Why Everyone In TV Still Sweats Seinfriends
Netflix lost Friends, and came back with Seinfeld. With peak TV, and so much to watch, some wonder why anyone would pay $500 million for the rights to old shows? Read More
Apple’s TV+ Giveaway Will Be Huge, Skew What Counts As SVOD Success
Apple is giving away a year of free TV+ service for anyone who buys its hardware. That could bring 100 million or more users onto the service, even with conservative math. How do we value those customers versus all the competition? Read More
Network Spotlight: Advertising and Viewership Trends for ABC
Labor Day has officially come and gone, so it’s time to start looking forward to fall TV. To help usher in the new season, we’re shining a spotlight on the Read More
TV Ad Attention Trends: Burger King and Taco Bell
When it comes to measuring the success of TV ads, actual viewer attention is key. iSpot.tv, the always-on TV ad measurement and attribution company, has attention analytics that measure both Read More
TV Ad Attention Trends: Walmart and Target
When it comes to measuring the success of TV ads, actual viewer attention is key. iSpot.tv, the always-on TV ad measurement and attribution company, has attention analytics that measure both Read More
Network Spotlight: Advertising and Viewership Trends for NBC
Ready for some fall TV yet? We are! So as summer winds down, we’re shining a spotlight on some of the networks as they prepare to kick off the 2019-20 Read More
Q2 TV Advertising Report for Merck and Pfizer
Pharmaceutical companies are consistently big spenders when it comes to TV advertising; in fact, of the top 30 industries that spent the most on TV commercials in Q2 2019, four Read More
Network Loyalty Plays Into Game Show Viewer Crossover
For many, the words “game show” evoke an image of Alex Trebek on Jeopardy or Vanna White on Wheel of Fortune. But these days, networks are upping their game with Read More
Mid-Year Viewership Report: ESPN, HGTV, USA, TBS and TNT
With the first half of 2019 officially over, we partnered with Inscape, the TV data company with glass-level insights from a panel of more than 11 million smart TVs, to Read More
Summer Blockbusters: Ad Spend and Attention Trends
We’re deep into summer movie season, so we partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to see which studios are putting major marketing muscle behind their Read More
These Five Direct-to-Consumer Brands Are Spending Big on TV in 2019
Direct-to-consumer brands offering everything from food to furniture have been growing rapidly in recent years. We worked with iSpot.tv, the TV ad measurement and attribution company, to see which D-to-C marketers Read More
Prep for The CW Upfront With These Advertiser and Viewer Insights
The 2019 TV Upfronts are drawing to a close with The CW taking the stage Thursday, May 16. We worked with TV ad measurement and attribution company iSpot, and Inscape, Read More
Prep for the CBS Upfront With These Advertiser and Viewer Insights
Upfront presentations continue this week in New York City, and on Wednesday CBS will take the stage to woo advertisers with its upcoming lineup. We worked with TV ad measurement Read More
Dynamic Duos: TV + Digital, Brother + Brother
Even if you’re not a regular HGTV watcher, chances are you’ve heard of their most famous dynamic duo: identical twins Drew and Jonathan Scott, AKA the “Property Brothers,” who have Read More
Acura Taps ESPN Analyst & Instagram Creators for March Madness Campaign
It’s that time of year again…March Madness! And as TV and digital continue to converge, you better believe that brands and social creators are itching to get on the court Read More
Inside the Mega-Hits of The CW
If you’re looking for supernatural flair or heroics of the sci-fi kind, The CW is always a good bet. The network has been cranking out otherworldly teen dramas with much Read More
From Big Celebs to Mommy Bloggers: How Creators and Brands Worked Together on Social for the Super Bowl
The Big Game has come and gone, and with it another championship for the New England Patriots. Football aside, Super Bowl advertising — both on TV and social media — Read More
2018 Advertising Review: Top Brands By Spend, Impressions and More
Before we get too far into 2019, we thought we’d take a look back at the last year in television advertising — based on complete data (vs. the full-year projections Read More
Cable News Networks Cut Ad Loads on Election Night
As America went to the polls Tuesday and then flipped on TV sets to see the results roll in, cable news networks were ready for a big night of coverage, Read More
Social Video Leaderboard: Cocomelon and WWE Lead U.S. Media Creators on YouTube
We partnered with social video analytics company Tubular Labs to see which U.S. media creators are earning the most views on YouTube. The data below covers the full month of Read More
TV Viewership Head-to-Head: How the Ryder Cup Fared vs. the NFL
This past weekend was all about sports on TV, with the NFL in full swing and (speaking of swings) golf pros competing for the 2018 Ryder Cup. We took a Read More