Who Needs the Other More: ESPN or the NFL?
Disney would prefer to avoid paying double the current rate on its next NFL deal. So who has the leverage here? Read More
VIDEO: The Moneyball Approach To Content Acquisition
BY POPULAR DEMAND: Peerlogix Founder and CEO Will Gorfein explains the theory behind their Moneyball approach to content acquisition. Read More
Why the Hell Do Brands Buy Super Bowl Ads? And Why the Hell Don’t They?
A critical look at the case for and against advertising during the Super Bowl. Read More
TV’s Moustached Asshats and the Inevitability of Innovation
Change is the status quo. It never stops. And yet, often anchored inside of that change like a rock in a river, is a stubborn system of power that prevents Read More
Viewers Stayed with ViacomCBS During Tribute
Let’s cut to the chase. These are as crazy times. With a pandemic wreaking havoc on millions of lives, the economy in tatters and a toxic political climate fracturing our Read More
The REVisionists: How Comedy Gives Back, a Chat with Amber J. Lawson
Laughter, as the cliche goes, is the best medicine. Literally, negative thoughts set off a chain reaction that weakens your immune system. That’s especially true now for those who are Read More
How the Government and Media are Approaching ‘the Idiots Out There’
People like to moan about the media industry and blame them for so much of our social ills. And much of it, frankly, is justified. Sound bite journalism in a Read More
Where Trump is Advertising Right Now and More Impeachment Stats
Impeachment is driving media, whether you’re pro- or against. A look at how Trump’s spending and more: Read More
Should There Be Gun Ads on TV?
TV has a gun problem of its own. Not the violence on CSI, that’s whatever. We’re used to that. Not the hunting channel, where animals get stalked and killed and Read More
TV Privacy in the Age of Smarter Devices, Voice Spying, AI Mousetraps
Privacy is boiling over right now, and perhaps rightfully so. The novelty of big data and better, more addressable content, music, videos, posts, news, and food recommendations may be wearing Read More
Why Open AP Won’t Close (Just Yet)
As you’ve likely heard, Warner, the pioneer member of Open AP, announced it would be withdrawing from the consortium on a Passover/Good Friday/Mueller haze drop. The announcement comes as a Read More
Amazon’s TV Ad Ambitions Set New TV Bar
The biggest news in TV this week could be Hulu’s continued ad innovations, or Viacom working with T-Mobile or Comscore’s executive exodus — (though that is a massive ad tech Read More
4A’s: Privacy, Fraud, FTC Investigations & Battles for Control Define the Times
Trust is the talk these days inside and outside the business world. Bots or humans? Collusion or conspiracy? Who owns the data? Who polices the algorithm? Is my phone microphone Read More
The Dangers of the “Business Outcome” TV Buzz
As someone that works with networks and their marketing and sales teams, with measurement companies, ad tech companies and major advertisers directly, I understand the urgency to transform TV advertising Read More
How Does Digital Compete with TV-Like Numbers?
We may all be addicted to our phones, and we surely have NO IDEA how that is changing our cognitive functions, our relationship to our community, let alone how it Read More
How Facebook is Tapping TV for “Portal”
On September 28, Facebook revealed a breach of personal data for some 50 million users, which also included data from whatever sites users authenticated in using Facebook. Just a few Read More
Maddow Shares Viewers with Hannity? And More Election Day Stats
There is so much made of how divided America is– but there are things we all have in common. We watch TV, we post on social media, and we express Read More
TV and the Gaming of Our Brains (F*CK Fortnite)
TV doesn’t just have to compete with social platforms, mobile screen time and them ad-skipping bastards. Now it has to compete with machine learning — brain-twisting engines tweaked to induce Read More
How Can Networks be Better Than Netflix? Follow the Math
Remember when the cloud concept came along and everyone joked about it meaning nothing and then it transformed the way everything is done in like 3 years? Those jokes were Read More
How Nike’s Advertising Just ‘Does’ It.
Nike’s advertising style has never been conventional. We took a look at the numbers behind the brand’s approach on digital and TV. Read More
(Not So) Crazy Rich Asians TV Marketing
“Crazy Rich Asians’ made a splash at the box office in week one — but it ends up the advertising strategy wasn’t as “crazy” as it was just “smart.” Read More