The Rise Of Influencers: From YouTube ‘Celebrities’ To Mainstream Media
At one point in time, the majority of people pictured a teenager videotaping themselves talking in their childhood bedroom whenever the term “influencer marketing” was mentioned. But with influencer marketing Read More
Week In Review: AT&T Boils The Frog, T-Mobile Goes Quibi
1. AT&T Boils The Frog, You know how we keep telling you that the vMVPDs aren’t really all that different from the MVPDs, that the “mesomorph bundles” of 80-100 channels Read More
OTT And The 2020 Elections
The targeting capabilities of OTT are going to play an integral role in the upcoming 2020 Presidential and Congressional elections. MadHive’s Rebecca Learner explains how the rise of cord cutting Read More
Viacom COO John Halley: ‘The biggest move forward for addressable advertising relates to currency.’
The TV ad business used to be relatively simple; there were programmers, distributors, and advertisers, and everyone had their defined role. But with digital targeting capabilities coming to OTT, the Read More
Fraud Finds Its Way To Influencer Marketing
Influencer marketing has undoubtedly become an essential part of the marketing mix for advertisers, with the industry on track to hit $10 billion in ad spend by 2020. But the Read More
Can FASTs Avoid Fraud?
Netflix paved the way for the OTT explosion, but subscription fatigue is starting to set in with consumers. And this is presenting a huge opportunity for ad-supported services like Hulu Read More
The Power of TV: How GOT Just Accidentally Ignited A Multi-Million Dollar Starbucks Branded Campaign
Even if you don’t watch Game of Thrones, chances are you heard about the recent mishap that resulted in a modern day coffee cup airing during the latest episode. According Read More
Don’t Mess With TV’s Influencer Network: Watch Viacom’s Stars Call Out DIRECTV
TV has a youth problem. And DIRECTV is about to make it worse. By now you’ve seen AT&T’s DIRECTV — one of the largest pay TV providers in the U.S. Read More
Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected Read More
Shameless Proves Power Of TV, Fans Cry Over Ian Gallagher’s Departure From Show
Whether it’s fiction or not doesn’t really matter. Watch a show for the better part of a decade and you will inevitably start to develop an emotional attachment to the Read More
Shameless Is Back… With A Bang!
The Gallaghers have wormed their way into our hearts over the past seven years, and the return of season nine this weekend (Sept. 9) reminded us why we love the Read More
‘Insatiable’ Stirs Conversation Around Controversial Issue
Netflix’s newest teen drama-comedy Insatiable had its series premiere on August 10, and has been stirring up conversation in the social-sphere ever since. In fact, the show has prompted more Read More
Apple’s Ad Strategy: No Social, No Problem
Whether it be fraud, brand safety, transparency, the lack of cross-platform metrics, or the abundance of other problems plaguing the advertising industry, Apple just showed us one thing… Good marketing Read More
“Orange Is The New Black” Is Back… And Fans Are Freaking
Since Netflix announced the premiere of Orange Is The New Black back in 2013, the show has transcended its autobiographical origin. Flash-forward five years, and the hit series has returned Read More
Automotive Industry Finds Success On TV With One-Stop Creative Shop
What do BMW, Hyundai, Subaru, Lexus, Toyota, Buick, Mini Cooper, and the new Ford F-150 have in common? Well, besides being automotive manufacturers, they all tap creative services company Big Block for Read More
WHOSAY’s Steve Ellis: Attention, Brands: It’s Not All About Targeting, It’s About Having Meaning (Video)
Data has completely taken over advertising; and sure, it’s going to play an integral role in the future of the ecosystem, but don’t forget about establishing your brand. Steve Ellis, Read More
Vertebrae’s Vince Cacace: If You Can’t Beat ‘em, Join ‘em. Leveraging AR To Its Fullest. (Video)
Sure, Snapchat first popularized Augmented Reality lenses, but there’s no shame in leveraging the immersive format across additional platforms (Facebook obviously doesn’t think so). Vince Cacace, CEO at AR advertising Read More
How ‘Days Of Our Lives’ Has Been Holding Down Daytime TV For 18K Days
In this day and age, it’s all about the latest and greatest. It doesn’t really matter what you’re talking about — movies, shows, video games — society is obsessed with Read More
The Real Super Bowl Winners And Losers, According To An Agency Exec
I know I know, you’re sick of the Super Bowl, but let’s ditch the data and take one last look at the spots through the eyes of a creative. TVREV Read More
The Biggest Badass Of The Week (On And Off The Field)
The last second game-winning touchdown from Stefon Diggs to send the Vikings to the NFL Championship game was most certainly badass, but it still couldn’t top Jalen Ramsey’s performance on Read More