NBA Leaning Into Fans, Digital Video With Restart in Orlando
The NBA’s kept a vibrant digital presence during quarantine, and now looks to cash in on that and #NBATwitter in-game as the league returns. Read More
The REVisionists: At Comcast’s Effectv, Local TV Isn’t Just Linear. It’s OTT And VOD Too
“Whether advertisers are purchasing linear broadcast, set-top-box VOD or OTT inventory to reach audiences, brands are having to adapt and adjust their messaging in close to real time.” Read More
Tom Morgan on Expected Shifts in Local and National TV Advertising [VIDEO]
MediaD.tv principal Tom Morgan discusses how the current environment is going to change both local and national TV advertising in the future. Read More
The Vertere Group Explains Advertisers’ Sudden Interest in Local Audiences [VIDEO]
Local’s always possessed a significant targeting ability, as the Vertere Group’s founder and CEO Tim Hanlon explains in today’s “Eyes on Local” video. Read More
MLB Playoff Expansion for 2020 Creates More Valuable TV Inventory
MLB’s announcement that the playoff field will expand from 10 to 16 teams in 2020 means a lot more valuable playoff inventory for TV. Read More
Magid Explains How TV Ads are Affecting Local Communities During the Pandemic [VIDEO]
Bill Hague, executive VP at Magid, talks about the effect of local advertising on the communities they serve. Read More
Radha Subramanyam on Why Brands Have Started to Focus on Local Advertising [VIDEO]
CBS’s Radha Subramanyam addresses why local advertising is becoming a larger focus for brands as part of our “Eyes on Local” series. Read More
Premion Discusses the Future of OTT Attribution [VIDEO]
What could the future of OTT attribution look like? Premion’s Tom Cox explains in today’s video, as part of our “Eyes on Local” focus. Read More
Can the Premier League Boost NBC’s Peacock (or Vice Versa)?
Is the Premier League a draw for Peacock? Or is Peacock a draw for the Premier League? Read More
Effectv Discusses How OTT VOD Helps Local [VIDEO]
How does selling OTT and VOD inventory help MVPDs strengthen their local business? James Rothwell, VP of Global Agency, Brand & Industry Relations at Comcast Advertising (Effectv & FreeWheel) shares more. Read More
Conference-Only College Football Season Could Have Numerous TV Effects
As college football conferences start trimming schedules for fall, it has major effects for both the schools and television partners alike. Read More
Beachfront Explains Why People are Interested in Local Advertisers [VIDEO]
As part of TV[R]EV’s “On Local” video series, we’re talking to key industry stakeholders about pressing questions for local ads. This one is with Beachfront CEO Chris Maccaro. Read More
MadHive Explains How Local TV is Being Measured [VIDEO]
TV[R]EV speaks with MadHive CEO Adam Helfgott around local television measurement and what’s ahead as local increases in importance. Read More
Unified Ad Platform Plans Could Signal Disney’s Strongest Push Yet Into Video Ad Wars
Disney’s Unified Ad Platform future ups the ante on addressable and puts the company squarely in the middle of the video ad wars. Read More
VIZIO Discusses Licensing Content and Direct-to-Device Advertising [VIDEO]
VIZIO’s Katherine Pond explains how the company licenses streaming content, and the benefit of direct-to-device advertising. Read More
Despite Current Stalemate, MLB’s Postseason Still Proving to be Plenty Profitable
Despite current negotiations for a 2020 return stalling out, Major League Baseball has a lucrative new TV deal on deck with Turner Sports. Read More
Inscape Discusses the Best Approach to Privacy [VIDEO]
Inscape’s Greg Hampton discusses how informed consent respects consumer privacy, and using data viewers provide to inform the best TV experience. Read More
MadHive Explains How Cryptography is Eliminating Fraud on OTT [VIDEO]
MadHive CEO Adam Helfgott explains how cryptography is eliminating fraud in OTT environments. Read More
Data: CNN Surged During Weekend of Protests Against Racial Injustice
Data from iSpot and Inscape shows just how much CNN surged as a result of coverage of the widespread protests against racial injustice in the U.S. Read More
What are the Major Takeaways from TV[R]EV’s Addressable Advertising Report? [VIDEO]
Alan Wolk explains addressable advertising and the major takeaways from TV[R]EV’s report on the state of addressable ads. Read More