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Week In Review: Sony Strikes A Deal With Netflix, Majority Of US TVs Are Now Smart TVs

TV[R]EV Original — Alan Wolk

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Screen Convergence

Netflix and Sony Deal is Everything Both Parties Need Most

TV[R]EV Original — John Cassillo

Netflix’s deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved.
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Advertising Analytics Alan Wolk Screen Convergence

The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem

TV[R]EV Original — Alan Wolk

A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem.
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Advertising

How Can Publishers REALLY Keep Brands Safe?

— Field Garthwaite

Today’s news climate makes it tougher than ever to keep brands safe — that is, unless you’re using the proper technology solution to track exactly where content appears.
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