Sports Leagues Trying to Cash in on (Maybe) Last Big TV Rights Rush
With many TV deals expiring and audience habits shifting, U.S. sports leagues may be trying to capitalize one final time. Read More
HQ Trivia: Doomed From the Start, Or a Lesson for Others?
Welp, HQ Trivia is dead. You remember HQ Trivia, right? Had a dashing, meme-able host (until it didn’t)? A whole bunch of Millennials and Gen Z-ers were very into it, Read More
TV Audience Segments, and Why One Size Doesn’t Fit All
Networks want to build audience segments to optimize tune-in campaigns, to reach the audience of a specific show or genre online, or to aid scheduling and show planning. These all Read More