The Dangers of the “Business Outcome” TV Buzz
As someone that works with networks and their marketing and sales teams, with measurement companies, ad tech companies and major advertisers directly, I understand the urgency to transform TV advertising... Read More
Digital Advertising on OTT: Exclusive Interview with dataxu
dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly... Read More
International Week In Review: Viacom Launches An SVOD Service In The UK, Berlin International Film Festival Opens
We know it may come as a shock, but there’s an entire world of television that exists outside of the United States. That’s why we’ve called on Mary Ann Halford,... Read More
TV Mergers Are Everywhere But Where Are The Internet Companies?
The summer of 2018 was a blockbuster one for entertainment deals. As summer began, AT&T closed on its acquisition of Time Warner. Disney won the “Fox hunt” on July 19, after... Read More