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Franchises are What Stops Churn for Streaming Services

TV[R]EV Original — John Cassillo

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Advertising Screen Convergence

Inside Disney+’s ‘WandaVision’ Premiere Ad Push

TV[R]EV Original — John Cassillo

You’ve probably noticed some “WandaVision” ads in recent weeks. Here’s a look at just how much Disney and Marvel have pushed the show in advance of the premiere.
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Advertising Analytics Alan Wolk Screen Convergence

Week In Review: Univision Launches Prende, LG Revamps Its TV Interface

TV[R]EV Original — Alan Wolk

The one where we explain why LG’s new interface is a bigger deal than it might seem and offer some suggestions for Univision’s Prende
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Advertising Analytics

‘The Bachelor’ is Back: Viewership and Ad Insights For the Premiere

— Eleanor Semeraro

A few quick viewership and advertising insights around the season 25 premiere of ABC’s “The Bachelor,” with data from VIZIO’s Inscape and iSpot.tv.
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Analytics #CREATEDWITH

Influencer Spotlight: The Space Gal

— Eleanor Semeraro

Using insights from CreatorIQ, we profiled scientist and influencer Emily Calandrelli, who’s working to increase science literacy.
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Analytics #CREATEDWITH

Fall 2020 Wrap-Up Report: Viewership Trends via Inscape

— Eleanor Semeraro

In case you’ve missed it, over the past few weeks we’ve been sharing special viewership reports from Inscape. This final report includes everything we previously shared individually, all wrapped up in a one package.
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Analytics #CREATEDWITH

New Special Report: Fall TV Viewership Trends

— Eleanor Semeraro

Inscape’s latest viewership report has audience insights for a few high-profile shows that returned this fall, including “The Voice,” “The Bachelorette” and ABC comedies. Download it for free today.
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Analytics #CREATEDWITH

Sports Viewership Trends: A Special Report

— Eleanor Semeraro

This free special report from VIZIO’s Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more.
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Analytics #CREATEDWITH

What People Watched Over Thanksgiving Weekend

— Eleanor Semeraro

It wasn’t all football and the Macy’s parade this weekend – here’s what else people were watching, per VIZIO’s Inscape.
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Analytics

Influencer Spotlight: Binging With Babish

TV[R]EV Original — Eleanor Semeraro

Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of “Binging With Babish,” a unique show that blends cooking with TV and film.
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Analytics #CREATEDWITH

New Special Report: Political TV Viewership Trends

— Eleanor Semeraro

This (free!) report from VIZIO’s Inscape highlights TV insights around politics as the 2020 election heated up. Get minute-by-minute viewership trends for the debates and town halls, see what happened with live TV tune-in when news networks called the election and more.
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Advertising Analytics

Viewership & Ad Insights for ABC’s Wednesday Night Comedies

— Eleanor Semeraro

ABC comedies are back, and we used insights from iSpot and VIZIO’s Inscape to examine viewership and advertising trends for the Wednesday night shows.
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Advertising Analytics

These Are the Brands Who Aren’t Shying Away From Politics

— Eleanor Semeraro

Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out.
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Advertising Analytics

‘The Voice’ Returns: Quick Viewership & Ad Insights

— Eleanor Semeraro

NBC’s “The Voice” kicked off its 19th season with blind auditions on Oct. 19 and 20. We dug into some of the viewership and advertising highlights supplied by VIZIO’s Inscape and iSpot.tv.
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Advertising Analytics

TV Town Halls: What the Data Says About Trump vs. Biden’s Debate Replacements

— Eleanor Semeraro

There was a lot of noise about how Biden won the ratings race, but beyond that there were a few trends worth noting. Here, we explore some specific insights using data from Inscape and iSpot.
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Advertising Analytics

‘The Bachelorette’ Is Back: Quick Viewership & Ad Insights

TV[R]EV Original — Eleanor Semeraro

ABC’s “The Bachelorette” is back for its 16th season, and we used data from Inscape, iSpot and CreatorIQ to share viewership and advertising insights around the premiere.
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Advertising Analytics

72nd Emmy Awards: Quick Viewership and Ad Insights

TV[R]EV Original — Eleanor Semeraro

Get viewership and advertising highlights from TV’s biggest night, with data via Inscape and iSpot.
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Advertising Analytics

NFL Dominates a Sports-Filled Weekend

TV[R]EV Original — Eleanor Semeraro

A quick look at viewership and advertising trends for the biggest sports weekend in months, with insights from Inscape and iSpot.
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Analytics

Hello, Football! Viewership Trends for the NFL’s Season Opener

TV[R]EV Original — Eleanor Semeraro

According to Inscape, of all the minutes watched by smart TVs on Sept. 10, 6.04% of the time was spent watching the NFL season opener on NBC between the Kansas City Chiefs and Houston Texans.
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Advertising Analytics

Advertising Insights for the 2020 Republican National Convention

— Eleanor Semeraro

It was a busy two weeks in politics with the national conventions, and the 2020 presidential election is only going to heat up from here. We took a quick look
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Analytics #CREATEDWITH

Viewership Insights for Cable News Networks

— Eleanor Semeraro

Viewership profiles for three of the top cable news networks, CNN, MSNBC and Fox News, using data from Inscape.tv, the TV data company with insights from a panel of more than 15 million smart TVs.
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Advertising Analytics #CREATEDWITH

Quick TV Insights from July 2020

— Eleanor Semeraro

A few quick insights around TV viewership and advertising for July, with insights from Inscape.tv and iSpot.tv
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Advertising Analytics

Network Deep Dive: Showtime

TV[R]EV Original — Eleanor Semeraro

This deep dive uses analysis from Inscape and iSpot to surface viewership trends and advertising highlights around Showtime so far this year.
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