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Week In Review: Netflix Passes 200M Users, Happy Times In FAST-Land

TV[R]EV Original — Alan Wolk

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Video Screen Convergence

Tubular Labs: TV Doubles Down On Social Video Heading Into 2021

TV[R]EV Original — John Cassillo

Tubular Labs CRO Denis Crushell discusses how TV — streaming and linear — is utilizing social video to grow viewership in 2021.
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Tubi streaming service logo 2020
Advertising Video #CREATEDWITH

Tubi’s Pitch To Brands Shows Where FAST Services Should Go Next

TV[R]EV Original — David Bloom

Tubi pitched advertisers this week with some big numbers on its first year with Fox. But contained within the pitch were key factors that all the free, ad-supported services will need to embrace amid stiffer competition for audiences.
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Advertising Analytics Screen Convergence

The Future of OTT: Fraud Detection, Addressable Advertising And Real-Time Audience Enrichment

TV[R]EV Original — Frank Sinton

We are currently in the midst of an OTT stampede, with advertisers rushing to technology platforms to connect with consumers in a meaningful way. And is it really a surprise?
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Advertising Screen Convergence #CREATEDWITH

Connected TV Inventory Explodes, Video Advertisers Enjoy Results

— Frank Sinton

As Connected TV use grows rapidly (including a 30% increase in the US alone this year), it stands to reason that advertising would keep up with that rate. In Q3
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Advertising #CREATEDWITH

The Progression Of Advertising, And The Secrets To Digital Dominance

— Frank Sinton

Advertising first came to fruition in the late 1800’s, fueled by the mass production of consumer products like soap, canned goods, and you guessed it, cigarettes. And since its conception,
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Advertising Analytics

The Myths (and Truths) of Video Header Bidding

— Frank Sinton

Video header bidding is ready to explode, much in the way display header bidding burst onto the scene 18 months ago. The technology is already out there for video header
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Advertising Analytics

Ready, Set, Reformat: What The Google Mandate Means For Agencies

— Frank Sinton

Chances are most of you reading have no idea what the Google mandate even is, and why would you? It has been a relatively low-key announcement by the digital giant
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Analytics #CREATEDWITH

The Gloves Are Off: Advertisers Swing Back Against Google

— Frank Sinton

Whether you’re interested in digital advertising or not, chances are you’ve heard about the recent Google // YouTube boycott. A great article by Lara O’Reilly at Business Insider deeply explores
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Advertising

The Time Is Now: Universal Metrics For Cross-Platform Ad Buys

— Frank Sinton

It’s becoming more and more common for advertisers to package buys across a variety of platforms, which offers maximized reach, targeting, and audience data. But how is that possible without
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