Dear TV, Don’t Make The Same Mistakes Digital Did.
When it comes to TV, one thing is clear: the OTT market is exploding. In 2018, OTT services raked in more than $28B in revenue, and that number is expected... Read More
Four Lessons from the Demise of MoviePass, Part 2
In my last article, I described two of the four biggest lessons to be learned from MoviePass’s demise. Here are the final two lessons. Lesson 3: Beware the hidden (or... Read More
Acura Taps ESPN Analyst & Instagram Creators for March Madness Campaign
It’s that time of year again…March Madness! And as TV and digital continue to converge, you better believe that brands and social creators are itching to get on the court... Read More
Inside the Mega-Hits of The CW
If you’re looking for supernatural flair or heroics of the sci-fi kind, The CW is always a good bet. The network has been cranking out otherworldly teen dramas with much... Read More
From Big Celebs to Mommy Bloggers: How Creators and Brands Worked Together on Social for the Super Bowl
The Big Game has come and gone, and with it another championship for the New England Patriots. Football aside, Super Bowl advertising — both on TV and social media —... Read More
2018 Advertising Review: Top Brands By Spend, Impressions and More
Before we get too far into 2019, we thought we’d take a look back at the last year in television advertising — based on complete data (vs. the full-year projections... Read More
Cable News Networks Cut Ad Loads on Election Night
As America went to the polls Tuesday and then flipped on TV sets to see the results roll in, cable news networks were ready for a big night of coverage,... Read More
Social Video Leaderboard: Cocomelon and WWE Lead U.S. Media Creators on YouTube
We partnered with social video analytics company Tubular Labs to see which U.S. media creators are earning the most views on YouTube. The data below covers the full month of... Read More
TV Viewership Head-to-Head: How the Ryder Cup Fared vs. the NFL
This past weekend was all about sports on TV, with the NFL in full swing and (speaking of swings) golf pros competing for the 2018 Ryder Cup. We took a... Read More
Sweet Treats Rule in Food Videos for August
We partnered with social video analytics company Tubular Labs to see which food-focused creators brought the most people to the table last month across social video platforms. Facebook is clearly... Read More
Walmart and Target in the Lead as Retail Brands Shell Out Big for Back-to-School
Back-to-school season is a form of torture for a lot of kids, but for many brands it’s a time of great joy—and major profit. We partnered with iSpot.tv, the real-time... Read More
Viewership Deep Dive: ‘Jersey Shore: Family Vacation’ Is Back
The Jersey Shore gang is back for another fun-filled vacation, with MTV kicking off season two of the spin-off with a two-hour premiere last week. We worked with Inscape, the... Read More
Viewership Deep Dive: ‘Carpool Karaoke: When Corden Met McCartney, Live from Liverpool’
Beatles fans got a special treat on CBS Monday night — a stand-alone Carpool Karaoke episode featuring Paul McCartney. After filming in Liverpool with the music icon, The Late, Late... Read More
Reality Check: Here’s Who’s Watching ABC’s ‘Bachelor in Paradise’ and ‘Castaways’
ABC has just wrapped up another season of fan-favorite The Bachelorette — and without skipping a beat the network premiered a fifth season of franchise spinoff Bachelor in Paradise, along with... Read More
Here’s what got TV viewers emotionally worked up this summer
According to emotion measurement AI company Canvs, sports programming was by far the biggest drivers of emotions among TV viewers from June 1 through August 7 — even more so... Read More
June Content Leaderboard: Top 10 U.S. Food Creators for Social Video
Food videos remain a huge craze and creators of all kinds are trying to get a bigger piece of the pie when it comes to online viewership. We partnered with... Read More
Fans Side With Sharks Over Stars During Shark Week
Discovery Channel just wrapped up its annual Shark Week extravaganza, so we partnered with emotion measurement AI company Canvs to check out viewer reaction and the biggest emotional drivers of... Read More
‘Scandal’ Has Come to an End: Here Are the Characters That Drove the Most Emotion
Gladiators united around the series finale of ABC’s smash hit Scandal on Thursday night to raise a final glass of red to their favorite characters. We worked with emotion measurement... Read More
Non-Stop ‘Family Guy’: Here’s How the Fox Animated Comedy’s No-Ad Experiment Played Out
On Sunday Fox aired a special episode of Family Guy that contained no commercials. Instead, PlayStation sponsored the broadcast and aired 60-second ads before and after the show, allowing fans... Read More
NBA vs. Olympics: A Tale of Two Audiences
The 2018 Winter Olympics may be dominating television at the moment, but of course the Games aren’t the only game in town. To put the scale of the Olympics audience... Read More
Winter Olympics Focus: The Brands and Ads With the Biggest Reach So Far
With the 2018 Winter Olympics drawing to a close, TV[R]EV partnered with iSpot.tv, the TV ad measurement company with attention and conversion data from more than seven million smart TVs,... Read More
Which Brands Are Winning Gold? A Look at Viewer Attention During the Winter Olympics So Far
As we reach the halfway point of the 2018 Winter Olympics, TV[R]EV has partnered with iSpot.tv — the TV ad measurement company with attention and conversion data from more than... Read More