WEEK IN REVIEW: Amazon Launches Its Own FAST, Hulu, AT&T Get Attributable.
1. Amazon Launches Its Own FAST Happy 2019. While rumors of Amazon launching its own FAST (Free Ad-Supported Streaming TV Service) have been swirling about for a few months now,... Read More
Questions (and Opportunities) Around ESPN’s College Football Megacast
ESPN’s latest megacast opened up some questions — and great opportunities — for the network to explore for OTT advertising.... Read More
2018 Advertising Review: Top Brands By Spend, Impressions and More
Before we get too far into 2019, we thought we’d take a look back at the last year in television advertising — based on complete data (vs. the full-year projections... Read More
Cable News Networks Cut Ad Loads on Election Night
As America went to the polls Tuesday and then flipped on TV sets to see the results roll in, cable news networks were ready for a big night of coverage,... Read More
Social Video Leaderboard: Cocomelon and WWE Lead U.S. Media Creators on YouTube
We partnered with social video analytics company Tubular Labs to see which U.S. media creators are earning the most views on YouTube. The data below covers the full month of... Read More
TV Viewership Head-to-Head: How the Ryder Cup Fared vs. the NFL
This past weekend was all about sports on TV, with the NFL in full swing and (speaking of swings) golf pros competing for the 2018 Ryder Cup. We took a... Read More
Sweet Treats Rule in Food Videos for August
We partnered with social video analytics company Tubular Labs to see which food-focused creators brought the most people to the table last month across social video platforms. Facebook is clearly... Read More
Walmart and Target in the Lead as Retail Brands Shell Out Big for Back-to-School
Back-to-school season is a form of torture for a lot of kids, but for many brands it’s a time of great joy—and major profit. We partnered with iSpot.tv, the real-time... Read More
Viewership Deep Dive: ‘Jersey Shore: Family Vacation’ Is Back
The Jersey Shore gang is back for another fun-filled vacation, with MTV kicking off season two of the spin-off with a two-hour premiere last week. We worked with Inscape, the... Read More
Viewership Deep Dive: ‘Carpool Karaoke: When Corden Met McCartney, Live from Liverpool’
Beatles fans got a special treat on CBS Monday night — a stand-alone Carpool Karaoke episode featuring Paul McCartney. After filming in Liverpool with the music icon, The Late, Late... Read More
Reality Check: Here’s Who’s Watching ABC’s ‘Bachelor in Paradise’ and ‘Castaways’
ABC has just wrapped up another season of fan-favorite The Bachelorette — and without skipping a beat the network premiered a fifth season of franchise spinoff Bachelor in Paradise, along with... Read More
Here’s what got TV viewers emotionally worked up this summer
According to emotion measurement AI company Canvs, sports programming was by far the biggest drivers of emotions among TV viewers from June 1 through August 7 — even more so... Read More
June Content Leaderboard: Top 10 U.S. Food Creators for Social Video
Food videos remain a huge craze and creators of all kinds are trying to get a bigger piece of the pie when it comes to online viewership. We partnered with... Read More
Fans Side With Sharks Over Stars During Shark Week
Discovery Channel just wrapped up its annual Shark Week extravaganza, so we partnered with emotion measurement AI company Canvs to check out viewer reaction and the biggest emotional drivers of... Read More
‘Scandal’ Has Come to an End: Here Are the Characters That Drove the Most Emotion
Gladiators united around the series finale of ABC’s smash hit Scandal on Thursday night to raise a final glass of red to their favorite characters. We worked with emotion measurement... Read More
Non-Stop ‘Family Guy’: Here’s How the Fox Animated Comedy’s No-Ad Experiment Played Out
On Sunday Fox aired a special episode of Family Guy that contained no commercials. Instead, PlayStation sponsored the broadcast and aired 60-second ads before and after the show, allowing fans... Read More
NBA vs. Olympics: A Tale of Two Audiences
The 2018 Winter Olympics may be dominating television at the moment, but of course the Games aren’t the only game in town. To put the scale of the Olympics audience... Read More
Winter Olympics Focus: The Brands and Ads With the Biggest Reach So Far
With the 2018 Winter Olympics drawing to a close, TV[R]EV partnered with iSpot.tv, the TV ad measurement company with attention and conversion data from more than seven million smart TVs,... Read More
Which Brands Are Winning Gold? A Look at Viewer Attention During the Winter Olympics So Far
As we reach the halfway point of the 2018 Winter Olympics, TV[R]EV has partnered with iSpot.tv — the TV ad measurement company with attention and conversion data from more than... Read More
The 2018 Grammys: A Deep Dive Into Viewer Behavior
Sunday’s 60th Annual Grammy Awards on CBS was just the latest installment of the current awards-season bonanza. TVRev partnered with Inscape, the TV measurement company with glass-level data from a... Read More
A Close Look at the NFL AFC & NFC Games: Who Watched What, When and Where
Last Sunday four NFL teams battled it out to see who would be advancing to Super Bowl LII. Given the regional loyalties that are built into football, we decided to... Read More
How Food Network Measures Up Against Other Food & Drink Video Creators
When it comes to online video, food-related clips are a beloved category (food porn, anyone?). And while the popularity of digital-native foodie video creators such as Buzzfeed’s Tasty can’t be... Read More