Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend
Bud Light Seltzer wasn’t advertised on TV at all until earlier this month, but it’s grown to quickly sit atop the beer category in terms of spend. Read More
Week In Review: NBC Reveals Its Peacock Feathers, Hulu Adds Even More Cool New Ad Products
1. NBC Reveals Its Peacock Feathers NBC finally released details of its Peacock service and the good news is it sounds like The Way You’d Configure Network TV If You Read More
NBA Games Have Fewer Fans Watching on Linear TV, But Does That Matter?
The NBA’s ratings don’t necessarily matter as much as how the league’s been able to create an enormous fan base via digital content. Read More
Pac-12, Apple TV+ May Not be the Answer to Each Other’s Problems
Apple TV+ and the Pac-12 are entering into a discussion because of the situations they’ve found themselves in. A deal may not fix those issues. Read More
When Do We Reach ‘Maximum Superhero’ in Media? (And Does That Even Exist Anymore?)
Is there a maximum level of superhero exposure in media today? With the genre’s continued growth into TV, we may be finding out pretty soon. Read More
Remote Controls Remain Underutilized, Underperforming Aspects of TV Experience
For far too long, the remote control experience has stayed fairly static and only addresses part of what consumers need. Here’s how to fix that. Read More
Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney’s interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+. Read More
TV Likely at Center of Marvel and Star Wars’ Upcoming Omnichannel Blitz
Kevin Feige taking over as Marvel’s Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV. Read More
Controlling the Zeitgeist: Disney+ Weekly Episode Drops Will Keep Audiences, Content Creators Busy
Whether Disney+ becomes appointment television or not, it’ll be important television to dedicated fans. And that, by itself, is probably enough to guide it to success in the short- and long-term. Read More
Streaming, HBO Dominated the Emmys; Would it be Better for Them to Host the Show, Too?
If the Emmys are largely featuring premium cable and streaming content, would the show be better served airing there instead? Read More
Digging Deeper into Nike’s ‘Crazy’ Advertising
Diving deeper into the data behind Nike’s “Dream Crazy” ad campaign on both TV and social video a year after its release. Read More
Democratic Debates, Part 3: Advertisers & Video Stats
Which advertisers showed up for the third Democratic Candidate Debates, and how did the candidates perform on social video? Read More
One Way Social Video Can Grab a Piece of TV Budgets? Similar Metrics
Video measurement company Tubular Labs recently revealed new details around a suite of metrics aimed to address social video’s lack of uniform standards, and value those audiences at parity with traditional media channels. Read More
Network Spotlight: Advertising and Viewership Trends for ABC
Labor Day has officially come and gone, so it’s time to start looking forward to fall TV. To help usher in the new season, we’re shining a spotlight on the Read More
MyPillow Can Avoid Advertising on ‘Tucker Carlson Tonight’ with Some of These Alternatives
MyPillow has alternates to the likes of Tucker Carlson and Fox News when it comes to TV advertising. We explain a few with data from iSpot and Inscape. Read More
What if Disney Just Buys Sony for the Hardware… and Spider-Man?
If Marvel winds up losing Spider-Man completely to Sony, could they just buy the whole company to get him back, with a hardware play to boot? Read More
ACC Network Deal with Charter/Spectrum is Big Piece of Carriage Puzzle
The ACC Network’s coverage footprint continues to grow as the conference added Charter/Spectrum this week and is looking strong before launch. Read More
Disney May Have Already Won Streaming Wars with New, Cheap Bundle
Disney has an ability to act as MVPD and content provider on a level no one else can, at a price point that no one else is going to be able to compete with, either. Read More
Network Spotlight: Advertising and Viewership Trends for NBC
Ready for some fall TV yet? We are! So as summer winds down, we’re shining a spotlight on some of the networks as they prepare to kick off the 2019-20 Read More
Marvel Movie/TV Interconnectivity Will Be Uncharted Territory
Disney+ will be using the Marvel Cinematic Universe in an interesting way, to tie TV and movies together unlike anything we’ve seen before. Read More