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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

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Advertising Screen Convergence

Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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Sports League Expansion, and How Lost Revenues and Media Rights Factor In

TV[R]EV Original — John Cassillo

Lost revenues for the major sports leagues in the U.S. could mean expansion is in the works to pocket more cash (via rights deals and expansion fees)
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Advertising

What’s Left of Tucker Carlson’s Advertisers (So Far) in 2021?

TV[R]EV Original — John Cassillo

Who’s still advertising during Tucker Carlson Tonight? A look at the handful of brands left.
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Screen Convergence

NFL’s Next Media Rights Deal Can Define League, Network Futures

TV[R]EV Original — John Cassillo

The NFL’s 2022 media rights should dictate a lot for both the league going forward and the fortunes of its various broadcast (and maybe streaming) partners.
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Screen Convergence

What Does Streaming Mean for the Movie Studio That Altered Box Office Expectations Forever?

TV[R]EV Original — John Cassillo

Recent comments from Marvel’s Kevin Feige show a studio that may be pivoting faster to streaming than most would assume given its typical box office returns.
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Advertising

Roku Acts Like Streaming TV’s Bouncer. Can That Last?

TV[R]EV Original — John Cassillo

Roku’s latest deal with HBO Max shows it strength in the market, but will this dynamic last? (and what can Roku do if it doesn’t)
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Video

VIZIO Explains SmartCast [VIDEO]

— John Cassillo

VIZIO VP of Business Development Katherine Pond explains the SmartCast operating system
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Screen Convergence

Disney Investor Day Shows Path to Put All Content Under One Umbrella

TV[R]EV Original — John Cassillo

Disney announced a TON on Thursday, including the roadmap for an all-in-one streaming service down the line.
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Screen Convergence

ESPN’s Business Doesn’t Work as a TV App Only… Yet

TV[R]EV Original — John Cassillo

ESPN’s going to shift to a TV app format (ESPN+ or otherwise) at SOME point… that point just won’t come until other business concerns work themselves out.
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Advertising Video

VIZIO: Why Addressable Inventory Makes TV Advertising More Appealing to Brands [VIDEO]

— John Cassillo

VIZIO VP, Network Partnerships Adam Gaynor talks about what makes addressable ads such an appealing option for brands on TV.
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Screen Convergence

Twitch Won’t Abandon Gaming Roots. It’s Using Them to Inform Its Evolution.

TV[R]EV Original — John Cassillo

Twitch is taking centerstage with the NFL and other content partners, but also can’t lose what makes it unique at the same time.
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Advertising

Lackluster Thanksgiving TV Slate May Test NFL’s Dominion Over Holiday

TV[R]EV Original — John Cassillo

With just two games between bad teams on Thursday, the NFL’s ability to grab audiences on Thanksgiving could be thoroughly tested.
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Why Can’t the Pac-12 Conference Just Figure Out TV?

TV[R]EV Original — John Cassillo

The Pac-12’s latest streaming announcement misses the mark once more as the league won’t just focus on trying to get live games to fans.
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Advertising Video

Beachfront: How CryptoRTB’s Digital Signature Secures Video Ad Transactions [VIDEO]

— John Cassillo

With digital TV growing by the day, it’s more important than ever for ad solutions that facilitate secure, transparent transactions. AdLedger‘s CryptoRTB protocol addresses industry-wide concerns around fraud and privacy, as Beachfront President and Founder Frank Sinton explains in the video below.
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Advertising

Expanded NFL Playoffs Could Mean Extra $270 Million or More in TV Media Value for Ads

TV[R]EV Original — John Cassillo

If the NFL expands the playoffs to 16 teams, TV ad data from iSpot shows that the league and its network partners could see a windfall of at least $270 million in media value compared to last year.
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Advertising

Election Night 2020: TV Ads and Viewer Insights

TV[R]EV Original — John Cassillo

Which advertisers were all over election night coverage, and which broadcasts attracted the most viewers? Our data breakdown:
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Screen Convergence

Who — Other Than T-Mobile — Needs TVision?

TV[R]EV Original — John Cassillo

T-Mobile’s TVision is yet another streaming service in a sea of them. Can it set itself apart in a crowded marketplace?
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Advertising Video

Gamut Explains How Unified Measurement Works [VIDEO]

— John Cassillo

Gamut Co-Chief Operating Officer Soo Jin Oh explains how unified measurement works, after the company’s recent partnership announcement with iSpot.
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Screen Convergence

AOC Twitch Stream Shows Path Forward for Politics & Video Engagement

TV[R]EV Original — John Cassillo

After drawing an impressive 435K viewers to just play “Among Us” and talk about voting, AOC identifies a path toward future voter engagement
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