You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere. Read More
I was lucky enough to spend time in France last week at Cannes. I stuffed my face with delicious food, and stuffed my brain with insights from amazing people in Read More
As a guy who grew up in the city of Boston- everything was always open for gambling (with everyone). Ten bucks I can hit this soda can in the trash Read More
Before I jump on TiVo for its latest report on how set-top and ACR are changing TV, let’s give them some props for being an innovative brand that changed the Read More
We love Andy Plesser and the crew at Beet.tv. Andy is always on the scene, there to ask good questions of interesting people. In fact, we like and respect Beet Read More
If you’re in TV advertising, the quaking ground just shook a little harder. But also, maybe some clouds just cleared and a rainbow promising the ole’ pot of gold showed Read More
As we enter the big ad media buying season, some might think TV networks are licking their lips. The Facebook privacy fiasco, if nothing else, sets the stage for reminding Read More
In 2015 and again in 2016, brands adopted a strategy of releasing multiple Super Bowl “teasers” and took to flooding social media channels with different takes on a creative concept. Read More
Viacom’s latest move, buying influence marketing firm WHOSAY acknowledges where the industry’s headed and a world outside of Facebook’s algorithm. Read More
I turned on the TV Halloween night and kid you not, I saw sleigh bells. What the hell? Then last week, I walked into a Starbucks to the sound of Read More
You see studies about peak TV and how overwhelming it is, and it’s hard to disagree. And you hear talk of the NFL in the context of sagging ratings all Read More
All you haters saying the NFL advertising is screwed you’re wrong, and suck it! Papa John’s may have ditched after spending more this year than last, but IMO because the Read More
Who would hate on Grandma? Well, if she is hocking McDonald’s chicken for dinner, a bunch of folks. Here’s the thing: no one wants to go to Grandma’s for dinner Read More
NYT’s Monday profile on the Weather Channel going into Overdrive was well-timed and accompanied by the expected meteorologist at risk phenom. That is something Twitter and now Snap did a Read More
While there is new data showing time-shifting is strong among Millennials and everyone seems to finally admit the TV empire is in a severe re-alignment, there is some good news for Read More
There are a lot of conversations going on in media right now. While Facebook eats up targeted dollars from advertisers, it continues its pitch against TV. Only people who are Read More
SIX QUESTIONS AND A FUNNY STORY: The Revisionists: a series looking at the minds that shape the world we see: TV veterans, agency leaders, innovators in content. Today, we Read More
While everyone in TV land is taking notes and some are probably shaking a bit in the boots about Facebook Watch right now– many more are celebrating. Me? I’m torn Read More
SIX QUESTIONS AND A FUNNY STORY: TV[R]EV is starting a new series The Revisionists: looking at the minds that shape the world we see- TV veterans, agency leaders, innovators in Read More