How Petco Is Using Data-Driven Marketing Tactics To Meet The Expanding Needs Of America’s Pet Parents
At the Brand Innovators Media Buying Summit, we spoke with Petco’s Jay Altschuler about the innovative ways Petco is using data. Read More
With NFL Deal, 175 Million Customers, Amazon Prime Video Moves Into Netflix’s Neighborhood
Long one of the least-talked-about streaming services, Amazon Prime Video has had lots to brag about lately, with an extended NFL deal, Oscar wins, and 175 million customers Read More
Viewership & Ad Insights for ABC’s Wednesday Night Comedies
ABC comedies are back, and we used insights from iSpot and VIZIO’s Inscape to examine viewership and advertising trends for the Wednesday night shows. Read More
These Are the Brands Who Aren’t Shying Away From Politics
Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out. Read More
‘The Voice’ Returns: Quick Viewership & Ad Insights
NBC’s “The Voice” kicked off its 19th season with blind auditions on Oct. 19 and 20. We dug into some of the viewership and advertising highlights supplied by VIZIO’s Inscape and iSpot.tv. Read More
TV Town Halls: What the Data Says About Trump vs. Biden’s Debate Replacements
There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot. Read More
‘The Bachelorette’ Is Back: Quick Viewership & Ad Insights
ABC’s “The Bachelorette” is back for its 16th season, and we used data from Inscape, iSpot and CreatorIQ to share viewership and advertising insights around the premiere. Read More
72nd Emmy Awards: Quick Viewership and Ad Insights
Get viewership and advertising highlights from TV’s biggest night, with data via Inscape and iSpot. Read More
NFL Dominates a Sports-Filled Weekend
A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot. Read More
Hello, Football! Viewership Trends for the NFL’s Season Opener
According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans. Read More
Advertising Insights for the 2020 Republican National Convention
It was a busy two weeks in politics with the national conventions, and the 2020 presidential election is only going to heat up from here. We took a quick look Read More
Viewership Insights for Cable News Networks
Viewership profiles for three of the top cable news networks, CNN, MSNBC and Fox News, using data from Inscape.tv, the TV data company with insights from a panel of more than 15 million smart TVs. Read More
Quick TV Insights from July 2020
A few quick insights around TV viewership and advertising for July, with insights from Inscape.tv and iSpot.tv Read More
Network Deep Dive: Showtime
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around Showtime so far this year. Read More
TV by the Numbers: June 29 through July 5
A weekly snapshot of the most-watched shows and networks using glass-level data from Inscape, plus advertising highlights via iSpot.tv. Read More
Food TV Spotlight: ‘Guys Grocery Games’ Wins for Time Spent Watching Last Week
According to Inscape, the food/cooking show that viewers spent the most time watching last week was Food Network’s “Guy’s Grocery Games.” Read More
Binge Report: ‘Las Vegas’ Is the Weekend’s Most Binged Time-Shifted Show
According to Inscape.tv, during the weekend of June 26-28, the most binge-watched time-shifted shows were “Las Vegas,” “Law & Order: Special Victims Unit,” “NCIS: Los Angeles,” “The Office” and “Chicago P.D.,” in that order. Read More
‘Yellowstone’ Season 3 Premiere: Viewership, Advertising & Social Video Insights
General advertising, viewership and social video trends around the season three premiere of Paramount Network’s “Yellowstone,” featuring insights from Inscape, iSpot and Tubular Labs. Read More
2020 NewFronts: Quick Highlights from Days 1 & 2
This is a quick recap of the first two days of the 2020 NewFronts, with advertising and programming highlights from some key platforms and services that have been taking the virtual stage. Read More
Binge Report: ‘Yellowstone’ Is the Weekend’s Most Binged Time-Shifted Show
According to Inscape.tv, during the weekend of June 19-21, the most binge-watched time-shifted shows were Yellowstone, NCIS: Los Angeles, Law & Order: Special Victims Unit, Watchmen and Chicago P.D. Read More
Network Deep Dive: A&E
This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around A&E so far this year. Read More