Who Needs the Other More: ESPN or the NFL?
Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here? Read More
VIDEO: The Moneyball Approach To Content Acquisition
BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition. Read More
How Addressable TV Is Transforming The Ad Industry [Video]
Adam Gaynor, vice president of Network Partnerships and head of addressable at VIZIO, joins to TV[R]EV to discuss how the television advertising industry is currently transforming, and the pivotal role addressable TV is playing in it. Read More
How OpenAP’s Ad Attribution Solution Can Enable The TV Industry [VIDEO]
In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns. Read More