What are the predominant methods of OTT fraud? [VIDEO]
When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing Read More
What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
The Dream of ‘Universal Addressable’ Is Alive, But Just That — A Dream
Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles, features, and Read More
ViacomCBS Should Go All-In on All Access
XuXu is blowing up. The streaming service now has over 24 million monthly users. And these users are accounting for 100 billion hours of video stats each month, as well Read More
Advertisers Need to Pull Their Money From Fox News Now
Advertisers can do something about this. If you haven’t noticed, it’s getting ugly out there. President Donald Trump has been tweeting racists threats at American-born Congresswomen. And now he’s amping Read More
Why Facebook Should Have Bought Friends
Amidst the recent streaming war drama that seems to have culminated in the fight over who gets streaming access to Ross, Chandler and Joey, I had a thought: If anyone Read More
We Hate to Quibi-le, But You Might Want to Bet Against Katzenberg This Time
When evaluating the prospects of a huge media project being helmed by a big name, it’s important to remember two things: -George Lucas made Star Wars -George Lucas made the Read More
The Netflix Advertising Fantasy is Probably Just a Fantasy
The Netflix Truthers are out there. You can’t attend an ad industry event without hearing someone declare, quite confidently, that the ads are coming to Netflix. They simply have to Read More
Esports is Having a Cultural Breakout Thanks to Overwatch – But It Has a Long Way to Go
Oscar Garza and Zach Oscar each had a similar aha moment. Both ad executives are immersed in the burgeoning esports field—a sector that has been seeking some sort of a Read More
Hulu Needs to Get Bigger, Faster — As The Future of TV Advertising May Be at Stake
If you’ve bounced around the NewFronts at all this week, or just read anything in the ad trade press, it’s hard not to come away with three conclusions: TV advertising Read More
Beachfront Brings OTT Programmatic to VOD: Interview with Founder Frank Sinton
Beachfront “aims to solve the biggest technological hurdles inhibiting OTT and linear TV programmatic advertising.” And that isn’t just tech jargon from a startup new to video. A decade ago, Read More
Valley Men Are From Mars, Everyone Else Is From Earth
Call me crazy, but I’m starting to think that maybe we shouldn’t have allowed a group of next-to-no emotional intelligence engineers run the most powerful tech platforms in the world. Read More
Brands Are So Full Of It
Brands sure love talking about their purpose. Unilever, under outgoing CMO Keith Weed, has perhaps been the poster brand for this trend, that of talking up a products’ earthy attributes. Read More
The Most Powerful Web Page on the Planet Keeps Getting Stronger
There was a time when the biggest hit in the streaming universe was a little show called “Who Knew?” The early 2010s breezy news show, that was based in part Read More
OTT Unlocks New Audiences & Revenue: Q&A with Inscape’s Jodie McAfee
Jodie McAfee asks provocative questions. Right now, from the media industry’s point of view, the excitement around OTT advertising mostly revolves around TV networks finding new, ‘extra’ audiences and revenue. Read More
Digital Advertising on OTT: Exclusive Interview with dataxu
dataxu, like many ad tech companies, was born in the display advertising era. The demand side platform was early in building one of more prominent ad buying software ventures nearly Read More
The TV Industry’s Secret Fear
Is the TV industry harboring a deep, dark secret that no one really wants to talk about – but one that threatens to tear the entire ad economy apart? I Read More
Remind Us – Why Does Hulu Exist, Exactly?
Are we all still clear on Hulu’s reason for being? I’m not sure I am anymore. The more streaming services the various media titans roll out or announce for the Read More
Are We So Sure That Roku, Amazon Fire And Other Sticks Are Long For This TV World?
Have you bought a new TV recently? My family had been seriously overdue for a larger, smarter set, so we recently took advantage of the post holiday sales and snatched Read More
The Age of Interruption is Over, But the TV Business Doesn’t Want to Address It
Over the holiday break, if you were able to pull yourself away from whatever binge show you’ve been engorging yourself on, there was an abundance of great sports to watch Read More
What if We’re All Waiting for TV Money That Isn’t Coming?
A few weeks ago, CNBC posted a smart, in depth look at why so many investors were pumping cash into digital publishers focused on subscriptions over advertising. Yet in Read More