What Does the Big 12 Conference Gain on TV from Adding Four New Members?
Not even two months ago, the University of Texas and University of Oklahoma announced they’d leave the Big 12 for the SEC. Despite that move being announced now, though, the Read More
What’s Old Is New Again In Fast-Changing FAST Video Sector
The explosion of FAST services has created intense competition for audiences. The answer? Ripping a few pages out of the broadcast strategy guide. Read More
People Pay Attention To Beer Ads in the Summer
The times represent the arts and vice versa. And so very often the times– the things people care about, are drawn to, and can’t look away from– can now be Read More
8 Cannes Facts and 20 Observations
I was lucky enough to spend time in France last week at Cannes. I stuffed my face with delicious food, and stuffed my brain with insights from amazing people in Read More
Wanna Bet? Gambling Laws Will Make TV a Casino
As a guy who grew up in the city of Boston- everything was always open for gambling (with everyone). Ten bucks I can hit this soda can in the trash Read More
TiVO’s Report: Truth Shifting
Before I jump on TiVo for its latest report on how set-top and ACR are changing TV, let’s give them some props for being an innovative brand that changed the Read More
Beet of the Week: iSpot x NBC Connecting TV Ads to Business Outcomes
We love Andy Plesser and the crew at Beet.tv. Andy is always on the scene, there to ask good questions of interesting people. In fact, we like and respect Beet Read More
TV’s New Punch Combo: Segmenting & Attribution
If you’re in TV advertising, the quaking ground just shook a little harder. But also, maybe some clouds just cleared and a rainbow promising the ole’ pot of gold showed Read More
Did Zuck Open a Window in Time for Upfronts?
As we enter the big ad media buying season, some might think TV networks are licking their lips. The Facebook privacy fiasco, if nothing else, sets the stage for reminding Read More
Why Are Super Bowl Brands Shanking Easy Chip Shots?
In 2015 and again in 2016, brands adopted a strategy of releasing multiple Super Bowl “teasers” and took to flooding social media channels with different takes on a creative concept. Read More
Three Reasons Why Viacom’s Bet on Influence Marketing Is Smart
Viacom’s latest move, buying influence marketing firm WHOSAY acknowledges where the industry’s headed and a world outside of Facebook’s algorithm. Read More
Pre-Mature Decoration: Brands Deck the Halls, But Are Viewers Paying Attention?
I turned on the TV Halloween night and kid you not, I saw sleigh bells. What the hell? Then last week, I walked into a Starbucks to the sound of Read More
In-Hannity: Insights about Hannity Advertising
Hannity’s been creating a stir, and advertisers are moving away from his program — according to data from iSpot.tv — in recent weeks. Read More
ACR Is So 2018. TV Ain’t Close to Dead It’s Meta-Morphing
You see studies about peak TV and how overwhelming it is, and it’s hard to disagree. And you hear talk of the NFL in the context of sagging ratings all Read More
Why Networks Love Game 7
The World Series on Fox: 9,784,428,297 Billion TV ad impressions 181 brands 299 spots 858 ad airings 85.37 Attention score Read More
NFL Advertising is Fine, Haters Can Suck It!
All you haters saying the NFL advertising is screwed you’re wrong, and suck it! Papa John’s may have ditched after spending more this year than last, but IMO because the Read More
Hey McDonald’s: People Don’t Like Your Grandma
Who would hate on Grandma? Well, if she is hocking McDonald’s chicken for dinner, a bunch of folks. Here’s the thing: no one wants to go to Grandma’s for dinner Read More
How Weather Channel Topped TV News Competition
NYT’s Monday profile on the Weather Channel going into Overdrive was well-timed and accompanied by the expected meteorologist at risk phenom. That is something Twitter and now Snap did a Read MoreMOAT-ing the TV
While there is new data showing time-shifting is strong among Millennials and everyone seems to finally admit the TV empire is in a severe re-alignment, there is some good news for Read More
Measuring the Hard to Measure
There are a lot of conversations going on in media right now. While Facebook eats up targeted dollars from advertisers, it continues its pitch against TV. Only people who are Read More
The Revisionists: Jennifer Kavanagh, Secret Agent for TV Networks
SIX QUESTIONS AND A FUNNY STORY: The Revisionists: a series looking at the minds that shape the world we see: TV veterans, agency leaders, innovators in content. Today, we Read More