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Week In Review: Netflix Passes 200M Users, Happy Times In FAST-Land

TV[R]EV Original — Alan Wolk

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Video Screen Convergence

Tubular Labs: TV Doubles Down On Social Video Heading Into 2021

TV[R]EV Original — John Cassillo

Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021.
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Tubi streaming service logo 2020
Advertising Video #CREATEDWITH

Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next

TV[R]EV Original — David Bloom

Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.
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Advertising Analytics Screen Convergence

The Dream of ‘Universal Addressable’ Is Alive, But Just That — A Dream

TV[R]EV Original — Mike Shields

Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles, features, and
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Advertising Screen Convergence #CREATEDWITH

ViacomCBS Should Go All-In on All Access

TV[R]EV Original — Mike Shields

XuXu is blowing up. The streaming service now has over 24 million monthly users. And these users are accounting for 100 billion hours of video stats each month, as well
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#CREATEDWITH

Advertisers Need to Pull Their Money From Fox News Now

TV[R]EV Original — Mike Shields

Advertisers can do something about this. If you haven’t noticed, it’s getting ugly out there. President Donald Trump has been tweeting racists threats at American-born Congresswomen. And now he’s amping
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Video #CREATEDWITH

Why Facebook Should Have Bought Friends

TV[R]EV Original — Mike Shields

Amidst the recent streaming war drama that seems to have culminated in the fight over who gets streaming access to Ross, Chandler and Joey, I had a thought: If anyone
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Advertising Screen Convergence

We Hate to Quibi-le, But You Might Want to Bet Against Katzenberg This Time

TV[R]EV Original — Mike Shields

When evaluating the prospects of a huge media project being helmed by a big name, it’s important to remember two things: -George Lucas made Star Wars -George Lucas made the
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Analytics #CREATEDWITH

The Netflix Advertising Fantasy is Probably Just a Fantasy

TV[R]EV Original — Mike Shields

The Netflix Truthers are out there. You can’t attend an ad industry event without hearing someone declare, quite confidently, that the ads are coming to Netflix. They simply have to
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Advertising

Esports is Having a Cultural Breakout Thanks to Overwatch – But It Has a Long Way to Go

TV[R]EV Original — Mike Shields

Oscar Garza and Zach Oscar each had a similar aha moment. Both ad executives are immersed in the burgeoning esports field—a sector that has been seeking some sort of a
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Advertising Screen Convergence #CREATEDWITH

Hulu Needs to Get Bigger, Faster — As The Future of TV Advertising May Be at Stake

TV[R]EV Original — Mike Shields

If you’ve bounced around the NewFronts at all this week, or just read anything in the ad trade press, it’s hard not to come away with three conclusions: TV advertising
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Revisionists #CREATEDWITH

Beachfront Brings OTT Programmatic to VOD: Interview with Founder Frank Sinton

TV[R]EV Original — Mike Shields

Beachfront “aims to solve the biggest technological hurdles inhibiting OTT and linear TV programmatic advertising.” And that isn’t just tech jargon from a startup new to video. A decade ago,
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Screen Convergence

Valley Men Are From Mars, Everyone Else Is From Earth

TV[R]EV Original — Mike Shields

Call me crazy, but I’m starting to think that maybe we shouldn’t have allowed a group of next-to-no emotional intelligence engineers run the most powerful tech platforms in the world.
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Advertising

Brands Are So Full Of It

TV[R]EV Original — Mike Shields

Brands sure love talking about their purpose. Unilever, under outgoing CMO Keith Weed, has perhaps been the poster brand for this trend, that of talking up a products’ earthy attributes.
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#CREATEDWITH

The Most Powerful Web Page on the Planet Keeps Getting Stronger

TV[R]EV Original — Mike Shields

There was a time when the biggest hit in the streaming universe was a little show called “Who Knew?” The early 2010s breezy news show, that was based in part
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Analytics Revisionists

The REVisionists: Inscape’s Jodie McAfee on OTT Unlocks New Audiences & Revenue

TV[R]EV Original — Mike Shields

Jodie McAfee asks provocative questions. Right now, from the media industry’s point of view, the excitement around OTT advertising mostly revolves around TV networks finding new, ‘extra’ audiences and revenue.
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Advertising Revisionists

Digital Advertising on OTT: Exclusive Interview with dataxu

— Mike Shields

dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly
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Advertising Analytics Screen Convergence #CREATEDWITH

The TV Industry’s Secret Fear

— Mike Shields

Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I
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Screen Convergence #CREATEDWITH

Remind Us – Why Does Hulu Exist, Exactly?

— Mike Shields

Are we all still clear on Hulu’s reason for being? I’m not sure I am anymore. The more streaming services the various media titans roll out or announce for the
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Screen Convergence

Are We So Sure That Roku, Amazon Fire And Other Sticks Are Long For This TV World?

— Mike Shields

Have you bought a new TV recently? My family had been seriously overdue for a larger, smarter set, so we recently took advantage of the post holiday sales and snatched
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Advertising #CREATEDWITH

The Age of Interruption is Over, But the TV Business Doesn’t Want to Address It

— Mike Shields

Over the holiday break, if you were able to pull yourself away from whatever binge show you’ve been engorging yourself on, there was an abundance of great sports to watch
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Advertising #CREATEDWITH

What if We’re All Waiting for TV Money That Isn’t Coming?

— Mike Shields

  A few weeks ago, CNBC posted a smart, in depth look at why so many investors were pumping cash into digital publishers focused on subscriptions over advertising. Yet in
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Advertising #CREATEDWITH

Facebook Should Just Buy Roku Already – or Move on from TV

— Mike Shields

Facebook wants TV’s ad money. The seemingly best way to get at those dollars is to actually have TV ad space to sell advertisers. Yet right now, Facebook is betwixt
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