What are the predominant methods of OTT fraud? [VIDEO]
When it comes to TV, OTT is the advertising industry’s latest obsession, providing marketers with the ability to precisely target consumers on the big screen. And with initial research showing Read More
What Will It Take For Addressable Advertising to Come to Fruition? [VIDEO]
Everyone is talking about addressable advertising, but there are still a variety of issues that need to be solved for both on the technology and business sides of the equation. Read More
2019 Smart TV Trends: Sports, News and ‘Friends’ Rule for Live Viewing
According to Inscape, the TV data company with glass-level insights from millions of smart TVs, much of the 43 trillion seconds of TV viewing they measured in 2019 came from Read More
The Holiday Movie Wars: A Look at Viewership Trends for Hallmark and Lifetime Originals
A look at viewership trends around some of the popular Christmas movies on Hallmark and Lifetime, with insights from Inscape including viewership crossover, audience location and minute-by-minute tune-in. Read More
2019 Holiday TV Ad Spend Is Up Year-Over-Year
The holiday shopping frenzy is in full swing, and many brands are upping spend on TV advertising to capture consumer attention. Here’s a look at trends we’ve seen so far, with insights from iSpot. Read More
‘Rick and Morty’ Returns — Here Are Viewership Trends So Far
A look at viewership trends for the first three episodes of “Rick and Morty” season four, with insights from Inscape. Read More
TV Advertising Trends: Online Travel Sites, Q3 2019
We examined the online travel industry’s Q3 advertising trends with insights from iSpot.tv, and looked at influencer marketing engagement benchmarks for the category with data from CreatorIQ. Read More
How Apple TV+ and Disney+ Have Leveraged TV Ads Leading Up To Launch Day
As of today, two new entrants into the streaming wars are officially up and running: Apple TV+ and Disney+. It remains to be seen exactly how things will shake out Read More
Viewership Highlights and More from the 2019 E! People’s Choice Awards
On Sunday, celebrities from all sides of the entertainment ecosystem attended the 2019 E! People’s Choice Awards, a show that was simulcast on E!, Bravo, Syfy, USA Network and Universo. Read More
Viewership Trends and Ad Highlights for ABC’s ‘The Little Mermaid Live!’
Last night, ABC put on a live broadcast production of The Little Mermaid in celebration of the iconic movie’s 30th anniversary, starring Queen Latifah (Ursula), Auli’i Cravalho (Ariel), John Stamos Read More
How Direct-to-Consumer Brands Are Branching Out Beyond TV
The direct-to-consumer industry has exploded in recent years with startups offering meal delivery services, mattresses and everything in between — and TV advertising has been a staple in generating awareness. Read More
Network Spotlight: Advertising and Viewership Trends for ABC
Labor Day has officially come and gone, so it’s time to start looking forward to fall TV. To help usher in the new season, we’re shining a spotlight on the Read More
TV Ad Attention Trends: Burger King and Taco Bell
When it comes to measuring the success of TV ads, actual viewer attention is key. iSpot.tv, the always-on TV ad measurement and attribution company, has attention analytics that measure both Read More
TV Ad Attention Trends: Walmart and Target
When it comes to measuring the success of TV ads, actual viewer attention is key. iSpot.tv, the always-on TV ad measurement and attribution company, has attention analytics that measure both Read More
Network Spotlight: Advertising and Viewership Trends for NBC
Ready for some fall TV yet? We are! So as summer winds down, we’re shining a spotlight on some of the networks as they prepare to kick off the 2019-20 Read More
Q2 TV Advertising Report for Merck and Pfizer
Pharmaceutical companies are consistently big spenders when it comes to TV advertising; in fact, of the top 30 industries that spent the most on TV commercials in Q2 2019, four Read More
Network Loyalty Plays Into Game Show Viewer Crossover
For many, the words “game show” evoke an image of Alex Trebek on Jeopardy or Vanna White on Wheel of Fortune. But these days, networks are upping their game with Read More
Mid-Year Viewership Report: ESPN, HGTV, USA, TBS and TNT
With the first half of 2019 officially over, we partnered with Inscape, the TV data company with glass-level insights from a panel of more than 11 million smart TVs, to Read More
Summer Blockbusters: Ad Spend and Attention Trends
We’re deep into summer movie season, so we partnered with iSpot.tv, the always-on TV ad measurement and attribution company, to see which studios are putting major marketing muscle behind their Read More
These Five Direct-to-Consumer Brands Are Spending Big on TV in 2019
Direct-to-consumer brands offering everything from food to furniture have been growing rapidly in recent years. We worked with iSpot.tv, the TV ad measurement and attribution company, to see which D-to-C marketers Read More
Prep for The CW Upfront With These Advertiser and Viewer Insights
The 2019 TV Upfronts are drawing to a close with The CW taking the stage Thursday, May 16. We worked with TV ad measurement and attribution company iSpot, and Inscape, Read More