Netflix Turns Up Heat In Online Video’s Shark Pool As Three More Services Jump In
As if the pool of big fish in on-demand video wasn’t already stuffed full, this past week saw three more sharks dive in, just to make it interesting, along with... Read More
Could An Amazon With Sports Be Pay TV’s Waterloo?
For a long time, we’ve been rolling our eyes at the whole cord cutting myth, at the gullibility of mainstream journalists who insist on repeating the canard about the “tidal... Read More
Connected TV Inventory Explodes, Video Advertisers Enjoy Results
As Connected TV use grows rapidly (including a 30% increase in the US alone this year), it stands to reason that advertising would keep up with that rate. In Q3... Read More
The Progression Of Advertising, And The Secrets To Digital Dominance
Advertising first came to fruition in the late 1800’s, fueled by the mass production of consumer products like soap, canned goods, and you guessed it, cigarettes. And since its conception,... Read More
The Myths (and Truths) of Video Header Bidding
Video header bidding is ready to explode, much in the way display header bidding burst onto the scene 18 months ago. The technology is already out there for video header... Read More
Ready, Set, Reformat: What The Google Mandate Means For Agencies
Chances are most of you reading have no idea what the Google mandate even is, and why would you? It has been a relatively low-key announcement by the digital giant... Read More
The Gloves Are Off: Advertisers Swing Back Against Google
Whether you’re interested in digital advertising or not, chances are you’ve heard about the recent Google // YouTube boycott. A great article by Lara O’Reilly at Business Insider deeply explores... Read More
The Time Is Now: Universal Metrics For Cross-Platform Ad Buys
It’s becoming more and more common for advertisers to package buys across a variety of platforms, which offers maximized reach, targeting, and audience data. But how is that possible without... Read More