Inside Disney+’s ‘WandaVision’ Premiere Ad Push
You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere. Read More
Week In Review: Univision Launches Prende, LG Revamps Its TV Interface
The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende Read More
Sports League Expansion, and How Lost Revenues and Media Rights Factor In
Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees) Read More
What’s Left of Tucker Carlson’s Advertisers (So Far) in 2021?
Who’s still advertising during Tucker Carlson Tonight? A look at the handful of brands left. Read More
NFL’s Next Media Rights Deal Can Define League, Network Futures
The NFL’s 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners. Read More
What Does Streaming Mean for the Movie Studio That Altered Box Office Expectations Forever?
Recent comments from Marvel’s Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns. Read More
Roku Acts Like Streaming TV’s Bouncer. Can That Last?
Roku’s latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn’t) Read More
VIZIO Explains SmartCast [VIDEO]
VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system Read More
Disney Investor Day Shows Path to Put All Content Under One Umbrella
Disney announced a TON on Thursday, including the roadmap for an all-in-one streaming service down the line. Read More
ESPN’s Business Doesn’t Work as a TV App Only… Yet
ESPN’s going to shift to a TV app format (ESPN+ or otherwise) at SOME point… that point just won’t come until other business concerns work themselves out. Read More
VIZIO: Why Addressable Inventory Makes TV Advertising More Appealing to Brands [VIDEO]
VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV. Read More
Twitch Won’t Abandon Gaming Roots. It’s Using Them to Inform Its Evolution.
Twitch is taking centerstage with the NFL and other content partners, but also can’t lose what makes it unique at the same time. Read More
Lackluster Thanksgiving TV Slate May Test NFL’s Dominion Over Holiday
With just two games between bad teams on Thursday, the NFL’s ability to grab audiences on Thanksgiving could be thoroughly tested. Read More
Why Can’t the Pac-12 Conference Just Figure Out TV?
The Pac-12’s latest streaming announcement misses the mark once more as the league won’t just focus on trying to get live games to fans. Read More
Beachfront: How CryptoRTB’s Digital Signature Secures Video Ad Transactions [VIDEO]
With digital TV growing by the day, it’s more important than ever for ad solutions that facilitate secure, transparent transactions. AdLedger‘s CryptoRTB protocol addresses industry-wide concerns around fraud and privacy, as Beachfront President and Founder Frank Sinton explains in the video below. Read More
Expanded NFL Playoffs Could Mean Extra $270 Million or More in TV Media Value for Ads
If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year. Read More
Election Night 2020: TV Ads and Viewer Insights
Which advertisers were all over election night coverage, and which broadcasts attracted the most viewers? Our data breakdown: Read More
Who — Other Than T-Mobile — Needs TVision?
T-Mobile’s TVision is yet another streaming service in a sea of them. Can it set itself apart in a crowded marketplace? Read More
Gamut Explains How Unified Measurement Works [VIDEO]
Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company’s recent partnership announcement with iSpot. Read More