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The Dangers of the Business Outcome TV Buzz

TV[R]EV Original — Jason Damata

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Revisionist Advertising

Digital Advertising on OTT: Exclusive Interview with dataxu

TV[R]EV Original — Mike Shields

dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly
...

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Analytics Screen Convergence Advertising #CREATEDWITH

The TV Industry’s Secret Fear

TV[R]EV Original — Mike Shields

Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I
...

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#CREATEDWITH

Royal Wedding: Maximizing Audience Engagement from a Live-Streamed, Tentpole Event

TV[R]EV Original — Mantonie Byrd and Katherine Miller

IRIS.TV helped publisher partners get the most out of the Royal Wedding by optimizing the abilities of new and existing video inventory.
...

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