Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected... Read More
Four Lessons from the Demise of MoviePass, Part 2
In my last article, I described two of the four biggest lessons to be learned from MoviePass’s demise. Here are the final two lessons. Lesson 3: Beware the hidden (or... Read More
The 2018 Grammys: A Deep Dive Into Viewer Behavior
Sunday’s 60th Annual Grammy Awards on CBS was just the latest installment of the current awards-season bonanza. TVRev partnered with Inscape, the TV measurement company with glass-level data from a... Read More
A Close Look at the NFL AFC & NFC Games: Who Watched What, When and Where
Last Sunday four NFL teams battled it out to see who would be advancing to Super Bowl LII. Given the regional loyalties that are built into football, we decided to... Read More
How Food Network Measures Up Against Other Food & Drink Video Creators
When it comes to online video, food-related clips are a beloved category (food porn, anyone?). And while the popularity of digital-native foodie video creators such as Buzzfeed’s Tasty can’t be... Read More
Hannity Viewers: Where Are They, Exactly?
With all the hubbub around Hannity recently, we used Inscape, the TV data company with glass-level information from 7 million smart TV screens and devices, to take a look at... Read More
Cheesy Goodness and Hunky Actors for the Win: Big-Budget Ads That Hold Viewer Attention
We turned to iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs, to find out which recents ads are keeping... Read More
Cue the Applause! These ‘Dancing With the Stars’ Performers Have Sparked the Most Congrats So Far
Now in its 25th season, Dancing With the Stars on ABC is one of the unstoppable powerhouses of competitive/reality TV. So far this season, there have been a total of... Read More
These Shows Just Might Make You Cry (or at Least Sad)
So often when it comes to TV, love is generally the top emotion that keeps viewers coming back. But sometimes negative emotions can be just as useful when it comes... Read More
Black Girls Rock! 2017: Viewers Felt the Positive Vibes
On Tuesday, stars and visionaries from the music, entertainment, education and business worlds came together to celebrate the women of color who make things happen with Black Girls Rock! 2017,... Read More
‘Love & Hip Hop: Atlanta’: The Viewer Emotions Behind the VH1 Hit
Rocky relationships. Bumpin’ beats. A major metropolitan city. These are some of the key ingredients VH1 has combined in serving up its reality TV hit Love & Hip Hop: Atlanta,... Read More
Not Just a Cult Hit: More Viewers Embrace and React to ‘RuPaul’s Drag Race’
It could be argued that in the not-so-distant past, RuPaul’s Drag Race (currently broadcast on VH1, but previously shown on LogoTV) was a show with more of a cult, than... Read More
Empire’s Engaged Audiences: The Advertisers Who Are Cashing In
Fox’s Empire may be a hit with fans, but how does it fare with advertisers? Using data from iSpot.tv, we took a look at which brands are winning big when... Read More
Revealed: How Five of TV’s Biggest Hit Shows Do When It Comes to Advertising Attention
Does a show’s popularity translate to engagement during advertising? In order to find out, we used data from iSpot.tv to take a look at five popular shows, one from each of... Read More
Did Adidas’ Shift Away From TV Have Something To Do With Its Ad Performance?
Earlier this month Adidas announced that it would be shifting away from TV advertising in order to focus on digital media to reach younger consumers. CEO Kasper Rorsted told CNBC... Read More
Top 10 Ads This Week from iSpot.tv
A wide collection of products and industries fills out our latest chart of the most digitally engaging commercials, powered by iSpot.tv, the real-time TV ad measurement company with attention analytics... Read More
Breaking Good: A Closer Look at Those Ubiquitous Mazda Aaron Paul Commercials
Mazda has repeatedly made WardsAuto’s top 5 most digitally-engaging auto ads ranking (powered by iSpot.tv) — so frequently that we just had to take a closer look. What is it... Read More
Who Wants to See ‘Power Rangers’? Its TV Ad Campaign May Offer a Few Clues
The Power Rangers are back in the latest reboot directed by Dean Israelite. And in anticipation of its March 24 release, Lionsgate is hitting the airwaves hard to promote the... Read More
See the Most Engaging Ads Right Now From Auto Makers, Movie Studios and More
How are TV commercials performing for various industries, from automotive to insurance to retail? Adweek, Variety and WardsAuto have some answers in three posts we’re sharing with you here; they each... Read More
Chevrolet and Mazda Top the Most Engaging Auto Ads Weekly Chart
WardsAuto is out with its weekly report of the Most Engaging Auto Ads, powered by iSpot.tv, the TV ad attention analytics company. Chevrolet takes the top two spots, followed by Mazda,... Read More