MadHive Goes Local: Q&A with CEO Adam Helfgott
I recently sat down with MadHive Founder and CEO Adam Helfgott to discuss his firm’s recent deals with Inscape and TEGNA, why OTT is so important to the future of... Read More
The Last Great American TV Manufacturer: Q&A With VIZIO’s William Wang
Last week, I sat down with William Wang, the Founder and CEO of VIZIO, one of the world’s largest manufacturers of television sets. Our conversation was wide ranging, everything from... Read More
ESPN, Kansas Provide Glimpse at Potential Future for Sports Streaming
ESPN+ is poised to create further disruptions — and perhaps a more stable future — for college sports inventory given today’s Kansas deal.... Read More
People are Skipping NFL Promos, Intrigued by NFL Fantasy, Bud Light
Bud Light is giving Cleveland fans free beer — but that’s only part of the brand’s strategy to capitalize on the NFL season.... Read More
‘Tiger Effect’ Back in Full for PGA Championships Final Round
Tiger Woods’s impressive close to the 2018 PGA Championship brought in plenty of viewers, and got audiences talking as well.... Read More
‘Frasier’ Reboot? The Show Technically Never Left TV Screens.
There’s talk of a “Frasier” comeback, but the popular show is already incredibly popular on Hallmark Channel and streaming services.... Read More
‘Timeless’ Finale Will Have Emotional Fan Base Waiting for it This Fall
“Timeless” returns to NBC for a two-hour finale later this year — a smart move given the response audiences have provided the show.... Read More
College Football Stares Down Major Changes in the Form of Cord-Cutting
College football’s long been the beneficiaries of massive broadcast rights fees. But are those good times about to come to a halt?... Read More
Bud Light Scores Audience Attention During World Cup
Bud Light’s ads scored with audiences during this year’s World Cup, while Mexico drove more Emotional Reactions (ERs) than any other team.... Read More
Summer League Latest Example of NBA’s Year-Round Broadcast Juggernaut
The NBA’s used live content to create a year-round product for a captive audience. Summer League is just the latest example of this success.... Read More
Marketing Minute: Who’s Scoring World Cup Attention? (Video)
The FIFA World Cup has earned attention even without the United States being in this year’s tournament. A look at the brands and teams generating buzz.... Read More
Nintendo Continues Focus on Group Play at E3 2018
Nintendo’s E3 presentation showed an emphasis on group play titles — something that shouldn’t surprise if you’ve paid attention to recent ads.... Read More
Coca-Cola Continues Sports-Focused Ad Strategy Heading Into World Cup
Coca-Cola’s leaned heavily on sports programming with its TV advertising this year — a trend that should continue into this summer’s World Cup.... Read More
Lowe’s Seizes ‘The Moment’ Around Memorial Day
Many brands ran Memorial Day-themed ads on TV these past couple weeks. We look at Lowe’s efforts to earn audience attention.... Read More
For One Play, J.R. Smith Took Over Twitter During the NBA Finals
The narrative of Game One of the NBA Finals was LeBron James’s breakout performance… until J.R. Smith forgot the score.... Read More
According to Emotional Reactions, NHL Gets Stanley Cup Matchup it Wanted
Emotional reactions favored Washington and Vegas pretty heavily in the conference finals, which potentially makes for a more compelling Stanley Cup Final now.... Read More
LeBron James, Burger King All Over First Round of NBA Playoffs
LeBron James has driven emotional reactions the NBA Playoffs, while Burger King paced advertisers: More on the NBA’s first round…... Read More
The Revisionists: Ed Tomasi, Big Block
The esports space keeps growing, and Ed Tomasi and Big Block are helping brands find their way in the burgeoning industry.... Read More
Boston Bruins Driving Emotional Reactions for 2018 Stanley Cup Playoffs
At the conclusion of round one of the NHL Playoffs, a look at which teams, players and series drove the most emotional reactions.... Read More
ESPN+ Could be Initial Step on Network’s Streaming TV Roadmap
ESPN+ presents a new way for ESPN to reach consumers for a very affordable price. But is this just the beginning of its streaming ambitions?... Read More
Duke vs. Kansas Lead Emotional Reactions for CBS NCAA Tournament Coverage
Bluebloods led to the most emotional reactions on CBS games, however it was underdogs that pushed audience emotions on TBS, TNT and truTV.... Read More
OTT Gets Ready to Fight Ad Fraud Threat
OTT fraud is already on the radar for companies like Beachfront and White Ops, who are trying to head it off at the pass.... Read More