Major League Baseball Considering New Made-for-TV Postseason Aspects
Major League Baseball’s potential new postseason is the most radical playoff proposal in U.S. pro sports, and it’s largely for TV. Read More
Tom Morgan: The Key to Addressable Is Open APIs [VIDEO]
This Addressable series is brought to you by Project OAR, the consortium of media companies aligned to bring standards for addressable advertising in linear TV. Learn more about the consortium Read More
Netflix Has 45% Fewer Movies (and 400% More TV Shows) Than it Did in 2010
A look over the last decade at how Netflix has changed its focus toward more TV — and how originals play into that growth (and the future). Read More
Oscars Audience and Ad Trends: Top TV Takeaways from the 92nd Academy Awards
The 92nd Oscars featured plenty of surprises. But what were the big takeaways for the TV industry? Recapping the big points you need to know: Read More
Does Disney+ Ever Need to Evolve Beyond Existing Intellectual Property?
Disney’s earnings call shows how important existing IP stands to be for the company. Do they ever need to change? Read More
Which Advertisers are Looking ‘Super’ on TV Before Sunday’s Game?
The Super Bowl is still two days away, but advertisers have already been ramping up for the big game. We share some insights from top brands, via iSpot. Read More
College Football Independence and How Conference-Less Teams Can Stay on TV
Boise State’s perceived unhappiness about the new Mountain West Conference TV deal could mean another program weighing the pros and cons of independence. Read More
Bud Light Seltzer Bubbles to Top of Beer Industry Ad Spend
Bud Light Seltzer wasn’t advertised on TV at all until earlier this month, but it’s grown to quickly sit atop the beer category in terms of spend. Read More
NBA Games Have Fewer Fans Watching on Linear TV, But Does That Matter?
The NBA’s ratings don’t necessarily matter as much as how the league’s been able to create an enormous fan base via digital content. Read More
Pac-12, Apple TV+ May Not be the Answer to Each Other’s Problems
Apple TV+ and the Pac-12 are entering into a discussion because of the situations they’ve found themselves in. A deal may not fix those issues. Read More
When Do We Reach ‘Maximum Superhero’ in Media? (And Does That Even Exist Anymore?)
Is there a maximum level of superhero exposure in media today? With the genre’s continued growth into TV, we may be finding out pretty soon. Read More
Remote Controls Remain Underutilized, Underperforming Aspects of TV Experience
For far too long, the remote control experience has stayed fairly static and only addresses part of what consumers need. Here’s how to fix that. Read More
Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney’s interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+. Read More
TV Likely at Center of Marvel and Star Wars’ Upcoming Omnichannel Blitz
Kevin Feige taking over as Marvel’s Chief Creative Officer shows an omnichannel marketing approach that buoys that brands (and maybe Star Wars) through TV. Read More
Controlling the Zeitgeist: Disney+ Weekly Episode Drops Will Keep Audiences, Content Creators Busy
Whether Disney+ becomes appointment television or not, it’ll be important television to dedicated fans. And that, by itself, is probably enough to guide it to success in the short- and long-term. Read More
Streaming, HBO Dominated the Emmys; Would it be Better for Them to Host the Show, Too?
If the Emmys are largely featuring premium cable and streaming content, would the show be better served airing there instead? Read More
Digging Deeper into Nike’s ‘Crazy’ Advertising
Diving deeper into the data behind Nike’s “Dream Crazy” ad campaign on both TV and social video a year after its release. Read More
Democratic Debates, Part 3: Advertisers & Video Stats
Which advertisers showed up for the third Democratic Candidate Debates, and how did the candidates perform on social video? Read More
One Way Social Video Can Grab a Piece of TV Budgets? Similar Metrics
Video measurement company Tubular Labs recently revealed new details around a suite of metrics aimed to address social video’s lack of uniform standards, and value those audiences at parity with traditional media channels. Read More
Network Spotlight: Advertising and Viewership Trends for ABC
Labor Day has officially come and gone, so it’s time to start looking forward to fall TV. To help usher in the new season, we’re shining a spotlight on the Read More