Netflix and Sony Deal is Everything Both Parties Need Most
Netflix’s deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved. Read More
The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
TV Audience Segments, and Why One Size Doesn’t Fit All
Networks want to build audience segments to optimize tune-in campaigns, to reach the audience of a specific show or genre online, or to aid scheduling and show planning. These all Read More