Marvel’s 22-Month Movie Gap Will Put New TV Endeavors to the Test
Black Widow’s latest delay puts an even greater emphasis on Disney+’s Marvel shows to carry the flag for its highly profitable movie franchise. Read More
What Exactly Would a Potential Buyer Get by Acquiring Quibi?
Quibi’s potentially for sale. Who would actually want to acquire the struggling asset and what would any buyer actually get out of the deal? Read More
How OpenAP’s Ad Attribution Solution Can Enable The TV Industry [VIDEO]
In this video, OpenAP CEO David Levy discusses the importance of consistent measurement, standardization and attribution solutions across TV campaigns. Read More