WEEK IN REVIEW: Amazon Launches Its Own FAST, Hulu, AT&T Get Attributable.
1. Amazon Launches Its Own FAST Happy 2019. While rumors of Amazon launching its own FAST (Free Ad-Supported Streaming TV Service) have been swirling about for a few months now,... Read More
Questions (and Opportunities) Around ESPN’s College Football Megacast
ESPN’s latest megacast opened up some questions — and great opportunities — for the network to explore for OTT advertising.... Read More
The Age of Interruption is Over, But the TV Business Doesn’t Want to Address It
Over the holiday break, if you were able to pull yourself away from whatever binge show you’ve been engorging yourself on, there was an abundance of great sports to watch... Read More
What if We’re All Waiting for TV Money That Isn’t Coming?
A few weeks ago, CNBC posted a smart, in depth look at why so many investors were pumping cash into digital publishers focused on subscriptions over advertising. Yet in... Read More
Facebook Should Just Buy Roku Already – or Move on from TV
Facebook wants TV’s ad money. The seemingly best way to get at those dollars is to actually have TV ad space to sell advertisers. Yet right now, Facebook is betwixt... Read More
Amazon’s Plan to Buy Fox’s Sports Networks Raises Lots of Big Questions
You figured one of the tech titans would get into live sports in a big way at some point. You just didn’t think it would be Amazon going big into... Read More
Vice’s Folly & Defy’s Demise Make You Wonder if Anyone in Media Has a Clue
You may have noticed that Vice Media, after a year of controversy, massive upheaval and leadership changes, has been on a bit a of a press tour. A big feature... Read More
Hanging on by a Cord
I’m dying to cut the cord and I can’t. I’m being held as a cable hostage by Kevin Durant, Kristaps Porzingis’ knee and one of the worst humans out there... Read More
VR: The Medium That Never Was?
Whatever happened to virtual reality becoming the next great advertising and media vehicle? If you covered media or advertising over the past few years, you surely heard about how VR... Read More