What are the predominant methods of OTT fraud? [VIDEO]
When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing Read More
What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
How Cadent Is Approaching Addressable (VIDEO)
There’s no denying that addressable advertising is going to play an integral role in the future of TV, but there are still some problems that need to be addressed (no Read More
The Hurdles Ahead For Addressable Advertising (VIDEO)
Everyone is talking about addressable advertising, but there are still a variety of problems that need to be remedied before it can come to fruition. For example, industry standards around Read More
The Fraud Problem in OTT [VIDEO]
For a while, much of the advertising industry was under the impression that OTT was fraud-free… But let’s be real, fraudsters follow the money, and with CTV ad spend expected Read More
How will Privacy Regulations Affect Linear TV? [VIDEO]
With a variety of privacy regulations like GDPR already live, and CCPA taking effect starting in 2020, marketers are racing to make sure they are compliant. Luckily, however, traditional linear Read More
How The MRC Is Fighting OTT Fraud
For a while, I was beginning to think fraud was just something advertisers were going to have to learn to live with. Especially with 2019 digital ad fraud estimates expected Read More
The Rise Of Influencers: From YouTube ‘Celebrities’ To Mainstream Media
At one point in time, the majority of people pictured a teenager videotaping themselves talking in their childhood bedroom whenever the term “influencer marketing” was mentioned. But with influencer marketing Read More
OTT And The 2020 Elections
The targeting capabilities of OTT are going to play an integral role in the upcoming 2020 Presidential and Congressional elections. MadHive’s Rebecca Learner explains how the rise of cord cutting Read More
Viacom COO John Halley: ‘The biggest move forward for addressable advertising relates to currency.’
The TV ad business used to be relatively simple; there were programmers, distributors, and advertisers, and everyone had their defined role. But with digital targeting capabilities coming to OTT, the Read More
Fraud Finds Its Way To Influencer Marketing
Influencer marketing has undoubtedly become an essential part of the marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the Read More
Can FASTs Avoid Fraud?
Netflix paved the way for the OTT explosion, but subscription fatigue is starting to set in with consumers. And this is presenting a huge opportunity for ad-supported services like Hulu Read More
The Power of TV: How GOT Just Accidentally Ignited A Multi-Million Dollar Starbucks Branded Campaign
Even if you don’t watch Game of Thrones, chances are you heard about the recent mishap that resulted in a modern day coffee cup airing during the latest episode. According Read More
Don’t Mess With TV’s Influencer Network: Watch Viacom’s Stars Call Out DIRECTV
TV has a youth problem. And DIRECTV is about to make it worse. By now you’ve seen AT&T’s DIRECTV — one of the largest pay TV providers in the U.S. Read More
Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected Read More
Shameless Proves Power Of TV, Fans Cry Over Ian Gallagher’s Departure From Show
Whether it’s fiction or not doesn’t really matter. Watch a show for the better part of a decade and you will inevitably start to develop an emotional attachment to the Read More
Shameless Is Back… With A Bang!
The Gallaghers have wormed their way into our hearts over the past seven years, and the return of season nine this weekend (Sept. 9) reminded us why we love the Read More
‘Insatiable’ Stirs Conversation Around Controversial Issue
Netflix’s newest teen drama-comedy Insatiable had its series premiere on August 10, and has been stirring up conversation in the social-sphere ever since. In fact, the show has prompted more Read More
Apple’s Ad Strategy: No Social, No Problem
Whether it be fraud, brand safety, transparency, the lack of cross-platform metrics, or the abundance of other problems plaguing the advertising industry, Apple just showed us one thing… Good marketing Read More
“Orange Is The New Black” Is Back… And Fans Are Freaking
Since Netflix announced the premiere of Orange Is The New Black back in 2013, the show has transcended its autobiographical origin. Flash-forward five years, and the hit series has returned Read More