Netflix and Sony Deal is Everything Both Parties Need Most
Netflix’s deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved. Read More
The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
Who’s Still Advertising with Tucker Carlson at the End of Q1 2021?
At the end of the first quarter, some advertisers still appear to be sticking with Tucker Carlson. Who might those brands be? And who has departed since January? Read More
Does the NFL Think it Can Even Bowl Over Valentine’s Day?
Fans won’t “love” the NFL for pitting its biggest day against Valentine’s Day plans. And networks and restaurants probably won’t either. Read More
Disney’s Full Return to Movie Theaters Will Meet New, Lasting Challenges
When Black Widow comes to theaters and streaming in July, it’ll meet an entirely new environment that challenges Disney’s “event” emphasis for theatrical releases. Read More
How Disney+ Pushed Ads Promoting ‘The Falcon and the Winter Soldier’
In the lead-up to its newest Marvel show, here’s how Disney+ built hype with TV and social video ads. Read More
NFL’s New TV Rights Deal is Exception, Not Rule for Upcoming Sports Negotiations
The NFL cashed in on network’s desire to secure linear TV’s future… and set up the peaceful transition to streaming. Read More
What’s the Point of Awards Season When What’s ‘New’ Doesn’t Matter Anymore?
Award season is highlighting the fact that everyone’s just watching what they want at this point, whether that’s live or on-demand. Read More
New TV[R]EV & iSpot Special Report: Addressable TV Reach
TV[R]EV’s latest report shares new data from iSpot on how addressable ad impressions exploded in 2020, and which industries fueled that rise. Read More
ESPN’s NHL TV Rights Deal Show New Positioning for Hulu, ESPN+
ESPN’s new deal with the NHL is an evolution in how Disney utilizes streaming services ESPN+ and Hulu. Read More
WandaVision and the Renewed Case for Weekly, Serialized TV
WandaVision’s weekly approach helped fuel even greater conversation about the show, and provides further proof that streaming TV should opt for weekly release schedules. Read More
Amazon Prime Video, Creators and Fixing the Clunky User Experience
Amazon’s new deal with Donald Glover plots a path toward more curation, channels and a better user interface. Read More
Who Needs the Other More: ESPN or the NFL?
Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here? Read More
Sports Media Rights: Current TV Deals and What’s on the Horizon
The next few years. of sports media rights negotiations have an opportunity to alter TV… if any of the rightsholders really change, of course Read More
Return of EA Sports’ College Football Game Opens Esports to New Fans
The coming return of EA Sports’ popular college football game could spawn an influx of new esports fans young and old. Read More
What’s the Future of the Super Bowl as a TV Event?
Super Bowl ratings declining set off some alarm bells — but the more interesting conversation is around what it means for the future of the game on TV. Read More
Which Brands Drove Super Bowl Advertising for Autos?
Auto brands are traditionally some of the biggest advertisers during the Super Bowl, but hung back a bit in 2021 with just four spots for the industry. Read More
Scattered Audiences Put Spotlight on Transparency as Video Publishers Uncover New Revenue Streams
New members to the Global Video Measurement Alliance highlight how social video’s about to scale up as a revenue opportunity. Read More
NBC Sports Network’s Demise Wasn’t Due to Too Much Sports on TV
NBC’s move to sunset NBCSN wasn’t about sports — it was about keeping cable afloat as it pivots to streaming. Read More
Tubular Labs: TV Doubles Down On Social Video Heading Into 2021
Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021. Read More