John Cassillo, Author at TV[R]EV

TV(R)EV

The Emmys Revealed The Gap Between TV’s Two Competing Universes

Marvel’s 22-Month Movie Gap Will Put New TV Endeavors to the Test

Black Widow’s latest delay puts an even greater emphasis on Disney+’s Marvel shows to carry the flag for its highly profitable movie franchise.

Screen Convergence

What Exactly Would a Potential Buyer Get by Acquiring Quibi?

TV[R]EV Original — John Cassillo

Quibi’s potentially for sale. Who would actually want to acquire the struggling asset and what would any buyer actually get out of the deal?

Big Ten’s Late October Return Should Mean Big Boost for TV

TV[R]EV Original — John Cassillo

The Big Ten’s return to the field in October should mean more ad impressions, more TVs tuned in and a more “normal” college football season.

Advertising Video

VIZIO Discusses the Benefits of Direct-to-Device [VIDEO]

— John Cassillo

Adam Bergman, VP of Platform Sales at VIZIO, discusses the distinct advantages of direct-to-device, and its emphasis on clarity and transparency.

Advertising

Report: What are Sports Audiences Watching When They’re Not Watching Sports?

— John Cassillo

TV[R]EV’s latest (free) report dives into summer sports audiences, and what those viewers are watching when they’re not watching sports.

Screen Convergence

MLB’s New ‘Film Room’ Further Democratizes Sports Video

TV[R]EV Original — John Cassillo

MLB’s new “Film Room” product could change the way audiences interact with baseball highlights and create new connections with younger, digitally-focused audiences.

Advertising Video

AdLedger Explains CryptoRTB [VIDEO]

— John Cassillo

Fraud’s growing presence in TV environments calls for new solutions. AdLedger’s Christina Cacciapuoti explains more about the CryptoRTB protocol.

Revisionists

Why CTV Targeting Strategies Need Mobile Data: Q&A with Sabio

TV[R]EV Original — John Cassillo

In recent months, the cord-cutting movement has been accelerated with the total number of U.S. households surpassing 20%. Instead, viewers are opting for free ad-supported TV services (FASTS), which presents

Advertising Video

VIZIO Shares What the Future of MVPDs Look Like [VIDEO]

— John Cassillo

What does the future hold for MVPDs? VIZIO’s Adam Bergman discusses what’s ahead for the industry, and VIZIO in particular.

Can Satellite TV Survive in Streaming-Centric World?

TV[R]EV Original — John Cassillo

AT&T’s interest in selling DirecTV brings up the question of whether or not satellite TV even works going forward vs. streaming alternatives.

Advertising Video

How is VIZIO Building Custom Experiences on its SmartCast Platform? [VIDEO]

— John Cassillo

Customization is increasingly crucial, and VIZIO’s SmartCast is building an experience around that concept. More from Katherine Pond:

Advertising Video

How is the TV Industry Transacting on iSpot as a Currency? [VIDEO]

— John Cassillo

iSpot SVP of Media Partnerships Stu Schwartzapfel explains how iSpot is a currency for the TV industry, and the importance of business outcomes for ad buying.

Advertising Analytics Screen Convergence

Democratic National Convention: 24% of TVs Tuned Into 2020 DNC

TV[R]EV Original — John Cassillo

Despite the altered format, this year’s Democratic National Convention still wound up on a LOT of televisions (and some other screens as well).

Advertising Video

Scott Cunningham on the Future for Local Advertising Across OTT and CTV [VIDEO]

— John Cassillo

Current growth around OTT and CTV advertising — and especially local OTT and CTV advertising — has the industry looking ahead at a pretty bright future. Scott Cunningham, owner of Cunningham Tech Consulting, weighs in on some of the details of that future.