John Cassillo, Author at TV[R]EV

Week In Review: NBC Reveals Its Peacock Feathers, Hulu Adds Even More Cool New Ad Products

What are the predominant methods of OTT fraud? [VIDEO]

When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing

video Advertising

What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]

TV[R]EV Original — Fabric Media

Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation.

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Movies Dunk All Over 2019 NBA Finals

TV[R]EV Original — John Cassillo

Which brand advertisers made the biggest splash during the NBA Finals? We used data from iSpot to determine the big winners.

College Sports Success Continues to be Decided by TV Revenues

TV[R]EV Original — John Cassillo

College sports have been staring down the changing dynamics of TV for some time. And while the top teams and conferences that drive most of the revenue around college athletics continue to find more ways to deliver content digitally, they’re still largely dependent on network deals to make money.

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Upfronts 2019: WarnerMedia Sets Sail for Success with Sports, Xandr, Streaming

TV[R]EV Original — John Cassillo

WarnerMedia’s 2019 Upfront presentation on Wednesday was a big one for the company as it plots a course for the future under a new name and with a new parent at the top. Despite the move away from the TimeWarner monicker as a result of the AT&T purchase, there’s still plenty familiar with WarnerMedia — though plenty is set to change as well.

Advertising

Uber TV Ads Have All But Disappeared Amid IPO

— John Cassillo

According to data from iSpot.tv, Uber has spent $0 on television since January 1 and a little over $11 million on Uber Eats, all around the NCAA Tournament.

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Sinclair, FloSports Present Two Possible Futures for (Most) Sports Content

TV[R]EV Original — John Cassillo

The past week has seen two pretty important happenings in the world of sports content, with Sinclair’s RSN buy and FloSports’ CAA deal.

Screen Convergence

Disney+ Will Work Because Disney’s Done This All Before

TV[R]EV Original — John Cassillo

No matter what Disney+ ends up being as a streaming platform, it’s well situated to be successful because Disney’s done all of this before.

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NCAA Tournament a Slam Dunk for Brands in 2019

TV[R]EV Original — John Cassillo

March Madness generated plenty of on-court excitement, and off-the-court, plenty of brands managed to cash in on the attentive audiences.

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Jeep, In-Game TV Ads Dominate Super Bowl Social Video

— John Cassillo

Jeep didn’t have a Super Bowl ad, but social video results show the car brand’s “spot” earned enough impact that it may as well have.

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Streaming Services Came Out to Play During Super Bowl LIII

— Jon Cappetta and John Cassillo

Competing with TV doesn’t mean streaming services can ignore TV completely (especially when it comes to ads), as the Super Bowl proved again on Sunday.

Advertising Screen Convergence

Questions (and Opportunities) Around ESPN’s College Football Megacast

— John Cassillo

ESPN’s latest megacast opened up some questions — and great opportunities — for the network to explore for OTT advertising.

Advertising

Big 2018 Just a Sampling of Connected TV’s Potential

— John Cassillo

Beachfront data shows huge leaps for connected TV ad requests from November 2017 to November 2018, with more likely to come.

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Pikachu, Toy Story Make Big Splash With Social Video First

— John Cassillo

Two kid-friendly franchises dropped trailers online this Monday, and audiences happily watched millions of times on social media.

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Trevor Noah Stars on YouTube, and More Mid-Term Social Video Data

— John Cassillo

With the election results rolling in, we look at which publishers were rolling in social video views, with data from Tubular Labs.

Advertising

Is This the New Look of Tune-In Advertising?

— John Cassillo

Tune-in advertising faces new demands and challenges every day, and mobile creative ads might be one solution in a crowded content space.

Advertising

Google Shows (Versus ‘Tells’) When Speaking to Baseball’s Older Audience

— John Cassillo

Google continues to present its products in interesting ways during baseball broadcasts — a strategy that may be informed by its audience.

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Social Video Insights from the Ford – Kavanaugh Hearing

— John Cassillo

U.S. audiences were hooked on video around the Ford-Kavanaugh hearings, and not just on T.V. Social video also commanded large audiences for the event.