The Dangers of the “Business Outcome” TV Buzz
As someone that works with networks and their marketing and sales teams, with measurement companies, ad tech companies and major advertisers directly, I understand the urgency to transform TV advertising... Read More
Digital Advertising on OTT: Exclusive Interview with dataxu
dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly... Read More
Periscope Up, Set Torpedoes to Stun the Media Market
If you logged onto Periscope or Meerkat during the Mayweather/Pacquiao fight this weekend, you were greeted by the sight of dozens of live streams of a fight many people paid $100 to watch... Read More
The Promise of Facebook Authentication
Facebook authentication for pay TV is poised to take off and if you’re a network or a viewer you should actually be very happy about that. If you’re an MVPD,... Read More
YouTube’s Got the Kat’s Tongue
YouTube just shut down the ability for users of Live Streaming Video app Meerkat to use Katch to auto save videos to YouTube’s platform. This marks the second time in... Read More
Facebook Anthology
The Zuckerberg network is going to be a major player in the television industry... Read More
Death By Apple: Why The Remote Control’s Days Are Numbered
Is the Apple Watch the new remote control?... Read More
Television in 2015: The Future is Now
“It has to start somewhere It has to start sometime…..What better place than here, what better time than now?” — RAGE AGAINST THE MACHINE... Read More
Is HBO Now The Canary In The Coal Mine?
HBO Now may not be the slam dunk many in the industry make it out to be... Read More
Facebook In 2015 And The Road Ahead: Part II
As Facebook’s march on the television industry continues, an exploration of the factors involved in why they may or may not succeed.... Read More
Thanks Nielsen for that Twitter Study — But It’s Time We “Total It Up” with You
The media world is abuzz about the latest Nielsen study which suggests that “Twitter TV activity can…tell us just how engaged the general viewing population is with the programming it... Read More
How Do You Make Sense Of What’s Going On?
A look at everything from broken measurement systems to new social platforms frames out this overview of what’s going on in the industry today.... Read More
Big Data + Brand Marketing = House of Card [No Spoilers!]
Did big data factor into Netflix House of Cards “leak”? Or was it something more Underwoodian?... Read More
Twitter Doubters Are Wrong. Here’s Why.
Native advertising on 3rd party sites may be just what Twitter needs to stay relevant and reach a broader audience... Read More
The #CreatedWith Economy
#CreatedWith is going mainstream and why it’s the best way for the industry to do everything from increase revenue to build audiences to create deeper engagement... Read More
Television in 2015: For What It’s Worth
Predictions for the disruption we can expect in the year ahead... Read More
OMG. WTF. OTT.
Walking the halls of many major media companies these days, this is the phrase that’s frequently muttered by the executives charged with forging the future of television development, monetization and audience engagement... Read More
The #CreatedWith Economy
We hear a lot about the “on-demand economy,” “sharing economy” and the “collaborative economy” how companies like Uber and AirBnB are disrupting their industries by eliminating the middleman and matching up buyers and sellers.... Read More
Facebook May Want To Become Your Next Pay TV Provider
With over a billion users and a vast trove of data, it’s entirely possible that Facebook could take on the MVPDs. Jesse Redniss and Alan Wolk explore why.... Read More
Motivational Sciences in the Age of ME: Where is Gamification Going ?
Fascinating interview with Rajat Paharia, founder and chief product officer of Bunchball, on the future of gamification and the ramifications for the entertainment industry... Read More
What Comcast’s Twitter Deal Means for Facebook and the Future of Social TV
Comcast’s Twitter cards are going to change the social TV equation, creating more reliable metrics around tune-in.... Read More