely due to the intrusive state of the digital advertising industry. Sure, there are innovative formats out there, but brands... Read More
Live Video Commerce Events Drive Brand Engagement, Sales This Holiday Season
The end-of-year holiday shopping season can only mean one thing, marketers are looking for the best way to spend the remainder of their budgets. And it seems like many are... Read More
Cyber Monday Surge Sparks Digital Advertising Innovation For Fashion Retailers
Banner ads have been populating the digital industry since its inception, but recently their presence has become more of a plague. Squares, rectangles, pop-ups and interstitial overlays have pushed a... Read More
WHOSAY Uses Predictive Personality Data For Influencer Campaigns
With Watson, WHOSAY uses predictive personality data to power influencer campaigns that best align to brands and target audiences.... Read More