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Viewership and Ad Insights for ‘Superman & Lois,’ Plus More From The CW’s Arrowverse

TV[R]EV Original — Eleanor Semeraro

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  • TV[R]EV Original
  • Advertising
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  • Alan Wolk
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  • Revisionists
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  • #CREATEDWITH
Sports Media

Who Needs the Other More: ESPN or the NFL?

TV[R]EV Original — John Cassillo

Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here?
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Analytics Screen Convergence

VIDEO: The Moneyball Approach To Content Acquisition

TV[R]EV Original — Alan Wolk

BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition.
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Advertising Sports Media

Why the Hell Do Brands Buy Super Bowl Ads? And Why the Hell Don’t They?

TV[R]EV Original — Jason Damata

A critical look at the case for and against advertising during the Super Bowl.
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TV’s Moustached Asshats and the Inevitability of Innovation

TV[R]EV Original — Jason Damata

Change is the status quo. It never stops. And yet, often anchored inside of that change like a rock in a river, is a stubborn system of power that prevents
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Black Lives Matter

Viewers Stayed with ViacomCBS During Tribute

TV[R]EV Original — Jason Damata

Let’s cut to the chase. These are as crazy times. With a pandemic wreaking havoc on millions of lives, the economy in tatters and a toxic political climate fracturing our
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Revisionists

The REVisionists: How Comedy Gives Back, a Chat with Amber J. Lawson

TV[R]EV Original — Jason Damata

Laughter, as the cliche goes, is the best medicine. Literally, negative thoughts set off a chain reaction that weakens your immune system. That’s especially true now for those who are
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Advertising Analytics

How the Government and Media are Approaching ‘the Idiots Out There’

TV[R]EV Original — Jason Damata

People like to moan about the media industry and blame them for so much of our social ills. And much of it, frankly, is justified. Sound bite journalism in a
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#CREATEDWITH

Where Trump is Advertising Right Now and More Impeachment Stats

TV[R]EV Original — Jason Damata

Impeachment is driving media, whether you’re pro- or against. A look at how Trump’s spending and more:
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Advertising #CREATEDWITH

Should There Be Gun Ads on TV?

TV[R]EV Original — Jason Damata

TV has a gun problem of its own. Not the violence on CSI, that’s whatever. We’re used to that. Not the hunting channel, where animals get stalked and killed and
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TV Privacy in the Age of Smarter Devices, Voice Spying, AI Mousetraps

TV[R]EV Original — Jason Damata

Privacy is boiling over right now, and perhaps rightfully so. The novelty of big data and better, more addressable content, music, videos, posts, news, and food recommendations may be wearing
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Advertising #CREATEDWITH

Why Open AP Won’t Close (Just Yet)

TV[R]EV Original — Jason Damata

As you’ve likely heard, Warner, the pioneer member of Open AP, announced it would be withdrawing from the consortium on a Passover/Good Friday/Mueller haze drop. The announcement comes as a
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Advertising #CREATEDWITH

Amazon’s TV Ad Ambitions Set New TV Bar

TV[R]EV Original — Jason Damata

The biggest news in TV this week could be Hulu’s continued ad innovations, or Viacom working with T-Mobile or Comscore’s executive exodus — (though that is a massive ad tech
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Advertising Alan Wolk Screen Convergence #CREATEDWITH

4A’s: Privacy, Fraud, FTC Investigations & Battles for Control Define the Times

TV[R]EV Original — Jason Damata

Trust is the talk these days inside and outside the business world. Bots or humans? Collusion or conspiracy?  Who owns the data? Who polices the algorithm? Is my phone microphone
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Advertising #CREATEDWITH

The Dangers of the “Business Outcome” TV Buzz

TV[R]EV Original — Jason Damata

As someone that works with networks and their marketing and sales teams, with measurement companies, ad tech companies and major advertisers directly, I understand the urgency to transform TV advertising
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Advertising Analytics Screen Convergence

How Does Digital Compete with TV-Like Numbers?

— Jason Damata

We may all be addicted to our phones, and we surely have NO IDEA how that is changing our cognitive functions, our relationship to our community, let alone how it
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Advertising Analytics

How Facebook is Tapping TV for “Portal”

— Jason Damata

On September 28, Facebook revealed a breach of personal data for some 50 million users, which also included data from whatever sites users authenticated in using Facebook. Just a few
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#CREATEDWITH

Maddow Shares Viewers with Hannity? And More Election Day Stats

— Jason Damata

There is so much made of how divided America is– but there are things we all have in common. We watch TV, we post on social media, and we express
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Advertising Screen Convergence #CREATEDWITH

TV and the Gaming of Our Brains (F*CK Fortnite)

— Jason Damata

TV doesn’t just have to compete with social platforms, mobile screen time and them ad-skipping bastards. Now it has to compete with machine learning — brain-twisting engines tweaked to induce
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Analytics #CREATEDWITH

How Can Networks be Better Than Netflix? Follow the Math

— Jason Damata

Remember when the cloud concept came along and everyone joked about it meaning nothing and then it transformed the way everything is done in like 3 years? Those jokes were
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Advertising #CREATEDWITH

How Nike’s Advertising Just ‘Does’ It.

— John Cassillo and Jason Damata

Nike’s advertising style has never been conventional. We took a look at the numbers behind the brand’s approach on digital and TV.
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Advertising Analytics #CREATEDWITH

(Not So) Crazy Rich Asians TV Marketing

— Jason Damata

“Crazy Rich Asians’ made a splash at the box office in week one — but it ends up the advertising strategy wasn’t as “crazy” as it was just “smart.”
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#CREATEDWITH

Social TV 2.0

— Jason Damata

Remember the dawn of social TV when pioneers like @MarkGhuneim @Trendrr were walking the old TV horses to water to feed off the real time, data-driven web and 2nd Screen
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