MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives
MyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape.... Read More
What if Disney Just Buys Sony for the Hardware… and Spider-Man?
If Marvel winds up losing Spider-Man completely to Sony, could they just buy the whole company to get him back, with a hardware play to boot?... Read More
International Insights: Is “Media for Equity” The New Broadcast Diversification Strategy?
As we have discussed in this column several times, broadcasters globally are exploring opportunities for revenue diversification beyond advertising. Players like RTL and ITV have successfully done this by building... Read More
International Insights: RTL Group’s Video 2.0 Strategy Pays Off
RTL Group, headquartered in Luxembourg, is one of Europe’s largest media companies. Last week, RTL CEO Bert Habets, presented the company’s results from 2018, emphasizing that their “Total Video 2.0”... Read More
International Insights: An Impactful Beginning Of The Month
Events in the beginning of March speak to the importance of the international markets and regulators on the forward trajectory of U.S. media and entertainment companies. 1. Disney/Fox Merger... Read More
BritBox is Coming, BritBox is Coming . . . to the UK
On Wednesday, February 27th, the UK’s largest broadcasters, BBC and ITV confirmed that they will launch BritBox, an SVOD service, in the UK in the second half of 2019. It... Read More
International Insights: Netflix, The Global Monolith
In the fourth quarter of 2018, Netflix beat subscriber estimates, adding a record 8.8 million subscribers, 7.3 million of them outside the United States. With more than 50 % of... Read More
International Week In Review: Viacom Launches An SVOD Service In The UK, Berlin International Film Festival Opens
We know it may come as a shock, but there’s an entire world of television that exists outside of the United States. That’s why we’ve called on Mary Ann Halford,... Read More
TV Mergers Are Everywhere But Where Are The Internet Companies?
The summer of 2018 was a blockbuster one for entertainment deals. As summer began, AT&T closed on its acquisition of Time Warner. Disney won the “Fox hunt” on July 19, after... Read More