The holidays are almost here! A time of menorahs, sleigh rides, and eggnog. But above all, ’tis the season for a year end infographic. We can’t help you with Read More
For the last few years, digital video has accounted for a growing majority of our web activity and attention, and many of the those who saw success with standard social Read More
A few weeks ago, the BRaVe team was given a tour of the new Nielsen SCR by Sean Casey. After years of helping to define and drive the metrics that Read More
Our last installment of “Oh My God! What the F*#k! Over The Top!” was in March of 2015. In our first installment, we covered things like HBO using MLBAM for Now Read More
From the very beginning, USA Network’s Golden Globe & Peabody award winning thriller Mr. Robot has been an exercise in storytelling and masterful marketing innovation. Prior to its Season 1 Read More
An Upfronts/New Fronts Story So what’s the word on the street during the 2016 upfronts and new fronts? Data. That’s pretty much the only word you’ll hear during those Read More
So as some people (ahem) have been predicting, the social networks are ready to start becoming TV networks. It’s happening right now via Facebook, which is using Facebook Live to Read More
Viacom and Snapchat have entered into a multiyear agreement that allows the media company to sell advertising on Snapchat’s behalf, according to the Wall St. Journal. In a major media Read More
At long last, Nielsen has finally announced that it is going to be counting Facebook and Instagram activity as part of its “Social TV” rankings, which are currently dubbed their Read More
“May you live in interesting times” is a famous Chinese curse, but for those of us working in the television industry, it’s also a blessing. Change has been needed for Read More
“Sitting in the middle between a thumb and the eyes, the heart connects the future of the converged screen world.” When we launched BRaVe Media Ventures 15 months ago, Read More
Nielsen finally revealed details and a launch date for its OTT measurement system, dubbed “Total Audience Measurement” and the industry may never be the same. We’re (mostly) impressed with what Read More
At the live video social streaming summit in New York, streaming enthusiast Al Roker made the point that live video social streaming is here to stay and suggested there should Read More
We have much heart for the news that NBCU is looking to invest in BuzzFeed and Vox. BuzzFeed represents a core component of the future of media and it’s high time Read More
For decades, it’s been same old, same old for the people buying and selling television advertising. “Day parting” (buying and selling ads for specific times of day) to try and Read More
An article last week in Bloomberg asked whether TV’s second Golden Age was coming to a close, whether a glut of quality original programming made monetization difficult, particularly given that Read More
Whether you’re a binge watching superfan, network TV sales exec, a cord-never millennial snapchat star, or social TV analytics start-up CEO, this is the most exciting time in the history Read More