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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

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Advertising Screen Convergence

Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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Alan Wolk #CREATEDWITH

8 Cannes Facts and 20 Observations

— Jason Damata

I was lucky enough to spend time in France last week at Cannes. I stuffed my face with delicious food, and stuffed my brain with insights from amazing people in
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Advertising

Wanna Bet? Gambling Laws Will Make TV a Casino

— Jason Damata

As a guy who grew up in the city of Boston- everything was always open for gambling (with everyone). Ten bucks I can hit this soda can in the trash
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Analytics Screen Convergence

TiVO’s Report: Truth Shifting

— Jason Damata

Before I jump on TiVo for its latest report on how set-top and ACR are changing TV, let’s give them some props for being an innovative brand that changed the
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Analytics

Beet of the Week: iSpot x NBC Connecting TV Ads to Business Outcomes

— Jason Damata

We love Andy Plesser and the crew at Beet.tv. Andy is always on the scene, there to ask good questions of interesting people. In fact, we like and respect Beet
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Analytics #CREATEDWITH

TV’s New Punch Combo: Segmenting & Attribution

— Jason Damata

If you’re in TV advertising, the quaking ground just shook a little harder. But also, maybe some clouds just cleared and a rainbow promising the ole’ pot of gold showed
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Analytics

Did Zuck Open a Window in Time for Upfronts?

— Jason Damata

As we enter the big ad media buying season, some might think TV networks are licking their lips. The Facebook privacy fiasco, if nothing else, sets the stage for reminding
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Advertising Analytics #CREATEDWITH

Why Are Super Bowl Brands Shanking Easy Chip Shots?

— Jason Damata

In 2015 and again in 2016, brands adopted a strategy of releasing multiple Super Bowl “teasers” and took to flooding social media channels with different takes on a creative concept.
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Advertising #CREATEDWITH

Three Reasons Why Viacom’s Bet on Influence Marketing Is Smart

— Jason Damata

Viacom’s latest move, buying influence marketing firm WHOSAY acknowledges where the industry’s headed and a world outside of Facebook’s algorithm.
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#CREATEDWITH

Pre-Mature Decoration: Brands Deck the Halls, But Are Viewers Paying Attention?

— Jason Damata

I turned on the TV Halloween night and kid you not, I saw sleigh bells. What the hell? Then last week, I walked into a Starbucks to the sound of
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Advertising #CREATEDWITH

In-Hannity: Insights about Hannity Advertising

— Jason Damata

Hannity’s been creating a stir, and advertisers are moving away from his program — according to data from iSpot.tv — in recent weeks.
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Analytics Alan Wolk

ACR Is So 2018. TV Ain’t Close to Dead It’s Meta-Morphing

— Jason Damata

You see studies about peak TV and how overwhelming it is, and it’s hard to disagree.  And you hear talk of the NFL in the context of sagging ratings all
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Analytics

Why Networks Love Game 7

— Jason Damata

  The World Series on Fox: 9,784,428,297 Billion TV ad impressions 181 brands 299 spots 858 ad airings 85.37 Attention score  
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Advertising Analytics

NFL Advertising is Fine, Haters Can Suck It!

— Jason Damata

All you haters saying the NFL advertising is screwed you’re wrong, and suck it! Papa John’s may have ditched after spending more this year than last, but IMO because the
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Advertising #CREATEDWITH

Hey McDonald’s: People Don’t Like Your Grandma

— Jason Damata

Who would hate on Grandma? Well, if she is hocking McDonald’s chicken for dinner, a bunch of folks. Here’s the thing: no one wants to go to Grandma’s for dinner
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#CREATEDWITH

How Weather Channel Topped TV News Competition

— Jason Damata

NYT’s Monday profile on the Weather Channel going into Overdrive was well-timed and accompanied by the expected meteorologist at risk phenom. That is something Twitter and now Snap did a
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#CREATEDWITH

MOAT-ing the TV

— Jason Damata

While there is new data showing time-shifting is strong among Millennials and everyone seems to finally admit the TV empire is in a severe re-alignment, there is some good news for
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Analytics

Measuring the Hard to Measure

— Jason Damata

There are a lot of conversations going on in media right now. While Facebook eats up targeted dollars from advertisers, it continues its pitch against TV. Only people who are
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Revisionists #CREATEDWITH

The Revisionists: Jennifer Kavanagh, Secret Agent for TV Networks

— Jason Damata

SIX QUESTIONS AND A FUNNY STORY:   The Revisionists: a series looking at the minds that shape the world we see: TV veterans, agency leaders, innovators in content. Today, we
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Advertising Screen Convergence

Watch the ‘Book!? Color Me Excited & Skeptical

— Jason Damata

While everyone in TV land is taking notes and some are probably shaking a bit in the boots about Facebook Watch right now– many more are celebrating. Me? I’m torn
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Revisionists #CREATEDWITH

The Revisionists: Meet Tom Flanagan @ Big Block

— Jason Damata

SIX QUESTIONS AND A FUNNY STORY:   TV[R]EV is starting a new series The Revisionists: looking at the minds that shape the world we see- TV veterans, agency leaders, innovators in
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