Disney+ is a Marvel Cinematic Universe Model for the Entire Entertainment Industry
Disney’s interconnectivity follows the lead of the MCU and makes recommendation algorithms nearly unnecessary on Disney+. Read More
It’s Way Too Early For A Streaming Score Card
As Disney and Apple launch their streaming services this month and various media outlets go crazy trying to determine which service is doing better—I would not be surprised to see Read More
The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment
We are currently in the midst of an OTT stampede, with advertisers rushing to technology platforms to connect with consumers in a meaningful way. And is it really a surprise? Read More
Connected TV Inventory Explodes, Video Advertisers Enjoy Results
As Connected TV use grows rapidly (including a 30% increase in the US alone this year), it stands to reason that advertising would keep up with that rate. In Q3 Read More
The Progression Of Advertising, And The Secrets To Digital Dominance
Advertising first came to fruition in the late 1800’s, fueled by the mass production of consumer products like soap, canned goods, and you guessed it, cigarettes. And since its conception, Read More
The Myths (and Truths) of Video Header Bidding
Video header bidding is ready to explode, much in the way display header bidding burst onto the scene 18 months ago. The technology is already out there for video header Read More
Ready, Set, Reformat: What The Google Mandate Means For Agencies
Chances are most of you reading have no idea what the Google mandate even is, and why would you? It has been a relatively low-key announcement by the digital giant Read More
The Gloves Are Off: Advertisers Swing Back Against Google
Whether you’re interested in digital advertising or not, chances are you’ve heard about the recent Google // YouTube boycott. A great article by Lara O’Reilly at Business Insider deeply explores Read More