Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected... Read More
Four Lessons from the Demise of MoviePass, Part 2
In my last article, I described two of the four biggest lessons to be learned from MoviePass’s demise. Here are the final two lessons. Lesson 3: Beware the hidden (or... Read More
The Dangers of the “Business Outcome” TV Buzz
As someone that works with networks and their marketing and sales teams, with measurement companies, ad tech companies and major advertisers directly, I understand the urgency to transform TV advertising... Read More
How Does Digital Compete with TV-Like Numbers?
We may all be addicted to our phones, and we surely have NO IDEA how that is changing our cognitive functions, our relationship to our community, let alone how it... Read More
How Facebook is Tapping TV for “Portal”
On September 28, Facebook revealed a breach of personal data for some 50 million users, which also included data from whatever sites users authenticated in using Facebook. Just a few... Read More
Maddow Shares Viewers with Hannity? And More Election Day Stats
There is so much made of how divided America is– but there are things we all have in common. We watch TV, we post on social media, and we express... Read More
TV and the Gaming of Our Brains (F*CK Fortnite)
TV doesn’t just have to compete with social platforms, mobile screen time and them ad-skipping bastards. Now it has to compete with machine learning — brain-twisting engines tweaked to induce... Read More
How Can Networks be Better Than Netflix? Follow the Math
Remember when the cloud concept came along and everyone joked about it meaning nothing and then it transformed the way everything is done in like 3 years? Those jokes were... Read More
How Nike’s Advertising Just ‘Does’ It.
Nike’s advertising style has never been conventional. We took a look at the numbers behind the brand’s approach on digital and TV.... Read More
(Not So) Crazy Rich Asians TV Marketing
“Crazy Rich Asians’ made a splash at the box office in week one — but it ends up the advertising strategy wasn’t as “crazy” as it was just “smart.”... Read More
Social TV 2.0
Remember the dawn of social TV when pioneers like @MarkGhuneim @Trendrr were walking the old TV horses to water to feed off the real time, data-driven web and 2nd Screen... Read More
People Pay Attention To Beer Ads in the Summer
The times represent the arts and vice versa. And so very often the times– the things people care about, are drawn to, and can’t look away from– can now be... Read More
8 Cannes Facts and 20 Observations
I was lucky enough to spend time in France last week at Cannes. I stuffed my face with delicious food, and stuffed my brain with insights from amazing people in... Read More
Wanna Bet? Gambling Laws Will Make TV a Casino
As a guy who grew up in the city of Boston- everything was always open for gambling (with everyone). Ten bucks I can hit this soda can in the trash... Read More
TiVO’s Report: Truth Shifting
Before I jump on TiVo for its latest report on how set-top and ACR are changing TV, let’s give them some props for being an innovative brand that changed the... Read More
Beet of the Week: iSpot x NBC Connecting TV Ads to Business Outcomes
We love Andy Plesser and the crew at Beet.tv. Andy is always on the scene, there to ask good questions of interesting people. In fact, we like and respect Beet... Read More
TV’s New Punch Combo: Segmenting & Attribution
If you’re in TV advertising, the quaking ground just shook a little harder. But also, maybe some clouds just cleared and a rainbow promising the ole’ pot of gold showed... Read More
Did Zuck Open a Window in Time for Upfronts?
As we enter the big ad media buying season, some might think TV networks are licking their lips. The Facebook privacy fiasco, if nothing else, sets the stage for reminding... Read More
Why Are Super Bowl Brands Shanking Easy Chip Shots?
In 2015 and again in 2016, brands adopted a strategy of releasing multiple Super Bowl “teasers” and took to flooding social media channels with different takes on a creative concept.... Read More
Three Reasons Why Viacom’s Bet on Influence Marketing Is Smart
Viacom’s latest move, buying influence marketing firm WHOSAY acknowledges where the industry’s headed and a world outside of Facebook’s algorithm.... Read More
Pre-Mature Decoration: Brands Deck the Halls, But Are Viewers Paying Attention?
I turned on the TV Halloween night and kid you not, I saw sleigh bells. What the hell? Then last week, I walked into a Starbucks to the sound of... Read More
In-Hannity: Insights about Hannity Advertising
Hannity’s been creating a stir, and advertisers are moving away from his program — according to data from iSpot.tv — in recent weeks.... Read More