The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
Amateur Sports Video Competition Gets More Heated With Overtime’s $23M Round
As big media companies vie for pricey rights to pro sports broadcasts and streams, a smaller but equally hard-fought contest is breaking out for viewers of low-cost online videos about... Read More
Summer League Latest Example of NBA’s Year-Round Broadcast Juggernaut
The NBA’s used live content to create a year-round product for a captive audience. Summer League is just the latest example of this success.... Read More
Marketing Minute: Who’s Scoring World Cup Attention? (Video)
The FIFA World Cup has earned attention even without the United States being in this year’s tournament. A look at the brands and teams generating buzz.... Read More
Nintendo Continues Focus on Group Play at E3 2018
Nintendo’s E3 presentation showed an emphasis on group play titles — something that shouldn’t surprise if you’ve paid attention to recent ads.... Read More
Coca-Cola Continues Sports-Focused Ad Strategy Heading Into World Cup
Coca-Cola’s leaned heavily on sports programming with its TV advertising this year — a trend that should continue into this summer’s World Cup.... Read More
Lowe’s Seizes ‘The Moment’ Around Memorial Day
Many brands ran Memorial Day-themed ads on TV these past couple weeks. We look at Lowe’s efforts to earn audience attention.... Read More
For One Play, J.R. Smith Took Over Twitter During the NBA Finals
The narrative of Game One of the NBA Finals was LeBron James’s breakout performance… until J.R. Smith forgot the score.... Read More
According to Emotional Reactions, NHL Gets Stanley Cup Matchup it Wanted
Emotional reactions favored Washington and Vegas pretty heavily in the conference finals, which potentially makes for a more compelling Stanley Cup Final now.... Read More
LeBron James, Burger King All Over First Round of NBA Playoffs
LeBron James has driven emotional reactions the NBA Playoffs, while Burger King paced advertisers: More on the NBA’s first round…... Read More
The Revisionists: Ed Tomasi, Big Block
The esports space keeps growing, and Ed Tomasi and Big Block are helping brands find their way in the burgeoning industry.... Read More
Boston Bruins Driving Emotional Reactions for 2018 Stanley Cup Playoffs
At the conclusion of round one of the NHL Playoffs, a look at which teams, players and series drove the most emotional reactions.... Read More
ESPN+ Could be Initial Step on Network’s Streaming TV Roadmap
ESPN+ presents a new way for ESPN to reach consumers for a very affordable price. But is this just the beginning of its streaming ambitions?... Read More
Duke vs. Kansas Lead Emotional Reactions for CBS NCAA Tournament Coverage
Bluebloods led to the most emotional reactions on CBS games, however it was underdogs that pushed audience emotions on TBS, TNT and truTV.... Read More
OTT Gets Ready to Fight Ad Fraud Threat
OTT fraud is already on the radar for companies like Beachfront and White Ops, who are trying to head it off at the pass.... Read More
Brands Use (Live) Video to Promote International Women’s Day
Brands like Backcountry, Vodafone, Verizon Fios, Brewdog, Marie Claire, McDonald’s and more are using video for International Women’s Day.... Read More
Brick-and-Mortar Stores Rethinking How to Utilize Mobile
Physical retailers don’t necessarily have to be in conflict with mobile technologies. Brands are getting wise to how mobile can help drive foot traffic.... Read More
Engagement, Not Views, Becomes New Currency for Facebook Live
Facebook’s initial move to stop paying for live videos could harm publishers, but the best content creators could be rewarded for more engaging work.... Read More
Discoverable, Live Content Essential to Today’s Marketing Mix
Live content continues its growth as a core part of every brand’s marketing mix. TV[R]EV discusses that dynamic with Big Block’s Seven Volpone.... Read More
Publishers Look to Twitter in Wake of Facebook News Feed Changes
Facebook’s News Feed changes have major effects on the publishing industry. Some companies seem to be flocking to Twitter as a result.... Read More
CBS Streaming Sells Engaged, Younger Viewers That Watch More Video
CBS’s new ad-supported streaming service is focused on superfans of certain content — something that should be very appealing to advertisers.... Read More
NBC’s Live-Streaming Viewership Takes Off Around Olympics
The Olympics and Super Bowl have both earned a lot of streaming and mobile activity — a big sign for streaming as part of major live event experiences.... Read More