The Rise Of Influencers: From YouTube ‘Celebrities’ To Mainstream Media
At one point in time, the majority of people pictured a teenager videotaping themselves talking in their childhood bedroom whenever the term “influencer marketing” was mentioned. But with influencer marketing Read More
Week In Review: AT&T Boils The Frog, T-Mobile Goes Quibi
1. AT&T Boils The Frog, You know how we keep telling you that the vMVPDs aren’t really all that different from the MVPDs, that the “mesomorph bundles” of 80-100 channels Read More
International Insights: Is “Media for Equity” The New Broadcast Diversification Strategy?
As we have discussed in this column several times, broadcasters globally are exploring opportunities for revenue diversification beyond advertising. Players like RTL and ITV have successfully done this by building Read More
International Insights: RTL Group’s Video 2.0 Strategy Pays Off
RTL Group, headquartered in Luxembourg, is one of Europe’s largest media companies. Last week, RTL CEO Bert Habets, presented the company’s results from 2018, emphasizing that their “Total Video 2.0” Read More
International Insights: An Impactful Beginning Of The Month
Events in the beginning of March speak to the importance of the international markets and regulators on the forward trajectory of U.S. media and entertainment companies. 1. Disney/Fox Merger Read More
BritBox is Coming, BritBox is Coming . . . to the UK
On Wednesday, February 27th, the UK’s largest broadcasters, BBC and ITV confirmed that they will launch BritBox, an SVOD service, in the UK in the second half of 2019. It Read More
International Insights: Netflix, The Global Monolith
In the fourth quarter of 2018, Netflix beat subscriber estimates, adding a record 8.8 million subscribers, 7.3 million of them outside the United States. With more than 50 % of Read More
International Week In Review: Viacom Launches An SVOD Service In The UK, Berlin International Film Festival Opens
We know it may come as a shock, but there’s an entire world of television that exists outside of the United States. That’s why we’ve called on Mary Ann Halford, Read More