Inside Disney+’s ‘WandaVision’ Premiere Ad Push
You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere. Read More
Week In Review: Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende Read More
Tubular Audience Ratings Making TV-Like Metrics a Reality for Social Video
The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV. Read More
NFL, College Football’s Constant Rescheduling Shows Bubbles are Better for TV
After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory? Read More
Marvel’s 22-Month Movie Gap Will Put New TV Endeavors to the Test
Black Widow’s latest delay puts an even greater emphasis on Disney+’s Marvel shows to carry the flag for its highly profitable movie franchise. Read More
What Exactly Would a Potential Buyer Get by Acquiring Quibi?
Quibi’s potentially for sale. Who would actually want to acquire the struggling asset and what would any buyer actually get out of the deal? Read More
Big Ten’s Late October Return Should Mean Big Boost for TV
The Big Ten’s return to the field in October should mean more ad impressions, more TVs tuned in and a more “normal” college football season. Read More
VIZIO Discusses the Benefits of Direct-to-Device [VIDEO]
Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency. Read More
Report: What are Sports Audiences Watching When They’re Not Watching Sports?
TV[R]EV’s latest (free) report dives into summer sports audiences, and what those viewers are watching when they’re not watching sports. Read More
MLB’s New ‘Film Room’ Further Democratizes Sports Video
MLB’s new “Film Room” product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences. Read More
AdLedger Explains CryptoRTB [VIDEO]
Fraud’s growing presence in TV environments calls for new solutions. AdLedger’s Christina Cacciapuoti explains more about the CryptoRTB protocol. Read More
Why CTV Targeting Strategies Need Mobile Data: Q&A with Sabio
In recent months, the cord-cutting movement has been accelerated with the total number of U.S. households surpassing 20%. Instead, viewers are opting for free ad-supported TV services (FASTS), which presents Read More
VIZIO Shares What the Future of MVPDs Look Like [VIDEO]
What does the future hold for MVPDs? VIZIO’s Adam Bergman discusses what’s ahead for the industry, and VIZIO in particular. Read More
Can Satellite TV Survive in Streaming-Centric World?
AT&T’s interest in selling DirecTV brings up the question of whether or not satellite TV even works going forward vs. streaming alternatives. Read More
How is VIZIO Building Custom Experiences on its SmartCast Platform? [VIDEO]
Customization is increasingly crucial, and VIZIO’s SmartCast is building an experience around that concept. More from Katherine Pond: Read More
How is the TV Industry Transacting on iSpot as a Currency? [VIDEO]
iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying. Read More
Democratic National Convention: 24% of TVs Tuned Into 2020 DNC
Despite the altered format, this year’s Democratic National Convention still wound up on a LOT of televisions (and some other screens as well). Read More
Scott Cunningham on the Future for Local Advertising Across OTT and CTV [VIDEO]
Current growth around OTT and CTV advertising — and especially local OTT and CTV advertising — has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future. Read More
Progress Partners on the Effect of ATSC 3.0 on Local Media [VIDEO]
As part of our “Eyes on Local” series, Mary Ann Halford of Progress Partners explains the effect of ATSC 3.0 on local media. Read More
Brad Smith on National vs. Local Advertising [VIDEO]
Brad Smith, formerly of Videa, explains how the idea that “all media is national” may be false, especially in the current environment. Read More
BIA Advisory Services Discusses How the OTT Market is Shifting With Regard to Local [VIDEO]
How is the OTT market shifting with regard to local? BIA/Kelsey managing director Rick Ducey explains in our latest video. Read More