Netflix and Sony Deal is Everything Both Parties Need Most
Netflix’s deal with Sony is $1 billion well spent, and provides a lot of benefits for both companies involved. Read More
The TV Data Initiative Is Looking to Streamline the TV Data Ecosystem
A new consortium has been formed from among some of the leading players in the industry to try and make order out of chaos and to develop proposals that can help the industry to unlock the full potential of the new TV data ecosystem. Read More
True Crime and Police Procedurals Are TV’s Ad Impression Powerhouses
A look into the billions of TV ad impressions that crime-related shows have delivered so far this year, using insights from iSpot.tv. Read More
How Golden Globe Winners Were Promoted on Social Video
Using insights from Tubular Labs, we examined how social video has been deployed to engage and excite viewers around some of the most recent Golden Globe winners. Read More
Quick Viewership & Advertising Insights for the Golden Globes
Insights into the 78th Annual Golden Globes, including what people watched before, during and after the ceremony, fueled by Inscape and iSpot. Read More
Viewership and Ad Insights for ‘Superman & Lois,’ Plus More From The CW’s Arrowverse
A deep dive into the Arrowverse’s latest show, “Superman & Lois,” using insights from VIZIO’s Inscape and iSpot.tv. Read More
Viewership Deep Dive: ‘The Masked Dancer’ and Other Musical Competition Shows
We dove into the viewership trends around Fox’s “The Masked Dancer,” including a look at viewership crossover with other popular competition shows, using insights from VIZIO’s Inscape. Read More
Pepsi’s Halftime Show is the Top Super Bowl-Related Video on YouTube
According to data from Tubular Labs, the most-watched Super Bowl-related YouTube video wasn’t a clip from the game or a commercial — it was Pepsi’s full halftime show featuring The Weeknd. Read More
Frito-Lay Brands Aim For Star-Powered Laughs With Super Bowl Ads
Funny ads are a Super Bowl staple: According to iSpot’s Ace Metrix, at least 53% of ads were viewed as funny each year since 2014, and hit a high-water mark of 69% of spots during the 2020 game. This post dives into some specific insights around Frito-Lay commercials for this year’s Big Game. Read More
A Data Dose of NFL, Ahead of the Big Game
We put together a few quick viewership and advertising insights around NFL football, including what else fans are most likely to be watching on TV, with insights from Inscape, iSpot and Tubular Labs. Read More
Audience and Advertiser Data for ‘Snowpiercer’ As It Pulls Out of the Station for Season Two
“Snowpiercer” just started its second season, and has already been renewed for a third. We took a look at some advertising and viewership trends, including what other shows these fans watching, using data from Inscape and iSpot. Read More
‘The Bachelor’ is Back: Viewership and Ad Insights For the Premiere
A few quick viewership and advertising insights around the season 25 premiere of ABC’s “The Bachelor,” with data from VIZIO’s Inscape and iSpot.tv. Read More
Influencer Spotlight: The Space Gal
Using insights from CreatorIQ, we profiled scientist and influencer Emily Calandrelli, who’s working to increase science literacy. Read More
Fall 2020 Wrap-Up Report: Viewership Trends via Inscape
In case you’ve missed it, over the past few weeks we’ve been sharing special viewership reports from Inscape. This final report includes everything we previously shared individually, all wrapped up in a one package. Read More
New Special Report: Fall TV Viewership Trends
Inscape’s latest viewership report has audience insights for a few high-profile shows that returned this fall, including “The Voice,” “The Bachelorette” and ABC comedies. Download it for free today. Read More
Sports Viewership Trends: A Special Report
This free special report from VIZIO’s Inscape is filled with highlights around sports viewership this fall, including top sports by watch-time, viewership crossover and more. Read More
What People Watched Over Thanksgiving Weekend
It wasn’t all football and the Macy’s parade this weekend – here’s what else people were watching, per VIZIO’s Inscape. Read More
Influencer Spotlight: Binging With Babish
Using insights from CreatorIQ, we examined food influencer Andrew Rea, creator of “Binging With Babish,” a unique show that blends cooking with TV and film. Read More
New Special Report: Political TV Viewership Trends
This (free!) report from VIZIO’s Inscape highlights TV insights around politics as the 2020 election heated up. Get minute-by-minute viewership trends for the debates and town halls, see what happened with live TV tune-in when news networks called the election and more. Read More
Viewership & Ad Insights for ABC’s Wednesday Night Comedies
ABC comedies are back, and we used insights from iSpot and VIZIO’s Inscape to examine viewership and advertising trends for the Wednesday night shows. Read More
These Are the Brands Who Aren’t Shying Away From Politics
Which brands and industries capitalized on the live viewership of the nationally-televised presidential debates and town halls? We turned to iSpot, the always-on TV ad measurement and attribution company, to find out. Read More