Week In Review: Quibi And Women Of A Certain Age, HBO Max Misfire
The one where we look at what Quibi can do with its new older female audience and wonder why AT&T wasn’t more aggressive in avoiding blame for the Now to Max snafu. Read More
For TV Audiences, Advertisers & Networks, ‘Group Play’ NBA Return Could be Best Bet
The NBA’s potentially leaving a lot of money on the table if it opts for a standard postseason. We look at the pros of group play. Read More
What Effect Will CCPA Have on the Advertising Industry? [VIDEO]
Jeff Minsky explains the limitations put forth by the CCPA and how that impacts what advertisers can and can’t do, both now and until there’s a federal law. Read More
What Problems Do VIZIO Ads Help Address? [VIDEO]
VIZIO’s Travis Hockersmith discusses the challenges for OTT advertising, and how VIZO Ads addresses them (plus how other companies can, too). Read More
NHL Announces Return Plan with Major TV Potential
The NHL has a plan in place for how to return to the ice, and it may be a major TV moneymaker around this year’s playoffs. Read More
What is the Global Video Measurement Alliance? [VIDEO]
Tubular Labs CEO and founder Rob Gabel explains the industry problems that his company and the Global Video Measurement Alliance are addressing. Read More
NBA 2K Is Introducing New Sports Fans (And Brands) To ESPN
(a version of this piece appears on GamesBeat) In the absence of live sports, ESPN and other sports-focused networks are looking to fill the programming void by experimenting with a Read More
Can Networks Create More Programming Like ‘The Last Dance?’
ESPN’s “The Last Dance” was exactly what viewers wanted. But can its success be repeated for audiences looking for collective experiences? Read More
What Role Does Frequency Capping Play in TV? [VIDEO]
A major reason for the growth of addressable advertising? Frequency capping. TV[R]EV’s Alan Wolk explains more on its role in TV. Read More
Conviva’s Nick Cicero Explains Streaming Measurement [VIDEO]
How does Conviva measure streaming video? VP of strategy Nick Cicero explains how the company follows the entire customer content journey. Read More
iSpot’s Stu Schwartzapfel Explains Outcome-Based Buys [VIDEO]
iSpot’s Stu Schwartzapfel explains how the company handles outcome-based buying, and how iSpot is a leading secondary TV currency. Read More
‘Hamilton’ Gives Disney+ its Shot at Premium Streaming Opening Weekend
“Hamilton” presents Disney’s best opportunity yet to create a premier-like event around its Disney+ streaming service. Read More
Saturday Night Live Season 45 in Review, with TV Ad Insights
SNL’s 45th season just wrapped up with the third episode of its revamped “at home” comedy sketch show. A look at advertiser trends over the course of the season… Read More
Disney Earnings Didn’t Yield Many Answers on What’s Ahead — Especially for Streaming
Disney’s earnings didn’t yield much insight about how Disney+ and its films respectively regroup with coronavirus pressing business on all sides. Read More
Potential NBA Plan to Return Could Create March Madness in Summer
If the NBA finds a way to return with a Vegas “bubble” setup, we could see months filled with live basketball games on TV. Read More
NASCAR Will Test-Drive Return for Live U.S. Sports on Television
NASCAR will be the first U.S. sport to head back to competition, providing a potential road map for how others do the same this summer. Read More
College Sports Cashing in on TV Again? Depends on Who You Ask
Can TV rights deals for college sports just go back to astronomical values once we come out on the other side of a pandemic? Read More
All Eyes Shift to Disney’s Streaming Services with Rest of Business on Hold
With Disney hurting on multiple fronts, all attention is turning toward its streaming services — specifically, Hulu and Disney+ — to carry the torch through this rough patch. Read More
Something to Quibble About: Can Quibi Work, and Do We Need it?
Quibi’s burst onto the scene with much fanfare, and big names. But can it change the way we watch video? And do we need it to? Read More
A Look at Quibi’s Ad Blitz in the Lead-Up to Launch
Quibi’s turned up the heat on TV advertising as it pushes you to stream video on something other than TV. Read More