Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected... Read More
Four Lessons from the Demise of MoviePass, Part 2
In my last article, I described two of the four biggest lessons to be learned from MoviePass’s demise. Here are the final two lessons. Lesson 3: Beware the hidden (or... Read More
Jeep, In-Game TV Ads Dominate Super Bowl Social Video
Jeep didn’t have a Super Bowl ad, but social video results show the car brand’s “spot” earned enough impact that it may as well have.... Read More
Streaming Services Came Out to Play During Super Bowl LIII
Competing with TV doesn’t mean streaming services can ignore TV completely (especially when it comes to ads), as the Super Bowl proved again on Sunday.... Read More
Questions (and Opportunities) Around ESPN’s College Football Megacast
ESPN’s latest megacast opened up some questions — and great opportunities — for the network to explore for OTT advertising.... Read More
Big 2018 Just a Sampling of Connected TV’s Potential
Beachfront data shows huge leaps for connected TV ad requests from November 2017 to November 2018, with more likely to come.... Read More
Pikachu, Toy Story Make Big Splash With Social Video First
Two kid-friendly franchises dropped trailers online this Monday, and audiences happily watched millions of times on social media.... Read More
Trevor Noah Stars on YouTube, and More Mid-Term Social Video Data
With the election results rolling in, we look at which publishers were rolling in social video views, with data from Tubular Labs.... Read More
Is This the New Look of Tune-In Advertising?
Tune-in advertising faces new demands and challenges every day, and mobile creative ads might be one solution in a crowded content space.... Read More
Google Shows (Versus ‘Tells’) When Speaking to Baseball’s Older Audience
Google continues to present its products in interesting ways during baseball broadcasts — a strategy that may be informed by its audience.... Read More
Social Video Insights from the Ford – Kavanaugh Hearing
U.S. audiences were hooked on video around the Ford-Kavanaugh hearings, and not just on T.V. Social video also commanded large audiences for the event.... Read More
ESPN+ TV Advertising Push Continues as Service Hits 1 Million Subscribers
ESPN+ has topped 1 million subscribers as college football season is in full swing. Advertising around the service keeps popping up on TVs, too.... Read More
Brands, Video Content and Addressing Influencer Fraud Concern
With follower fraud a concern for brands as they step into the influencer space, Fullscreen and CreatorIQ provide the steps to suss out the fakes.... Read More
How Nike’s Advertising Just ‘Does’ It.
Nike’s advertising style has never been conventional. We took a look at the numbers behind the brand’s approach on digital and TV.... Read More
Which Brands Won Attention During ESPN College Gameday Last Season?
College football kicks off this weekend. Which brands “won” College Gameday last year, and can they repeat the feat this season?... Read More
ESPN, Kansas Provide Glimpse at Potential Future for Sports Streaming
ESPN+ is poised to create further disruptions — and perhaps a more stable future — for college sports inventory given today’s Kansas deal.... Read More
People are Skipping NFL Promos, Intrigued by NFL Fantasy, Bud Light
Bud Light is giving Cleveland fans free beer — but that’s only part of the brand’s strategy to capitalize on the NFL season.... Read More
‘Tiger Effect’ Back in Full for PGA Championships Final Round
Tiger Woods’s impressive close to the 2018 PGA Championship brought in plenty of viewers, and got audiences talking as well.... Read More
‘Frasier’ Reboot? The Show Technically Never Left TV Screens.
There’s talk of a “Frasier” comeback, but the popular show is already incredibly popular on Hallmark Channel and streaming services.... Read More
‘Timeless’ Finale Will Have Emotional Fan Base Waiting for it This Fall
“Timeless” returns to NBC for a two-hour finale later this year — a smart move given the response audiences have provided the show.... Read More
College Football Stares Down Major Changes in the Form of Cord-Cutting
College football’s long been the beneficiaries of massive broadcast rights fees. But are those good times about to come to a halt?... Read More
Bud Light Scores Audience Attention During World Cup
Bud Light’s ads scored with audiences during this year’s World Cup, while Mexico drove more Emotional Reactions (ERs) than any other team.... Read More