Influencer Spotlight: Binging With Babish
Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of “Binging With Babish,” a unique show that blends cooking with TV and film. Read More
Week In Review: HBO Max Finally Gets A Deal With Amazon, Bets Big On Wonder Woman 1984
The one where we look at why HBO’s troubles don’t end with the new Amazon deal and the pros and cons of their decision to not charge extra for theatrical releases like Wonder Woman 1984. Read More
Why Can’t the Pac-12 Conference Just Figure Out TV?
The Pac-12’s latest streaming announcement misses the mark once more as the league won’t just focus on trying to get live games to fans. Read More
Beachfront: How CryptoRTB’s Digital Signature Secures Video Ad Transactions [VIDEO]
With digital TV growing by the day, it’s more important than ever for ad solutions that facilitate secure, transparent transactions. AdLedger‘s CryptoRTB protocol addresses industry-wide concerns around fraud and privacy, as Beachfront President and Founder Frank Sinton explains in the video below. Read More
Expanded NFL Playoffs Could Mean Extra $270 Million or More in TV Media Value for Ads
If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year. Read More
Election Night 2020: TV Ads and Viewer Insights
Which advertisers were all over election night coverage, and which broadcasts attracted the most viewers? Our data breakdown: Read More
Who — Other Than T-Mobile — Needs TVision?
T-Mobile’s TVision is yet another streaming service in a sea of them. Can it set itself apart in a crowded marketplace? Read More
Gamut Explains How Unified Measurement Works [VIDEO]
Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company’s recent partnership announcement with iSpot. Read More
AOC Twitch Stream Shows Path Forward for Politics & Video Engagement
After drawing an impressive 435K viewers to just play “Among Us” and talk about voting, AOC identifies a path toward future voter engagement Read More
Tubular Audience Ratings Making TV-Like Metrics a Reality for Social Video
The new Tubular Audience Ratings provide unique viewer and minutes watched data that make it easier to evaluate social video like TV. Read More
NFL, College Football’s Constant Rescheduling Shows Bubbles are Better for TV
After the NHL and NBA completed successful bubble playoffs, should the NFL and college football follow suit to save TV inventory? Read More
Marvel’s 22-Month Movie Gap Will Put New TV Endeavors to the Test
Black Widow’s latest delay puts an even greater emphasis on Disney+’s Marvel shows to carry the flag for its highly profitable movie franchise. Read More
What Exactly Would a Potential Buyer Get by Acquiring Quibi?
Quibi’s potentially for sale. Who would actually want to acquire the struggling asset and what would any buyer actually get out of the deal? Read More
Big Ten’s Late October Return Should Mean Big Boost for TV
The Big Ten’s return to the field in October should mean more ad impressions, more TVs tuned in and a more “normal” college football season. Read More
VIZIO Discusses the Benefits of Direct-to-Device [VIDEO]
Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency. Read More
Report: What are Sports Audiences Watching When They’re Not Watching Sports?
TV[R]EV’s latest (free) report dives into summer sports audiences, and what those viewers are watching when they’re not watching sports. Read More
MLB’s New ‘Film Room’ Further Democratizes Sports Video
MLB’s new “Film Room” product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences. Read More
AdLedger Explains CryptoRTB [VIDEO]
Fraud’s growing presence in TV environments calls for new solutions. AdLedger’s Christina Cacciapuoti explains more about the CryptoRTB protocol. Read More
Why CTV Targeting Strategies Need Mobile Data: Q&A with Sabio
In recent months, the cord-cutting movement has been accelerated with the total number of U.S. households surpassing 20%. Instead, viewers are opting for free ad-supported TV services (FASTS), which presents Read More
VIZIO Shares What the Future of MVPDs Look Like [VIDEO]
What does the future hold for MVPDs? VIZIO’s Adam Bergman discusses what’s ahead for the industry, and VIZIO in particular. Read More