Tubular Labs: TV Doubles Down On Social Video Heading Into 2021
Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021. Read More
Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next
Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences. Read More
International Insights: Is “Media for Equity” The New Broadcast Diversification Strategy?
As we have discussed in this column several times, broadcasters globally are exploring opportunities for revenue diversification beyond advertising. Players like RTL and ITV have successfully done this by building Read More
International Insights: RTL Group’s Video 2.0 Strategy Pays Off
RTL Group, headquartered in Luxembourg, is one of Europe’s largest media companies. Last week, RTL CEO Bert Habets, presented the company’s results from 2018, emphasizing that their “Total Video 2.0” Read More
International Insights: An Impactful Beginning Of The Month
Events in the beginning of March speak to the importance of the international markets and regulators on the forward trajectory of U.S. media and entertainment companies. 1. Disney/Fox Merger Read More
BritBox is Coming, BritBox is Coming . . . to the UK
On Wednesday, February 27th, the UK’s largest broadcasters, BBC and ITV confirmed that they will launch BritBox, an SVOD service, in the UK in the second half of 2019. It Read More
International Insights: Netflix, The Global Monolith
In the fourth quarter of 2018, Netflix beat subscriber estimates, adding a record 8.8 million subscribers, 7.3 million of them outside the United States. With more than 50 % of Read More
International Week In Review: Viacom Launches An SVOD Service In The UK, Berlin International Film Festival Opens
We know it may come as a shock, but there’s an entire world of television that exists outside of the United States. That’s why we’ve called on Mary Ann Halford, Read More