Apple’s TV+ Giveaway Will Be Huge, Skew What Counts As SVOD Success
Apple is giving away a year of free TV+ service for anyone who buys its hardware. That could bring 100 million or more users onto the service, even with conservative math. How do we value those customers versus all the competition? Read More
Democratic Debates, Part 3: Advertisers & Video Stats
Which advertisers showed up for the third Democratic Candidate Debates, and how did the candidates perform on social video? Read More
8 Media Trends From 2017 And What They Mean For 2018
The holidays are almost here! A time of menorahs, sleigh rides, and eggnog. But above all, ’tis the season for a year end infographic. We can’t help you with Read More
Evolution And Growth of Live Video
For the last few years, digital video has accounted for a growing majority of our web activity and attention, and many of the those who saw success with standard social Read More
Finally: Nielsen Social Content Ratings Add Facebook
A few weeks ago, the BRaVe team was given a tour of the new Nielsen SCR by Sean Casey. After years of helping to define and drive the metrics that Read More
Oh My God! What the F*#k! Over The Top: 2016
Our last installment of “Oh My God! What the F*#k! Over The Top!” was in March of 2015. In our first installment, we covered things like HBO using MLBAM for Now Read More
Fsociety Hacks The Mr. Robot Live Stream, Releases Season Premiere Early
From the very beginning, USA Network’s Golden Globe & Peabody award winning thriller Mr. Robot has been an exercise in storytelling and masterful marketing innovation. Prior to its Season 1 Read More
The Networks Need Data, And Why That Matters To Facebook.
An Upfronts/New Fronts Story So what’s the word on the street during the 2016 upfronts and new fronts? Data. That’s pretty much the only word you’ll hear during those Read More
Live, From New York, It’s… Facebook?
So as some people (ahem) have been predicting, the social networks are ready to start becoming TV networks. It’s happening right now via Facebook, which is using Facebook Live to Read More
I Want My Snapchat TV
Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media Read More
Frenemies At The Gate: TV Nets, Facebook, Twitter And Nielsen Social
At long last, Nielsen has finally announced that it is going to be counting Facebook and Instagram activity as part of its “Social TV” rankings, which are currently dubbed their Read More
What’s Next? 12 Brave Predictions For 2016
Predictions on how 2016 will shape up for the television industry from the experts at TV[R]EV. Read More
Interesting Times Indeed: TV[R]EV’s Year-End Wrap-Up
“May you live in interesting times” is a famous Chinese curse, but for those of us working in the television industry, it’s also a blessing. Change has been needed for Read More
BRaVe Media Ventures Launches BRaVe Story Ventures
“Sitting in the middle between a thumb and the eyes, the heart connects the future of the converged screen world.” When we launched BRaVe Media Ventures 15 months ago, Read More
Totaling It Up. Will Nielsen Have An Audience For TAM, Or Is It Too Little Too Late?
Nielsen finally revealed details and a launch date for its OTT measurement system, dubbed “Total Audience Measurement” and the industry may never be the same. We’re (mostly) impressed with what Read More
What’s Your Angle On A Live Social Streaming Strategy: Periscope, Meerkat Or Integrate?
At the live video social streaming summit in New York, streaming enthusiast Al Roker made the point that live video social streaming is here to stay and suggested there should Read More
A Fountain Of Youth: Why The NBCU-Buzzfeed Deal Makes So Much Sense
We have much heart for the news that NBCU is looking to invest in BuzzFeed and Vox. BuzzFeed represents a core component of the future of media and it’s high time Read More
Audience Parting. Because Day Parting Is So 1996.
For decades, it’s been same old, same old for the people buying and selling television advertising. “Day parting” (buying and selling ads for specific times of day) to try and Read More
What Happened at the 2015 Upfronts and Newfronts
In case you missed it. Read More
It’s Time For The Golden Age of Measurement
An article last week in Bloomberg asked whether TV’s second Golden Age was coming to a close, whether a glut of quality original programming made monetization difficult, particularly given that Read More
Welcome To The TV [R]evolution
Whether you’re a binge watching superfan, network TV sales exec, a cord-never millennial snapchat star, or social TV analytics start-up CEO, this is the most exciting time in the history Read More