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Golden Globe Nominations Reveal Two Big Industry Issues

TV[R]EV Original — Alan Wolk

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Remote Controls Remain Underutilized, Underperforming Aspects of TV Experience

TV[R]EV Original — John Cassillo

For far too long, the remote control experience has stayed fairly static and only addresses part of what consumers need. Here’s how to fix that.
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Analytics Advertising #CREATEDWITH

MiQ’s Tom Richards On How ACR Data Is Driving Programmatic Marketing Intelligence

TV[R]EV Original — Alan Wolk

MiQ, which you may know by its previous name, Media IQ, is a global purveyor of market intelligence with a particular focus on providing marketing intelligence to programmatic solutions. Lately,
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Analytics #CREATEDWITH

Inside the Mega-Hits of The CW

TV[R]EV Original — Eleanor Semeraro

If you’re looking for supernatural flair or heroics of the sci-fi kind, The CW is always a good bet. The network has been cranking out otherworldly teen dramas with much
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Analytics #CREATEDWITH

From Big Celebs to Mommy Bloggers: How Creators and Brands Worked Together on Social for the Super Bowl

— Eleanor Semeraro

The Big Game has come and gone, and with it another championship for the New England Patriots. Football aside, Super Bowl advertising — both on TV and social media —
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Analytics Advertising

2018 Advertising Review: Top Brands By Spend, Impressions and More

— Eleanor Semeraro

Before we get too far into 2019, we thought we’d take a look back at the last year in television advertising  — based on complete data (vs. the full-year projections
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Analytics #CREATEDWITH

Cable News Networks Cut Ad Loads on Election Night

— Eleanor Semeraro

As America went to the polls Tuesday and then flipped on TV sets to see the results roll in, cable news networks were ready for a big night of coverage,
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Analytics #CREATEDWITH

Social Video Leaderboard: Cocomelon and WWE Lead U.S. Media Creators on YouTube

— Eleanor Semeraro

We partnered with social video analytics company Tubular Labs to see which U.S. media creators are earning the most views on YouTube. The data below covers the full month of
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Analytics Advertising

TV Viewership Head-to-Head: How the Ryder Cup Fared vs. the NFL

— Eleanor Semeraro

This past weekend was all about sports on TV, with the NFL in full swing and (speaking of swings) golf pros competing for the 2018 Ryder Cup. We took a
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Analytics #CREATEDWITH

Sweet Treats Rule in Food Videos for August

— Eleanor Semeraro

We partnered with social video analytics company Tubular Labs to see which food-focused creators brought the most people to the table last month across social video platforms. Facebook is clearly
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Analytics Advertising

Walmart and Target in the Lead as Retail Brands Shell Out Big for Back-to-School

— Eleanor Semeraro

Back-to-school season is a form of torture for a lot of kids, but for many brands it’s a time of great joy—and major profit. We partnered with iSpot.tv, the real-time
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Analytics #CREATEDWITH

Viewership Deep Dive: ‘Jersey Shore: Family Vacation’ Is Back

— Eleanor Semeraro

The Jersey Shore gang is back for another fun-filled vacation, with MTV kicking off season two of the spin-off with a two-hour premiere last week. We worked with Inscape, the
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Analytics #CREATEDWITH

Viewership Deep Dive: ‘Carpool Karaoke: When Corden Met McCartney, Live from Liverpool’

— Eleanor Semeraro

Beatles fans got a special treat on CBS Monday night — a stand-alone Carpool Karaoke episode featuring Paul McCartney. After filming in Liverpool with the music icon, The Late, Late
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Analytics #CREATEDWITH

Reality Check: Here’s Who’s Watching ABC’s ‘Bachelor in Paradise’ and ‘Castaways’

— Eleanor Semeraro

ABC has just wrapped up another season of fan-favorite The Bachelorette — and without skipping a beat the network premiered a fifth season of franchise spinoff Bachelor in Paradise, along with
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#CREATEDWITH

Here’s what got TV viewers emotionally worked up this summer

— Eleanor Semeraro

According to emotion measurement AI company Canvs, sports programming was by far the biggest drivers of emotions among TV viewers from June 1 through August 7 — even more so
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Analytics #CREATEDWITH

June Content Leaderboard: Top 10 U.S. Food Creators for Social Video

— Eleanor Semeraro

Food videos remain a huge craze and creators of all kinds are trying to get a bigger piece of the pie when it comes to online viewership. We partnered with
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Screen Convergence

Fans Side With Sharks Over Stars During Shark Week

— Eleanor Semeraro

Discovery Channel just wrapped up its annual Shark Week extravaganza, so we partnered with emotion measurement AI company Canvs to check out viewer reaction and the biggest emotional drivers of
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Analytics

‘Scandal’ Has Come to an End: Here Are the Characters That Drove the Most Emotion

— Eleanor Semeraro

Gladiators united around the series finale of ABC’s smash hit Scandal on Thursday night to raise a final glass of red to their favorite characters. We worked with emotion measurement
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#CREATEDWITH

Non-Stop ‘Family Guy’: Here’s How the Fox Animated Comedy’s No-Ad Experiment Played Out

— Eleanor Semeraro

On Sunday Fox aired a special episode of Family Guy that contained no commercials. Instead, PlayStation sponsored the broadcast and aired 60-second ads before and after the show, allowing fans
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Analytics #CREATEDWITH

NBA vs. Olympics: A Tale of Two Audiences

— Eleanor Semeraro

The 2018 Winter Olympics may be dominating television at the moment, but of course the Games aren’t the only game in town. To put the scale of the Olympics audience
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#CREATEDWITH

Winter Olympics Focus: The Brands and Ads With the Biggest Reach So Far

— Eleanor Semeraro

With the 2018 Winter Olympics drawing to a close, TV[R]EV partnered with iSpot.tv, the TV ad measurement company with attention and conversion data from more than seven million smart TVs,
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Advertising

Which Brands Are Winning Gold? A Look at Viewer Attention During the Winter Olympics So Far

— Eleanor Semeraro

As we reach the halfway point of the 2018 Winter Olympics, TV[R]EV has partnered with iSpot.tv — the TV ad measurement company with attention and conversion data from more than
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Analytics #CREATEDWITH

The 2018 Grammys: A Deep Dive Into Viewer Behavior

— Eleanor Semeraro

Sunday’s 60th Annual Grammy Awards on CBS was just the latest installment of the current awards-season bonanza. TVRev partnered with Inscape, the TV measurement company with glass-level data from a
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