Unique Content Key To Looming Video-Streaming Wars
As users switch from pay TV to online services, they’ll look for unique programming to decide where they subscribe, a new study suggests. And they don’t plan to subscribe to many services either. The streaming wars could get very rough very soon. ... Read More
Flixcopalypse Now! (And What You Should Be Looking For)
Netflix is losing two hit sitcoms from the 90s and 00s and you’d think the world as we know it was about to end. Well, the TV world anyway. For... Read More
Fans Side With Sharks Over Stars During Shark Week
Discovery Channel just wrapped up its annual Shark Week extravaganza, so we partnered with emotion measurement AI company Canvs to check out viewer reaction and the biggest emotional drivers of... Read More
‘Scandal’ Has Come to an End: Here Are the Characters That Drove the Most Emotion
Gladiators united around the series finale of ABC’s smash hit Scandal on Thursday night to raise a final glass of red to their favorite characters. We worked with emotion measurement... Read More
Non-Stop ‘Family Guy’: Here’s How the Fox Animated Comedy’s No-Ad Experiment Played Out
On Sunday Fox aired a special episode of Family Guy that contained no commercials. Instead, PlayStation sponsored the broadcast and aired 60-second ads before and after the show, allowing fans... Read More
NBA vs. Olympics: A Tale of Two Audiences
The 2018 Winter Olympics may be dominating television at the moment, but of course the Games aren’t the only game in town. To put the scale of the Olympics audience... Read More
Winter Olympics Focus: The Brands and Ads With the Biggest Reach So Far
With the 2018 Winter Olympics drawing to a close, TV[R]EV partnered with iSpot.tv, the TV ad measurement company with attention and conversion data from more than seven million smart TVs,... Read More
Which Brands Are Winning Gold? A Look at Viewer Attention During the Winter Olympics So Far
As we reach the halfway point of the 2018 Winter Olympics, TV[R]EV has partnered with iSpot.tv — the TV ad measurement company with attention and conversion data from more than... Read More
The 2018 Grammys: A Deep Dive Into Viewer Behavior
Sunday’s 60th Annual Grammy Awards on CBS was just the latest installment of the current awards-season bonanza. TVRev partnered with Inscape, the TV measurement company with glass-level data from a... Read More
A Close Look at the NFL AFC & NFC Games: Who Watched What, When and Where
Last Sunday four NFL teams battled it out to see who would be advancing to Super Bowl LII. Given the regional loyalties that are built into football, we decided to... Read More
How Food Network Measures Up Against Other Food & Drink Video Creators
When it comes to online video, food-related clips are a beloved category (food porn, anyone?). And while the popularity of digital-native foodie video creators such as Buzzfeed’s Tasty can’t be... Read More
Hannity Viewers: Where Are They, Exactly?
With all the hubbub around Hannity recently, we used Inscape, the TV data company with glass-level information from 7 million smart TV screens and devices, to take a look at... Read More
Cheesy Goodness and Hunky Actors for the Win: Big-Budget Ads That Hold Viewer Attention
We turned to iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs, to find out which recents ads are keeping... Read More
Cue the Applause! These ‘Dancing With the Stars’ Performers Have Sparked the Most Congrats So Far
Now in its 25th season, Dancing With the Stars on ABC is one of the unstoppable powerhouses of competitive/reality TV. So far this season, there have been a total of... Read More
These Shows Just Might Make You Cry (or at Least Sad)
So often when it comes to TV, love is generally the top emotion that keeps viewers coming back. But sometimes negative emotions can be just as useful when it comes... Read More
Black Girls Rock! 2017: Viewers Felt the Positive Vibes
On Tuesday, stars and visionaries from the music, entertainment, education and business worlds came together to celebrate the women of color who make things happen with Black Girls Rock! 2017,... Read More
‘Love & Hip Hop: Atlanta’: The Viewer Emotions Behind the VH1 Hit
Rocky relationships. Bumpin’ beats. A major metropolitan city. These are some of the key ingredients VH1 has combined in serving up its reality TV hit Love & Hip Hop: Atlanta,... Read More
Not Just a Cult Hit: More Viewers Embrace and React to ‘RuPaul’s Drag Race’
It could be argued that in the not-so-distant past, RuPaul’s Drag Race (currently broadcast on VH1, but previously shown on LogoTV) was a show with more of a cult, than... Read More
Empire’s Engaged Audiences: The Advertisers Who Are Cashing In
Fox’s Empire may be a hit with fans, but how does it fare with advertisers? Using data from iSpot.tv, we took a look at which brands are winning big when... Read More
Revealed: How Five of TV’s Biggest Hit Shows Do When It Comes to Advertising Attention
Does a show’s popularity translate to engagement during advertising? In order to find out, we used data from iSpot.tv to take a look at five popular shows, one from each of... Read More
Did Adidas’ Shift Away From TV Have Something To Do With Its Ad Performance?
Earlier this month Adidas announced that it would be shifting away from TV advertising in order to focus on digital media to reach younger consumers. CEO Kasper Rorsted told CNBC... Read More
Top 10 Ads This Week from iSpot.tv
A wide collection of products and industries fills out our latest chart of the most digitally engaging commercials, powered by iSpot.tv, the real-time TV ad measurement company with attention analytics... Read More