ViacomCBS Needs to Go All-In on All Access – and Maybe Let Pluto Drift Away
XuXu is blowing up. The streaming service now has over 24 million monthly users. And these users are accounting for 100 billion hours of video stats each month, as well... Read More
Amazon Ramps Up Originals Ad Spend Ahead Of New Competitors’ Arrivals
Amazon substantially increased advertising spending on its new original shows the first half of 2019, as it tried to pull in consumers before the arrival of several new competitors, a new report found.... Read More
ACC Network Deal with Charter/Spectrum is Big Piece of Carriage Puzzle
The ACC Network’s coverage footprint continues to grow as the conference added Charter/Spectrum this week and is looking strong before launch.... Read More
Disney May Have Already Won Streaming Wars with New, Cheap Bundle
Disney has an ability to act as MVPD and content provider on a level no one else can, at a price point that no one else is going to be able to compete with, either.... Read More
Network Spotlight: Advertising and Viewership Trends for NBC
Ready for some fall TV yet? We are! So as summer winds down, we’re shining a spotlight on some of the networks as they prepare to kick off the 2019-20... Read More
Marvel Movie/TV Interconnectivity Will Be Uncharted Territory
Disney+ will be using the Marvel Cinematic Universe in an interesting way, to tie TV and movies together unlike anything we’ve seen before.... Read More
Amazon Leads Tech Giant TV Ad Spending… and it’s Not Even Close
U.S. tech giants spent millions on advertising in the first half of the year. Using data from iSpot, we take a closer look at who spent what where.... Read More
Amazon Lets Prime, Echo Take Center Stage for TV Advertising
Amazon’s TV ad spend showed a slight uptick in the weeks leading up to this year’s Prime Day — but through Prime and Echo, not general Amazon advertising.... Read More
Movies Dunk All Over 2019 NBA Finals
Which brand advertisers made the biggest splash during the NBA Finals? We used data from iSpot to determine the big winners.... Read More
College Sports Success Continues to be Decided by TV Revenues
College sports have been staring down the changing dynamics of TV for some time. And while the top teams and conferences that drive most of the revenue around college athletics continue to find more ways to deliver content digitally, they’re still largely dependent on network deals to make money.... Read More
Upfronts 2019: WarnerMedia Sets Sail for Success with Sports, Xandr, Streaming
WarnerMedia’s 2019 Upfront presentation on Wednesday was a big one for the company as it plots a course for the future under a new name and with a new parent at the top. Despite the move away from the TimeWarner monicker as a result of the AT&T purchase, there’s still plenty familiar with WarnerMedia — though plenty is set to change as well.... Read More
Uber TV Ads Have All But Disappeared Amid IPO
According to data from iSpot.tv, Uber has spent $0 on television since January 1 and a little over $11 million on Uber Eats, all around the NCAA Tournament.... Read More
Sinclair, FloSports Present Two Possible Futures for (Most) Sports Content
The past week has seen two pretty important happenings in the world of sports content, with Sinclair’s RSN buy and FloSports’ CAA deal.... Read More
Disney+ Will Work Because Disney’s Done This All Before
No matter what Disney+ ends up being as a streaming platform, it’s well situated to be successful because Disney’s done all of this before.... Read More
NCAA Tournament a Slam Dunk for Brands in 2019
March Madness generated plenty of on-court excitement, and off-the-court, plenty of brands managed to cash in on the attentive audiences.... Read More
Jeep, In-Game TV Ads Dominate Super Bowl Social Video
Jeep didn’t have a Super Bowl ad, but social video results show the car brand’s “spot” earned enough impact that it may as well have.... Read More
Streaming Services Came Out to Play During Super Bowl LIII
Competing with TV doesn’t mean streaming services can ignore TV completely (especially when it comes to ads), as the Super Bowl proved again on Sunday.... Read More
Questions (and Opportunities) Around ESPN’s College Football Megacast
ESPN’s latest megacast opened up some questions — and great opportunities — for the network to explore for OTT advertising.... Read More
Big 2018 Just a Sampling of Connected TV’s Potential
Beachfront data shows huge leaps for connected TV ad requests from November 2017 to November 2018, with more likely to come.... Read More
Pikachu, Toy Story Make Big Splash With Social Video First
Two kid-friendly franchises dropped trailers online this Monday, and audiences happily watched millions of times on social media.... Read More
Trevor Noah Stars on YouTube, and More Mid-Term Social Video Data
With the election results rolling in, we look at which publishers were rolling in social video views, with data from Tubular Labs.... Read More