“Game Of Thrones Spring” Shows The Power Of OG Weekly Release Schedules
Season 8 of Game of Thrones debuted on April 14, 2019, and for the next six weeks, HBO enjoyed what might easily be called “Game Of Thrones Spring.” As in... Read More
Esports is Having a Cultural Breakout Thanks to Overwatch – But It Has a Long Way to Go
Oscar Garza and Zach Oscar each had a similar aha moment. Both ad executives are immersed in the burgeoning esports field—a sector that has been seeking some sort of a... Read More
Hulu Needs to Get Bigger, Faster — As The Future of TV Advertising May Be at Stake
If you’ve bounced around the NewFronts at all this week, or just read anything in the ad trade press, it’s hard not to come away with three conclusions: TV advertising... Read More
Beachfront Brings OTT Programmatic to VOD: Interview with Founder Frank Sinton
Beachfront “aims to solve the biggest technological hurdles inhibiting OTT and linear TV programmatic advertising.” And that isn’t just tech jargon from a startup new to video. A decade ago,... Read More
Valley Men Are From Mars, Everyone Else Is From Earth
Call me crazy, but I’m starting to think that maybe we shouldn’t have allowed a group of next-to-no emotional intelligence engineers run the most powerful tech platforms in the world.... Read More
Brands Are So Full Of It
Brands sure love talking about their purpose. Unilever, under outgoing CMO Keith Weed, has perhaps been the poster brand for this trend, that of talking up a products’ earthy attributes.... Read More
The Most Powerful Web Page on the Planet Keeps Getting Stronger
There was a time when the biggest hit in the streaming universe was a little show called “Who Knew?” The early 2010s breezy news show, that was based in part... Read More
OTT Unlocks New Audiences & Revenue: Q&A with Inscape’s Jodie McAfee
Jodie McAfee asks provocative questions. Right now, from the media industry’s point of view, the excitement around OTT advertising mostly revolves around TV networks finding new, ‘extra’ audiences and revenue.... Read More
Digital Advertising on OTT: Exclusive Interview with dataxu
dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly... Read More
The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I... Read More
Remind Us – Why Does Hulu Exist, Exactly?
Are we all still clear on Hulu’s reason for being? I’m not sure I am anymore. The more streaming services the various media titans roll out or announce for the... Read More
Are We So Sure That Roku, Amazon Fire And Other Sticks Are Long For This TV World?
Have you bought a new TV recently? My family had been seriously overdue for a larger, smarter set, so we recently took advantage of the post holiday sales and snatched... Read More
The Age of Interruption is Over, But the TV Business Doesn’t Want to Address It
Over the holiday break, if you were able to pull yourself away from whatever binge show you’ve been engorging yourself on, there was an abundance of great sports to watch... Read More
What if We’re All Waiting for TV Money That Isn’t Coming?
A few weeks ago, CNBC posted a smart, in depth look at why so many investors were pumping cash into digital publishers focused on subscriptions over advertising. Yet in... Read More
Facebook Should Just Buy Roku Already – or Move on from TV
Facebook wants TV’s ad money. The seemingly best way to get at those dollars is to actually have TV ad space to sell advertisers. Yet right now, Facebook is betwixt... Read More
Amazon’s Plan to Buy Fox’s Sports Networks Raises Lots of Big Questions
You figured one of the tech titans would get into live sports in a big way at some point. You just didn’t think it would be Amazon going big into... Read More
Vice’s Folly & Defy’s Demise Make You Wonder if Anyone in Media Has a Clue
You may have noticed that Vice Media, after a year of controversy, massive upheaval and leadership changes, has been on a bit a of a press tour. A big feature... Read More
Hanging on by a Cord
I’m dying to cut the cord and I can’t. I’m being held as a cable hostage by Kevin Durant, Kristaps Porzingis’ knee and one of the worst humans out there... Read More
VR: The Medium That Never Was?
Whatever happened to virtual reality becoming the next great advertising and media vehicle? If you covered media or advertising over the past few years, you surely heard about how VR... Read More