Week In Review: Disney Plus Rolls Out In Europe, Showtime and Sling Offering Up Free Trials
1. Disney Plus Rolls Out In Europe Disney began its international expansion at what may be an opportune time for them, judging by the 5 million downloads the app got Read More
TV Streaming on the Rise Along with Connected TV Ad Requests During Quarantine
With more U.S. audiences stuck in front of televisions, streaming has increased — as have ad requests, according to Beachfront. Read More
ESPN Without Live Sports: Looking at Ad, Programming Changes
With no live sports for the foreseeable future, sports networks are being forced to adjust their business. Here’s a look at ESPN without its main subject. Read More
Could Streaming Services be a Liferaft for Scuttled Movie Releases?
With movie releases seemingly grinding to a halt amid coronavirus fears, studios could opt to use streaming as a means to get films in front of audiences. Read More
Inscape Explains Project OAR [VIDEO]
What is Project OAR? Greg Hampton is Vice President, Business Development at Inscape and was happy to dive into the consortium’s purpose. Read More
Netflix Still Holding Its Own vs. Disney+ with Extensive TV Show Catalogue
Disney+ has the known intellectual property, but that hasn’t given them an advantage over incumbent Netflix just yet – at least on the TV show front. Read More
State of Ad Tech Study: 92% See Need for Industry-Wide Standardization
It makes sense that standardization is desired given the state of digital ads. Still, just 6% of respondents are satisfied with current digital ad ecosystem Read More
LTN Global Discusses How Addressable TV Avoids Privacy Issues [VIDEO]
LTN Global CTO + Head of Strategy Alan Young recently noted how addressable can avoid privacy issues, prioritizing targeting that puts the individual first. Read More
Streaming Services Keep Expanding; is the NFL Looking at a Digital Future?
Streaming services keep booming, and that growth is eventually going to grab some major sports rights — perhaps even the NFL’s. Read More
Sports Leagues Trying to Cash in on (Maybe) Last Big TV Rights Rush
With many TV deals expiring and audience habits shifting, U.S. sports leagues may be trying to capitalize one final time. Read More
HQ Trivia: Doomed From the Start, Or a Lesson for Others?
Welp, HQ Trivia is dead. You remember HQ Trivia, right? Had a dashing, meme-able host (until it didn’t)? A whole bunch of Millennials and Gen Z-ers were very into it, Read More
Major League Baseball Considering New Made-for-TV Postseason Aspects
Major League Baseball’s potential new postseason is the most radical playoff proposal in U.S. pro sports, and it’s largely for TV. Read More
Netflix Has 45% Fewer Movies (and 400% More TV Shows) Than it Did in 2010
A look over the last decade at how Netflix has changed its focus toward more TV — and how originals play into that growth (and the future). Read More
Oscars Audience and Ad Trends: Top TV Takeaways from the 92nd Academy Awards
The 92nd Oscars featured plenty of surprises. But what were the big takeaways for the TV industry? Recapping the big points you need to know: Read More
Does Disney+ Ever Need to Evolve Beyond Existing Intellectual Property?
Disney’s earnings call shows how important existing IP stands to be for the company. Do they ever need to change? Read More
Which Advertisers are Looking ‘Super’ on TV Before Sunday’s Game?
The Super Bowl is still two days away, but advertisers have already been ramping up for the big game. We share some insights from top brands, via iSpot. Read More
College Football Independence and How Conference-Less Teams Can Stay on TV
Boise State’s perceived unhappiness about the new Mountain West Conference TV deal could mean another program weighing the pros and cons of independence. Read More
Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend
Bud Light Seltzer wasn’t advertised on TV at all until earlier this month, but it’s grown to quickly sit atop the beer category in terms of spend. Read More
NBA Games Have Fewer Fans Watching on Linear TV, But Does That Matter?
The NBA’s ratings don’t necessarily matter as much as how the league’s been able to create an enormous fan base via digital content. Read More
Pac-12, Apple TV+ May Not be the Answer to Each Other’s Problems
Apple TV+ and the Pac-12 are entering into a discussion because of the situations they’ve found themselves in. A deal may not fix those issues. Read More