What are the predominant methods of OTT fraud? [VIDEO]
When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing Read More
What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
Where Trump is Advertising Right Now and More Impeachment Stats
Impeachment is driving media, whether you’re pro- or against. A look at how Trump’s spending and more: Read More
Should There Be Gun Ads on TV?
TV has a gun problem of its own. Not the violence on CSI, that’s whatever. We’re used to that. Not the hunting channel, where animals get stalked and killed and Read More
TV Privacy in the Age of Smarter Devices, Voice Spying, AI Mousetraps
Privacy is boiling over right now, and perhaps rightfully so. The novelty of big data and better, more addressable content, music, videos, posts, news, and food recommendations may be wearing Read More
Why Open AP Won’t Close (Just Yet)
As you’ve likely heard, Warner, the pioneer member of Open AP, announced it would be withdrawing from the consortium on a Passover/Good Friday/Mueller haze drop. The announcement comes as a Read More
Amazon’s TV Ad Ambitions Set New TV Bar
The biggest news in TV this week could be Hulu’s continued ad innovations, or Viacom working with T-Mobile or Comscore’s executive exodus — (though that is a massive ad tech Read More
4A’s: Privacy, Fraud, FTC Investigations & Battles for Control Define the Times
Trust is the talk these days inside and outside the business world. Bots or humans? Collusion or conspiracy? Who owns the data? Who polices the algorithm? Is my phone microphone Read More
The Dangers of the “Business Outcome” TV Buzz
As someone that works with networks and their marketing and sales teams, with measurement companies, ad tech companies and major advertisers directly, I understand the urgency to transform TV advertising Read More
How Does Digital Compete with TV-Like Numbers?
We may all be addicted to our phones, and we surely have NO IDEA how that is changing our cognitive functions, our relationship to our community, let alone how it Read More
How Facebook is Tapping TV for “Portal”
On September 28, Facebook revealed a breach of personal data for some 50 million users, which also included data from whatever sites users authenticated in using Facebook. Just a few Read More
Maddow Shares Viewers with Hannity? And More Election Day Stats
There is so much made of how divided America is– but there are things we all have in common. We watch TV, we post on social media, and we express Read More
TV and the Gaming of Our Brains (F*CK Fortnite)
TV doesn’t just have to compete with social platforms, mobile screen time and them ad-skipping bastards. Now it has to compete with machine learning — brain-twisting engines tweaked to induce Read More
How Can Networks be Better Than Netflix? Follow the Math
Remember when the cloud concept came along and everyone joked about it meaning nothing and then it transformed the way everything is done in like 3 years? Those jokes were Read More
How Nike’s Advertising Just ‘Does’ It.
Nike’s advertising style has never been conventional. We took a look at the numbers behind the brand’s approach on digital and TV. Read More
(Not So) Crazy Rich Asians TV Marketing
“Crazy Rich Asians’ made a splash at the box office in week one — but it ends up the advertising strategy wasn’t as “crazy” as it was just “smart.” Read More
Social TV 2.0
Remember the dawn of social TV when pioneers like @MarkGhuneim @Trendrr were walking the old TV horses to water to feed off the real time, data-driven web and 2nd Screen Read More
People Pay Attention To Beer Ads in the Summer
The times represent the arts and vice versa. And so very often the times– the things people care about, are drawn to, and can’t look away from– can now be Read More
8 Cannes Facts and 20 Observations
I was lucky enough to spend time in France last week at Cannes. I stuffed my face with delicious food, and stuffed my brain with insights from amazing people in Read More
Wanna Bet? Gambling Laws Will Make TV a Casino
As a guy who grew up in the city of Boston- everything was always open for gambling (with everyone). Ten bucks I can hit this soda can in the trash Read More
TiVO’s Report: Truth Shifting
Before I jump on TiVo for its latest report on how set-top and ACR are changing TV, let’s give them some props for being an innovative brand that changed the Read More