Addressable Advertising: A Primer
While addressable TV advertising had been getting a goodly amount of buzz lately, it’s still largely misunderstood by many in the industry. And with good reason: the ecosystem is still... Read More
Why Open AP Won’t Close (Just Yet)
As you’ve likely heard, Warner, the pioneer member of Open AP, announced it would be withdrawing from the consortium on a Passover/Good Friday/Mueller haze drop. The announcement comes as a... Read More
Three Reasons Why Viacom’s Bet on Influence Marketing Is Smart
Viacom’s latest move, buying influence marketing firm WHOSAY acknowledges where the industry’s headed and a world outside of Facebook’s algorithm.... Read More
Pre-Mature Decoration: Brands Deck the Halls, But Are Viewers Paying Attention?
I turned on the TV Halloween night and kid you not, I saw sleigh bells. What the hell? Then last week, I walked into a Starbucks to the sound of... Read More
In-Hannity: Insights about Hannity Advertising
Hannity’s been creating a stir, and advertisers are moving away from his program — according to data from iSpot.tv — in recent weeks.... Read More
ACR Is So 2018. TV Ain’t Close to Dead It’s Meta-Morphing
You see studies about peak TV and how overwhelming it is, and it’s hard to disagree. And you hear talk of the NFL in the context of sagging ratings all... Read More
Why Networks Love Game 7
The World Series on Fox: 9,784,428,297 Billion TV ad impressions 181 brands 299 spots 858 ad airings 85.37 Attention score ... Read More
NFL Advertising is Fine, Haters Can Suck It!
All you haters saying the NFL advertising is screwed you’re wrong, and suck it! Papa John’s may have ditched after spending more this year than last, but IMO because the... Read More
Hey McDonald’s: People Don’t Like Your Grandma
Who would hate on Grandma? Well, if she is hocking McDonald’s chicken for dinner, a bunch of folks. Here’s the thing: no one wants to go to Grandma’s for dinner... Read More
How Weather Channel Topped TV News Competition
NYT’s Monday profile on the Weather Channel going into Overdrive was well-timed and accompanied by the expected meteorologist at risk phenom. That is something Twitter and now Snap did a... Read More
MOAT-ing the TV
While there is new data showing time-shifting is strong among Millennials and everyone seems to finally admit the TV empire is in a severe re-alignment, there is some good news for... Read More
Measuring the Hard to Measure
There are a lot of conversations going on in media right now. While Facebook eats up targeted dollars from advertisers, it continues its pitch against TV. Only people who are... Read More
The Revisionists: Jennifer Kavanagh, Secret Agent for TV Networks
SIX QUESTIONS AND A FUNNY STORY: The Revisionists: a series looking at the minds that shape the world we see: TV veterans, agency leaders, innovators in content. Today, we... Read More
Watch the ‘Book!? Color Me Excited & Skeptical
While everyone in TV land is taking notes and some are probably shaking a bit in the boots about Facebook Watch right now– many more are celebrating. Me? I’m torn... Read More
The Revisionists: Meet Tom Flanagan @ Big Block
SIX QUESTIONS AND A FUNNY STORY: TV[R]EV is starting a new series The Revisionists: looking at the minds that shape the world we see- TV veterans, agency leaders, innovators in... Read More
Facebook Shoulda Bought Scripps
Go ahead and pretend like you can comprehend what it means to meld Scripps with Discovery. And not Viacom. I can’t really. Too much red tape and sameness. But what... Read More
4 Charts for Hulu’s New CMO
Hulu lead the Monday news cycle with an announcement of a new CMO, Kelly Campbell- as covered expertly by Wayne Friedman. And while many might disagree about the role Hulu... Read More
LinkedIn, ABC News Making Video Spicier This Week
In this week’s live video news, LinkedIN jumps into the fray with video sharing, plus ABC News will give y.ou the press briefing stream the White House won’t... Read More
LinkedIN Launched Native Video. This a Good Thing?
LinkedIN enabled native video in some accounts yesterday. Business Insider is calling it a possible revelation. Also, people are excited about analytics. As LinkedIN is still the best platform for pure B2B, this... Read More
ESPN Can Still Clear The Bases for Brands
Brands all want the same thing when they advertise: to develop a connection that leads to sales. If they can somehow penetrate viewers’ distracted minds with an emotional message that catches... Read More
The GOOG, The Fad and The Fugly
People’s attention is a tricky business. And keeping up with all the latest? Almost as hard! Here are some developments that have us thinking right now.... Read More
Media Diversity Finds Champions in Congress, ShortsTV
Diversity in media– especially film– is an issue that needs more than headlines and rhetoric. It needs to show up. The change formulas need to be tested and proven out.... Read More