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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

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Advertising Screen Convergence

Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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Screen Convergence

Tubular Audience Ratings Making TV-Like Metrics a Reality for Social Video

TV[R]EV Original — John Cassillo

The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV.
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NFL, College Football’s Constant Rescheduling Shows Bubbles are Better for TV

TV[R]EV Original — John Cassillo

After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory?
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Screen Convergence

Marvel’s 22-Month Movie Gap Will Put New TV Endeavors to the Test

TV[R]EV Original — John Cassillo

Black Widow’s latest delay puts an even greater emphasis on Disney+’s Marvel shows to carry the flag for its highly profitable movie franchise.
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Screen Convergence

What Exactly Would a Potential Buyer Get by Acquiring Quibi?

TV[R]EV Original — John Cassillo

Quibi’s potentially for sale. Who would actually want to acquire the struggling asset and what would any buyer actually get out of the deal?
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Big Ten’s Late October Return Should Mean Big Boost for TV

TV[R]EV Original — John Cassillo

The Big Ten’s return to the field in October should mean more ad impressions, more TVs tuned in and a more “normal” college football season.
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Advertising Video

VIZIO Discusses the Benefits of Direct-to-Device [VIDEO]

— John Cassillo

Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency.
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Advertising

Report: What are Sports Audiences Watching When They’re Not Watching Sports?

— John Cassillo

TV[R]EV’s latest (free) report dives into summer sports audiences, and what those viewers are watching when they’re not watching sports.
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Screen Convergence

MLB’s New ‘Film Room’ Further Democratizes Sports Video

TV[R]EV Original — John Cassillo

MLB’s new “Film Room” product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.
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Advertising Video

AdLedger Explains CryptoRTB [VIDEO]

— John Cassillo

Fraud’s growing presence in TV environments calls for new solutions. AdLedger’s Christina Cacciapuoti explains more about the CryptoRTB protocol.
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Revisionists

Why CTV Targeting Strategies Need Mobile Data: Q&A with Sabio

TV[R]EV Original — John Cassillo

In recent months, the cord-cutting movement has been accelerated with the total number of U.S. households surpassing 20%. Instead, viewers are opting for free ad-supported TV services (FASTS), which presents
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Advertising Video

VIZIO Shares What the Future of MVPDs Look Like [VIDEO]

— John Cassillo

What does the future hold for MVPDs? VIZIO’s Adam Bergman discusses what’s ahead for the industry, and VIZIO in particular.
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Can Satellite TV Survive in Streaming-Centric World?

TV[R]EV Original — John Cassillo

AT&T’s interest in selling DirecTV brings up the question of whether or not satellite TV even works going forward vs. streaming alternatives.
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Katherine Pond headshot Vizio VP of business development
Advertising Video

How is VIZIO Building Custom Experiences on its SmartCast Platform? [VIDEO]

— John Cassillo

Customization is increasingly crucial, and VIZIO’s SmartCast is building an experience around that concept. More from Katherine Pond:
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Advertising Video

How is the TV Industry Transacting on iSpot as a Currency? [VIDEO]

— John Cassillo

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.
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Advertising Analytics Screen Convergence

Democratic National Convention: 24% of TVs Tuned Into 2020 DNC

TV[R]EV Original — John Cassillo

Despite the altered format, this year’s Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).
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Advertising Video

Scott Cunningham on the Future for Local Advertising Across OTT and CTV [VIDEO]

— John Cassillo

Current growth around OTT and CTV advertising — and especially local OTT and CTV advertising — has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future.
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Advertising Video

Progress Partners on the Effect of ATSC 3.0 on Local Media [VIDEO]

— John Cassillo

As part of our “Eyes on Local” series, Mary Ann Halford of Progress Partners explains the effect of ATSC 3.0 on local media.
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Advertising Video

Brad Smith on National vs. Local Advertising [VIDEO]

— John Cassillo

Brad Smith, formerly of Videa, explains how the idea that “all media is national” may be false, especially in the current environment.
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Advertising Video

BIA Advisory Services Discusses How the OTT Market is Shifting With Regard to Local [VIDEO]

— John Cassillo

How is the OTT market shifting with regard to local? BIA/Kelsey managing director Rick Ducey explains in our latest video.
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Advertising Video

KSL-TV Explains How to Measure ROI Based on Local CTV Advertising [VIDEO]

— John Cassillo

In our latest video, KSL-TV in Salt Lake City explains how advertisers can determine ROI based on local CTV ads.
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