Addressable Advertising: A Primer
While addressable TV advertising had been getting a goodly amount of buzz lately, it’s still largely misunderstood by many in the industry. And with good reason: the ecosystem is still... Read More
Why Open AP Won’t Close (Just Yet)
As you’ve likely heard, Warner, the pioneer member of Open AP, announced it would be withdrawing from the consortium on a Passover/Good Friday/Mueller haze drop. The announcement comes as a... Read More
Royal Wedding: Maximizing Audience Engagement from a Live-Streamed, Tentpole Event
IRIS.TV helped publisher partners get the most out of the Royal Wedding by optimizing the abilities of new and existing video inventory.... Read More