L.A. TV and Innovation Week: Streaming Wars, Data Wars, and ‘Star Wars’
OTT is up, silos are down, and everyone is worried about privacy. Here’s what we learned at the LA TV and Innovation Week conference. Read More
Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney’s interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+. Read More
Sinclair, FloSports Present Two Possible Futures for (Most) Sports Content
The past week has seen two pretty important happenings in the world of sports content, with Sinclair’s RSN buy and FloSports’ CAA deal. Read More
Disney+ Will Work Because Disney’s Done This All Before
No matter what Disney+ ends up being as a streaming platform, it’s well situated to be successful because Disney’s done all of this before. Read More
NCAA Tournament a Slam Dunk for Brands in 2019
March Madness generated plenty of on-court excitement, and off-the-court, plenty of brands managed to cash in on the attentive audiences. Read More
Jeep, In-Game TV Ads Dominate Super Bowl Social Video
Jeep didn’t have a Super Bowl ad, but social video results show the car brand’s “spot” earned enough impact that it may as well have. Read More
Streaming Services Came Out to Play During Super Bowl LIII
Competing with TV doesn’t mean streaming services can ignore TV completely (especially when it comes to ads), as the Super Bowl proved again on Sunday. Read More
Questions (and Opportunities) Around ESPN’s College Football Megacast
ESPN’s latest megacast opened up some questions — and great opportunities — for the network to explore for OTT advertising. Read More
Big 2018 Just a Sampling of Connected TV’s Potential
Beachfront data shows huge leaps for connected TV ad requests from November 2017 to November 2018, with more likely to come. Read More
Pikachu, Toy Story Make Big Splash With Social Video First
Two kid-friendly franchises dropped trailers online this Monday, and audiences happily watched millions of times on social media. Read More
Trevor Noah Stars on YouTube, and More Mid-Term Social Video Data
With the election results rolling in, we look at which publishers were rolling in social video views, with data from Tubular Labs. Read More
Is This the New Look of Tune-In Advertising?
Tune-in advertising faces new demands and challenges every day, and mobile creative ads might be one solution in a crowded content space. Read More
Google Shows (Versus ‘Tells’) When Speaking to Baseball’s Older Audience
Google continues to present its products in interesting ways during baseball broadcasts — a strategy that may be informed by its audience. Read More
Social Video Insights from the Ford – Kavanaugh Hearing
U.S. audiences were hooked on video around the Ford-Kavanaugh hearings, and not just on T.V. Social video also commanded large audiences for the event. Read More
ESPN+ TV Advertising Push Continues as Service Hits 1 Million Subscribers
ESPN+ has topped 1 million subscribers as college football season is in full swing. Advertising around the service keeps popping up on TVs, too. Read More
Brands, Video Content and Addressing Influencer Fraud Concern
With follower fraud a concern for brands as they step into the influencer space, Fullscreen and CreatorIQ provide the steps to suss out the fakes. Read More
How Nike’s Advertising Just ‘Does’ It.
Nike’s advertising style has never been conventional. We took a look at the numbers behind the brand’s approach on digital and TV. Read More
Which Brands Won Attention During ESPN College Gameday Last Season?
College football kicks off this weekend. Which brands “won” College Gameday last year, and can they repeat the feat this season? Read More
ESPN, Kansas Provide Glimpse at Potential Future for Sports Streaming
ESPN+ is poised to create further disruptions — and perhaps a more stable future — for college sports inventory given today’s Kansas deal. Read More
People are Skipping NFL Promos, Intrigued by NFL Fantasy, Bud Light
Bud Light is giving Cleveland fans free beer — but that’s only part of the brand’s strategy to capitalize on the NFL season. Read More
‘Tiger Effect’ Back in Full for PGA Championships Final Round
Tiger Woods’s impressive close to the 2018 PGA Championship brought in plenty of viewers, and got audiences talking as well. Read More