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Week In Review: Sony Strikes A Deal With Netflix, Majority Of US TVs Are Now Smart TVs

TV[R]EV Original — Alan Wolk

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  • TV[R]EV Original
  • Advertising
  • Analytics
  • Alan Wolk
  • Video
  • Screen Convergence
  • Revisionists
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Screen Convergence

Netflix and Sony Deal is Everything Both Parties Need Most

TV[R]EV Original — John Cassillo

Netflix’s deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved.
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Advertising Analytics Alan Wolk Screen Convergence

The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem

TV[R]EV Original — Alan Wolk

A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem.
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Advertising Analytics

True Crime and Police Procedurals Are TV’s Ad Impression Powerhouses

TV[R]EV Original — Eleanor Semeraro

A look into the billions of TV ad impressions that crime-related shows have delivered so far this year, using insights from iSpot.tv.
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Analytics

How Golden Globe Winners Were Promoted on Social Video

TV[R]EV Original — Eleanor Semeraro

Using insights from Tubular Labs, we examined how social video has been deployed to engage and excite viewers around some of the most recent Golden Globe winners.
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Advertising Analytics

Quick Viewership & Advertising Insights for the Golden Globes

TV[R]EV Original — Eleanor Semeraro

Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot.
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Advertising Analytics

Viewership and Ad Insights for ‘Superman & Lois,’ Plus More From The CW’s Arrowverse

TV[R]EV Original — Eleanor Semeraro

A deep dive into the Arrowverse’s latest show, “Superman & Lois,” using insights from VIZIO’s Inscape and iSpot.tv.
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Advertising Analytics

Viewership Deep Dive: ‘The Masked Dancer’ and Other Musical Competition Shows

— Eleanor Semeraro

We dove into the viewership trends around Fox’s “The Masked Dancer,” including a look at viewership crossover with other popular competition shows, using insights from VIZIO’s Inscape.
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Analytics

Pepsi’s Halftime Show is the Top Super Bowl-Related Video on YouTube

TV[R]EV Original — Eleanor Semeraro

According to data from Tubular Labs, the most-watched Super Bowl-related YouTube video wasn’t a clip from the game or a commercial — it was Pepsi’s full halftime show featuring The Weeknd.
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Advertising Analytics Sports Media

Frito-Lay Brands Aim For Star-Powered Laughs With Super Bowl Ads

— Eleanor Semeraro

Funny ads are a Super Bowl staple: According to iSpot’s Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year’s Big Game.
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Advertising Analytics Sports Media

A Data Dose of NFL, Ahead of the Big Game

— Eleanor Semeraro

We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs.
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#CREATEDWITH

Audience and Advertiser Data for ‘Snowpiercer’ As It Pulls Out of the Station for Season Two

— Eleanor Semeraro

“Snowpiercer” just started its second season, and has already been renewed for a third. We took a look at some advertising and viewership trends, including what other shows these fans watching, using data from Inscape and iSpot.
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Advertising Analytics

‘The Bachelor’ is Back: Viewership and Ad Insights For the Premiere

— Eleanor Semeraro

A few quick viewership and advertising insights around the season 25 premiere of ABC’s “The Bachelor,” with data from VIZIO’s Inscape and iSpot.tv.
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Analytics #CREATEDWITH

Influencer Spotlight: The Space Gal

— Eleanor Semeraro

Using insights from CreatorIQ, we profiled scientist and influencer Emily Calandrelli, who’s working to increase science literacy.
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Analytics #CREATEDWITH

Fall 2020 Wrap-Up Report: Viewership Trends via Inscape

— Eleanor Semeraro

In case you’ve missed it, over the past few weeks we’ve been sharing special viewership reports from Inscape. This final report includes everything we previously shared individually, all wrapped up in a one package.
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Analytics Sports Media #CREATEDWITH

New Special Report: Fall TV Viewership Trends

— Eleanor Semeraro

Inscape’s latest viewership report has audience insights for a few high-profile shows that returned this fall, including “The Voice,” “The Bachelorette” and ABC comedies. Download it for free today.
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Analytics Sports Media #CREATEDWITH

Sports Viewership Trends: A Special Report

— Eleanor Semeraro

This free special report from VIZIO’s Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more.
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Analytics #CREATEDWITH

What People Watched Over Thanksgiving Weekend

— Eleanor Semeraro

It wasn’t all football and the Macy’s parade this weekend – here’s what else people were watching, per VIZIO’s Inscape.
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Analytics

Influencer Spotlight: Binging With Babish

TV[R]EV Original — Eleanor Semeraro

Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of “Binging With Babish,” a unique show that blends cooking with TV and film.
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Analytics #CREATEDWITH

New Special Report: Political TV Viewership Trends

— Eleanor Semeraro

This (free!) report from VIZIO’s Inscape highlights TV insights around politics as the 2020 election heated up. Get minute-by-minute viewership trends for the debates and town halls, see what happened with live TV tune-in when news networks called the election and more.
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Advertising Analytics

Viewership & Ad Insights for ABC’s Wednesday Night Comedies

— Eleanor Semeraro

ABC comedies are back, and we used insights from iSpot and VIZIO’s Inscape to examine viewership and advertising trends for the Wednesday night shows.
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Advertising Analytics

These Are the Brands Who Aren’t Shying Away From Politics

— Eleanor Semeraro

Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out.
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Advertising Analytics

‘The Voice’ Returns: Quick Viewership & Ad Insights

— Eleanor Semeraro

NBC’s “The Voice” kicked off its 19th season with blind auditions on Oct. 19 and 20. We dug into some of the viewership and advertising highlights supplied by VIZIO’s Inscape and iSpot.tv.
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