Week In Review: Google Gears Up For Streaming Wars, Amazon Integrates vMVPDs
The one where we look at how Google is once again going over the wall and into the fray against Amazon and Roku and then look at Amazon’s linear play. Read More
Conference-Only College Football Season Could Have Numerous TV Effects
As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike. Read More
iSpot’s Stu Schwartzapfel Explains Outcome-Based Buys [VIDEO]
iSpot’s Stu Schwartzapfel explains how the company handles outcome-based buying, and how iSpot is a leading secondary TV currency. Read More
‘Hamilton’ Gives Disney+ its Shot at Premium Streaming Opening Weekend
“Hamilton” presents Disney’s best opportunity yet to create a premier-like event around its Disney+ streaming service. Read More
Saturday Night Live Season 45 in Review, with TV Ad Insights
SNL’s 45th season just wrapped up with the third episode of its revamped “at home” comedy sketch show. A look at advertiser trends over the course of the season… Read More
Disney Earnings Didn’t Yield Many Answers on What’s Ahead — Especially for Streaming
Disney’s earnings didn’t yield much insight about how Disney+ and its films respectively regroup with coronavirus pressing business on all sides. Read More
Potential NBA Plan to Return Could Create March Madness in Summer
If the NBA finds a way to return with a Vegas “bubble” setup, we could see months filled with live basketball games on TV. Read More
NASCAR Will Test-Drive Return for Live U.S. Sports on Television
NASCAR will be the first U.S. sport to head back to competition, providing a potential road map for how others do the same this summer. Read More
College Sports Cashing in on TV Again? Depends on Who You Ask
Can TV rights deals for college sports just go back to astronomical values once we come out on the other side of a pandemic? Read More
All Eyes Shift to Disney’s Streaming Services with Rest of Business on Hold
With Disney hurting on multiple fronts, all attention is turning toward its streaming services — specifically, Hulu and Disney+ — to carry the torch through this rough patch. Read More
Something to Quibble About: Can Quibi Work, and Do We Need it?
Quibi’s burst onto the scene with much fanfare, and big names. But can it change the way we watch video? And do we need it to? Read More
A Look at Quibi’s Ad Blitz in the Lead-Up to Launch
Quibi’s turned up the heat on TV advertising as it pushes you to stream video on something other than TV. Read More
VIZIO Adds 30 Free Channels to SmartCast, with Platform Viewing Up 57%
VIZIO introduces 30 new (free) channels to its SmartCast platform as viewing sessions on the platform continue to increase. Read More
TV Streaming on the Rise Along with Connected TV Ad Requests During Quarantine
With more U.S. audiences stuck in front of televisions, streaming has increased — as have ad requests, according to Beachfront. Read More
ESPN Without Live Sports: Looking at Ad, Programming Changes
With no live sports for the foreseeable future, sports networks are being forced to adjust their business. Here’s a look at ESPN without its main subject. Read More
Could Streaming Services be a Liferaft for Scuttled Movie Releases?
With movie releases seemingly grinding to a halt amid coronavirus fears, studios could opt to use streaming as a means to get films in front of audiences. Read More
Inscape Explains Project OAR [VIDEO]
What is Project OAR? Greg Hampton is Vice President, Business Development at Inscape and was happy to dive into the consortium’s purpose. Read More
Netflix Still Holding Its Own vs. Disney+ with Extensive TV Show Catalogue
Disney+ has the known intellectual property, but that hasn’t given them an advantage over incumbent Netflix just yet – at least on the TV show front. Read More
State of Ad Tech Study: 92% See Need for Industry-Wide Standardization
It makes sense that standardization is desired given the state of digital ads. Still, just 6% of respondents are satisfied with current digital ad ecosystem Read More
LTN Global Discusses How Addressable TV Avoids Privacy Issues [VIDEO]
LTN Global CTO + Head of Strategy Alan Young recently noted how addressable can avoid privacy issues, prioritizing targeting that puts the individual first. Read More
Streaming Services Keep Expanding; is the NFL Looking at a Digital Future?
Streaming services keep booming, and that growth is eventually going to grab some major sports rights — perhaps even the NFL’s. Read More