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Viewership and Ad Insights for ‘Superman & Lois,’ Plus More From The CW’s Arrowverse

TV[R]EV Original — Eleanor Semeraro

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Sports Media

Who Needs the Other More: ESPN or the NFL?

TV[R]EV Original — John Cassillo

Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here?
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Analytics Screen Convergence

VIDEO: The Moneyball Approach To Content Acquisition

TV[R]EV Original — Alan Wolk

BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition.
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Advertising Video

How Addressable TV Is Transforming The Ad Industry [Video]

— Manouk Akopyan

Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it.
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Advertising Video

How OpenAP’s Ad Attribution Solution Can Enable The TV Industry [VIDEO]

— Manouk Akopyan

In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns.
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Advertising

Why Connected TV Needs Pod Bidding: Q&A with Beachfront

TV[R]EV Original — Manouk Akopyan

Beachfront’s Frank Sinton explains how the company plans on creating a stateful podding model across the industry, and an efficient infrastructure by way of CTV innovation.
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