ViacomCBS Needs to Go All-In on All Access – and Maybe Let Pluto Drift Away
XuXu is blowing up. The streaming service now has over 24 million monthly users. And these users are accounting for 100 billion hours of video stats each month, as well... Read More
Amazon Ramps Up Originals Ad Spend Ahead Of New Competitors’ Arrivals
Amazon substantially increased advertising spending on its new original shows the first half of 2019, as it tried to pull in consumers before the arrival of several new competitors, a new report found.... Read More
The Evolution And Growth of Social Video
For the last few years, digital video has accounted for a growing majority of our web activity and attention. BRaVe Ventures partnered with Brightcove to do a deep dive of this growing... Read More
Evolution And Growth of Live Video
For the last few years, digital video has accounted for a growing majority of our web activity and attention, and many of the those who saw success with standard social... Read More
How To Grow A Snapchat Audience
Ignoring the marketing potential of Snapchat is a big mistake for your bottom line (This article was originally published on Inc.com on 9/20/2016. Read the original post here.) Let’s face it; Snapchat... Read More
How Businesses Can Leverage Live Streaming For Growth
Live streaming video, through Facebook and other platforms, presents a big opportunity for entrepreneurs. (This article was originally published on Inc.com on 8/30/2016. Read the original post here.) Whether you’re... Read More
Mr. Robot Disrupts Digital Engagement
In the last several years, linear programming has struggled to maintain its entertainment stronghold, as SVOD, streaming and other online platforms capture the attention and favor of younger viewers. Lesser... Read More
Can Pokémon Go Get Businesses To Use Ad Products?
In case you’ve been living under a rock for the past month, PokemonGo is here. Every millennial’s dream of running away from home to become a Pokemon trainer is now... Read More